What Mac-Serien Servicecenter does

Mac-Serien Servicecenter, operating legally as Büfa Cleaning Sweden AB, is a privately held Swedish specialty-chemical manufacturer founded in 1989 and headquartered in Stockholm. The company develops and produces environmentally adapted cleaning chemistry across five verticals: Vehicle Care (Fordonsvård), Industrial Cleaning (Industri), Restaurant/Catering/Food Service (Restaurang, Städ & Livsmedel), Hygiene (Hygien), and Water Purification Technology (Reningsteknik) delivered through its WashWater AB subsidiary. Its core technology is the proprietary Superkoncentrat platform — water-free surfactant concentrates that customers mix on-site, reducing transport volume, eliminating shipped water, and enabling customized dosing based on dirt level, water quality, and application method; these formulations are paired with automated dosing equipment that prevents over-application. WashWater AB, part of the group since the 1990s, supplies advanced water-recirculation systems for vehicle wash facilities, having built Sweden's first 80%-recirculation wash in 1994 and progressed to 100% recirculation systems, and jointly developed Sweden's first Nordic Swan Ecolabel (Svanenmärkt) vehicle wash.

The company monetizes through three primary streams: sale of professional cleaning chemicals (one-time product purchase as concentrates or superconcentrates, sold via direct sales, regional resellers, and an owned e-commerce storefront), sale and installation of WashWater hardware for water treatment and recirculation, and ongoing technical consultation services delivered by regional field representatives who perform on-site dosing calculations and wash-program recommendations. Pricing is quote-based for B2B commercial accounts, with multi-year contracts at the enterprise tier. Go-to-market is sales-led and regionally organized, with dedicated territory managers in Stockholm, Norrland, Västergötland/Östergötland/Jönköping, Värmland/Närke/Mälardalen, Skåne, and Gävle/Dalarna/Hälsingland, plus wholly-owned subsidiaries in Norway (Macserien Norge AS) and Finland (Macserien Finland Oy) and distributor coverage of Estonia, Latvia, and Lithuania via Kemitek. Notable enterprise customers include Nobina (Sweden's largest public transport operator, on a multi-year contract extension) and Arver Lastbilar (logistics, co-developing zero-discharge wash facilities); the company is ISO 9001 and ISO 14001 certified and operates with 11-50 employees.

Name

Mac-Serien Servicecenter

Legal name

Büfa Cleaning Sweden AB

Website

http://www.macserien.se/

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Mac-Serien Servicecenter (Büfa Cleaning Sweden AB) is a Swedish specialty-chemical manufacturer founded in 1989 that develops environmentally adapted cleaning concentrates and water-recirculation systems for vehicle wash, industrial, food-service, and hygiene customers across the Nordics and Baltics.

Ownership category

akta.pro rank

Product category

Professional Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Concentrated All-Purpose Cleaners (Dilutable) (CRAJAMAH)

akta.pro secondary industries

Heavy Equipment, Fleet & Dumpster Pad Washing (HSAIAMAJ), Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal) (CRAJAOAK)

Keywords

• Professional cleaning chemicals
• Vehicle wash products
• Industrial cleaning solutions
• Superconcentrate detergents
• Water treatment systems

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning Chemical Products: Sale of professional cleaning chemicals across multiple categories: vehicle care, industrial, restaurant/hygiene, and hygiene products. Products sold as concentrates requiring dilution, or superconcentrates for on-site mixing. Revenue generated through direct sales, regional distributors, and e-commerce.
2. Water Treatment Equipment (WashWater): Sale and installation of water treatment and recycling systems for vehicle wash facilities. Systems separate pollutants from wash water enabling recirculation and reduced freshwater consumption.
3. Technical Consultation Services: On-site technical support from sales representatives who assist with dosing calculations, chemical combinations, and wash recommendations tailored to customer operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Macserien manufactures and develops high-concentrated, environmentally-adapted professional cleaning chemicals across five categories: vehicle care, industrial, restaurant/cleaning/food, hygiene, and water purification. Its core technology is Superkoncentrat water-free surfactant formulations that are mixed on-site with water, reducing transport volume and enabling customized dosing. Through its WashWater subsidiary, the company also delivers water treatment and recirculation systems (up to 100% recirculation) for vehicle wash facilities.

