What ClassicMODUL does

ClassicMODUL is a custom aluminum extrusion manufacturer and operating division of Classic Exhibits Inc., headquartered with a CNC production facility at 5675 SE International Way in Portland, OR. The company engineers and supplies aluminum extrusion profiles and modular exhibit components to trade show exhibitors, retail display buyers, museums, and architectural interior integrators across North America and international markets. The firm describes more than 50 years of combined design, engineering, and customer-relations experience drawn from the Classic Exhibits relationship, founded in 1993, alongside a distributor network of more than 200 partners.

The core offering is the MODUL Aluminum Profile System, comprising 140 extrusion profiles and approximately 1000 accessories joined via a patented "squeeze" connection FIX that enables tool-less assembly. System specifications support maximum building heights of 9 meters at 1000 mm x 1000 mm grid sizes, panel thicknesses from 3 mm to 19 mm, and panel compatibility with wood, glass, acrylic, fabric, and aluminum weave. Supporting product lines include SuperNova LED Lightboxes (proprietary LED + HD SEG fabric graphics in double-sided, single-sided, wall-mounted, and custom configurations), Counters & Pedestals, Workstations & Kiosks, and Aero Overhead Hanging Signs. Engineering documentation is published as DWG/DXF profile libraries and a downloadable PDF catalog (MODUL_Index_7_1).

The business model is a quote-based, project-driven hardware sale through a distributor channel, with sales-led and channel-partner motions documented in parallel. Pre-configured workstation and counter pricing ranges from approximately $899 (entry-level pedestal) to over $16,000 (premium counters), with graphics layers adding $89-$1,382. ClassicMODUL is positioned as one of three operating divisions plus one partnership under Classic Exhibits Inc. (alongside Classic Exhibits, Classic Rentals operated by Exhibits NW, and Eco-Systems Sustainable Exhibits). No external funding, M&A activity, revenue disclosure, or executive team detail is publicly available, and the company has no app, API, or AI/ML capability disclosed.

Name

ClassicMODUL

Legal name

ClassicMODUL

Website

https://classicmodul.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

ClassicMODUL is a Portland, OR-based custom aluminum extrusion manufacturer and division of Classic Exhibits Inc., supplying patented tool-less modular extrusion systems, LED lightboxes, counters, and workstations to trade show, retail, museum, and architectural markets through 200+ distributors across North America and internationally.

Ownership category

akta.pro rank

Product category

Modular Trade Show & Exhibit Display Systems

NAICS

Machine Shops (33271)

SIC

Miscellaneous Fabricated Metal Products (3490)

akta.pro primary industry

Aluminum Extrusion (IMAKACAG)

Keywords

• Aluminum extrusions
• Modular exhibit systems
• Trade show displays
• Retail display fixtures
• LED lightbox displays

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aluminum Extrusion Sales: Sale of custom and standard aluminum extrusion profiles directly to distributors, exhibit manufacturers, and end customers. Products include over 140 extrusion profiles and approximately 1000 accessories.
2. Exhibits and Display Products: Sale of pre-configured and custom exhibits, counters, pedestals, workstations, lightboxes, and display solutions built from aluminum extrusion systems.
3. Design and Engineering Services: Comprehensive design, CAD, and engineering solution support for complex custom projects, from concept to production-ready specifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ClassicMODUL manufactures and supplies custom and standard aluminum extrusion profiles plus modular exhibit components for trade show, retail display, museum, and architectural interior applications. Its core is the MODUL profile system of 140 extrusions and approximately 1,000 accessories joined by a patented 'squeeze' connection FIX that enables tool-less assembly, with complementary pre-built products such as SuperNova LED lightboxes, counters, pedestals, workstations, kiosks, and Aero overhead hanging signs. The company provides comprehensive design, CAD, and engineering solution support from a CNC production facility in Portland, OR, sold primarily through a distributor network of over 200 partners.

