Dealer Performance Group

What Dealer Performance Group does

Dealer Performance Group, Inc. (DPG) is a Georgia-based F&I (Finance & Insurance) agency founded in 1999 by Mark Davenport. Headquartered in Roswell after relocating from Woodstock in 2002, the company served as one of EasyCare / APCO Holdings' largest and longest-tenured agents, distributing F&I products and dealer development services to automobile dealerships across 9 southeastern states (Georgia, Alabama, South Carolina, North Carolina, Tennessee, north Florida, Kentucky, Indiana, and Oklahoma).

DPG's product portfolio spans vehicle service contracts, GAP coverage, theft protection, key replacement, scheduled maintenance, appearance protection, selected bundles, RV coverage, and commercial vehicle coverages, delivered through EasyCare and a multi-vendor stack including Caltex, CSO, Global Lending Services, GWC Warranty, Investors Heritage, NAE NWAN, Safe Guard, and Pulse. The company also extended into SUNKEY-DPG (a dealer-branded in-house insurance agency) and Global Lending Service sub-prime financing, and offered a formal week-long F&I Training & Development curriculum led by Joe Negley of the Association for Automotive Excellence covering compliance, product presentation, and lender relationships.

The business model is commission-based: DPG earns agent commissions from EasyCare on F&I products placed at 300+ dealer partners, supplemented by training and dealer development services revenue. GTM motion is direct field sales and account management to enterprise-scale dealer groups, supported by phone outreach and a marketing website (dpg-inc.com). Following its July 2026 acquisition by APCO Holdings, DPG's assets are now fully integrated into EasyCare's F&I product portfolio, with dealer relationships and ongoing services continuing under APCO ownership.

Name

Dealer Performance Group

Legal name

Dealer Performance Group, Inc.

Website

https://dpg-inc.com

Company type

Private

Founded year

1999

Operating status

Acquired

Headcount range

11–50 employees

Short description

Dealer Performance Group is an F&I agency founded in 1999 that distributed EasyCare vehicle service contracts, GAP, and related products to 300+ auto dealerships across nine southeastern US states, alongside F&I training and dealer development services, until its July 2026 acquisition by APCO Holdings.

Ownership category

akta.pro rank

Product category

Auto Dealer F&I Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• F&I products distribution
• Auto dealer development
• Vehicle service contracts
• Dealer training services
• Finance insurance agency

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Agent Commission Revenue: DPG generates revenue as an agent for EasyCare, earning commissions on F&I products sold to dealer partners including vehicle service contracts, GAP coverage, theft protection, and other F&I products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Dealer Performance Group (DPG) is an authorized agent for EasyCare that distributes Finance & Insurance (F&I) products to automobile dealerships across the Southeast United States. The company offers a multi-product F&I portfolio including vehicle service contracts, GAP coverage, theft protection, key replacement, scheduled maintenance, appearance protection, RV coverage, and commercial vehicle coverages, complemented by dealer-branded insurance, sub-prime lending, and instructor-led F&I training programs.

Product overview

Dealer Performance Group (DPG) is an EasyCare/F&I agent serving automobile dealerships across the Southeast United States since 1999. The company operates as a multi-product F&I platform offering Vehicle Service Contracts, Guaranteed Asset Protection (GAP), Theft Protection, Key Replacement, Scheduled Maintenance, Appearance Protection, Selected Bundles, RV Coverage, and Commercial Vehicle coverages. DPG also provides SUNKEY-DPG Insurance (in-house dealer-branded insurance agency) and Global Lending Service (sub-prime lending). The product portfolio is complemented by F&I Training & Development programs and vendor partnerships with EasyCare, Caltex, CSO, Global Lending Services, GWC Warranty, Investors Heritage, NAE NWAN, Safe Guard, and Pulse.

Differentiator

Problem solved

Functional benefit

Products and services

• Key Replacement
• Scheduled Maintenance
• Appearance Protection
• RV Coverage
• Commercial Vehicle Coverage
• SUNKEY-DPG Insurance
• Global Lending Service
• F&I Training & Development
• Vehicle Service Contracts
• Guaranteed Asset Protection (GAP)
• Theft Protection

Quantifiable outcome

• Works with over 300 dealers across 9 states

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• EasyCare / APCO HoldingscoreChannel Partner/ Reseller/ DistributorDPG is one of EasyCare's largest and most established agents since 1999. The partnership enables DPG to distribute EasyCare's comprehensive F&I product portfolio including vehicle service contracts, GAP, theft protection, and other F&I products to dealer partners across the Southeast United States.
• APCO HoldingscoreChannel Partner/ Reseller/ DistributorAPCO Holdings acquired DPG assets, continuing APCO's strategy of expanding its footprint with partners who share its commitment to performance, service, and long-term dealer relationships. DPG is now fully integrated into EasyCare's F&I product portfolio.
• EasyCarecoreChannel Partner/ Reseller/ DistributorVendor partner providing F&I product portfolio and training programs. DPG serves as an authorized agent distributing EasyCare products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GSFS Group: Provider of F&I products and training to auto dealerships through an authorized-agent distribution model, directly comparable to DPG's EasyCare agency business.
• JM&A Group: Dealer-focused F&I product and training company offering vehicle service contracts, GAP, and dealer performance services to franchised dealerships nationwide.
• EFG Companies: Provides dealer F&I products including vehicle protection plans, GAP, and appearance protection, plus training and consulting, overlapping closely with DPG's product menu.
• Premier Dealer Services: Independent F&I product administrator and agent offering VSCs, GAP, tire-and-wheel, and ancillary products to auto dealers; operates in similar regional distribution channels.
• Resource Agent Group: Regional F&I agency and product provider supporting auto dealers with vehicle protection products; comparable in business model and scale to DPG.

Broad incumbents

• Assurant: Large-scale provider of vehicle service contracts, extended warranties, and connected-life protection products with significant dealer F&I distribution; a much larger incumbent in the same product categories DPG distributes.
• Allstate Dealer Services: Broader insurance carrier offering F&I-adjacent protection products (GAP, vehicle service contracts, key replacement) through dealer channels nationwide.
• Markel: Specialty insurer with a substantial U.S. vehicle service contract and dealer-focused warranty business, providing scaled competition to DPG's EasyCare-distributed products.
• SWBC: Provides financial services, insurance, and F&I-adjacent solutions to dealerships and lenders, addressing an overlapping set of dealer needs beyond just F&I products.
• Cox Automotive: Broad dealer services platform encompassing F&I software (Dealertrack), inventory, and financing; an adjacent ecosystem participant that influences how DPG's products reach dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dealer-performance-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealer Performance Group