Limes Vertriebsgesellschaft

What Limes Vertriebsgesellschaft does

LIMES Media GmbH (trading under the Limes Vertriebsgesellschaft brand) is a Berlin-based out-of-home (OOH) advertising company founded in 1994. It operates three core service lines: Riesenposter (giant-format billboard advertising on leased building scaffolding and facades in prime urban locations), DOOH (Digital Out-of-Home, anchored by a proprietary 104 m² LED screen at Kurfürstendamm 227 in Berlin's City West operating 24/7 since 2003), and Sonderumsetzungen (bespoke OOH installations including 3D objects, light installations, interactive experiences, and fragrance activations). A fourth line — Immobilie vermarkten — provides property owners a turnkey service to monetize scaffolding and facade surfaces during construction. The company manages 400+ large-format advertising surfaces across German metropolises, primarily Berlin, acquired through long-term surface leases that it resells to advertisers as monthly bookings.

The company sells exclusively through a direct, consultative field-sales model targeting brand marketing decision-makers and media buying agencies. Over 30 years, LIMES has executed 2,000+ campaigns for 300+ brands, including Adidas, Nike, Netflix, Zalando, Coca-Cola, Mercedes-Benz, BMW, Vodafone, Gucci, Hugo Boss, PwC, Samsung, and IKEA. Revenue is generated primarily through recurring monthly booking fees on rented surfaces and time-slot sales on the LED screen, plus project-based fees for custom installations. Media agency partners — including Weischer, Kinetic, GroupM, Magic Poster, Planus Media, Plaus Media, Porsch Media, and Itworks — regularly book LIMES inventory on behalf of brands. The company is privately held by founder and managing director (Geschäftsführer) Tobias Assies, with no disclosed external investors, subsidiaries, or venture capital backing.

Technically, LIMES supports its sales force with a custom CRM tailored to OOH workflows and a proprietary in-house digital presentation tool used to visualize booking options for clients in real time. The Ku'damm LED screen supports forced 3D depth-effect content, first deployed for Netflix in 2021. Pricing is quote-based and not publicly disclosed; contracts typically run multiple months. LIMES holds memberships in Berlin Partner and VBKI and is headquartered at Bleibtreustraße 38, 10623 Berlin-Charlottenburg, with a staff of 1–10.

Name

Limes Vertriebsgesellschaft

Legal name

Limes Media GmbH

Website

https://limescom.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

LIMES Media GmbH is a Berlin-based out-of-home advertising company founded in 1994, managing 400+ giant-format billboard surfaces and a 104 m² LED screen at Kurfürstendamm. It serves international brands via direct sales and media agencies through Riesenposter, DOOH, and custom OOH installations.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

Keywords

• Out-of-home advertising
• Digital out-of-home
• Billboard advertising
• LED screen advertising
• Custom OOH installations

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Giant Poster (Riesenposter) Advertising: LIMES acquires long-term leases on building and scaffolding surfaces in prime, high-traffic locations across German metropolises and resells them as giant billboard space to international advertising clients. Revenue is generated through monthly booking fees based on the size and location of the surface, with contracts typically running for multiple months.
2. DOOH LED-Screen Advertising: LIMES operates and sells advertising time on its proprietary 104 m² LED screen at Kurfürstendamm 227 in Berlin. The screen broadcasts real-time video, animation, live streams, and 3D content in HD quality 24/7, generating revenue from time-slot bookings by brands and agencies.
3. Custom Installations (Sonderumsetzungen): LIMES designs and executes bespoke OOH installations beyond standard billboard formats, including 3D objects, light installations, interactive elements, and fragrance experiences. Revenue comes from project-based fees covering planning, visualization, permit coordination, and on-site execution.
4. Property Owner Scaffolding Advertising: LIMES rents scaffolding and building façade surfaces from property owners for advertising use, paying them a fee. The company handles permitting, subletting, production, and installation, generating revenue from the spread between rental income and advertising sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LIMES Media GmbH operates as a boutique out-of-home (OOH) advertising company, leasing 400+ building façade and scaffolding surfaces in prime Berlin and German metropolitan locations and reselling them to international brands as large-format billboard (Riesenposter) advertising space. It also sells advertising time on its proprietary 104 m² LED screen at Kurfürstendamm (operational since 2003) and executes bespoke custom OOH installations including 3D objects, light and interactive experiences for brands seeking distinctive urban activations.

