Living Green Walls

What Living Green Walls does

Living Green Walls is a Cape Town-based vertical garden and green architecture specialist founded in 2014 by director Sean O'Connor. The company designs, manufactures, and installs custom living walls, green roofs, and plant accessories for commercial and luxury residential clients across South Africa. Its core technology is a proprietary Modular Vertical Garden system featuring built-in reticulation (integrated watering systems), pre-grown plant installation methodology for instant coverage, hardwood timber or powder-coated steel custom framing, and light assessment protocols with supplementary grow lights for indoor applications. The company also offers a Verti Pocket System and an R3 Green Roof Modular Planter (450x450mm modules) for rooftop applications, supported by an on-site nursery with a dedicated horticulturist.

The business operates on a hybrid revenue model: one-time custom installation projects priced at R3000 to R15000 per square meter depending on design complexity, complemented by recurring maintenance agreements covering plant care, pest control, watering system checks, grow-light monitoring, and plant shaping. The go-to-market is consultative enterprise field sales targeting corporate offices, luxury estates, hospitality venues, retail chains, and design professionals (architects and interior designers) who receive commission-based referral incentives. Notable enterprise clients include Checkers South Africa, Rupert & Rothschild, Val de Vie Estate, Pearl Valley Golf Estate, Sasfin Bank, Direct Axis, Pick n Pay, and Blok, with over 100 vertical gardens (56,000 plants across 1,600m²) installed by mid-2018. The company positions itself as the leading vertical garden specialist in South Africa, with nationwide installation capability from its Cape Town headquarters.

Name

Living Green Walls

Legal name

Living Green Walls

Website

https://livinggreenwalls.co.za

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Living Green Walls is a Cape Town-based company founded in 2014 that designs, manufactures, and installs custom vertical gardens, green roofs, and plant accessories for commercial and luxury residential clients across South Africa, using a proprietary modular system with integrated irrigation and recurring maintenance services.

Ownership category

akta.pro rank

Product category

Vertical Garden and Green Architecture Installation Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

akta.pro primary industry

Commercial Landscape Design & Installation (HSAIABAJ)

akta.pro secondary industries

Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Residential Landscape Design (HSAIABAA), Landscape Architecture & Site Design (BPAHAKAC), Raised Garden Beds & Planter Box Installation (HSAIAFAK)

Keywords

• Vertical garden installation
• Living green walls
• Green roof systems
• Biophilic design services
• Modular planter systems

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Living Wall Sales and Installation: Custom-designed and professionally installed vertical gardens and living walls. Projects are tailored to client requirements with pricing ranging from R3000-R15000 per square meter depending on design complexity. Installation is provided as part of the service package.
2. Maintenance Agreements: Ongoing maintenance contracts for living walls including plant care, pest control, hardware inspection, watering system checks, grow-light monitoring, and plant shaping. Maintenance is described as essential to living wall longevity and is offered as part of packages or on a standalone basis.
3. Garden Rooftops: Rooftop garden installations using R3 Green Roof Modular Planter system, providing instant greening solutions for rooftop spaces with pre-grown or pre-planted options.
4. Plant Accessories: Smaller living green products including custom planters, pot plants, standing planters, and planted pictures within frames for space division and aesthetic enhancement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Living Green Walls designs, supplies, and installs custom vertical gardens (living walls) for interior and exterior building surfaces across South Africa, using a proprietary Modular Vertical Garden System with built-in reticulation and pre-grown plants that deliver instant coverage. The portfolio also includes living green roofs using the R3 Green Roof Modular Planter, smaller plant accessories such as custom planters and framed planted pictures, and recurring maintenance agreements covering watering, pest control, pruning, and hardware inspection. Projects are sold and project-managed directly from the Cape Town headquarters and installed nationwide.

