FUSION Design & Architecture
FUSION Design & Architecture is a London-based interior design and architecture studio founded in 1998, specialising in the hospitality sector. It delivers full-service design for restaurants, cinemas, hotels, and bars for clients ranging from independent operators to global brands including Nando's, Everyman, and Drake & Morgan.
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FUSION Design & Architecture does
FUSION Design & Architecture, trading as Fusion DNA Ltd, is a London-based interior design and architecture studio founded in 1998 that specialises exclusively in the hospitality sector. The firm delivers full-service interior design and architecture for restaurants, cinemas, hotels, bars, and hospitality-adjacent office spaces, managing projects from feasibility through to completion. With 11-50 employees and a portfolio of over 600 completed projects, the studio serves both independent operators and global hospitality brands, including long-term anchor clients such as Nando's, Everyman Cinemas, Drake & Morgan, and Gourmet Burger Kitchen.
The studio's service model is project-based professional services, with fees earned on a per-engagement basis and no publicly disclosed pricing tiers. Core deliverables include concept design, space planning, interior architecture, F&B concept development, and full project management. A recent addition is proprietary furniture design, exemplified by the Compact Lounge Stool launched at Clerkenwell Design Week. Geographic reach spans the UK, USA, South Africa, and Ireland, with active transatlantic expansion through the Nando's partnership since 2021.
FUSION operates as an independent, privately held company with no disclosed external investment, no parent entity, and no subsidiaries. The firm generates demand through portfolio-driven marketing (extensive project showcase website and industry awards), with all revenue derived from direct enterprise client engagements. The studio has been recognised at the FAB Awards (Best in Show 2025 for Everyman Stratford) and Hospitality Design Awards (Hybrid Hospitality Space 2026 for Everyman Whiteley).
FUSION Design & Architecture firmographics
Firmographics- Name
- FUSION Design & Architecture
- Legal name
- Fusion DNA Ltd
- Website
- https://fusiondna.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FUSION Design & Architecture is a London-based interior design and architecture studio founded in 1998, specialising in the hospitality sector. It delivers full-service design for restaurants, cinemas, hotels, and bars for clients ranging from independent operators to global brands including Nando's, Everyman, and Drake & Morgan.
- Ownership category
- akta.pro rank
Where FUSION Design & Architecture is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FUSION Design & Architecture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Interior Design Services: Project-based professional fees for interior design and architecture services across hospitality sector including restaurants, hotels, cinemas, and bars.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
FUSION Design & Architecture product offering
Product offeringCore offering
FUSION is a London-based interior design and architecture studio that delivers hospitality-focused interior design, space planning, and full project management for restaurants, cinemas, hotels, bars, and hospitality office spaces. The studio tailors each project to the individual client's brand identity rather than applying a house style, and manages engagements from feasibility through to completion. It also designs bespoke furniture pieces for hospitality settings.
Product overview
FUSION Design & Architecture is a London-based interior design and architecture studio specializing in the hospitality sector since 1998. The company offers comprehensive interior design and architecture services, including restaurant design (Nando's, GBK, Copper Chimney, Turtle Bay, Mamma Roma), cinema design (Everyman Cinemas), hotel design (Spier Hotel), bar and restaurant design (Drake & Morgan), office interior design (Erico House, Nando's Head Office), and proprietary furniture design (Compact Lounge Stool). With over 600 projects completed, the studio tailors each project individually to reflect client identity while maintaining a collaborative approach from project initiation through to handover.
Differentiator
Problem solved
Functional benefit
Companies that use FUSION Design & Architecture
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
FUSION Design & Architecture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FUSION Design & Architecture partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
FUSION Design & Architecture competitors and assessment
Company assessmentDirect peers
- MKV Design: London-based interior design practice with significant restaurant, bar, and hotel portfolio. Comparable UK boutique competitor in the same hospitality interior design niche.
- Yabu Pushelberg: Toronto/NY-based interior design firm specialising in luxury hotels, restaurants, and retail. Highly comparable to Fusion as a hospitality-focused design studio working with flagship international brands, though at significantly larger scale.
- B3 Designers: UK hospitality interior design firm working with restaurant, bar, and hotel operators. Comparable as a UK-based competitor in the same boutique hospitality interiors segment.
- AvroKO: New York hospitality design firm known for restaurants, hotels, and bars. Closely comparable product offering (hospitality interiors), with similar focus on brand-driven, story-led design for restaurant and hotel operators.
- Grzywinski + Pons: London- and NY-based boutique interior design practice specialising in hotels, restaurants, and bars. Closely comparable boutique scale and hospitality vertical focus, with similar brand-driven approach to hospitality interiors.
- Richmond International: UK-based interior design consultancy focused on luxury hotels, restaurants, and spas. Highly comparable in geography (UK-based), sector (hospitality interiors), and client type (premium hospitality operators).
- Champalimaud Design: New York-based luxury interior design firm with strong hotel and restaurant portfolio. Comparable as a hospitality-specialist design studio working with premium brand operators globally.
- Bergman Interiors: London-based interior design studio with a strong restaurant, bar, and hotel portfolio. Comparable boutique UK hospitality design practice competing for similar brand-led mandates.
Broad incumbents
- Rockwell Group: NY-based architecture and design firm with a major hospitality, restaurant, and entertainment practice. Comparable in serving flagship hospitality brands but operates across a much wider portfolio including cultural and theatrical projects.
- Hirsch Bedner Associates (HBA): Global hospitality interior design firm operating at much larger scale across luxury hotels and resorts worldwide. Comparable in core offering (hospitality interiors for global brands) but significantly broader and more established than Fusion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FUSION Design & Architecture social profiles
Digital presenceFUSION Design & Architecture financial estimates
Financial estimateRevenue estimate
Valuation estimate
FUSION Design & Architecture leadership team
Management profileNumber of profiles
Profiles4 records
FUSION Design & Architecture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FUSION Design & Architecture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FUSION Design & Architecture
What does FUSION Design & Architecture do?
FUSION is a London-based interior design and architecture studio that delivers hospitality-focused interior design, space planning, and full project management for restaurants, cinemas, hotels, bars, and hospitality office spaces. The studio tailors each project to the individual client's brand identity rather than applying a house style, and manages engagements from feasibility through to completion. It also designs bespoke furniture pieces for hospitality settings.
Is FUSION Design & Architecture a public or private company?
FUSION Design & Architecture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FUSION Design & Architecture founded?
FUSION Design & Architecture was founded in 1998. It employs 11 to 50 people.
Where is FUSION Design & Architecture based?
FUSION Design & Architecture is headquartered in London, United Kingdom, in the Europe region.
How does FUSION Design & Architecture make money?
One revenue line is on record: interior Design Services.
Who are FUSION Design & Architecture's main competitors?
Direct peers on record are MKV Design, Yabu Pushelberg, B3 Designers, AvroKO, Grzywinski + Pons, Richmond International, Champalimaud Design and Bergman Interiors. Broad incumbents are Rockwell Group and Hirsch Bedner Associates (HBA).
Does FUSION Design & Architecture have an API?
No public API is recorded for FUSION Design & Architecture.