Alberta Motor Vehicle Industry Council

What Alberta Motor Vehicle Industry Council does

Alberta Motor Vehicle Industry Council (AMVIC) is the legislated regulator of the automotive industry in the Province of Alberta, operating under the Consumer Protection Act and reporting to the Ministry of Service Alberta and Red Tape Reduction. Established in 1999, AMVIC licenses automotive businesses (sales, leasing, consignment, service and repair, wholesale, agent/broker), registers automotive salespeople, inspects and investigates compliance, administers a Compensation Fund and Alternate Dispute Resolution service, and publishes consumer-protection education for Alberta vehicle buyers. It is funded entirely through industry-paid fees — business licences ($250 single / $350 multiple annual), a per-vehicle sales levy ($10 per vehicle sold or leased, raised from $6.25 in April 2024), salesperson registration fees, and $40 education course fees.

AMVIC's operational technology is centered on the AMVIC Online portal (hosted on Thentia Cloud), which integrates license issuance and renewal, salesperson registration, consumer complaint filing, license verification searches, course registration, and credit-card payments for fees and levies. The portal is supported by an Edmonton headquarters providing walk-in service and a Calgary investigations office not open to the public. Public-facing distribution relies on the amvic.org website, the quarterly Impact newsletter, industry bulletins, consumer bulletins, downloadable consumer guides in 10 languages, and joint public-awareness campaigns with the Competition Bureau, RCMP, and Canadian Anti-Fraud Centre during Fraud Prevention Month. In 2024-2025 the organization issued $300,000 in administrative penalties, determined 24 Compensation Fund claims, and resolved $372,924.24 through Alternate Dispute Resolution.

The organization is governed by a 13-member board comprising seven directors representing the general public appointed by the Minister, five directors representing automotive industry associations, and one director-at-large elected by industry. AMVIC is not a venture-backed enterprise; it is a self-funded, arm's-length public regulator whose revenue mechanics are structurally tied to the size and transaction volume of Alberta's automotive market rather than to commercial growth initiatives.

Name

Alberta Motor Vehicle Industry Council

Legal name

Alberta Motor Vehicle Industry Council

Website

https://amvic.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Alberta Motor Vehicle Industry Council (AMVIC) is Alberta's legislated automotive regulator, licensing businesses, registering salespeople, inspecting compliance, and resolving consumer disputes under the Consumer Protection Act since 1999.

Ownership category

akta.pro rank

Product category

Automotive Industry Regulation

NAICS

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615)

akta.pro primary industry

Transportation Regulators (Aviation, Maritime, Rail, Road) (BPAIAOAL)

Keywords

• Automotive industry regulation
• Business licensing services
• Consumer protection enforcement
• Salesperson registration services
• Dispute resolution services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Business Licensing Fees: Fees collected from licensing automotive businesses in Alberta including sales, service and repair, consignment, lease, wholesale and agent/broker businesses. Single sales business license fee increased to $250 (from $175) as of April 1, 2024.
2. Salesperson Registration Fees: Fees collected from registering automotive salespeople who solicit, negotiate or conclude transactions with consumers on behalf of automotive businesses.
3. Vehicle Sales Levy: Per-vehicle levy collected on vehicles sold or leased in Alberta. Increased from $6.25 to $10 per vehicle as of April 1, 2024.
4. Education Course Fees: Fees from Salesperson Registration Course ($40) and Service and Repair Course ($40) offered to automotive industry members.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Alberta Motor Vehicle Industry Council (AMVIC) is the legislated regulator of Alberta's automotive industry, established in 1999 under the Consumer Protection Act. It licenses automotive businesses (sales, service and repair, consignment, leasing, wholesale, agent/broker), registers automotive salespeople, conducts inspections and investigations, administers a Compensation Fund and Alternate Dispute Resolution service, and delivers mandatory salesperson registration education.

Product overview

AMVIC is Alberta's automotive industry regulator offering a unified platform of licensing, education, and consumer protection services. The core offering is the AMVIC Online Portal, which integrates business licensing, salesperson registration, complaint filing, and course registration. Education products include the mandatory Salesperson Registration Course and optional Service and Repair Course. Free Consumer Guides and an Advertising Toolkit support consumer education and business compliance. Supplementary services include a Compensation Fund, Alternate Dispute Resolution, and a public searchable database for verifying licensed businesses and registered salespeople.

Differentiator

Problem solved

Functional benefit

Products and services

• AMVIC Online Portal
• Salesperson Registration Course
• Service and Repair Course
• Compensation Fund
• Alternate Dispute Resolution (ADR)
• AMVIC Search Database
• Consumer Guides
• Advertising Toolkit

Quantifiable outcome

• $372,924.24 in Alternate Dispute Resolution resolutions
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Consumer Protection BC: Consumer Protection BC licenses and regulates specific trades and industries in British Columbia, including motor vehicle dealers and travel agents. It is directly comparable as a multi-sector provincial consumer protection and licensing body funded through industry fees.
• Vehicle Sales Authority of British Columbia (VSA): VSA is British Columbia's regulator of motor dealer licensing and salesperson registration under the Motor Dealer Act. Comparable to AMVIC in mandate (licensing, consumer compensation, dealer inspections) and in operating as a self-funded, arm's-length provincial regulator.
• Ontario Motor Vehicle Industry Council (OMVIC): OMVIC is Ontario's legislated regulator of motor vehicle dealers, salespeople, and salvage dealers, operating under a model nearly identical to AMVIC: licensing, registration, inspections, complaints, ADR, and a Compensation Fund. It is the closest jurisdictional analogue and benchmark for AMVIC's scale, fee structure, and enforcement scope.
• Travel Industry Council of Ontario (TICO): TICO is Ontario's legislated regulator of travel retailers and wholesalers, funded through industry fees with a Compensation Fund, complaint handling, and education mandates. It is a structural twin to AMVIC in a different consumer-facing industry vertical.
• Real Estate Council of Alberta (RECA): RECA regulates Alberta's real estate industry through industry-funded licensing, registration, education, complaints, and discipline — a governance and revenue model that is structurally identical to AMVIC's within the same province.
• Saskatchewan Financial and Consumer Affairs Authority (FCAA): FCAA regulates financial institutions, insurance, pensions, and consumer-facing industries in Saskatchewan, including the automobile sector. It is comparable to AMVIC as a multi-vertical provincial regulator with licensing, inspection, and consumer protection responsibilities.

Others

• Service Alberta and Red Tape Reduction: Service Alberta is AMVIC's parent ministry and oversees other arm's-length industry regulators in the province. It is relevant as the governmental context that funds, governs, and could restructure AMVIC.

Broad incumbents

• Financial Services Regulatory Authority of Ontario (FSRA): FSRA is Ontario's broad financial services and pension regulator. Comparable to AMVIC as a self-funded provincial regulator, but operates at significantly larger scale across financial services rather than automotive-specific licensing.

Regional players

• Manitoba Public Insurance (MPI): MPI is Manitoba's Crown corporation handling driver licensing, vehicle registration, and insurance. It is comparable to AMVIC as a provincial automotive regulator in a neighbouring Prairie jurisdiction, though with a much broader mandate including insurance and driver licensing.
• Insurance Corporation of British Columbia (ICBC): ICBC is British Columbia's provincial Crown corporation for universal auto insurance and basic vehicle registration. Comparable to AMVIC as a province-level automotive regulatory entity, though its dominant function is insurance rather than dealer regulation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AMVIC2
• Facebookfacebook.com/yourautomotiveregulator
• LinkedInlinkedin.com/company/alberta-motor-vehicle-industry-council

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alberta Motor Vehicle Industry Council