Ace Liftaway

What Ace Liftaway does

Ace Liftaway is a family-run waste management company founded in 1988 by Philip and Melanie Liddell and headquartered at the Waste Centre, Yokesford Hill Estate, Romsey, Hampshire. The company provides skip hire (3yd to 14yd skips, roll-on roll-off containers, tonne bags, wheelie bins), portable toilet hire via its Ace Loos division (site loos, event loos, VIP toilets, disabled access units, urinal pods, baby change units, attendant services), waste collection and disposal (including hazardous waste), and a growing line of recycled and primary aggregates. It serves three primary segments — domestic, construction, and events — across Hampshire, Wiltshire, Dorset, and the Solent area, with a fleet of over 1,500 skips and multiple specialist vehicles.

The operating backbone is a state-of-the-art recycling and processing facility at Romsey that handles up to 90% of collected waste, anchored by a CDE wash plant (launched in 2024) producing WRAP-compliant, WAC-tested aggregates in five size grades (0-2mm, 0-5mm, 5-10mm, 10-20mm, +20mm). Supporting infrastructure includes a weighbridge for accurate billing and waste tracking, two-way radio communication for fleet coordination, and designated waste reception areas. The company holds Hampshire's largest waste licence and is registered with the Environment Agency under the Waste (England and Wales) Regulations 2011, with additional IOSH, NEBOSH, CPC, and COTC certifications.

The revenue model is a mix of one-time skip hire transactions, recurring wheelie bin and site-loo subscriptions, per-tonne aggregate sales, and specialist professional services (road permits, site waste management planning, land restoration, hazardous waste disposal). Distribution is direct-to-customer via telephone, website ordering, and trade accounts, with no intermediaries. Pricing is published and transparent (e.g., tonne bags from £82.50, site loos at £76/week, roll-on roll-offs at £750, tipper grab at £170), with an 8% monthly surcharge on overdue accounts. The company has 11-50 employees, no institutional investors, and no parent company, and operates as a private, family-controlled business.

Name

Ace Liftaway

Legal name

Ace Liftaway

Website

https://aceliftaway.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Ace Liftaway is a family-run waste management company founded in 1988 in Romsey, Hampshire, providing skip hire, portable toilets (Ace Loos), waste collection, hazardous disposal, and recycled aggregates to construction, domestic, commercial, and event customers across Hampshire, Wiltshire, and Dorset.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Collection (56211), Materials Recovery Facilities (56292), Hazardous Waste Collection (562112)

SIC

Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)

akta.pro primary industry

Industrial & Commercial Waste Collection (Roll-off/Front-load) (IMAIAFAB)

akta.pro secondary industries

Commercial Junk Removal & Hauling (HSAKALAB), Dumpster Rental & Roll-Off Container Services (HSAKALAL), Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ), Recycling & E-Waste Collection/Hauling (HSAKALAJ), Bulky Waste & White Goods Drop-Off/Transfer (BPALABAE)

Keywords

• Skip hire services
• Waste management solutions
• Portable toilet hire
• Recycled aggregate supply
• Hazardous waste disposal

Headquarters

HQ city

Romsey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Skip Hire Services: Rental of skips ranging from 3yd to 14yd, roll-on roll-off containers, tonne bags, wheelie bins, and tipper grab services. Revenue generated from delivery, collection, and hire period charges.
2. Portable Toilet Hire (Ace Loos): Hire of portable toilets, VIP loos, site loos, and event sanitation units with weekly servicing included. Revenue from unit hire, delivery, servicing, and attendant services.
3. Waste Collection and Disposal: Commercial and trade waste collection services using wheelie bins (240L, 660L, 1100L), box tipper vans, and grab lorries. Revenue from scheduled collections and disposal fees.
4. Aggregate Sales: Sale of recycled aggregates, limestone products, washed aggregates, and soils/infill materials produced from the company's recycling facility.
5. Specialist Services: Additional services including hazardous waste disposal, land restoration, road permit assistance, HGV and plant maintenance, and site waste management planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ace Liftaway provides skip hire (3yd to 14yd, roll-on roll-off containers, tonne bags, wheelie bins), portable toilet hire via its Ace Loos brand (site, event, VIP, disabled, urinal, and baby change units), trade and commercial waste collection, and the sale of recycled and quarried aggregates. Supporting services include hazardous waste disposal, road permit assistance, land restoration, site waste management planning, and HGV/plant maintenance, all delivered from a single Romsey recycling facility that diverts up to 90% of collected waste.

