Beyond Food

What Beyond Food does

Beyond Food is an India-based, bootstrapped direct-to-consumer health snack company that designs, manufactures, and sells clean-label packaged foods under the brand promise of "real ingredients, balanced nutrition, and up to 4 hours of sustained energy." The company was founded by Aditya Raj, a fitness professional with 25+ years of experience, to address the gap between healthy and tasty snacks in the Indian market. Its product portfolio spans 18 collections and 43–59 SKUs across granola, energy bars, meal replacement bars, cookies (oatmeal, millet, protein), millet bars, laddus, makhana, protein namkeen, date/barfi bites, and curated gift boxes, all FSSAI approved and lab tested. The core technical differentiation is a proprietary slow-release carbohydrate and protein blend formulated to maintain steady blood sugar and prevent energy crashes, with products tailored to Indian flavor preferences (cardamom, peri peri, tandoori, blueberry).

The company's business model operates three revenue streams: (1) D2C e-commerce through its Shopify-powered storefront at beyondfoodbars.com, with pay-as-you-go pricing, promo codes (BEYOND20, GRANOLA35), free shipping above ₹1,000, and a custom nutrition box builder offering tiered volume discounts of 10–30%; (2) B2B corporate and bulk orders serving corporate gifting, office pantries, employee wellness programs, and events, with quantity tiers from 50 to 5,000+ units and custom branding/private labeling; and (3) a nascent reseller/distributor pathway for retail expansion. Marketing is executed through organic social media (Facebook, X, Instagram, LinkedIn), an active blog on preventive health topics, a 'Rate & Shop' review-for-discount loyalty program, WhatsApp customer support, and email/newsletter communications. The company claims 50,000+ customers, 200,000+ orders delivered, 15,000+ reviews at 4.8/5 average rating, and 100+ corporate clients including Policybazaar, Thoughtworks, Airtel, and Cisco. Operating geography is pan-India only, with no disclosed international expansion or external funding.

Name

Beyond Food

Legal name

Beyond Food

Website

https://beyondfoodbars.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Beyond Food is an India-based bootstrapped D2C clean-label health snack brand selling granola, energy bars, meal replacement bars, cookies, and traditional snacks via its own Shopify storefront, corporate gifting, and reseller channels, serving health-conscious urban consumers and B2B clients across India.

Ownership category

akta.pro rank

Product category

Healthy Packaged Snacks

NAICS

Snack Food Manufacturing (31191), Cookie, Cracker, and Pasta Manufacturing (31182), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industries

Health/Protein Snack Bars Manufacturing (AFAKAIAN), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

Keywords

• Healthy snack bars
• Clean-label nutrition
• Energy bars
• Meal replacement snacks
• D2C food brand

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. D2C E-commerce Sales: Direct-to-consumer sales of packaged snacks through the company's Shopify-powered e-commerce website. Customers purchase individual units or curated boxes (Elite Box Classic at Rs. 849, Elite Box Grande at Rs. 1,249, Barfi & Date Bites Box at Rs. 999). Custom nutrition box builder allows customers to mix products with tiered volume discounts (10% off for 2 items, 20% for 4, 30% for 6). Revenue is one-time per transaction with repeat purchase potential driven by subscription-like discount codes and loyalty incentives.
2. B2B Corporate & Bulk Orders: Corporate gifting, office pantry stocking, employee wellness programs, and bulk/event orders for businesses. Order quantities range from 50 units to 5,000+ units. Includes custom gifting solutions, custom branding, private labeling, and bespoke packaging options. Revenue generated through negotiated B2B pricing with dedicated account support.
3. Retail & Reseller Distribution: Reseller and distributor enquiry pathway available through the B2B page. Retail outlets and resellers can procure products in bulk quantities, suggesting a wholesale distribution revenue stream alongside D2C and direct corporate sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Beyond Food manufactures and sells clean-label, FSSAI-approved healthy snacks in India via a direct-to-consumer Shopify storefront and a B2B corporate/bulk-orders channel. Its portfolio spans granola, energy bars, meal replacement bars, millet bars, oatmeal/millet/protein cookies, laddus, makhana, protein namkeen, and curated gift boxes, formulated with slow-release carb and protein blends to deliver 2–4 hours of sustained energy.

Product overview

Beyond Food is a clean-label, Indian health snack company offering a diverse portfolio of nutritious products organized across 18 collections. The core offerings include Granola (Honey Roasted, Chocolate) providing 4-hour sustained energy with 14g protein per 100g; Meal Replacement Bars (Assorted, Classic Cocoa, Fresh Blueberry, Peanut Butter, True Cardamom) with high protein and zero cholesterol; Energy Bars and Energy Bites in various flavors; Cookies including Oatmeal (Cocoa Almond, Cinnamon & Raisins, Coconut Crunch), Millet (Cocoa Crunch Almond, Cashew Crunch, Assorted), and Protein Cookies; traditional sweets like Millet Laddus and Protein Laddus (Pista, Cranberry); Millet Bars (Blueberry Burst, Rich Cocoa); Makhana snacks (Peri Peri Masala, Salt & Pepper); Protein Namkeen (Peri Peri Masala, Tandoori Masala); Nutri Rich Mixtures; and Date/Barfi Bites. Gift box offerings include Barfi & Date Bites Box, Barfi Bites Box, Date Bites Box, Elite Box Classic, and Elite Box Grande. The company also offers Corporate & Bulk Orders service for B2B customers. Products are organized by time-of-day use cases (Morning, Mid Morning, Lunch, Evening, Pre-workout, On-the-go) and sustained energy duration (1HR, 2HR, 4HR Nutrition). All products emphasize real ingredients, no added sugar, no preservatives, and lab-tested clean labels.

