CU2

What CU2 does

CU2 Limited is a UK private limited company founded in 1999 by Mark Cann, a former British Army Major, and headquartered in Pewsey, Wiltshire. It operates as a bespoke consultancy delivering four interconnected service lines: events management (ranging from intimate dinners to large outdoor concerts and televised productions), political and strategic research (with emphasis on emerging-market political and investment risk), PR and marketing services (branding, crisis media management, speech writing, sponsorship negotiation), and broader consultancy covering charity governance, sponsorship strategy, and corporate compliance. The firm also administers four client charities/foundations on an ongoing basis, creating a recurring governance revenue stream alongside project work.

The client base is explicitly 'exclusive' and 'privileged,' drawing on named blue-chip logos including Microsoft, the Financial Times, BAE Systems, BMW, Mars, British Airways, the Food and Drink Federation, and ESS Global. Service delivery is built around personal engagement from CEO Mark Cann, with a small team (11-50 employees) and no proprietary technology platform; the offering is positioned as a high-discretion fixer service rather than a scalable product. Distribution is direct via personal referrals, Cann's media profile as a TV/radio commentator, and seminars that convene expert networks for existing and prospective clients.

Commercially, CU2 operates on quote-based, project-based professional-services engagements with no publicly disclosed pricing, no external institutional funding, and no parent company. Ownership is concentrated with directors Mark and Emma Cann, who are also co-directors of the related entity ChariAdmin Ltd. The firm's strategic posture emphasizes discretion, completion-to-completion client commitment, and access to political and corporate networks, with international events work (polo at O2 Arena and overseas) and emerging-market research indicating some cross-border activity though the operating footprint remains UK-centric.

Name

CU2

Legal name

CU2 Limited

Website

https://cu2ltd.org.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

CU2 Limited is a UK-based bespoke consultancy founded in 1999, delivering events management, political research, PR/marketing, and charity governance services to an exclusive client base of major corporations, political entities, and foundations, with CEO Mark Cann personally leading engagements.

Ownership category

akta.pro rank

Product category

Events Management & Consultancy Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192), All Other Support Services (561990)

akta.pro industry

PRIMARYHSACAHAO

Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling)

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

Keywords

• Events management services
• PR consultancy
• Political research
• Charity governance advisory
• Corporate sponsorship consulting

Headquarters

HQ city

Pewsey

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Events Management: Bespoke event management services ranging from intimate dinners to major outdoor events for entertainment, business, and sporting worlds. Revenue likely project-based or retainer arrangements.
2. Consultancy Services: Wide-ranging consultancy covering sponsorship strategies, charitable giving, branding, compliance, and administration. Includes charity governance and administration for four client charities/foundations.
3. PR and Marketing Services: Advice on corporate branding, speech writing, crisis media management, marketing material production, sponsorship negotiations.
4. Political Research: Specialised political and strategic research commissioned for corporate and individual clients, NGOs and charities. Focus on political and investment risk assessment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CU2 Ltd is a bespoke events management, PR support, and specialised consultancy/fixer service for an exclusive client base. The company delivers four interconnected service lines: Events Management (intimate dinners to major outdoor concerts and televised shows), Consultancy Services (charitable trusts governance, political consultancy, and corporate strategy), PR and Marketing Services (branding, crisis media handling, speech writing, sponsorship negotiations), and Political and Strategic Research (risk assessment for emerging markets).

Product overview

CU2 Ltd is a bespoke events management, PR support, and specialised consultancy/fixer service company operating as a single integrated service offering rather than a platform-plus-modules architecture. The company provides four interconnected service lines: Events Management (creating unique occasions from intimate dinners to major outdoor events), Consultancy Services (charitable trusts, political consultancy, corporate strategy), PR and Marketing Services (branding, media crisis handling, speech writing, sponsorship), and Political/Strategic Research (risk assessment for emerging markets, conflict prevention). The services are delivered by a small team of highly qualified professionals led by CEO Mark Cann, and are designed for an exclusive, privileged client base including major corporations like Microsoft, Financial Times, BAE Systems, and BMW.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Management
• Consultancy Services
• PR and Marketing Services
• Political and Strategic Research

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Teneo: Global CEO advisory and strategic communications firm with significant political and corporate advisory capabilities. Comparable to CU2 in political-risk and corporate-strategy consulting, but vastly larger and multi-region.
• Finsbury Glover Hering: Global strategic communications and public affairs firm with a major London presence. Operates in adjacent political consultancy and corporate communications space where CU2 competes, but at materially larger scale with a wider service portfolio.

Direct peers

• Charlotte Street Partners: UK political, public affairs, and strategic communications consultancy founded by former political insiders. Comparable to CU2 in combining political research, advisory, and bespoke corporate consultancy with a founder-led model.
• Mischief PR: Independent UK PR and reputation agency offering bespoke communications strategy, events, and crisis support. Comparable to CU2 in serving corporate and consumer clients with senior-led, hands-on engagement.
• Beattie Communications: UK-based integrated communications and PR agency with strong events and brand experience practices. Directly comparable to CU2 as a boutique UK communications consultancy serving enterprise clients with bespoke campaigns.
• Hope&Glory PR: Independent UK PR agency working with consumer, corporate, and B2B brands. Comparable to CU2 in consulting-led, founder-driven culture and senior-attention service model.
• Lansons Communications: UK-headquartered PR and political consultancy combining reputation management, public affairs, and investor communications. Closely comparable to CU2's mix of PR, political research, and corporate advisory services.
• Wise Productions: UK bespoke event production agency specializing in corporate events, conferences, and high-end private occasions. Closely comparable to CU2's events management arm in scale and bespoke delivery.
• Mandate Communications: Northern Ireland and UK political, public affairs, and communications consultancy. Comparable to CU2 in combining political research, public affairs advisory, and corporate communications with a founder-led boutique model.
• Markettiers4DC: UK strategic communications and PR firm specializing in B2B, technology, and corporate reputation. Comparable to CU2 as a founder-led, senior-practitioner engagement model for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cu2-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CU2