Color Rite

What Color Rite does

Color Rite, Inc. is a privately held, family-owned manufacturer founded in 1994 and headquartered in Yukon, Oklahoma, specializing in color-matched acrylic caulking and silicone sealants. The company sells a portfolio of products under the Color Rite, Color Sil, Poly-Sil, Grout Caulk, TR-800, and Sil-Pro brands, offering more than 450 stocked colors matched to specific SKUs from leading surface manufacturers including Formica, Wilsonart, Corian, Cambria, Mapei, Shaw, and Sherwin Williams. Core technology centers on siliconized acrylic and 100% RTV silicone formulations, including a multi-color particulate silicone (Poly-Sil) and a translucent dimensional silicone (TR-800 Series), with a Mist pre-tooling spray and Perfect Bead Tool as installed-application accessories.

The business operates a dual-channel go-to-market model, combining a direct sales operation (phone, email, and online order forms at colorriteinc.com) with a distributor network across the United States and Canada, and offers same-day shipping on most stock orders via FedEx and LTL common carrier, with worldwide shipping available. Revenue is generated primarily through one-time product sales of color-matched sealants by tube or truckload, supplemented by specialty color fees of $25–$85 per color per order and a $99 one-time formulation fee for custom colors. The customer base spans professional installers, manufacturers, distributors, do-it-yourselfers, and entrepreneurs requiring exact color matches for laminates, solid surfaces, flooring, grout, wall base, paint, and wall coverings. Pricing is not publicly disclosed; orders are placed on a pay-as-you-go basis with cash, check, credit card, or credit account payment terms.

Name

Color Rite

Legal name

Color Rite, Inc.

Website

https://colorriteinc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Color Rite, Inc. is a family-owned Oklahoma manufacturer of color-matched acrylic caulks and silicone sealants, offering more than 450 stock colors matched to leading surface brands for professional installers, manufacturers, distributors, and DIYers across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Yukon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Color Rite generates revenue through direct product sales of color-matched sealants and caulks. Products are sold by tube or truckload with no minimum order for stock colors. Same day worldwide shipping on most orders.
2. Specialty Color Fees: Specialty colors range from $25-$85 per color per order for non-stock colors. Custom colors require a one-time $99 formulation fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Color Rite, Inc. manufactures and sells color-matched acrylic caulks and silicone sealants in 450+ stock colors, with additional specialty and custom color-matching against leading surface manufacturers (laminates, solid surfaces, flooring, grout, wall base, paint, and wall coverings). Products are sold by tube, cartridge, or truckload via direct ordering and a U.S./Canada distributor network, with same-day shipping on most orders.

Product overview

Color Rite, Inc. is a family-owned manufacturer specializing in color-matched acrylic caulking and silicone sealants for over 30 years. The product portfolio includes Color Rite (siliconized acrylic caulk with 450+ colors), Color Sil (100% silicone sealant in 3 finishes with 300+ colors), Poly-Sil (multi-colored silicone with particulates, 100+ colors), TR-800 Series (translucent silicone with 22 dimensional colors), Grout Caulk (silicone matched to grout manufacturers), Sil-Pro (premium RTV silicone sealant), and installation accessories (Mist pre-tooling spray and Perfect Bead Tool). Products range from paintable acrylics for interior/exterior applications to pure silicones for wet areas, offering color matching to major manufacturers like Formica, Wilsonart, Corian, and Mapei.

