SureGrip Footwear
Shoes For Crews, founded in 1984, designs and sells proprietary slip-resistant work footwear through DTC e-commerce and B2B corporate shoe programs, serving food service, healthcare, industrial, grocery, hospitality, schools, and public service workers across 150,000+ companies worldwide.
- Company typePrivate
- Founded1984
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SureGrip Footwear does
Shoes For Crews Global, LLC (referenced as SureGrip Footwear in the firmographics input) is a privately held US footwear company that pioneered the original slip-resistant work shoe in 1984 and operates as the category leader in slip-resistant footwear. The company designs, manufactures, and distributes proprietary slip-resistant footwear built around exclusive outsole designs engineered for traction on oil, water, soap, and grease, with internal mold manufacturing and cleaning processes that deliver performance exceeding ASTM standards. Its product portfolio spans men's and women's slip-resistant work shoes, work boots, and running-style silhouettes, organized across seven industry verticals: food service, industrial, healthcare, grocery, hospitality, schools, and public service. Exclusive branded offerings include the New Balance Arishi V4 collaboration and the proprietary Pinnacle Runner line, with entry-level price points below $55.
The company monetizes primarily through direct-to-consumer e-commerce on its own storefront and through B2B corporate shoe programs that equip entire workforces, supplemented by phone-based inside sales and on-site mobile fitting services (shoe trucks). Distribution spans global reach (claims operations across multiple regions) under the Shoes For Crews Global, LLC legal entity, with corporate headquarters tied to Nashville, US per the firmographics input. The business is reported to be trusted by 150,000+ companies and millions of workers worldwide. Revenue mechanics rely on unit pricing with optional volume arrangements and payroll deduction for corporate accounts, and the company's IP base includes registered trademarks for the Shoes For Crews® and Non-Slip Shoes For Crews® brand identities. No funding rounds, acquisitions, or institutional investors are disclosed in the input data, consistent with a long-standing privately held operating company.
SureGrip Footwear firmographics
Firmographics- Name
- SureGrip Footwear
- Legal name
- Shoes For Crews Global, LLC
- Website
- https://suregripfootwear.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shoes For Crews, founded in 1984, designs and sells proprietary slip-resistant work footwear through DTC e-commerce and B2B corporate shoe programs, serving food service, healthcare, industrial, grocery, hospitality, schools, and public service workers across 150,000+ companies worldwide.
- Ownership category
- akta.pro rank
SureGrip Footwear industry classification
Industry- Product category
- Occupational Safety Footwear
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661), Rubber & Plastics Footwear (3021)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where SureGrip Footwear is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
SureGrip Footwear business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time hardware sales of slip-resistant footwear to individual workers and corporate buyers through e-commerce and corporate programs.
- Corporate Shoe Programs: B2B enterprise sales of slip-resistant footwear through corporate shoe programs, allowing companies to equip their workforce with safety footwear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly options under $55 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SureGrip Footwear product offering
Product offeringCore offering
SureGrip Footwear (Shoes For Crews Global, LLC) designs, manufactures, and sells proprietary slip-resistant work shoes for individual workers and corporate buyers across seven industry verticals: food service, industrial, healthcare, grocery, hospitality, schools, and public service. The company sells its own branded shoes plus co-branded products (e.g., New Balance Arishi V4) and supports sales through a corporate shoe program and on-site fitting services via mobile shoe trucks. Revenue is generated primarily through one-time hardware sales of footwear, with volume-based pricing in the corporate channel.
Product overview
Shoes For Crews is a footwear company that pioneered slip-resistant work shoes in 1984 and remains the industry leader in this category. The company offers a comprehensive portfolio of proprietary slip-resistant footwear products designed for various industries including food service, healthcare, industrial/work boots, grocery, hospitality, schools, and public service. Their product lineup includes men's and women's shoes across price points, featuring exclusive brands like the New Balance Arishi V4 and their proprietary Pinnacle Runner. The company differentiates through proprietary outsole designs, mold manufacturing processes, and rigorous testing that exceeds ASTM standards for slip resistance. Beyond product sales, they offer corporate shoe programs with account management and fitting services including mobile shoe trucks.
Differentiator
Problem solved
Functional benefit
Brands
- Shoes For Crews: Non-slip work shoes and footwear for various industries including food service, industrial, healthcare, grocery, hospitality, schools, and public service.
- Non-Slip Shoes For Crews
Products and services
- Slip-Resistant Work Shoes Proprietary slip-resistant footwear designed to deliver the highest traction on oil, water, soap, and grease, exceeding ASTM standards. The company's core product offering since 1984, sold to individual workers and corporate buyers across multiple industries.
- New Balance Arishi V4 (Slip-Resistant) Exclusive slip-resistant work shoes co-branded with New Balance, in a running-style design with enhanced slip-resistant performance, available only at Shoes For Crews.
- Pinnacle Runner Non-Slip Shoes Non-slip running-style work shoes featuring proprietary slip-resistant technology for workplace safety and comfort.
- Food Service Shoes Slip-resistant footwear designed specifically for food service workers, providing traction on wet and greasy kitchen floors.
- Industrial Work Boots Durable slip-resistant boots for industrial and construction environments requiring workplace safety footwear.
- Healthcare Shoes Slip-resistant footwear designed for healthcare workers, providing comfort and safety during long shifts.
- Grocery Shoes Slip-resistant footwear designed for grocery and supermarket workers exposed to wet floors and various contaminants.