Differentiator

Problem solved

Functional benefit

Products and services

• Granola Breakfast granola made with whole-food ingredients (oats, nuts, seeds, dates) providing 4-hour sustained energy. Sold to health-conscious consumers and used as a base product for corporate gifting.
• Energy Bars Clean-label energy bars with slow-release carbs and protein designed to sustain energy for ~2 hours without sugar crashes. Available in assorted, classic cocoa, fresh blueberry, peanut butter, and cardamom flavors.
• Meal Replacement Bars High-protein meal replacement bars with zero cholesterol designed to substitute full meals, delivering up to 4 hours of nutrition. Available in assorted, classic cocoa, fresh blueberry, peanut butter, and cardamom variants.
• Millet Bars Millet-based snack bars in Blueberry Burst, Rich Cocoa, and assorted flavors, marketed for morning nutrition with clean-label ingredients.
• Cookies (Oatmeal, Millet, Protein) High-fiber, high-protein cookies across oatmeal, millet, and protein sub-lines with clean ingredients, aimed at fitness-conscious consumers and on-the-go snacking.
• Laddus (Millet & Protein) Traditional Indian sweet laddus made with nourishing millets or enriched with protein, including Pista and Cranberry variants. Targeted at festive gifting and everyday healthy snacking.
• Makhana Roasted fox nut (makhana) snacks in Peri Peri Masala and Salt & Pepper flavors, sold in multi-packs as light savory snacking options.
• Protein Namkeen & Nutri Rich Mixtures Protein-enriched Indian savory namkeen (Peri Peri Masala, Tandoori Masala) and Nutri Rich Mixtures (Mint Delight, Peri Peri Masala) targeted at mid-morning and evening snack occasions.
• Minis / Energy Bites Compact single-serve energy bites and protein minis (Classic Cocoa, True Cardamom, Cranberry Zest) designed as quick, portion-controlled on-the-go snacks.
• Date Bites & Barfi Bites Clean-label date-based snack bites and barfi-style bites sold individually and as curated gift boxes.
• Elite Box & Gift Boxes Premium curated gift box assortments (Elite Box Classic Rs. 849, Elite Box Grande Rs. 1,249, Barfi & Date Bites Box Rs. 999, Barfi Bites Box, Date Bites Box Rs. 899) for festive gifting and corporate gifting use cases.
• Custom Nutrition Box Builder Self-serve online tool that lets customers build a custom snack box by mixing products across categories, with tiered volume discounts (10% off for 2, 20% for 4, 30% for 6) and free shipping.
• Corporate & Bulk Orders Service B2B service for corporate gifting, office pantry stocking, employee wellness programs, events, and bulk/reseller orders (50–5,000+ units) with private labeling, custom branding, and bespoke packaging.

Quantifiable outcome

• Products designed to sustain energy for 2–4 hours (depending on serving size), preventing blood sugar spikes and crashes
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Whole Truth Foods: Indian clean-label snack brand selling protein bars, muesli, spreads and cookies with an explicit 'no preservatives, no added sugar' positioning. Closely mirrors Beyond Food's clean-label value proposition and D2C-first go-to-market.
• Eat Better Co. Indian D2C brand offering millet-based snacks, cookies, and namkeen. Comparable portfolio breadth in clean-label traditional-Indian snacking formats.
• Happily High Protein: India-based protein-snack brand specializing in protein bars and snacks for fitness consumers. Direct overlap on functional-snack category and target persona.
• Plix: Indian plant-based functional nutrition brand selling protein bars, shakes, and snacks through D2C and quick commerce. Comparable clean-label and functional-positioning approach targeting health-conscious urban consumers.
• Yoga Bar: India-based clean-label energy and protein bar brand founded in 2016. Directly comparable to Beyond Food on product category (bars, granola), target customer (urban health-conscious adults), and D2C-plus-retail GTM.
• Bonfit: India-based protein-snack brand offering bars, cookies, namkeen, and batters targeting fitness-conscious consumers. Overlaps with Beyond Food on protein-snack bar and namkeen SKUs.
• RiteBite (BBNC International): Indian health-snack brand offering protein bars, meal replacement bars, and breakfast products. Direct competitor in the Indian functional-snack category with overlapping target segments.
• True Elements: Indian D2C healthy-food brand with a portfolio spanning muesli, granola, bars, seeds, and breakfast items. Comparable clean-label positioning and target consumer.

Others

• Britannia Industries: One of India's largest packaged-food incumbents with a broad biscuit, dairy, and health-focused portfolio including NutriChoice. Sets the competitive context on retail distribution and scale, though not a direct clean-label peer.

Broad incumbents

• MuscleBlaze (HealthKart): Larger, established Indian sports-nutrition brand with broader supplements portfolio (proteins, bars, gym nutrition) that intersects with Beyond Food's protein-bar and fitness-consumer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beyondfoodbars
• Facebookfacebook.com/beyondfoodbars
• LinkedInlinkedin.com/company/beyondfood.
• Instagraminstagram.com/beyondfoodbars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Food