Product overview

Macserien (Büfa Cleaning Sweden AB) is a Swedish cleaning chemical manufacturer founded in 1989, offering a comprehensive portfolio of professional cleaning products organized into five main categories: Vehicle Care (Fordonsvård), Industrial Cleaning (Industri), Restaurant/Cleaning/Food (Restaurang, Städ & Livsmedel), Hygiene (Hygien), and Water Purification Technology (Reningsteknik through WashWater subsidiary). The core technology centers on 'Superkoncentrat' (superconcentrates) - water-free surfactants that minimize transportation and storage requirements while enabling customized dosing. Products range from specialized vehicle care chemicals (Mac 124 tar remover, Mac 126 gloss shampoo, Mac 49 rinse wax, Fordonsschampo Box, Microavfettning Box, Blackline product line) to industrial cleaners (Mac 143 graffiti remover, Biononex oil remediation, Acitex Super Sorb) and food service products (Mac 932S superconcentrate, Mac 900 machine dishwashing powder, Mac 941 oven/grill cleaner, dishwashing systems). WashWater, their subsidiary, provides advanced water purification systems with 100% recirculation technology for the vehicle washing industry.

Differentiator

Problem solved

Functional benefit

Brands

• Blackline: Product line for vehicle care including Flugbort, Fälgrent/Flygrostbekämpare, Vinylglans, Interiörtvätt, Glansschampo.
• WashWater

Products and services

• Vehicle Care Products (Fordonsvård) Comprehensive range of professional vehicle cleaning and care products including vehicle shampoos, wheel cleaners, tar removers, wax products, and insect removers designed for all seasons. For vehicle wash facilities, fleet operators, trucking companies, bus companies, and car dealerships.
• Industrial Cleaning Products (Industri) Professional cleaning products for workshop industry, printing houses, and manufacturing industry, including graffiti removers, degreasers, and specialized cleaning agents. For manufacturing workshops, printing operations, and industrial facilities requiring heavy-duty cleaning.
• Restaurant, Cleaning & Food Products (Restaurang, Städ & Livsmedel) Complete range of professional cleaning products for restaurant and cleaning industry, including dishwashing products, kitchen cleaners, floor cleaners, and window cleaners. For restaurants, institutional kitchens, hotels, and food processing facilities meeting food safety standards.
• Hygiene Products (Hygien) Hygiene and laundry products including allergen washing detergents, color-safe detergents, and disinfection solutions. For healthcare facilities, commercial laundries, and businesses requiring specialized hygiene products.
• WashWater Water Purification and Recirculation Systems (Reningsteknik) Advanced water purification systems and 100% water recirculation technology for industrial and vehicle washing applications, including Sweden's first Swan-labeled car wash. Enables facilities to achieve up to 100% water recirculation, reducing freshwater consumption and wastewater discharge.
• Superkoncentrat (Superconcentrates) Water-free surfactant concentrates that are mixed with water on-site. Minimizes water content in cleaning products, reducing transportation volume and storage requirements while enabling customized dosing based on dirt level, water quality, and application method. Central to the company's product philosophy.
• Mac 124 Prickbort (Tar Remover) Petroleum-based cold degreaser that removes asphalt splatter, tar, oils, and other difficult mineral dirt from vehicles. Marketed as a best-in-test product for vehicle care.
• Mac 126 Glansschampo (Gloss Shampoo) Mild alkaline vehicle shampoo with wax that removes soot, road dust, and traffic dirt while leaving a protective and glossy surface with quick drainage. For professional vehicle wash applications.
• Mac 49 Sköljvax (Rinse Wax) High-concentrated rinse wax that provides extra luster, protects paintwork, accelerates drying, and gives the wash hall a fresh scent. Dosage 0.1-0.5%.
• Mac 111 Corrosol pH-neutral product that dissolves brake dust and flying rust stuck in the paint. Turns purple when it comes into contact with rust, effectively removing dirt from the surface.
• Mac 932S Superkoncentrat Universal Cleaner Extremely effective and economical universal cleaner that provides glossy surfaces. Works as a window cleaner with long-lasting, dirt-repellent effect for simplified maintenance.
• Mac 900 Maskindisk Pulver (Machine Dishwashing Powder) Machine dishwashing powder for commercial kitchens and food service establishments.
• Biononex Oil Remediation (Oljesanering) Biologically degradable organic product used to remove synthetic, vegetable, mineral, and animal oil. Prevents fire and explosions from accidental oil spills. Contains no nonylphenols.
• Fordonsschampo Box (2-Component Vehicle Shampoo Box) Long-lasting 2-component vehicle shampoo containing 2.5L Component A Surfactant and 2.5L Component B Initiator. Suitable for all types of high-pressure washers.
• Microavfettning Box (2-Component Micro Degreaser Box) Long-lasting 2-component micro degreaser for washing and degreasing vehicles, floors, and sheet metal details. Fits all types of high-pressure washers.
• Blackline Product Series Professional vehicle care sub-brand product line including Flugbort (insect remover), Fälgrent/Flygrostbekämpare (wheel cleaner/rust remover), Vinylglans (vinyl shine), Glansschampo (gloss shampoo), and Interiörtvätt (interior cleaner).

