Dazzle Printing

What Dazzle Printing does

Dazzle Printing is an online digital printing services company operating as a division of Integrated Concepts Group, Inc., headquartered at 29777 Stephenson Highway, Madison Heights, Michigan. The company runs an e-commerce platform at dazzleprinting.com with instant pricing calculators, file-upload capabilities, and 24/7 ordering, supplemented by inside-sales channels (phone, live chat, email) staffed during 9 AM–5 PM EST business hours. Production, fulfillment, and shipping are consolidated at a single Michigan facility, with orders shipped via UPS to customers in the contiguous United States.

The company prints 27 distinct product categories—books, booklets, brochures, business cards, calendars, catalogs, children's books, coloring books, comic books, cookbooks, envelopes, flat sheets, flyers, greeting cards, journals, magazines, newsletters, notepads, paperbacks, photo books, portfolios, postcards, posters, rack cards, zines, art books, and more—using digital presses that deliver offset-comparable quality without expensive plate preparation, supported by four binding styles (perfect bound, plastic coil, saddle stitch, wire-o). Add-on services include a complimentary digital flipbook delivered with each shipped order, optional press proofs ($60 ground / $100 overnight), and a free sample package program. Production runs are 25-copy minimums in 1-copy increments, with standard turnaround of 3–6 business days and tiered expedited options up to same-day.

Revenue comes entirely from one-time transactional sales of customized print products, with no recurring contracts or subscription revenue. Pricing is per-unit with quantity discounts, plus added fees for expedited production (up to +100% for same-day) and free UPS ground shipping on orders over $399. Customers are individual consumers and small organizations—self-publishers, artists, event planners, churches, schools, nonprofits, and small businesses—served through a hybrid self-serve/assisted GTM motion. The company claims over 30 years of industry experience, a 5.0 Google rating with 150+ reviews, and operates with no disclosed outside investors or funding rounds.

Name

Dazzle Printing

Legal name

Integrated Concepts Group, Inc.

Website

https://dazzleprinting.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Dazzle Printing is an online digital printing company that produces customized books, booklets, brochures, and other print products for self-publishers, artists, small businesses, and community organizations across the contiguous United States.

Ownership category

akta.pro rank

Product category

Commercial Printing

NAICS

Books Printing (323117), Commercial Printing (except Screen and Books) (323111), Printing (32311)

SIC

Book Printing (2732), Commercial Printing (2750)

akta.pro industry

PRIMARYIMALAKAF

Direct-to-Container & Digital Printing (Inkjet/Laser)

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

SECONDARYIMAMAHAH

Printing & Business Forms (continuous forms, checks, tickets)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

Keywords

• Digital printing services
• Book printing
• Booklet printing
• Print on demand
• Commercial printing

Headquarters

HQ city

Madison Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Print-on-Demand Products: Dazzle Printing generates revenue through one-time transaction sales of customized printed products. Customers pay per order based on quantity, specifications (size, paper, binding, finishing options), and production speed. The company offers standard production (4-6 days) as well as expedited options at premium pricing. This is a pure transactional model with no recurring revenue from customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dazzle Printing is an online digital printing company that produces custom printed products on demand—including books, booklets, brochures, business cards, catalogs, postcards, posters, photo books, art books, coloring books, and other single- or multi-page documents—via digital printing presses at its Madison Heights, Michigan facility. Orders are configured online with instant pricing calculators and shipped via UPS throughout the contiguous United States, with quantities starting at 25 copies in 1-copy increments.

