Fritz Peters corrugated box factory

What Fritz Peters corrugated box factory does

Fritz Peters (Wellkistenfabrik Fritz Peters GmbH & Co. KG) is a fourth-generation, family-owned German manufacturer of custom corrugated cardboard packaging solutions, headquartered at a 100,000 sqm facility in Moers-Kapellen. The company operates approximately 450 employees and has been producing packaging under the Peters brand since 1938 (with predecessor activity dating to 1884). Its core operations span the full corrugated packaging value chain: production of corrugated board (wave types B, C, E, EE, EB, EC, BC) on a 130+ meter machine with 2,450mm working width, five-color printing with infrared drying, die-cutting, folding-gluing up to 6-point construction, and assembly of finished packaging including dangerous goods-certified formats.

The product portfolio covers special packaging, transport and shipping packaging, point-of-sale sales packaging, displays, and industry-specific solutions, supported by in-house product development (CAD/prototyping), an in-house certified dangerous goods testing laboratory, and a supply chain management trading arm for non-manufactured products. Fritz Peters monetizes through one-off custom manufacturing orders plus ancillary revenue from SCM trading, the Peters Akademie training services, and ClimatePartner-certified carbon offset labeling. Go-to-market is sales-led, with field sales representatives organized by German postal code territories, a dedicated BENELUX Senior Account Manager, inside sales and packaging development specialists, and direct delivery via an owned fleet of 13 trucks from an 8,000-pallet-space call warehouse enabling sub-24-hour delivery.

Strategic positioning rests on integrated capability: capital-intensive modern machinery, certified quality and sustainability standards (ISO 9001:2015, ISO 14001, ISO 50001, GMP, FSC), 85+ years of brand reputation, and the ranking as #1 among largest product packaging manufacturers in the Lower Rhine region (as of February 2026). Recent capital deployment — including a 2018 machine modernization, a 2025 BGM CASE LINE installation, and a 1.46 MWp photovoltaic system commissioned in June 2025 — signals continued reinvestment into production capacity and energy cost reduction.

Name

Fritz Peters corrugated box factory

Legal name

Wellkistenfabrik Fritz Peters GmbH & Co. KG

Website

https://peters-wellpappe.de

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-owned German manufacturer of custom corrugated cardboard packaging, operating from a 100,000 sqm facility in Moers with ~450 employees, serving B2B customers across Germany and BENELUX through field sales and a 13-truck delivery fleet.

Ownership category

akta.pro rank

Product category

Corrugated Packaging Manufacturing

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Folding Paperboard Box Manufacturing (322212)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

akta.pro secondary industries

Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating) (IMALACAL), Folding Carton & Paperboard Packaging Printing (IMALAKAH), Corrugated Protective Inserts & Partitions (Die-Cut Inserts, Dividers) (IMALAFAD)

Keywords

• Corrugated packaging manufacturing
• Custom cardboard packaging
• Industrial packaging solutions
• Dangerous goods packaging
• Point of sale displays

Headquarters

HQ city

Moers

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Corrugated Packaging Manufacturing: Core business: Development, production, and processing of corrugated cardboard packaging solutions from standard packaging to customer-specific special solutions
2. Wellpappenherstellung (Corrugated Board Production): Production of corrugated board from raw paper rolls, available in various wave types (B, C, E, EE, EB, EC, BC)
3. Supply Chain Management (SCM) Trading: Trading division supplying customers with products and services not manufactured in-house, providing complete packaging supply solutions
4. Peters Akademie Training Services: Training, seminars, and workshops for customers on corrugated packaging topics including stanzing, printing, gluing, and packaging process optimization
5. Carbon Offset Labeling: Financial climate contribution labeling on packaging - calculating CO2 emissions of orders and providing ClimatePartner-certified climate protection project financing

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wellkistenfabrik Fritz Peters designs, develops, and manufactures custom corrugated cardboard packaging solutions in various wave types (B, C, E, EE, EB, EC, BC) for retail, e-commerce, industrial, and dangerous goods applications. The company operates a 130+ meter corrugated board machine with 5-color rotary die-cutting, infrared drying, preprint capabilities, and automated transport systems, complemented by in-house laboratory testing, product development, prototyping, and customer training through Peters Akademie.

Product overview

Fritz Peters corrugated box factory (Wellkistenfabrik Fritz Peters GmbH & Co. KG) is a family-owned manufacturer of corrugated cardboard packaging solutions based in Moers, Germany, with over 85 years of experience. The company operates a modern, automated machine park and offers a comprehensive portfolio of packaging products including Spezialverpackungen (special packaging), Transportverpackungen (transport packaging), Verkaufsverpackungen (sales packaging), Gefahrgut (dangerous goods packaging), Versandverpackungen (shipping packaging), Displays, and Branchenlösungen (industry solutions). Production capabilities include up to 5 colors with infrared drying, automatic bottom gluing in various variants up to 6-point gluing, and preprint services. The company also provides complementary services including Produktentwicklung (product development), Produktanalyse (product analysis), Prozessoptimierung (process optimization), Prototypenbau (prototype construction), an in-house testing Labor, Beratung (consulting), and the Peters Akademie (training programs). The company manufactures corrugated cardboard using wave types B, C, E, EE, EB, EC, and BC, and is part of a group of 6-7 subsidiary companies covering production, trade, and recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Spezialverpackungen (Special Packaging) Custom-designed corrugated packaging solutions for specific requirements including multi-part constructions, high stability and transport protection, and unusual shapes and dimensions, made to customer specifications.
• Transportverpackungen (Transport Packaging) Traditional specialty including machine industrial packaging via high-performance carton erectors to manual solutions for small quantities, focusing on product protection and logistics requirements.
• Verkaufsverpackungen (Sales Packaging) Point-of-sale packaging including intelligent opening mechanisms, smaller wave types for improved printability, and quick-erecting automatic bottom boxes evolved from transport packaging.
• Gefahrgut (Dangerous Goods Packaging) UN-approved dangerous goods packaging tested and certified in the company's own approved laboratory, meeting all testing and approval guidelines including 4G design type folding boxes.
• Versandverpackungen (Shipping Packaging) Shipping packaging solutions including manual creased single and multi-part variants, 3-point glued folding boxes/automatic bottom, 4- and 6-point glued erecting cartons, and various lid variants.
• POS Displays Floor-standing sales displays serving as product dispensers, image carriers, and eye-catchers, constructed in standard quarter pallet (600x400 mm), half pallet (800x600 mm), or Euro pallet (1200x800 mm) sizes.
• Branchenlösungen (Industry Solutions) Custom corrugated packaging solutions tailored for specific industries and applications, showcasing sector-specific implementations.
• Produktentwicklung (Product Development) Creative development services from concept to finished packaging, working with customers to develop optimal packaging concepts including CAD/prototype manufacturing, laboratory testing, and logistics integration.
• Produktanalyse (Product Analysis) Analysis of existing product portfolios examining article structure, raw material use, wave types, and construction, relating these factors to packaged goods, weights, and logistical requirements.
• Prozessoptimierung (Process Optimization) Service ensuring optimal integration of packaging into the complete packing process, examining the entire process chain from filling through logistics to unpacking at the end user.
• Prototypenbau (Prototype Construction) High-performance plotter services providing desired samples quickly in standard qualities, with options for alternative variants.
• In-house Testing Laboratory Certified in-house laboratory providing analysis of corrugated cardboard raw papers, incoming goods inspections, customer sample analysis, packaging test simulations, and approval as a testing center for dangerous goods (SCT, FCT, ECT, BST, PET, BCT, Cobb tests).
• Beratung (Consulting) Customer advisory services including development department, inside sales, and field sales support for optimal total solutions from commercial, technical, creative, design, and logistics perspectives.
• Peters Akademie (Peters Academy) Training, seminars, and workshops for customers on topics related to corrugated cardboard, including product training on die-cutting, printing, gluing, and individual customer workshops for packaging optimization.
• Supply Chain Management (SCM) Trading Trading division supplying customers with packaging products and services not manufactured in-house, providing complete packaging supply solutions across the supply chain.