Quantifiable outcome

• Reduced water consumption to ~700L per vehicle (1994 baseline) through 80% recirculation systems
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Arver LastbilarcoreStrategic or Co-development Partner · 1 January 2019Long-term customer partnership. Ulrika Arver, owner of Arver Lastbilar, won 2019 Sustainability Profile of the Year award. Together with Macserien developed two advanced vehicle wash facilities in Norrköping and Eskilstuna with zero discharge of environmentally hazardous substances. Joint development of new sustainability concepts.
• NobinacoreStrategic or Co-development PartnerNobina is Sweden's largest public transport operator. Extended long-term contract with Macserien for chemical supply and water purification. Nobina uses Macserien's 2-component superconcentrate refill system, saving 4 tons of plastic during previous contract period. Joint vision to develop complete fossil-free chemical program. Partnership covers both chemical products and water treatment solutions.
• WashWater ABcoreTechnology or IntegrationWashWater AB is a subsidiary/affiliate company specializing in water treatment technology. Part of Macserien group since 1990s. Develops advanced water recycling systems achieving 100% recirculation for vehicle wash facilities. First 80% recirculation vehicle wash built in 1994 consumed ~700L per car. Responsible for Sweden's first Swan-labeled car wash installation.
• KemitekminorChannel Partner/ Reseller/ DistributorDistributor covering Baltic markets (Estonia, Latvia, Lithuania). Represents Macserien products in the region.
• Arnestad StorkjökkenminorChannel Partner/ Reseller/ DistributorNorwegian restaurant and large kitchen equipment distributor reselling Macserien cleaning products to food service customers in Norway.
• Solkem ABminorChannel Partner/ Reseller/ DistributorRegional distributor covering Gästrikland, Dalarna, and Hälsingland regions in Sweden. Located in Sandviken.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Novadan: Danish manufacturer of professional cleaning and hygiene chemicals for the food, marine, vehicle, and industrial sectors. Closest Nordic peer to Macserien in terms of product breadth, B2B professional channel, and eco-positioning.
• Christeyns: Belgium-based professional cleaning and hygiene chemicals group serving laundry, food service, and industrial customers across Europe. Comparable in product mix (concentrated cleaning chemistry, dosing equipment) and institutional/hospitality customer focus.
• Werner & Mertz: German maker of professional and consumer eco-friendly cleaning products (Frosch/Tana brands). Comparable in environmentally adapted formulations and professional/industrial channel sales.
• Buzil: German manufacturer of cleaning chemicals and dosing systems for building cleaning, food service, and industrial customers. Highly comparable in concentrated-chemistry, dosing-equipment, and direct field-sales model.
• Dr. Schnell: German professional cleaning and hygiene chemicals producer with strong direct-sales D2D model across hospitality, food service, and facility management. Comparable in customer verticals and field-led GTM.
• Istobal: Spanish manufacturer of vehicle wash systems and chemistry. Comparable to Macserien's WashWater business as a vehicle-wash equipment-and-chemistry specialist with international distribution.

Broad incumbents

• Diversey: Global player in professional cleaning, sanitization, and hygiene chemicals (now part of Solenis). Operates in many of Macserien's end-markets at much larger scale; competes on institutional contracts but does not specialize in Nordic vehicle-wash chemistry.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving food service, hospitality, and industrial customers. Overlaps with Macserien on food service and industrial chemistry, but at vastly larger scale and broader portfolio.
• WashTec: Europe's leading vehicle-wash equipment manufacturer with associated chemistry programs. Comparable to WashWater on the hardware/water-treatment side and competes for the same fleet and retail car-wash customers.
• Kärcher: Global cleaning equipment and detergent manufacturer with a strong professional/vehicle-wash portfolio. Comparable in offering cleaning chemistry alongside equipment, though at much larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Macseriensverige-114668943557340
• Instagraminstagram.com/macseriensverige
• LinkedInlinkedin.com/company/macserien-forsaljning-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mac-Serien Servicecenter