Indulge Catering

What Indulge Catering does

Indulge Catering is a privately held, founder-operated catering business established in 2005 by Ceri Wallace in Edinburgh, United Kingdom. The company provides bespoke catering services for both commercial and private events across Edinburgh and surrounding areas within a 10-mile radius of the EH10 postcode. Its core offering consists of fresh, made-from-scratch buffet packages priced between £5.00 and £12.00 per person, plus specialized menus for weddings, corporate functions, birthday parties (including children's cooking classes), christenings, funerals, and dinner parties. Services are delivered either by direct delivery to the customer's venue or through an in-home cooking option where Ceri prepares food on-site at the customer's residence; free delivery is included within the service area.

The business model is predominantly transactional and event-driven, with pay-as-you-go unit pricing, a £15 minimum corporate order, and 24-hour notice requirements. Ancillary revenue streams include a direct-to-consumer online shop selling artisanal preserves (marmalades, jams, chutneys, jellies at £2.50-£3.00 per jar), seasonal Christmas hampers from £15, and children's party cooking experiences. The customer base spans corporate clients (Macmillan Cancer, Co-op Bank, Pets at Home, Croda Chemicals, Canon Medical Research Europe, Scottish Courts and Tribunals Service, British Medical Association, EIS, Green Cat Renewables, Ethical Standards Commissioner, Church of Scotland), education (Lymm High School), and high-volume private consumers for weddings, funerals, and celebrations. Marketing is conducted via the company website, Google Business Profile (5.0 rating across 12 verified reviews), blog content, and word-of-mouth referrals; all quoting is handled through phone (07932 008 305) and email ([email protected]).

The company operates as a sole proprietorship with no external investment, parent company, or institutional ownership. Recent product activity in 2025-2026 includes the launch of Corporate Power Breakfasts, Fresh Organic Catering Services, and Spring 2026 seasonal promotions, plus a high-visibility engagement catering Taylor Swift's June 2024 Edinburgh concert at Murrayfield Stadium. The proprietor holds an ITV Britain's Best Dish regional win (North West heat) and the business holds a 5-star Scores on the Doors food hygiene rating.

Name

Indulge Catering

Legal name

Indulge Catering

Website

https://indulge-catering.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Indulge Catering is an Edinburgh-based, founder-operated catering company (est. 2005) providing made-from-scratch buffet and bespoke event catering for weddings, corporate functions, funerals, birthdays, and dinner parties across Edinburgh and surrounding areas.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Event catering services
• Bespoke buffet catering
• Wedding catering services
• Corporate event catering
• Artisanal preserves shop

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Event Catering Services: Full food and drink catering service for events including weddings, corporate functions, birthday parties, christenings, funerals, and dinner parties. Buffets, hot dishes, and bespoke menus prepared fresh and delivered to venue or prepared on-site.
2. Pre-made Food Products: Christmas hampers packed with quality jams, marmalades and chutneys available during Christmas season from £15 each.
3. Retail Products (Shop): Online shop selling marmalades, jams, chutneys, and jellies. Products include 3 Fruit Marmalade (£2.50-£3.00), 4 Fruit Marmalade, Blackcurrant Jam, Ginger Marmalade, Gingered Fig and Rhubarb Chutney, Lemon and Honey Marmalade, Lemon and Lime Marmalade, Luxury Whisky Marmalade, Marmalade with hint chilli, and various other preserves.
4. Children's Party Entertainment: Ceri provides cooking lessons at children's parties where kids learn to cook a dish from scratch. Party includes aprons, utensils, fresh ingredients, party food, and they take home their culinary creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Indulge Catering provides bespoke made-from-scratch buffet and event catering for weddings, corporate events, birthdays, christenings, funerals, and dinner parties across Edinburgh and surrounding areas, with per-person packages ranging from £5 to £12 plus an in-home cooking option. The business also retails artisanal preserves (jams, marmalades, chutneys, jellies) and seasonal Christmas hampers through an online shop, and offers children's party cooking experiences led by the proprietor.

