Club Vita

What Club Vita does

Club Vita is an independent longevity data analytics company that serves pension funds, insurers, reinsurers, asset managers, and pension/insurance advisors. The firm maintains a proprietary database tracking the survival patterns of over 5 million people worldwide, which it uses to deliver mortality modeling, longevity risk assessment, and benchmarking analytics to financial institutions managing pension liabilities and pricing longevity risk transfer. It positions itself as an independent partner without conflicts from insurance or asset management operations, distinguishing it from the actuarial consulting arms of large insurers and reinsurers.

The company operates a four-module product platform — VitaData (longevity data service), VitaCurves (mortality curve modeling and analysis), VitaInsights (analytical reporting and benchmarking), and VitaIntel (research and technical intelligence) — supported by an interactive US Longevity Map that visualizes neighborhood-level life expectancy differences for men and women aged 65. Underlying capabilities center on predictive analytics and data-science techniques applied to longevity data, including an academic collaboration with the University of Waterloo's Munich Re Chair in Predictive Analytics. The go-to-market is direct enterprise field sales through regional teams in the United Kingdom (headquarters), the United States (Hoboken), and Canada, targeting pension trustees, plan executives, and insurance/reinsurance pricing teams.

The business model is subscription-recurring analytics services sold on a quote basis to institutional clients, with no publicly disclosed pricing. The customer base spans more than 500 pension funds, over 40 (re)insurers, and 10 advisory firms, supported by a content-driven marketing approach (Top Charts series, benchmarking reports, educational webinars, lexicon, Research Advisory Panel) that builds thought leadership in the longevity analytics niche. The entity operates as Club Vita IP LLP, a UK-based limited liability partnership, with no disclosed parent company, funding rounds, or external investors in the available data.

Name

Club Vita

Legal name

Club Vita IP LLP

Website

https://clubvita.us

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Vita is an independent longevity data analytics firm serving pension funds, insurers, reinsurers, and advisors with mortality modeling, longevity risk benchmarking, and predictive analytics built on a database tracking over 5 million people across the UK, US, and Canada.

Ownership category

akta.pro rank

Product category

Longevity Analytics

NAICS

Pension Funds (525110)

SIC

Life Insurance (6311), Services-Membership Organizations (8600)

akta.pro primary industry

Longevity Reinsurance (FSAIANAC)

akta.pro secondary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Longevity analytics
• Mortality modeling
• Pension risk analytics
• Actuarial data services
• Longevity risk management

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Analytics and Data Services: Club Vita provides longevity analytics services to pension plans, insurers, reinsurers, and advisors on a subscription basis, offering data analytics, mortality modeling, and longevity risk assessment tools to help financial institutions understand and manage longevity risk.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Club Vita provides longevity data analytics to pension funds, insurers, reinsurers, asset managers, and their advisors. It operates a proprietary analytics platform built on a multi-country database tracking survival patterns of over 5 million people, delivering mortality modeling, benchmarking, and risk-transfer support through four branded service modules (VitaData, VitaCurves, VitaInsights, VitaIntel) plus an interactive US Longevity Map.

Product overview

Club Vita is a longevity data analytics company offering a unified platform for pension funds, insurers, reinsurers, asset managers, and advisors. The product suite comprises four interconnected modules: VitaData (core data access), VitaCurves (mortality curve modeling), VitaInsights (analytical reporting), and VitaIntel (research and technical intelligence), along with the US Longevity Map visualization tool. Together these enable financial institutions to understand and manage longevity risk through cutting-edge data-science techniques.

Differentiator

Problem solved

Functional benefit

Brands

• VitaData: Longevity data service provided by Club Vita
• VitaCurves
• VitaInsights
• VitaIntel

Products and services

• VitaData Longevity data service providing access to Club Vita's mortality and survival pattern datasets for pension funds, insurers, reinsurers, and asset managers.
• VitaCurves Mortality curve analysis tool that enables pension funds and insurers to model and compare survival curves for longevity risk assessment.
• VitaInsights Analytical insights platform delivering longevity analysis and benchmarking reports to financial institutions.
• VitaIntel Intelligence platform providing research and technical analysis on longevity trends and risk factors.
• US Longevity Map Interactive map illustrating the diversity in life expectancies for men and women aged 65 living in different neighborhoods in the United States.

Quantifiable outcome

• Club Vita analysis enabled pension fund to remove longevity risk at cost close to funding reserves

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Willis Towers Watson (WTW): WTW is a global actuarial and risk consulting firm with significant longevity risk-transfer and pension de-risking practices serving pension funds and insurers — a broader incumbent whose Longevity Solutions offering competes with Club Vita at the institutional client level.
• Mercer: Mercer's Financial Services arm provides actuarial, pension risk management, and longevity analytics to DB pension schemes and insurers globally — comparable to Club Vita's offering but as part of a much broader HR/benefits/wealth consulting platform.
• Aon: Aon's Retirement and Investment practice provides pension longevity analytics and risk-transfer advisory, including Aon Hewitt actuarial services — a comparable but much broader incumbent relative to Club Vita's niche focus.

Others

• Continuous Mortality Investigation (CMI): CMI is the UK actuarial profession's mortality data bureau providing industry-standard mortality tables; while not a competitor, it supplies the underlying mortality benchmarks Club Vita's VitaCurves competes against and is commonly used alongside.

Direct peers

• Lane Clark & Peacock (LCP): LCP is a UK actuarial consultancy with strong longevity de-risking and risk-transfer capabilities for pension schemes and insurers, overlapping Club Vita's VitaCurves-style mortality analysis and bulk-annuity pricing support.
• Hymans Robertson: Hymans Robertson is a UK actuarial and investment consultancy with a dedicated longevity analytics practice serving pension funds and insurers — directly comparable to Club Vita's UK heritage market and offering overlapping mortality modeling and trustee advisory capabilities.

Emerging players

• Pacific Life Re: Pacific Life Re is a global longevity reinsurer with proprietary mortality analytics and an Insights & Innovation team producing longevity research — comparable to Club Vita in mission but embedded within a reinsurer rather than operating as an independent analytics partner.
• Munich Re: Munich Re's Life and Health reinsurance division underwrites longevity risk transfer and partners with academic institutions on mortality modeling (per the University of Waterloo chair reference in Club Vita's materials) — a significant reinsurance counterparty and partial competitor in longevity analytics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/showcase/9534004
• LinkedInlinkedin.com/company/807868

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Vita