Edgars Stores
Edgars Stores Limited is a Zimbabwean, VFEX-listed apparel group operating Edgars (premium), Jet (mid-market, 37 stores), and Express Stores (value, eight branches, plus Metro Fashion in-store formats), supported by Carousel manufacturing and Club Plus microfinance.
- Company typePublic
- Founded1946
- HeadquartersBulawayo, Zimbabwe
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Edgars Stores does
Edgars Stores Limited is a Zimbabwean publicly listed apparel retailer and group of companies (ticker EDG on the Victoria Falls Stock Exchange since April 2024) operating across three strategic business units: retailing, finance, and manufacturing. The retailing unit spans three owned brands plus an in-store format — Edgars (high-end fashion), Jet (mid-market affordable fashion for families, now at 37 stores), Express Stores (value-focused, garments from US$1, now at eight branches), and Metro Fashion (Express-branded shop-in-shops inside Metro Hypermarkets). The finance unit is Club Plus, which extends small loans, credit accounts, and layby services to Edgars and Jet customers and to the wider Zimbabwean community. The manufacturing unit is Carousel, a Bulawayo-based factory producing clothing for Edgars and Jet as well as for export and third-party wholesale customers.
The group operates exclusively through physical storefronts across Zimbabwe with no mobile app and no public API surface; its primary proprietary technology assets are the Carousel manufacturing facility (described as equipped with cutting-edge machinery including a denim laser machine) and the credit/retail operating stack that underpins layby and Club Plus accounts. Pricing follows per-unit, pay-as-you-go models that vary by brand tier, with Edgars at premium prices, Jet at affordable family pricing, and Express Stores at entry-level pricing from US$1.
Revenue is generated predominantly through one-time retail merchandise sales across the three brands and, to a lesser extent, recurring subscription/interest income from Club Plus small loans and layby, plus wholesale revenue from Carousel manufacturing. Customer segments are horizontally segmented by income: high-income consumers via Edgars, middle-income families via Jet, and value-conscious consumers via Express Stores and Metro Fashion. For FY2023 (52 weeks ended 7 January 2024), the group reported inflation-adjusted revenue of ZWL 294.0 billion (up 70.3% YoY); the company migrated its functional and reporting currency to USD effective 10 January 2023 in response to Zimbabwean hyperinflation.
Edgars Stores firmographics
Firmographics- Name
- Edgars Stores
- Legal name
- Edgars Stores Limited
- Website
- https://edgars.co.zw
- Company type
- Public
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Edgars Stores Limited is a Zimbabwean, VFEX-listed apparel group operating Edgars (premium), Jet (mid-market, 37 stores), and Express Stores (value, eight branches, plus Metro Fashion in-store formats), supported by Carousel manufacturing and Club Plus microfinance.
- Ownership category
- akta.pro rank
Edgars Stores industry classification
Industry- Product category
- Fashion and Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)
Keywords
Where Edgars Stores is headquartered
LocationHeadquarters
- HQ city
- Bulawayo
- HQ country
- Zimbabwe
- HQ region
- Africa
Offices2 records
Markets served
Edgars Stores business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Merchandise Sales: Sale of clothing, footwear, accessories, and beauty products through Edgars, Jet, and Express Stores retail chains. Revenue generated from both credit and cash sales.
- Financial Services: Club Plus provides small loans and financial products to customers, generating interest income from credit extended to retail customers and microfinance borrowers.
- Manufacturing: Carousel manufacturing division produces clothing for Edgars and Jet retail chains as well as external customers, generating revenue from wholesale production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Express Stores - Entry-level value fashion |
| Unit Pricing | Pay-as-you-go | Jet - Mid-market affordable fashion |
| Unit Pricing | Pay-as-you-go | Edgars - Premium fashion retailer |
Distribution channels5 records
Marketing channels4 records
Edgars Stores product offering
Product offeringCore offering
Edgars Stores Limited operates a vertically integrated retail, manufacturing, and consumer finance group in Zimbabwe. It sells clothing, footwear, accessories and beauty products through multiple brand formats (Edgars premium, Jet mid-market, Express value) across an extensive physical store network, while Carousel produces garments internally and Club Plus provides small loans and credit facilities to retail customers.
Product overview
Edgars Stores Limited is a Zimbabwean retail group organized into three strategic business units: manufacturing, finance, and retailing. The portfolio consists of Carousel (manufacturing division producing clothing for Edgars and Jet), Edgars (high-end fashion retailer), Jet (affordable fashion retailer), Club Plus (microfinance services), Express Stores (value-focused affordable fashion), and Metro Fashion (in-store Express format within Metro Hyper Markets). The group operates across multiple retail formats targeting different market segments from premium to budget-conscious consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Edgars: Leading high-end fashion retailer in Zimbabwe offering exclusive, quality clothing, footwear, accessories, and genuine high-end beauty products for men, women, and children
- Jet
- Express Stores
- Metro Fashion
- Carousel
- Club Plus
Products and services
- Edgars (Premium Fashion Retail) Leading high-end fashion retailer in Zimbabwe offering exclusive, quality clothing, footwear, accessories and genuine high-end beauty products for men, women and children; serves affluent consumers seeking premium fashion across the entire family.
