Robin

What Robin does

ROBIN GmbH is a German electrical and automation engineering firm headquartered in Dörpen, Emsland, that has been family-owned and operated since its 1995 founding by Hans-Gerd Robin. As of the 2025 generational transition, sole Geschäftsführer is Marco Robin; the company employs 80+ qualified engineers, master craftsmen, and technicians and operates five business divisions: Schaltanlagenbau (switchgear construction up to 3,200 A as a certified Siemens ALPHA partner), Automation (PLC, visualization, process control, and remote monitoring using Siemens SIMATIC, WinCC, and PCS7 platforms), Industrietechnik (industrial installation, MSR technology, drive technology), Gebäudetechnik (building electrical infrastructure for commercial and public buildings), and Energiewirtschaft (electrical equipment for converter stations and substations). Strategic positioning emphasizes Germany's energy transition, with the company self-describing as the German market leader for onshore converter station electrical equipment and a multi-project contractor for grid operators including TenneT, Amprion, Avacon, Ørsted, and Siemens Energy on flagships such as DolWin, BorWin, Ultranet, NeuConnect, and NordLink.

The business model is project-based B2B sales through direct enterprise engagement and competitive bidding, with revenue generated from three streams: hardware sales of custom switchgear systems, professional services for electrical installation/commissioning across industrial and energy customers, and testing/certification services performed to DIN VDE standards. Pricing is quote-driven against project specifications on multi-year contractual timeframes, with no public or transactional pricing. Go-to-market is enterprise field sales targeting major industrial and energy-sector clients; distribution is direct (no channel/retail). Certifications that materially shape customer eligibility include ISO 9001/14001/18001, VDE lightning protection specialist, EMC Sachkundiger, switching authorization up to 36 kV, DIN 14675 fire alarm system responsible person, ELKOnet specialist for hazard detection and security systems, Q-certified smoke detector specialist per DIN 14676, certified solar installer, and DIN 61439 switchgear certification.

Customer concentration is anchored in a small set of large European TSOs and energy majors (TenneT, Amprion, Avacon, Ørsted, Siemens Energy, Siemens Gamesa, Hitachi Energy, GE Grid) for the Energiewirtschaft division, complemented by a more diverse industrial base (paper, plastics, food, cable manufacturers) and commercial building work. Operations are concentrated in the Emsland region of Lower Saxony (Dörpen, Weener, Haren, Norddeich) with cross-border field operations in Emmen, Netherlands. The company markets itself primarily through its website and organic social channels (Facebook, Instagram, LinkedIn, XING) plus school outreach and career events, reflecting an employer-brand-led approach to talent acquisition in a tight regional trades labor market.

Name

Robin

Legal name

ROBIN GmbH

Website

https://robin-gmbh.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

ROBIN GmbH is a Dörpen, Germany-based family-owned electrical and automation engineering firm (80+ employees) serving industrial manufacturers and energy-sector grid operators through five divisions: switchgear construction, automation, industrial technology, building technology, and energy-sector services for converter stations and substations.

Ownership category

akta.pro rank

Product category

Industrial Electrical Engineering Services

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314)

SIC

Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Switchgear & Switchboards (HV/MV/LV, GIS/AIS) (IMAGAAAB)

akta.pro secondary industries

High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Building Automation & Controls (BAS/BMS) Contracting (IMAFALAE)

Keywords

• Switchgear manufacturing
• Electrical installation services
• Industrial automation solutions
• Building automation systems
• Energy sector electrical equipment

Headquarters

HQ city

Dörpen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Installation Services: Project-based electrical installation work for industrial and commercial buildings, including power distribution, lighting, safety systems, and network infrastructure
2. Switchgear Manufacturing and Sales: Custom switchgear systems up to 3200 A for industrial and commercial applications, including project engineering, manufacturing, and commissioning
3. Automation Solutions: PLC programming, process control, and building automation systems for industrial and energy sector clients
4. Testing and Certification Services: Electrical safety testing and certification services for industrial plants and commercial buildings per DIN VDE standards

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ROBIN GmbH is an electrical and automation engineering company that designs, manufactures, and installs switchgear systems up to 3,200 A, PLC-based automation solutions, and complete electrical building technology for industrial customers and energy sector clients. Its portfolio spans five divisions: Schaltanlagenbau (switchgear construction), Automation (PLC, visualization, process control, remote monitoring), Industrietechnik (industrial MSR and drive technology), Gebäudetechnik (commercial building electrical installations), and Energiewirtschaft (specialist electrical equipment for onshore/offshore converter stations and substations).

Product overview

ROBIN GmbH is an electrical and automation engineering company offering integrated services across five business divisions: Schaltanlagenbau (Switchgear Construction), Automation, Industrietechnik (Industrial Technology), Gebäudetechnik (Building Technology), and Energiewirtschaft (Energy Sector). Founded in 1995 and based in Dörpen, Germany, the company employs over 80 people and serves industrial customers and energy sector clients. The portfolio ranges from planning and manufacturing of switchgear systems up to 3,200 A, PLC solutions (Siemens SIMATIC), process control systems, building electrical installations, to specialized electrical equipment for offshore and onshore converter stations supporting Germany's energy transition.