Product overview

Living Green Walls is a South African vertical garden and green architecture company offering a portfolio of living green solutions. The core offerings consist of custom-designed Living Green Walls (vertical gardens) and Living Green Roofs, supported by the proprietary Modular Vertical Garden System and Verti Pocket System. The company also provides Plant Accessories for smaller-scale applications and operates an in-house nursery with horticulturist services. Maintenance agreements are offered as an essential add-on to ensure long-term plant health. Pricing ranges from R3000–R15000 per square meter for living walls, with projects installed by skilled teams across interior walls, exterior walls, and rooftop applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Green Walls (Vertical Gardens) Custom-designed interior and exterior vertical gardens (living walls) with built-in watering systems, optional grow lights, and project-managed nationwide installation, sold to commercial clients, luxury residences, hospitality venues, and architects/interior designers.
• Living Green Roofs (Garden Rooftops) Planted rooftop installations that extend roof lifespan, improve insulation, reduce noise pollution, and add usable green space without sacrificing floor area, targeting commercial and residential building owners.
• Plant Accessories Smaller living green solutions including custom planters, pot plants, standing planters, and framed planted pictures used for space division and aesthetic enhancement in offices and homes.
• R3 Green Roof Modular Planter A 450x450mm locally manufactured modular planter with drainage and water reservoirs for instant rooftop greening coverage, available pre-planted or pre-grown as part of the Green Roofs offering.
• Living Wall Maintenance Services Recurring maintenance agreements covering plant health monitoring, pest control, watering system checks, grow-light adjustments, nutrient management, and plant shaping for installed living walls and green roofs.

Quantifiable outcome

• 15% increase in productivity when plants are added to workspaces
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Checkers South AfricacoreStrategic or Co-development Partner · 25 August 2020Living Green Walls collaborated with Checkers South Africa to install the first eco-friendly edible billboard for the Checkers Little Shoppers 2 campaign launch. The 9-meter high billboard used the Modular Vertical Garden system with locally sourced edible plants including bok choy, geranium, purple kale, white kale, spinach, and flat leaf parsley. Located at Rivonia and Grayston drive within Sandown High School grounds in Sandton, the billboard was visible to traffic and passers-by.
• Lemon DécorminorStrategic or Co-development Partner · 8 August 2018Product and graphic design studio collaboration for the opening of Lemon Décor's new offices in Kramerville. Living Green Walls created a transient or semi-permanent living wall art piece as part of an art gallery display. The 7.8m x 4m vertical garden was installed within two days using the Modular Vertical Garden system, with 200 guests including interior designers, architects, and artists attending the event.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Biotecture: UK-based living wall specialist providing design, installation, and maintenance of green walls for commercial and residential clients. Closely comparable end-to-end service model including ongoing plant care maintenance contracts.
• Green Over Grey: Canadian living wall design and installation company serving North American commercial and residential markets. Comparable custom-design vertical garden offering with integrated irrigation systems.
• Ambius: Global interior landscaping specialist offering living walls, green walls, and plant design services to commercial customers. Directly comparable to Living Green Walls in vertical garden offerings, B2B go-to-market, and recurring maintenance model — but operates at much larger international scale.
• Sage Greenlife: US-based designer and manufacturer of living wall systems with integrated irrigation for commercial interiors. Comparable in vertical garden technology, custom design approach, and enterprise customer focus (offices, hospitality, retail).
• Gsky Plant Systems: North American green wall provider offering design, installation, and maintenance for commercial interiors and exteriors. Comparable custom modular living wall systems and B2B enterprise sales motion targeting architects and developers.

Regional players

• Fytogreen Australia: Australian provider of green walls, green roofs, and biophilic design services. Comparable product portfolio (living walls + rooftops) but operates in the Asia-Pacific market rather than competing with the South African-based Living Green Walls.

Broad incumbents

• Mobilane: European manufacturer and supplier of green wall and green roof systems, including the LivePanel and LiveRoof product families. Offers modular living wall products at broader scale across multiple European markets — adjacent competitor with overlapping modular system approach.
• Rentokil Initial (Ambius parent): Global hygiene and pest-control conglomerate whose Ambius division is a major player in interior landscaping and living walls. Represents the broader incumbent scale player in the same product category Living Green Walls competes in.

Emerging players

• Treebox: UK-based designer and installer of green walls with a focus on interior applications for offices, retail, and hospitality. Comparable in service offering and recurring maintenance structure but at smaller scale.
• Elmich: Singapore-headquartered provider of green wall and roof systems, including modular planter products for both residential and commercial use. Comparable in modular living wall technology and international project portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/livinggreenwalls
• Instagraminstagram.com/livinggreenwalls
• Facebookfacebook.com/gogreenwalls

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Green Walls