- Jet (Affordable Fashion Retail)
Quantifiable outcome
- Carousel recognized as Top Contributor to Zimbabwe Clothing Manufacturing Industry 2025
- +1 more outcomes
Companies that use Edgars Stores
Customer profileSegments4 records
Ideal customer profiles1 record
Edgars Stores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Edgars Stores partnerships and signals
Strategic signalScale indicators8 records
Recent moves17 records
Expansion highlights5 records
Edgars Stores competitors and assessment
Company assessmentDirect peers
- Mr Price Group: JSE-listed value apparel and home retailer (Mr Price, Miladys, Sheet Street) competing in the same affordable-fashion tier that Jet and Express address in Zimbabwe.
- Foschini/TFG: TFG operates a portfolio of branded fashion and lifestyle stores across Southern Africa (Foschini, Markham, @home) with embedded credit; close analogue for Edgars' multi-brand, credit-enabled retail model.
- Pepkor Holdings: Specialist value retailer with Pep, Ackermans and Forma Lusitana across Africa; closest analogue to the Jet/Express mass-market apparel playbook with broad geographic reach in emerging markets.
- Truworths International: JSE-listed multi-brand Southern African fashion retailer (Truworths, Identity, Office London) operating credit-led apparel stores; comparable in market, model, and customer-credit dependency to Edgars/Jet.
Broad incumbents
- Inditex (Zara): Global fast-fashion incumbent increasingly visible in African markets; represents the international fashion-retail benchmark that Edgars competes against at the premium end.
- Edcon (historical): Former owner of the Jet brand in South Africa and multi-brand Southern African apparel retailer; provided the playbook and several executives (e.g., Peter Mnyama, Christo Claassen) that shape Edgars' current operating model.
- H&M: Global fast-fashion retailer expanding in Africa; comparable as a broad incumbent apparel retailer competing for the same fashion-conscious, mid-income customer that Edgars and Jet target.
- Woolworths Holdings: Premium Southern African apparel, beauty and food retailer; comparable to the Edgars brand specifically, and former employer of Edgars board member Christo Claassen (former MD of WHL Fashion).
- Massmart (Game/DionWired): African general merchandise retailer with growing private-label apparel; comparable as a multi-format, multi-banner mass retailer with anchor-store relationships similar to Metro Hypermarkets' role for Edgars.
Regional players
- Innscor Africa: Zimbabwe-listed diversified retailer with apparel, food, and manufacturing interests; serves the same Zimbabwean consumer and competes in overlapping categories, with the Metro Fashion shop-in-shop format tied to its Metro Hypermarkets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Edgars Stores social profiles
Digital presenceEdgars Stores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edgars Stores leadership team
Management profileNumber of profiles
Profiles11 records
Edgars Stores subsidiaries and ownership
Company hierarchySubsidiaries2 records
Edgars Stores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edgars Stores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edgars Stores
What does Edgars Stores do?
Edgars Stores Limited operates a vertically integrated retail, manufacturing, and consumer finance group in Zimbabwe. It sells clothing, footwear, accessories and beauty products through multiple brand formats (Edgars premium, Jet mid-market, Express value) across an extensive physical store network, while Carousel produces garments internally and Club Plus provides small loans and credit facilities to retail customers.
Is Edgars Stores a public or private company?
Edgars Stores is a public company. It is classified as public and is currently operating.
When was Edgars Stores founded?
Edgars Stores was founded in 1946. It employs 501 to 1,000 people.
Where is Edgars Stores based?
Edgars Stores is headquartered in Bulawayo, Zimbabwe, in the Africa region.
How does Edgars Stores make money?
Three revenue lines are on record. Retail Merchandise Sales are the primary driver. The others are financial Services and manufacturing.
Who are Edgars Stores's main competitors?
Direct peers on record are Mr Price Group, Foschini/TFG, Pepkor Holdings and Truworths International. Broad incumbents are Inditex (Zara), Edcon (historical), H&M, Woolworths Holdings and Massmart (Game/DionWired). Innscor Africa is listed as a regional player.
Does Edgars Stores have an API?
No public API is recorded for Edgars Stores.
What industry is Edgars Stores in?
Edgars Stores's product category is Fashion and Apparel Retail. Its primary akta.pro industry code is CRAEAGAA, Traditional Variety Stores (General Variety & Five-and-Dime). Its NAICS code is 458110 and its SIC code is 5651.