- Hospitality Shoes Slip-resistant footwear designed for hospitality workers including hotels and restaurants.
- Schools Shoes Slip-resistant footwear designed for school staff and employees in cafeterias, gymnasiums, and other school environments.
- Public Service Shoes Slip-resistant footwear designed for public service sector workers, including first responders, municipal workers, and public service employees.
- Men's Work Shoes Complete range of slip-resistant work shoes and boots for male workers across all industries.
- Women's Work Shoes Complete range of slip-resistant work shoes and boots for female workers across all industries.
- Corporate Shoe Programs Corporate shoe program allowing companies to provide slip-resistant footwear to employees with options for account management, payroll deduction, and volume pricing.
- Reduced Price Non-Slip Work Shoes Discounted slip-resistant work shoes available at reduced prices for budget-conscious buyers.
- Fitting Services & Shoe Trucks On-site fitting services and mobile shoe trucks that bring fitting services directly to workplaces.
- Affordable Work Shoes Under $55 Non-slip running-style work shoes marketed as an affordable option under $55 for price-conscious workers.
Companies that use SureGrip Footwear
Customer profileSegments7 records
Ideal customer profiles2 records
SureGrip Footwear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SureGrip Footwear partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
SureGrip Footwear competitors and assessment
Company assessmentDirect peers
- KEEN Utility: KEEN Utility produces slip-resistant, protective, and ESD-rated work footwear for industrial, healthcare, and food-service workers. Comparable product mix, target verticals, and specialty-positioning to Shoes For Crews.
- Bata Industrials: Bata Industrials is a global specialist in occupational and safety footwear, offering slip-resistant and protective shoes across food service, healthcare, and industrial verticals — directly comparable in market focus and product to Shoes For Crews.
- Caterpillar Footwear (Cat Footwear): Cat Footwear produces rugged work boots and slip-resistant occupational shoes for industrial and construction workers — the same vertical Shoes For Crews targets with its industrial work boots line.
- Dunlop Protective Footwear: Dunlop Protective Footwear manufactures slip-resistant boots and shoes for food processing, agriculture, and industrial use — directly overlapping Shoes For Crews' food-service and industrial verticals with comparable product portfolios.
Broad incumbents
- Reebok Work: Reebok's work-footwear line offers athletic-style slip-resistant shoes for industrial and service workers. Comparable to Shoes For Crews' Pinnacle Runner and New Balance co-branded efforts, blending athletic branding with workplace safety.
- Skechers Work: Skechers' work-footwear division offers slip-resistant and occupational shoes across food service, healthcare, and industrial verticals. It is a broad incumbent leveraging an athletic-shoe brand to compete directly with Shoes For Crews' slip-resistant proposition.
- Wolverine: Wolverine Worldwide (parent of Wolverine, Harley-Davidson Footwear, Cat Footwear) produces a wide range of work and safety footwear with slip-resistant and protective features, overlapping the industrial vertical of Shoes For Crews.
- Crocs Work: Crocs Inc. operates a dedicated Crocs Work line targeting healthcare, food service, and hospitality with slip-resistant specialty footwear. It directly overlaps Shoes For Crews' core verticals and product positioning.
- Timberland PRO: Timberland PRO is a leading work-boot and occupational footwear brand owned by VF Corporation. Its industrial and hospitality slip-resistant lines directly compete with Shoes For Crews' industrial work boots and service-vertical offerings.
- Dr. Martens Industrial: Dr. Martens' industrial line provides slip-resistant and safety footwear for service and industrial workers. Comparable to Shoes For Crews' industrial work boots and food-service lines with stronger brand cachet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SureGrip Footwear social profiles
Digital presenceSureGrip Footwear financial estimates
Financial estimateRevenue estimate
Valuation estimate
SureGrip Footwear leadership team
Management profileNumber of profiles
SureGrip Footwear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SureGrip Footwear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SureGrip Footwear
What does SureGrip Footwear do?
SureGrip Footwear (Shoes For Crews Global, LLC) designs, manufactures, and sells proprietary slip-resistant work shoes for individual workers and corporate buyers across seven industry verticals: food service, industrial, healthcare, grocery, hospitality, schools, and public service. The company sells its own branded shoes plus co-branded products (e.g., New Balance Arishi V4) and supports sales through a corporate shoe program and on-site fitting services via mobile shoe trucks. Revenue is generated primarily through one-time hardware sales of footwear, with volume-based pricing in the corporate channel.
Is SureGrip Footwear a public or private company?
SureGrip Footwear is a private company. It is classified as unknown and is currently operating.
When was SureGrip Footwear founded?
SureGrip Footwear was founded in 1984. It employs 1 to 10 people.
Where is SureGrip Footwear based?
SureGrip Footwear is headquartered in Nashville, United States, in the North America region.
How does SureGrip Footwear make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are corporate Shoe Programs.
Who are SureGrip Footwear's main competitors?
Direct peers on record are KEEN Utility, Bata Industrials, Caterpillar Footwear (Cat Footwear) and Dunlop Protective Footwear. Broad incumbents are Reebok Work, Skechers Work, Wolverine, Crocs Work, Timberland PRO and Dr. Martens Industrial.
Does SureGrip Footwear have an API?
No public API is recorded for SureGrip Footwear.
What industry is SureGrip Footwear in?
SureGrip Footwear's product category is Occupational Safety Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 3162 and its SIC code is 5661.