Product overview

Ace Liftaway is a family-run waste management company offering a comprehensive portfolio of products and services across Hampshire and Wiltshire. The core offerings include skip hire (from 3yd midi skips to Roll On Roll Off containers), wheelie bins, tonne bags, and specialist waste collection vehicles (Tipper Grab, Box Tipper). The Ace Loos subsidiary provides portable sanitation solutions including site loos, event loos, VIP luxury toilets, disabled loos, urinal units, and baby change facilities. A third major division supplies construction aggregates including recycled aggregates, washed aggregates, limestone products, and soils/infill materials. Supporting services include waste disposal, hazardous waste management, road permits, site waste management planning, land restoration, and specialist vehicle hire. The company operates a state-of-the-art recycling facility that processes up to 90% of collected waste into usable aggregates. The portfolio is delivered as an integrated one-stop solution for construction, domestic, and event sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Skip Hire Skip hire services in sizes from 3yd mini skips to 14yd industrial skips, available for residential and commercial waste disposal across Hampshire and Wiltshire.
• Roll On Roll Off Container Hire Large industrial-scale waste containers for handling heavy, bulky or high-volume waste materials, suitable for construction and commercial projects (priced from £750).
• Tonne Bag Hire Flexible tonne bags for waste collection and aggregate delivery, with delivery and collection service priced from £82.50.
• Tipper Grab Service Grab truck service for swift removal of substantial volumes of materials such as soil, rubble, construction debris, and bulk waste from challenging or inaccessible locations (priced at £170).
• Box Tipper Collection Waste collection service using a box tipper van for collecting and disposing of waste materials (priced at £75).
• Wheelie Bin Collection Wheelie bin collection services in 240L, 660L, and 1100L sizes for business, commercial, and trade waste management with flexible collection schedules.
• Ace Loos Portable Toilet Hire Portable toilet hire under the Ace Loos brand covering site loos (from £76 per week), event loos (from £81 per weekend), VIP luxury toilets, disabled-access units, urinal pods, and baby change stations, with delivery, setup, servicing, and maintenance included.
• Toilet Attendant Services On-site attendants to maintain and clean portable toilet facilities throughout events.
• Event Fencing Hire Heras fencing hire for events and construction sites for crowd control and site security.
• Recycled Aggregates High-quality recycled aggregates including 6F5 Recycled Rubble/Concrete and Type 1 Recycled Rubble/Concrete, WRAP compliant and WAC tested, produced from the company's in-house recycling facility.
• Recycled Washed Aggregates Cleaned recycled materials including washed stone (10-20mm) for drainage layers, driveways, and sub-base applications, produced via the CDE wash plant.
• Limestone and Primary Aggregates Natural quarried limestone aggregates including Stone Aggregate, Ballast Aggregate, Scalping Aggregate, and Sand Aggregate for construction and groundwork.
• Soils and Infill Products Top-quality soils and infill materials including 10mm Super Soil, 10mm 7A Aggregate Fill, and Hoggin for levelling, landscaping, and site restoration.
• Waste Disposal Service Trade and industrial waste disposal services helping businesses reduce environmental impact while ensuring safe, compliant, and efficient waste management.
• Hazardous Waste Disposal Service Licensed hazardous waste disposal for materials including asbestos, oil, chemicals, fridges, freezers, batteries, tyres, plasterboard, and electrical equipment.
• Road Permits Service Service to obtain permits for placing skips and containers on public highways, handling applications on behalf of customers.
• Site Waste Management Planning Professional site waste management planning services including SWMPs that help construction and commercial projects stay compliant with regulations.
• Land Restoration Service Land restoration services and advice for returning sites to productive use.
• Specialist Vehicle Hire Specialist waste collection and event vehicles including tipper grabs, 7.5t service trucks, tankers, Land Rovers, and Hookloaders for challenging sites and large-volume waste.
• HGV and Plant Maintenance Maintenance services for HGV vehicles and plant equipment to ensure fleet reliability.

Quantifiable outcome

• 90% of waste recycled
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Veolia UK: UK arm of global waste management giant Veolia, providing commercial waste collection, recycling, and hazardous waste services. Comparable to Ace Liftaway in core waste collection and recycling, but operates nationally and internationally with significantly broader service portfolio.
• Biffa plc: UK's largest listed waste management company offering skip hire, commercial waste collection, recycling, and hazardous waste services. Directly comparable to Ace Liftaway across skip hire, aggregates, and recycling, but operates at national scale with a much larger fleet and transfer network.
• SUEZ Recycling and Recovery UK: UK subsidiary of global waste and resource management group SUEZ, providing commercial waste collection, recycling, and hazardous waste services. Operates MRFs and transfer stations nationally, comparable to Ace Liftaway's waste collection and recycling activities.
• FCC Environment: Major UK waste management company providing commercial waste collection, recycling, and aggregate recovery. Operates MRFs and landfill sites nationally, comparable to Ace Liftaway's recycling and aggregate operations but at much larger scale.

Direct peers

• Powerday: London-based skip hire and waste management company serving construction and commercial customers. Comparable skip hire, recycling, and aggregates offerings to Ace Liftaway, though focused on the London market rather than Hampshire.
• Hills Waste Solutions: Wiltshire-based regional waste management company offering skip hire, commercial waste collection, and recycling services. Operates in overlapping South West England geography with similar mid-market skip and recycling offerings to Ace Liftaway.
• ETM Recycling: UK skip hire and waste management company operating MRFs and aggregate production facilities. Comparable to Ace Liftaway's integrated skip hire, recycling, and secondary aggregates business model with similar mid-market positioning.

Regional players

• R Collard: Hampshire-based waste management and skip hire company operating in the same South East region as Ace Liftaway. Offers similar skip hire, aggregates, and waste collection services and is a direct local competitor in the Hampshire market.
• White Horse Skip Hire: Wiltshire-based skip hire and waste management company serving the same South West England market as Ace Liftaway. Comparable local skip hire, commercial waste, and aggregate offerings.
• Cawley Skip Hire: Hampshire and South Coast skip hire and waste management operator. Direct local competitor to Ace Liftaway in the same Hampshire geography with similar skip sizes, trade waste, and recycling services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aceliftawayltd
• LinkedInlinkedin.com/company/ace-liftaway

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Liftaway