Product overview

ClassicMODUL is a custom aluminum extrusions supplier specializing in trade show exhibits, retail displays, and architectural interiors. The core offering is the MODUL Aluminum Profile System featuring 140 extrusion profiles and approximately 1000 accessories connected via a patented 'squeeze' connection system (FIX). The product portfolio includes Custom Aluminum Extrusions as the foundational product, complemented by SuperNova LED Lightboxes (double-sided, single-sided, wall-mounted, and custom configurations), Counters & Pedestals (reception counters, backlit counters, pedestals), Workstations & Kiosks (monitor stands, literature stands, product towers), and Aero Overhead Hanging Signs. All products feature modular assembly with maximum building heights of 9m and grid sizes of 1000mm x 1000mm. The Complete Product Catalog and DWG/DXF profile libraries are available as digital resources. ClassicMODUL operates a production facility in Portland, OR and is represented by over 200 distributors in North America and international markets through the Classic Exhibits distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• SuperNova LED Lightboxes: Proprietary LED technology combined with HD fabric graphics for retail stores, tradeshows, and corporate environments.

Products and services

• Custom Aluminum Extrusions

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Classic Exhibits Inc.flagshipChannel Partner/ Reseller/ DistributorClassic Exhibits Inc. is the parent division and primary partner, manufacturing and designing portable, modular, and hybrid exhibits since 1993. Classic Exhibits serves as the main distributor channel for ClassicMODUL products, with over 200 distributors in North America and international markets.
• Classic Rentals (Exhibits NW)coreChannel Partner/ Reseller/ DistributorClassic Rentals is operated by Exhibits NW, a division of Classic, providing rental displays and accessories. Orders must be placed separately with each entity but are coordinated internally for single projects.
• Eco-Systems Sustainable ExhibitsminorStrategic or Co-development PartnerA partnership providing eco-friendly designs and displays. One of four divisions/partnerships operating under Classic Exhibits Inc.Orders must be placed separately with each entity but are coordinated internally for single projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Skyline Exhibits: Established nationwide trade show exhibit producer with a portfolio of modular and custom exhibit products serving similar enterprise exhibitor customers as ClassicMODUL, but at significantly greater scale and geographic reach.
• Nimlok: Multi-national exhibit and event solutions provider with modular extrusion-based product lines (e.g., SL, Impact, Skyline-style frames) competing for the same trade show exhibitor customer as ClassicMODUL, including across retail and museum segments.
• Moss Inc. Large, established trade show and exhibit manufacturer offering fabric and structural solutions including extrusion-based exhibit systems. Overlaps with ClassicMODUL across the trade show and retail display customer base but operates as a much broader portfolio player.
• Hamilton Exhibits: Large U.S. exhibit and experiential marketing manufacturer serving trade show, retail, and museum customers with custom and modular exhibit capabilities that overlap ClassicMODUL's verticals.
• Orbus Visual: Large manufacturer and distributor of trade show exhibits, event displays, and signage — including SEG fabric frames and extrusion-based display products that overlap with ClassicMODUL's modular system and SuperNova lightbox lines.

Others

• Eco-Systems Sustainable Exhibits: Sustainable exhibit partner operating under the same Classic Exhibits Inc. parent — not a competitor but an adjacent, enabling partner in the Classic Exhibits ecosystem that emphasizes eco-friendly reuse and reconfigurable display builds.

Direct peers

• Modul US: Modular aluminum extrusion exhibit system offered in North America (often positioned against beMatrix/Octanorm). Competes with ClassicMODUL on the same modular extrusion tool-less or connector-based assembly value proposition.
• beMatrix: Belgium-based manufacturer of modular aluminum extrusion frame systems (b62 LED, bEE, b-One) for trade show, retail, and interior builds — directly competes with ClassicMODUL's MODUL extrusion platform on specifications, modularity, and distributor-led distribution.
• Octanorm: German-origin pioneer of aluminum profile modular exhibit systems (Vario, Maxima, Sistema). A foundational direct competitor to ClassicMODUL in the modular aluminum extrusion + connector system category for trade shows and retail environments.
• Aluvision: Belgian manufacturer of modular aluminum framing systems (Hi-LED, Vario, Frame) used in retail, events, and interior buildouts. Closely comparable to ClassicMODUL's modular extrusion platform and complementary LED lightbox offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClassicMODUL