Edgars Stores

What Edgars Stores does

Edgars Stores Limited is a Zimbabwean publicly listed apparel retailer and group of companies (ticker EDG on the Victoria Falls Stock Exchange since April 2024) operating across three strategic business units: retailing, finance, and manufacturing. The retailing unit spans three owned brands plus an in-store format — Edgars (high-end fashion), Jet (mid-market affordable fashion for families, now at 37 stores), Express Stores (value-focused, garments from US$1, now at eight branches), and Metro Fashion (Express-branded shop-in-shops inside Metro Hypermarkets). The finance unit is Club Plus, which extends small loans, credit accounts, and layby services to Edgars and Jet customers and to the wider Zimbabwean community. The manufacturing unit is Carousel, a Bulawayo-based factory producing clothing for Edgars and Jet as well as for export and third-party wholesale customers.

The group operates exclusively through physical storefronts across Zimbabwe with no mobile app and no public API surface; its primary proprietary technology assets are the Carousel manufacturing facility (described as equipped with cutting-edge machinery including a denim laser machine) and the credit/retail operating stack that underpins layby and Club Plus accounts. Pricing follows per-unit, pay-as-you-go models that vary by brand tier, with Edgars at premium prices, Jet at affordable family pricing, and Express Stores at entry-level pricing from US$1.

Revenue is generated predominantly through one-time retail merchandise sales across the three brands and, to a lesser extent, recurring subscription/interest income from Club Plus small loans and layby, plus wholesale revenue from Carousel manufacturing. Customer segments are horizontally segmented by income: high-income consumers via Edgars, middle-income families via Jet, and value-conscious consumers via Express Stores and Metro Fashion. For FY2023 (52 weeks ended 7 January 2024), the group reported inflation-adjusted revenue of ZWL 294.0 billion (up 70.3% YoY); the company migrated its functional and reporting currency to USD effective 10 January 2023 in response to Zimbabwean hyperinflation.

Name

Edgars Stores

Legal name

Edgars Stores Limited

Website

https://edgars.co.zw

Company type

Public

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Edgars Stores Limited is a Zimbabwean, VFEX-listed apparel group operating Edgars (premium), Jet (mid-market, 37 stores), and Express Stores (value, eight branches, plus Metro Fashion in-store formats), supported by Carousel manufacturing and Club Plus microfinance.

Ownership category

akta.pro rank

Product category

Fashion and Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)

Keywords

• Fashion retail
• Clothing manufacturing
• Consumer microfinance
• Apparel merchandise
• Footwear retail

Headquarters

HQ city

Bulawayo

HQ country

Zimbabwe

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Merchandise Sales: Sale of clothing, footwear, accessories, and beauty products through Edgars, Jet, and Express Stores retail chains. Revenue generated from both credit and cash sales.
2. Financial Services: Club Plus provides small loans and financial products to customers, generating interest income from credit extended to retail customers and microfinance borrowers.
3. Manufacturing: Carousel manufacturing division produces clothing for Edgars and Jet retail chains as well as external customers, generating revenue from wholesale production.

Pricing tiers

Distribution channels5 records

Marketing channels4 records

Core offering

Edgars Stores Limited operates a vertically integrated retail, manufacturing, and consumer finance group in Zimbabwe. It sells clothing, footwear, accessories and beauty products through multiple brand formats (Edgars premium, Jet mid-market, Express value) across an extensive physical store network, while Carousel produces garments internally and Club Plus provides small loans and credit facilities to retail customers.

Product overview

Edgars Stores Limited is a Zimbabwean retail group organized into three strategic business units: manufacturing, finance, and retailing. The portfolio consists of Carousel (manufacturing division producing clothing for Edgars and Jet), Edgars (high-end fashion retailer), Jet (affordable fashion retailer), Club Plus (microfinance services), Express Stores (value-focused affordable fashion), and Metro Fashion (in-store Express format within Metro Hyper Markets). The group operates across multiple retail formats targeting different market segments from premium to budget-conscious consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Edgars: Leading high-end fashion retailer in Zimbabwe offering exclusive, quality clothing, footwear, accessories, and genuine high-end beauty products for men, women, and children
• Jet
• Express Stores
• Metro Fashion
• Carousel
• Club Plus

Products and services

• Edgars (Premium Fashion Retail) Leading high-end fashion retailer in Zimbabwe offering exclusive, quality clothing, footwear, accessories and genuine high-end beauty products for men, women and children; serves affluent consumers seeking premium fashion across the entire family.
• Jet (Affordable Fashion Retail)

Quantifiable outcome

• Carousel recognized as Top Contributor to Zimbabwe Clothing Manufacturing Industry 2025
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves17 records

Expansion highlights5 records

Direct peers

• Mr Price Group: JSE-listed value apparel and home retailer (Mr Price, Miladys, Sheet Street) competing in the same affordable-fashion tier that Jet and Express address in Zimbabwe.
• Foschini/TFG: TFG operates a portfolio of branded fashion and lifestyle stores across Southern Africa (Foschini, Markham, @home) with embedded credit; close analogue for Edgars' multi-brand, credit-enabled retail model.
• Pepkor Holdings: Specialist value retailer with Pep, Ackermans and Forma Lusitana across Africa; closest analogue to the Jet/Express mass-market apparel playbook with broad geographic reach in emerging markets.
• Truworths International: JSE-listed multi-brand Southern African fashion retailer (Truworths, Identity, Office London) operating credit-led apparel stores; comparable in market, model, and customer-credit dependency to Edgars/Jet.

Broad incumbents

• Inditex (Zara): Global fast-fashion incumbent increasingly visible in African markets; represents the international fashion-retail benchmark that Edgars competes against at the premium end.
• Edcon (historical): Former owner of the Jet brand in South Africa and multi-brand Southern African apparel retailer; provided the playbook and several executives (e.g., Peter Mnyama, Christo Claassen) that shape Edgars' current operating model.
• H&M: Global fast-fashion retailer expanding in Africa; comparable as a broad incumbent apparel retailer competing for the same fashion-conscious, mid-income customer that Edgars and Jet target.
• Woolworths Holdings: Premium Southern African apparel, beauty and food retailer; comparable to the Edgars brand specifically, and former employer of Edgars board member Christo Claassen (former MD of WHL Fashion).
• Massmart (Game/DionWired): African general merchandise retailer with growing private-label apparel; comparable as a multi-format, multi-banner mass retailer with anchor-store relationships similar to Metro Hypermarkets' role for Edgars.

Regional players

• Innscor Africa: Zimbabwe-listed diversified retailer with apparel, food, and manufacturing interests; serves the same Zimbabwean consumer and competes in overlapping categories, with the Metro Fashion shop-in-shop format tied to its Metro Hypermarkets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JetZimbabwe
• LinkedInlinkedin.com/company/edgars-stores-zimbabwe

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgars Stores