Quantifiable outcome

• 30% capacity increase in 2014-2015
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ClimatePartnercoreStrategic or Co-development PartnerPartnership for corporate carbon footprint calculation and climate protection project financing. Company calculates CO2 emissions of orders and supports certified climate protection projects. Customers receive 'Financial Climate Contribution' label for their packaging. Projects follow ICROA standards with additionality, exclusion of double counting, and permanence criteria.
• action medeor e.V.minorStrategic or Co-development PartnerSocial partnership providing corrugated cardboard packaging for medical supply shipments to humanitarian aid projects worldwide (e.g., Yemen). Supports the 'world's emergency pharmacy' in shipping medications and medical supplies to regions in need.
• FEFCO (European Federation of Corrugated Board Manufacturers)coreOthersIndustry association membership providing access to FEFCO codes for packaging standards, GMP certification, and industry publications including 'ausgepackt' magazine.
• Wellpappen-Industrie e.V. (German Corrugated Board Industry Association)coreOthersGerman industry association membership providing publications, industry reports, and networking opportunities for corrugated packaging manufacturers.
• Forum Ökologisch Verpacken e.V.minorOthersIndustry association focused on ecological packaging, providing information and publications on sustainable packaging topics.
• Peters Unternehmensgruppe (Peters Group of Companies)coreStrategic or Co-development PartnerParent group consisting of 7 subsidiary companies (Wellkistenfabrik Fritz Peters plus 6-7 daughters) covering production, trade, and recycling in packaging sector. Three subsidiaries have their own corrugated board production equipment ensuring supply security.
• Göpfert (Maschinen GmbH)coreTechnology or IntegrationSupplier of high-performance 5-color rotary die-cutting machine with infrared drying technology, enabling high-quality printed and lacquered packaging production.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Buchmann Karton GmbH: German mid-sized corrugated and folding carton producer (a subsidiary of the Heinzel Group). Comparable as a regional German corrugated manufacturer serving FMCG and industrial customers with a similar Mittelstand operating model.
• Progroup AG: German family-owned corrugated board and packaging manufacturer with multiple production sites across Europe. Closely comparable mid-to-large German competitor with similar vertical integration (own board production plus converting plants) and customer mix in FMCG and industrial.
• Model Group: Swiss family-owned corrugated packaging producer with facilities in several European countries including Germany. Comparable as a mid-sized, family-run European corrugated converter focused on customer-specific packaging solutions.
• Palm Group (PTS Group): German family-owned paper and corrugated packaging group with a 100% recycled-fiber focus and large converting footprint. Competes directly with Fritz Peters in German corrugated markets and shares the family-owned Mittelstand profile.
• VPK Packaging Group: Belgian family-owned corrugated and solid board packaging group with strong Benelux and German footprint. Highly comparable as a family Mittelstand peer serving the same regional customer base as Fritz Peters' Benelux focus.
• Schumacher Packaging: Family-owned German corrugated and solid board packaging manufacturer with several German and European plants. Comparable in being a family Mittelstand company focused on custom corrugated solutions for industrial and FMCG customers.

Broad incumbents

• DS Smith: Major UK-headquartered pan-European corrugated packaging producer with strong presence in Germany, Benelux, and beyond. Direct competitor to Fritz Peters in shipping, retail, and dangerous goods packaging, but operating at significantly larger scale.
• Mondi plc: Global paper and packaging group with significant corrugated and containerboard capacity across Europe. Competes with Fritz Peters for industrial and consumer packaging customers in Germany, though at a much larger scale and with integrated paper production.
• Smurfit Kappa: One of the world's largest corrugated and paper-based packaging manufacturers with deep European (including German) operations. Comparable as a direct corrugated competitor serving large FMCG customers, but at far greater scale and geographic breadth than Fritz Peters.
• Stora Enso Oyj: Finland-based forest products and packaging major with a significant European packaging solutions business. Overlaps with Fritz Peters in renewable fiber-based packaging but operates at far larger scale with broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fritz Peters corrugated box factory