Ultima Hora

What Ultima Hora does

Ultima Hora is a regional digital and print news publisher headquartered in Palma de Mallorca, Spain, operating as the flagship title of Hora nova, S.A. within the Grupo Serra media conglomerate. Founded in 1893, it serves as the leading local news outlet for the Balearic Islands, covering Mallorca politics, society, Real Mallorca and Atlético Baleares football, regional culture, weather, and community affairs through the digital platform ultimahora.es, a weekly print edition, email newsletters, podcasts, a digital archive (Hemeroteca), and sub-brands including El Económico, Xaloc, Vips, and Ultima Hora Clasificados. The company distributes content across 11+ social and messaging channels — Facebook, YouTube, X, Bluesky, LinkedIn, Instagram, TikTok, Telegram, WhatsApp, Google News, and RSS — alongside dedicated regional delegations in Manacor and Inca.

The business operates a multi-stream revenue model centered on digital advertising (display, sponsored content, branded partnerships) and recurring subscriptions through the Club del Suscriptor loyalty program, which bundles digital and paper access with partner discounts and exclusive content. Subscription pricing is not publicly disclosed but is offered on annual billing cadences for both digital and paper-delivery tiers. Complementary revenue comes from B2B-oriented products: the Siurells Club Valores awards and Premis Siurells de Plata, thematic Monográficos special editions sponsored by advertisers and institutions (e.g., Anuario Económico 2025 Illes Balears), classifieds, and wholly-owned subsidiaries including Nova Producciones (audiovisual production) and lifestyle publication Book Style. Sister titles under Grupo Serra extend the network to Menorca (Menorca • Es Diari), Ibiza and Formentera (Periódico de Ibiza), the Sóller valley (Setmanari Sóller), and expatriate audiences via German and English-language editions (Mallorca Magazin, Majorca Daily Bulletin).

The company employs 101–250 staff and operates with no external funding activity; strategic direction is set centrally by Grupo Serra, with no disclosed M&A, leadership changes, or restructuring events in the source material. Technology scope is described as a digital publishing platform with multimedia content delivery, with no proprietary AI, API, or SDK capabilities disclosed.

Name

Ultima Hora

Legal name

Hora nova, S.A.

Website

https://ultimahora.es

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

101–250 employees

Short description

Ultima Hora is a regional Spanish digital and print news publisher founded in 1893, headquartered in Palma de Mallorca, serving residents of the Balearic Islands with local news, sports, politics, lifestyle, and culture content via its website, print edition, newsletters, podcasts, and Club del Suscriptor subscription program.

Ownership category

akta.pro rank

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital advertising: The publication generates revenue through display advertising, sponsored content, and branded content opportunities on its website. This includes promotional articles and partnerships with local businesses.
2. Subscription services: Revenue from digital and paper subscriptions through Club del Suscriptor program, offering premium content, exclusive access, and subscriber benefits including promotions and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ultima Hora is a regional Spanish newspaper operating from Mallorca that publishes local, national, and international news focused on the Balearic Islands. It distributes content via the digital platform ultimahora.es and a print edition, monetized through digital advertising, sponsored content, and the Club del Suscriptor subscription program offering premium digital and paper access plus subscriber benefits.

Product overview

Ultima Hora is a regional digital news media company based in Mallorca, Spain, operating as part of Grupo Serra. The company offers a unified news portal (ultimahora.es) as its primary product, supplemented by a subscription-based Club del Suscriptor offering exclusive member benefits, the Siurells Club Valores business awards program, email newsletter products (Deporte a la última, Al sol de la economía, El análisis del director), podcast content including Crónica Negra, thematic monográfico publications, the Xaloc lifestyle supplement, and a digital archive (Hemeroteca). The portfolio is centered on regional journalism with supplementary subscription, awards, and lifestyle services.

Differentiator

Problem solved

Functional benefit

Brands

• Siurells Club Valores: Award program recognizing companies and values in the Balearic Islands
• Premis Siurells de Plata
• Club del Suscriptor
• El Económico
• Xaloc
• Vips
• Deportes
• Opinión
• Ruedas
• Ultima Hora Clasificados
• Suscripción digital

Products and services

• Ultima Hora Website (ultimahora.es)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Grupo SerracoreStrategic or Co-development PartnerParent media group overseeing Ultima Hora and other regional publications in the Balearic Islands including Mallorca Magazín, Majorca Daily Bulletin, Menorca.info, Periódico de Ibiza, and Setmanari Sóller. Grupo Serra provides centralized corporate administration and strategic direction for the publication network.
• Club del SuscriptorcoreOthersSubscriber loyalty program offering exclusive benefits, promotions, discounts with partner businesses, and subscriber-only content and events. Part of the broader engagement strategy to build loyal readership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PRISA (El País): Owner of El País and Cadena SER — a much larger Spanish media group whose digital subscription and advertising operations provide an upper-bound on what scaled regional players can achieve.
• Vocento: Spanish media group that owns multiple regional dailies (ABC, El Correo, La Verdad, Diario Montañés) under one corporate umbrella — analogous to Grupo Serra's role for Ultima Hora in the Balearics.
• La Vanguardia: Large Barcelona-based daily owned by Grupo Godó; operates a similar digital+print subscription model and premium content tier, though at national scale rather than purely regional.

Regional players

• La Voz de Galicia: Leading regional daily in Galicia, Spain; very similar business model (paper + digital subscription, regional advertising, sister publications) and scale, serving as a benchmark peer.
• SUR (Málaga): Regional daily from Málaga with established digital subscription and advertising operations; comparable business model and tourism-influenced local economy.
• Las Provincias: Regional daily from Valencia; comparable in scale, structure, and reliance on local advertising and digital subscription revenue streams.
• La Nueva España: Regional daily in Asturias with print + digital subscription + local advertising monetization — closely comparable in scale and operating model to a regional group like Ultima Hora.
• El Diario Vasco: Regional daily in the Basque Country; similar subscription/advertising model and headcount-scale operation, useful comparable for valuation benchmarking of a Spanish regional paper.

Direct peers

• Mallorca Zeitung: German-language news outlet focused on Mallorca; competes for the same German-speaking expat and tourist audience that Ultima Hora targets via its Mallorca Magazin subsidiary.
• Diario de Mallorca: Direct competitor covering the same Mallorca geography with Spanish-language regional news; competes head-to-head for the same local readers and advertisers in the Balearic Islands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UHmallorca
• YouTubeyoutube.com/c/UltimaHoraOnline
• Facebookfacebook.com/UltimaHora.Mallorca
• LinkedInlinkedin.com/company/ultima-hora
• Instagraminstagram.com/uhmallorca
• TikToktiktok.com/@ultimahora.es

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultima Hora