Product overview

Dazzle Printing is an online digital printing services company offering a comprehensive portfolio of print-on-demand products and binding services. The core offerings include 27 distinct printing product categories (art books, books, booklets, brochures, business cards, calendars, catalogs, children's books, coloring books, comic books, cookbooks, envelopes, flat sheets, flyers, greeting cards, journals, magazines, newsletters, notepads, paperbacks, photo books, portfolios, postcards, posters, rack cards, and zines), supported by four binding options (perfect bound, plastic coil, saddle stitch, and wire-o). Additional services include free digital flipbook creation, press proof options, and free sample packages. The platform operates on a 100% satisfaction guarantee with free ground shipping on orders over $399.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Book Printing Professional art book printing for fine art reproduction and custom paperbacks, with high-resolution printing, multiple paper weights, gloss and matte finishes, and several binding options for artists and photographers.
• Book Printing Custom book printing in quantities from 25 to 5,000 copies, supporting 8 to 600 pages, standard trim sizes (5.5 x 8.5, 6 x 9, 8.5 x 11, 9 x 12), and four binding styles for self-publishers and small-press publishers.
• Booklet Printing Multi-page booklet printing with binding options including saddle stitch, perfect bound, plastic coil, and wire-o, supporting 8 to over 600 pages for programs, manuals, and event booklets.
• Brochure Printing Brochure printing with multiple folding options including half fold, tri-fold, double parallel fold, and open gate fold, in standard sizes from 8.5 x 11 to 12 x 18 for businesses and organizations.
• Business Card Printing Custom business card printing with various paper stocks (80# to 120#), coating options including gloss, soft-touch, leather, and linen lamination, and corner rounding capabilities for professional contact cards.
• Calendar Printing Custom calendar printing with monthly, weekly, and daily formats, multiple binding styles, paper options, and finishing choices including downloadable templates for individuals and businesses.
• Catalog Printing Bulk catalog printing for businesses with customizable paper selections, page quantities, and binding options for professional product showcases and line sheets.
• Children's Book Printing Printing specialized for children's books with options for paper types and binding styles suitable for colorful, illustrated content for authors and publishers.
• Coloring Book Printing Coloring book printing designed for high-quality image reproduction on paper stocks that resist bleed-through from crayons, colored pencils, and markers, for independent creators and small publishers.
• Comic Book Printing Comic book printing with full-color reproduction on appropriate paper stocks and binding styles suitable for sequential art publications and independent comic creators.
• Cookbook Printing Cookbook printing with full-color photo reproduction, durable binding, and paper stocks suitable for recipe books, family cookbooks, and culinary publications.
• Envelope Printing Custom envelope printing with various size and paper options for direct mail and business correspondence needs.
• Flat Sheet Printing Flat sheet printing for single-page documents and promotional materials such as inserts, sell sheets, and standard pages.
• Flyer Printing Flyer printing with various paper weights, finishes, and quantities starting at 25 copies for promotional handouts and event announcements.
• Greeting Card Printing Custom greeting card printing with various paper stocks, coatings, and finishing options for personal and commercial card production.
• Journal Printing Journal printing with various paper types and binding styles suitable for personalized notebooks and personal journals.
• Magazine Printing Magazine printing with high-quality color reproduction, multiple binding options, and quantities suitable for small to medium print runs for independent publishers and organizations.
• Newsletter Printing Newsletter printing for regular publications with folding options and various paper choices for organizations and community groups.
• Notepad Printing Custom notepad printing for personalized notepads and notepaper products for individuals, offices, and promotional giveaways.
• Paperback Book Printing Paperback book printing with perfect binding and various paper stock options tailored for self-publishing authors needing professional-format paperbacks.
• Photo Book Printing Photo book printing optimized for high-quality photo reproduction with premium paper stocks and protective cover options for photographers and visual creators.
• Portfolio Printing Portfolio printing for professional presentation materials and portfolio books used by artists, designers, photographers, and creative professionals.
• Postcard Printing Postcard printing in various sizes and paper options for direct mail, promotions, and announcement mailings by small businesses and individuals.
• Poster Printing Poster printing for large-format promotional and decorative prints for businesses, events, artists, and individuals.
• Rack Card Printing Rack card printing for distribution-sized promotional cards used in tourist racks, lobbies, and point-of-sale displays.
• Zine Printing Zine printing for small-run independent publications, fanzines, and underground magazines produced by individual creators.
• Press Proof Service Optional hard-copy proof service where the book or booklet is printed and bound to exact specifications before the full production run, priced at $60 via UPS ground or $100 via UPS overnight for risk-averse customers.

Quantifiable outcome

• 100% satisfaction guarantee — refund or reprint for any dissatisfaction
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shutterfly: Shutterfly is a large-scale digital printing platform for photo books, cards, calendars, and personalized gifts. It overlaps Dazzle's photo book, greeting card, and calendar categories as a much larger incumbent with stronger consumer brand recognition.
• FedEx Office: FedEx Office operates a national network of retail and online printing services for documents, books, and marketing materials. It overlaps Dazzle's broad commercial printing products and offers physical retail presence and same-day pickup that Dazzle does not.
• Vistaprint (Cimpress): Vistaprint is the SMB-focused brand of Cimpress, offering business cards, marketing materials, signage, and promotional products. It is a broad incumbent with significantly larger scale and catalog breadth overlapping Dazzle's commercial print products.

Direct peers

• Mimeo: Mimeo is an online digital printing platform offering books, booklets, brochures, and marketing materials with instant online pricing. It overlaps Dazzle's core booklet, brochure, and catalog categories using a similar web-based configuration experience.
• Lulu: Lulu is an online self-publishing and print-on-demand platform offering book printing, binding, and global distribution. It directly competes with Dazzle Printing in the self-publisher and small-press segment with similar short-run digital printing capabilities.
• Blurb: Blurb is an online self-publishing platform focused on photo books, trade books, and magazines. It directly overlaps Dazzle's photo book, magazine, and art book categories and serves the same artist/photographer persona.
• PrintNinja: PrintNinja specializes in short-run comic book, graphic novel, and zine printing with online configuration and instant pricing. It competes for the same comic/zine creator segment that Dazzle addresses, with similar minimum-quantity positioning.
• Printful: Printful is a print-on-demand platform serving creators and SMBs with books, apparel, and accessories. It targets a similar self-publisher and creator customer base with broader product breadth than Dazzle Printing.
• BookBaby: BookBaby provides self-publishing services including book printing, editing, and design for independent authors. It targets the same author and small-publisher persona as Dazzle Printing with comparable book printing product configurations.
• 48 Hour Books: 48 Hour Books offers fast-turnaround softcover and hardcover book printing for self-publishers with online ordering and quick production. It is a direct competitor in short-run book printing with a comparable D2C e-commerce model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dazzleprinting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dazzle Printing