VR next

What VR next does

VR next is a Russian-based, cloud-delivered B2B SaaS platform that enables furniture retailers, DIY chains, and interior designers to create interactive 3D and VR visualizations of interiors to accelerate buyer purchase decisions. The company addresses a documented behavior gap in home goods purchasing — 35% of buyers delay purchase due to indecision and 40% of sales are designer-influenced — by letting customers experience furniture and spaces at natural scale via cloud-rendered 3D scenes and VR tours accessible on any device without specialized local hardware. Its platform architecture centers on dedicated cloud render nodes (minimum 2 per account, scalable to 100 accounts per node pair) that produce high-quality renders in approximately one minute, with sub-products including an intelligent tile layout tool, AI-powered interior decoration, an Assistant Mode onboarding flow, and automated blueprint/specification generation that pushes specs to email or directly into an online cart. A separate 3D Model Production service (3,000 RUB/item) and converter (300 RUB/item) handle catalog digitization for clients lacking 3D assets.

The business model is a tiered SaaS subscription (FREE, Tier 1 at 2,000 RUB/month, Tier 2 at 10,000 RUB/month, Tier 3 at 80,000 RUB/month) with usage-based overages at 50 RUB/render, paired with one-time integration fees (minimum 10,000 RUB) and professional services for catalog setup and 1C ERP integration. The go-to-market is sales-led direct B2B targeting enterprise retailers (named customers include Lazurit covering 163 Russian cities, Baucenter a top-5 Russian DIY chain, plus Belfan and Avangard), supplemented by a Designer Partner Program that uses interior designers as distribution representatives. Pricing, content, partnerships, and operations are all denominated in Russian Rubles and concentrated in Eastern Europe (Russia), which simultaneously anchors the company in its home market and concentrates geographic and currency risk.

Name

VR next

Legal name

VR Next

Website

https://vrnext.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

VR next is a Russia-based B2B SaaS platform that provides cloud-rendered 3D and VR interior visualization tools to furniture retailers, DIY chains, and interior designers to accelerate home goods purchase decisions.

Ownership category

akta.pro rank

Product category

3D Interior Visualization Software

NAICS

Interior Design Services (54141)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• 3D interior visualization
• VR room design
• Cloud rendering software
• Interior design SaaS
• Furniture visualization platform

Headquarters

HQ city

Podgorica

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Tiers: Monthly/annual subscription tiers (FREE, Tier 1, Tier 2, Tier 3) with varying render limits and features. Pricing ranges from free (3 renders/month) to 80,000 RUB/month for unlimited renders with 10+ accounts. Includes 2-week free trial for paid tiers.
2. Usage-based Overage Charges: Additional renders beyond tier limits charged at 50 RUB per render (Tier 1). Allows pay-as-you-go scaling for occasional high-volume users.
3. 3D Model Production Services: Creation of 3D models by VR next at 3,000 RUB per item, with volume discounts of 10% for every 20 items. Supports catalog building for clients without existing 3D assets.
4. 3D Model Conversion Services: Adding 3D models through converter at 300 RUB per item, enabling integration of existing product data into the platform with AI-assisted conversion.
5. Integration Services: Minimum integration fee of 10,000 RUB covering account setup and empty catalog creation. Includes support for 1C ERP integration and user synchronization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VR next operates a cloud-based SaaS platform that enables furniture retailers, manufacturers, and interior designers to create photorealistic 3D and VR visualizations of interiors with verified designs for online communication. The platform lets sellers and buyers collaboratively build rooms in true 3D, decorate them with retailer products using AI in about a minute, and deliver immersive VR tours viewable on any device without specialized hardware. It is sold through tiered monthly subscriptions (FREE, Tier 1-3) plus standalone services for 3D model production, model conversion, and ERP catalog integration.

Product overview

VRNext is a cloud-based interior virtualization platform that combines interactive 3D rendering, VR tours, and AI-powered decoration into a unified SaaS offering. The core product, the VRNext Platform, is structured around four pricing tiers (FREE, Tier 1, Tier 2, Tier 3) that share the same rendering engine, 3D tour module, AI room decoration, intelligent tile layout tool, blueprint generator, and assistant onboarding mode. The platform is extended by paid add-on services including 3D Model Production (RUB 3,000/model) and Catalog API Integration (from RUB 10,000), and is complemented by a Designer Partner Program that recruits designers as distribution representatives. Pricing scales from RUB 0 (FREE, 3 renders/month) to RUB 80,000/month (Tier 3, unlimited renders, up to 100 accounts with 2 dedicated render nodes).

Differentiator

Problem solved

Functional benefit

Products and services

• VRNext Platform
• 3D Model Production and Conversion Service
• Catalog API Integration Service

Quantifiable outcome

• 73.4% of visitors make positive purchase decisions after using VR next service
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LazuritcoreChannel Partner/ Reseller/ DistributorFurniture salon chain operating in 163 cities across Russia. Partner in VR next's B2B ecosystem for furniture visualization, enabling customers to explore furniture products in immersive 3D environments.
• BelfanminorChannel Partner/ Reseller/ DistributorBelarusian furniture manufacturer specializing in natural wood furniture. Partners with VR next to provide 3D visualization capabilities for their product catalog.
• BaucentercoreChannel Partner/ Reseller/ DistributorFederal DIY retail chain ranked in top-5 in Russia. Partners with VR next as a key distribution channel for home goods visualization, enabling B2C customers to visualize building materials and home improvement products in 3D.
• AvangardminorChannel Partner/ Reseller/ DistributorRussian furniture manufacturer producing soft and built-in (корпусная) furniture. Uses VR next platform for product catalog virtualization to enhance online sales presence.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VR next