Differentiator

Problem solved

Functional benefit

Products and services

• Color Rite Siliconized acrylic adhesive caulk in 450+ colors, paintable within one hour, mold and mildew resistant, water clean-up, available in 5.5 fl. oz. squeeze tubes and 10.5 fl. oz. cartridges for interior and exterior sealing applications.
• Color Sil 100% silicone sealant available in three finishes (Standard, Satin, Sanded) and 300+ stock colors for high-moisture applications including bathroom fixtures, countertops, and tile/grout.
• Poly-Sil 100% silicone sealant with colored particulates suspended in a translucent base, creating a multi-colored effect; mildew and moisture resistant, for professional fabricators and installers, with 100+ color choices.
• TR-800 Series 100% RTV translucent silicone with 22 dimensional colors designed to enhance upscale surfaces while camouflaging imperfections; mold and mildew resistant for professional installers.
• Grout Caulk 100% RTV silicone sealant color-matched to all grout manufacturers, available in sanded texture or satin finish with 300+ colors, for wet, high-moisture areas and surfaces subject to movement such as showers.
• Sil-Pro Premium 100% RTV silicone sealant, single-component acetoxy-cure formula, VOC compliant, UV stable, weather resistant, waterproof, airtight seal; service temperature range from -35°F to 350°F.
• Specialty and Custom Color Matching Service Color-matching service that creates specialty colors at $25–$85 per color per order and custom colors with a one-time $99 formulation fee to match surfaces outside the 450+ stock color library, with up to 5 business days lead time for custom colors.
• Mist Pre-Tooling Spray Pre-tooling mist spray for silicone sealant application that helps with clean-up during tooling and prevents excess silicone from adhering to unwanted areas; available in 4 oz accessory pack, 32 oz spray, or 128 oz refill.
• Perfect Bead Tool Caulking tool that leaves the correct size caulk bead in both vertical and horizontal joints and seams, creating a 1/8 x 1/8 inch bead with squeegee design for minimal clean-up; sold individually or in 10-packs.

Quantifiable outcome

• Same day shipping on most orders
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Sherwin-Williams: Sherwin-Williams is the largest US paint and coatings manufacturer with a broad sealant line and a named Color Rite customer relationship. Overlaps in paints/coatings and color specification, though it is a generalist rather than a niche color-match specialist.
• Sika AG: Sika is a global specialty chemicals company with a major sealants and adhesives portfolio across construction and industry. Comparable in chemistry (silicone and acrylic sealants) and construction-channel distribution, but operates at far greater scale and breadth.
• Bostik (Arkema): Bostik is a global adhesives and sealants manufacturer serving construction, industrial, and DIY markets. Comparable product family (sealants and caulks) and overlapping professional/consumer channels.
• OSI Sealants (Henkel/Loctite): OSI (formerly Ohio Sealants, now part of Henkel's Loctite portfolio) produces professional sealants and adhesives. Comparable at the silicone/construction sealant level with strong pro-channel distribution.
• Momentive Performance Materials (formerly GE Silicones): Momentive produces 100% RTV silicone sealants (similar to Color Rite's Sil-Pro and Color Sil chemistries) across construction and industrial markets. Comparable at the chemistry level as a large silicone-sealant incumbent.
• GE Momentive Silicone Sealants: GE-branded silicone sealants for kitchen, bath, and construction. Comparable at the 100% silicone RTV product level (matching Color Sil and Sil-Pro chemistry) and overlapping DIY/pro channels.
• Tremco (RPM International): Tremco is a commercial-focused sealant and weatherproofing brand within RPM International, serving contractors and specifiers. Comparable in silicone and construction sealants, especially on the commercial/institutional specification side where LEED credentials matter.

Direct peers

• DAP Products: DAP is one of the largest US manufacturers of caulks, sealants, and fillers, sold through home-center and pro channels. Directly comparable product category (acrylic and silicone sealants) and overlapping professional installer customer base.
• Sashco: Sashco is a US specialty sealant manufacturer known for color-matched caulks (e.g., Big Stretch, Lexel) for professional and DIY use. Directly comparable niche: specialty, colorable sealants sold to installers and homeowners with a focus on finish quality.
• Red Devil Inc. Red Devil is a US manufacturer of caulks, sealants, and patching compounds sold through home-center and pro channels. Directly comparable product category (acrylic and silicone caulks) and overlapping DIY/pro installer base.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ColorRiteInc
• LinkedInlinkedin.com/company/color-rite-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Color Rite