Differentiator

Problem solved

Functional benefit

Products and services

• Energiewirtschaft (Energy Sector Services) Specialist electrical equipment services for the energy sector including low-voltage installations, lightning protection, network cabling, fire alarm systems, intrusion alarm systems, CCTV, and building management systems for onshore and offshore converter stations and substations. Targeted at transmission system operators and grid infrastructure developers.
• Schaltanlagenbau (Switchgear Construction) Planning and manufacturing of switchgear systems, control systems, distribution boards, and low-voltage main distribution systems up to 3,200 A for commercial and industrial applications. Certified for Siemens ALPHA systems and DIN 61439 norm-compliant construction.
• Automation (Automation Technology) Automation solutions including PLC systems (Siemens SIMATIC Step 7/TIA Portal), visualization systems (WinCC, WinCC flexibel), process control technology (Siemens PCS7), remote monitoring and control systems (Fernwirktechnik), and ACRON solutions for long-term data archiving and analysis.
• Industrietechnik (Industrial Technology) Electrical installation, commissioning, and testing services for industrial customers including measurement, control, and regulation technology (MSR), drive technology with frequency converter parameterization, and industrial electrical assembly work for paper, plastics, food, and cable manufacturing facilities.
• Gebäudetechnik (Building Technology) Complete electrical installation and technical building equipment services including low-voltage installations, lighting systems, network cabling, communication systems, safety and monitoring systems (CCTV), and building automation for commercial and industrial buildings such as offices, care homes, and hotels.

Quantifiable outcome

• 90+ trained specialists trained over company history
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Adolf Würth GmbH & Co. KGminorGTM or Marketing PartnerROBIN GmbH's CEO Marco Robin was invited to a special customer day event at Würth headquarters in Künzelsau. The event included presentations on current developments, tours of the new CUR!O innovation center, and networking opportunities. Würth is a major international tool and fastener distributor.
• Werbeagentur HollminorGTM or Marketing PartnerAdvertising agency in Meppen responsible for concept, photography, and text content for ROBIN's website and marketing materials.
• Handwerkskammer Osnabrück-Emsland-Grafschaft BentheimminorOthersRegional chamber of crafts. ROBIN employee Natalie serves as deputy employee representative in the examination committee for the commercial education program (Kaufmann/-frau für Büromanagement).
• TenneTcoreStrategic or Co-development PartnerMajor German grid operator and transmission system operator. ROBIN has completed multiple offshore converter station projects for TenneT including DolWin2, DolWin3, DolWin5, DolWin6, with ongoing service relationships. TenneT is one of the four major TSOs in Germany.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Schneider Electric SE: French multinational specializing in electrical distribution, industrial automation, and building management. Directly comparable on switchgear manufacturing (up to 3200A range) and building automation products, competing for the same industrial and grid-adjacent tenders.
• ABB Ltd: Global electrical equipment manufacturer producing switchgear, switchboards, protection relays, and substation automation products up to high voltage. Comparable in product category (especially the Schaltanlagenbau business) and serves the same German utility and industrial customers.
• Eaton Corporation: US-headquartered power management company with a strong European switchgear, power distribution, and industrial control portfolio. Direct competitor in low- and medium-voltage switchgear manufacturing for industrial and grid applications.
• Siemens Energy AG: Global energy technology OEM supplying HVDC converter stations, switchgear, and grid technology to the same German TSOs ROBIN serves. Functions partly as customer (Siemens commissions ROBIN for LV installation on its converter platforms) and partly as adjacent competitor in switchgear and automation.
• SPIE S.A. Paris-headquartered European technical services firm with a large German subsidiary providing electrical installation, automation, and energy infrastructure services for grid operators and industrial clients. Directly comparable business model and customer overlap with TenneT/Amprion, though at significantly larger scale.

Direct peers

• Kraftanlagen Energies & Services GmbH: German energy and process industry engineering contractor delivering mechanical, electrical, and automation services for power plants, substations, and industrial facilities. Closely comparable in EPC-style project delivery for German utility and industrial clients.
• Bilfinger SE: German industrial services provider with strong process industry and energy customer base, offering electrical engineering, automation, and maintenance. Comparable in serving German industrial and grid operator clients with a multi-site German operating footprint.
• WISAG Industrie Service Holding GmbH: German technical services provider offering industrial electrical installation, building technology, automation, and energy infrastructure services. Closely comparable in mid-market German Mittelstand positioning and customer segments (industrial + utilities).
• Omexom (VINCI Energies): VINCI Energies' brand dedicated to energy infrastructure including substations, HVDC links, and grid connections. Provides engineering, installation, and commissioning services for converter stations across Europe, making it one of ROBIN's most direct competitors on TenneT/Amprion frameworks.

Emerging players

• Axians (VINCI Energies): VINCI Energies' ICT and energy infrastructure services brand providing electrical engineering, automation, and network infrastructure. Partial overlap with ROBIN's automation and building technology segments, particularly in industrial and energy sector applications.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elektrorobin
• LinkedInlinkedin.com/company/elektro-robin
• Instagraminstagram.com/robin_gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robin