Product overview

Indulge Catering is a bespoke catering company based in Edinburgh, established in 2005, offering a comprehensive portfolio of catering services centered around fresh, locally sourced ingredients. The core product consists of multiple buffet catering packages (Buffet A through K, Make Your Own Buffet, and themed combinations) ranging from £5.00 to £12.00 per person. The company provides specialized catering for specific occasions including wedding catering with bespoke menus, corporate event catering, birthday party catering (including children's cooking parties), dinner party catering, christening catering, and funeral catering. Additional offerings include artisanal preserves (jams, marmalades, chutneys, jellies) available through the online shop, corporate power breakfasts featuring build-your-own yogurt parfait bars and protein wraps, and seasonal Christmas hampers. The product portfolio functions as a unified catering service with modular add-ons, allowing customers to select individual services or combine multiple offerings for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Buffet Catering Packages Pre-configured per-person buffet catering packages including tiered sandwich, savoury dish, cake and fruit options ranging from £5 to £12 per person, made from scratch using fresh locally sourced ingredients, with free delivery within 10 miles of Edinburgh EH10.
• Wedding Catering Bespoke wedding catering service creating custom menus for wedding ceremonies and receptions across Edinburgh and surrounding areas, with options for premium wines, beers, champagnes, and quality glassware.
• Corporate Event Catering Full food and drink catering service for corporate events including business lunches, conferences, awards ceremonies, board meetings, and training buffets, with provision for fresh quality cuisine and professional service, 24-hour notice and £15 minimum order.
• Birthday Party Catering Catering for birthday celebrations of all sizes featuring traditional finger food, hot dishes, customisable menus, and children's party cooking experiences where Ceri Wallace teaches young guests to cook a dish from scratch with aprons, utensils, fresh ingredients and party food included.
• Dinner Party Catering Catering service for dinner parties delivering freshly prepared dishes to the customer's door, or having Ceri Wallace prepare dishes individually at the customer's home, suitable for anniversaries, engagements, and family gatherings.
• Christening Catering Tailor-made buffet and hot dish catering for christening celebrations of all sizes, featuring freshly prepared dishes using best locally-sourced ingredients.
• Funeral Catering Fresh food catering for funeral receptions with traditional buffets or a combination of hot and cold dishes, accommodating special dietary requirements with 24 hours' notice required.
• Artisanal Preserves (Jams, Marmalades, Chutneys, Jellies) Homemade artisanal preserves sold through the online shop including multiple marmalade varieties (3 Fruit, 4 Fruit, Ginger, Lemon and Honey, Lemon and Lime, Luxury Whisky, Marmalade with hint chilli, Regular, Ruby Grapefruit), jams (Blackcurrant, Plum, Raspberry, Yellow Plum), chutneys (Gingered Fig and Rhubarb, Spicy Apple and Plum), and jellies (Mint and Apple, Plum Apple and Elderberry).
• Christmas Hampers Seasonal food hampers packed with quality jams, marmalades, and chutneys available from £15 each during the Christmas season for gifting.
• Corporate Power Breakfasts Corporate breakfast catering featuring build-your-own yogurt parfait bars, mini avocado toasts, and protein-packed breakfast wraps designed to provide sustained energy for busy professionals.

Quantifiable outcome

• 5.0 out of 5 Google rating based on 12 verified reviews
• +2 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elior UK: Major UK contract caterer operating across corporate, education, and healthcare segments. Comparable as a UK event and contract catering operator, though at vastly greater scale and with a portfolio rather than boutique positioning.
• CH&CO: UK premium contract caterer serving corporate, cultural, and heritage venues with bespoke event offerings. Comparable on the bespoke event-catering value proposition Indulge Catering sells, but operates at much larger institutional scale.
• Baxter Storey: One of the UK's largest independent contract caterers, providing workplace, hospitality, and event catering. Comparable as a UK-wide bespoke event caterer, though operating at substantially greater scale across corporate and institutional clients.
• Payne & Gunter: Historic London event caterer serving high-profile corporate events, weddings, and private parties. Comparable on luxury event catering and bespoke menus, though at significantly larger scale and broader geographic reach.
• Sodexo UK: Global foodservice and facilities management company with significant UK event and corporate catering operations. Comparable on the corporate events and institutional catering use cases Indulge Catering serves.
• Wilson Vale: UK independent contract caterer focused on workplace hospitality and bespoke events. Comparable on the corporate catering and bespoke menu positioning, though operating at larger contract scale.
• Lexington Catering: London-based premium event and corporate caterer offering bespoke menus for high-end private and corporate occasions. Directly comparable on bespoke event catering for weddings and corporate functions, though operating in a different geography.

Direct peers

• Lettice Events: London-based bespoke catering company specializing in weddings, corporate events, and private parties with seasonal menus. Closely comparable on the small-scale bespoke event catering business model with personalized menus and dietary accommodation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/indulgecateringedinburgh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indulge Catering