Product overview

LIMES Media GmbH is an outdoor advertising company (Out-of-Home/OOH) based in Berlin, Germany, operating since 1994. The company offers a portfolio of three interconnected services: Riesenposter (giant billboard advertising on building facades and scaffolding), DOOH (Digital Out-of-Home featuring a 104m² LED screen at Ku'damm operational since 2003), and Sonderumsetzungen (special/custom outdoor advertising implementations including 3D objects and light installations). Additionally, the company provides property marketing services where it rents scaffolding and facade surfaces from property owners for advertising purposes. The business model centers on acquiring prime advertising locations in Berlin's top urban areas, installing large-format advertising surfaces, and marketing these to international brand advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

• Riesenposter (Giant Poster Advertising)
• DOOH (Digital Out-of-Home) LED-Screen Advertising
• Sonderumsetzungen (Custom OOH Installations)
• Immobilienvermarktung (Property Owner Advertising Service)

Quantifiable outcome

• 2000+ campaigns executed
• +2 more outcomes

Named customers26 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor.

• Berlin (Berliner Wirtschaftsförderung / Berlin Partner)minorOthersLIMES is a member of Berlin business associations, including Berlin Partner, which supports the city's economic development and promotes Berlin-based businesses internationally.
• VBKI (Verband der Berliner Kaufleute und Industrieller)minorOthersLIMES holds membership in the VBKI, one of Berlin's most prominent trade and commerce associations, signaling its standing in the local business community.
• WeischerminorChannel Partner/ Reseller/ DistributorWeischer is referenced as the agency partner for multiple campaigns (e.g., Zalando 2022, Vodafone 2024), suggesting LIMES works with established OOH media agencies that book and resell billboard inventory on behalf of brands.
• KineticminorChannel Partner/ Reseller/ DistributorKinetic is cited as the agency for several campaigns (e.g., Netflix 2022, Adidas 2021, Adidas 2022, Huawei 2021, Paramount 2022), indicating LIMES supplies billboard surfaces that are booked through specialist outdoor media agencies.
• ItworksminorChannel Partner/ Reseller/ DistributorItworks media agency placed campaigns for PwC (2025) and Lieferando (2024) with LIMES.
• GroupMminorChannel Partner/ Reseller/ DistributorGroupM media agency is listed as the agency for the BILD (2025) and Ineos (2024) campaigns.
• Magic PosterminorChannel Partner/ Reseller/ DistributorMagic Poster is listed as the agency for the Uber 2021 campaign.
• Planus MediaminorChannel Partner/ Reseller/ DistributorPlanus Media is listed as the agency for the Deutsche Wohnen 2021 campaign.
• Plaus MediaminorChannel Partner/ Reseller/ DistributorPlaus Media is listed as the agency for the E.ON 2024 campaign.
• Porsch MediaminorChannel Partner/ Reseller/ DistributorPorsch Media is listed as the agency for the Vestel 2024 and E.ON 2024 campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hygh AG: Berlin-based digital OOH platform connecting advertisers to digital screens (including storefronts) via a programmatic marketplace. Comparable to LIMES' DOOH ambitions, with an emerging programmatic angle that LIMES could adopt.

Direct peers

• Wall GmbH: Berlin-headquartered premium OOH and DOOH media owner (formerly Wall AG) specializing in large-format city light posters and digital screens. Closest geographic and product peer to LIMES, with a similar focus on premium urban inventory in Germany.
• BlowUP Media (Agrupa Inversiones): European specialist in large-format building-wrap and spectacular OOH advertising across major European cities. Highly comparable to LIMES' Riesenposter line and Sonderumsetzungen, competing for the same premium 'big poster' brand budgets.
• Ströer SE & Co. KGaA: Germany's largest OOH and DOOH media owner, operating thousands of analog and digital surfaces nationwide. Directly comparable to LIMES as a primary OOH inventory and advertising-time seller in the German market, though at vastly greater scale.

Broad incumbents

• Clear Channel Outdoor Holdings: One of the world's largest outdoor advertising companies, operating billboards, transit, and digital displays across the Americas, Europe, and Asia. Comparable as a broad incumbent offering the same core product types (OOH/DOOH) that LIMES sells, but at global scale.
• Outfront Media Inc. U.S.-based OOH media company operating a mix of static and digital billboards as well as transit advertising. Comparable in product type and revenue model (inventory-based OOH/DOOH sales) to LIMES.
• Lamar Advertising Company: Major U.S. OOH operator with a large portfolio of static and digital billboards. Comparable in core offering (large-format billboard sales) to LIMES, though focused on the U.S. market.
• JC Decaux SE: Global leader in OOH advertising including street furniture, billboards, and digital displays across many countries. Comparable as a broad incumbent OOH operator with overlapping capabilities in large-format and DOOH, though at a much larger, more diversified scale than LIMES.
• Decaux Germany / JCDecaux SA Germany: German arm of global OOH leader JCDecaux, operating street furniture and DOOH screens in German cities. Comparable as a broad incumbent OOH competitor in the same German market where LIMES operates.
• Goldbach Group (NZZ-Mediengruppe subsidiary): Swiss/Austrian/DACH digital and OOH marketing company providing cross-media advertising services, including DOOH. Comparable in offering advertising media space across multiple channels in the DACH region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limes Vertriebsgesellschaft