Diager

What Diager does

Diager is a privately held French manufacturer of professional cutting and drilling tools, founded in the 1950s and headquartered at a single production site in Poligny, Jura. The company produces a comprehensive portfolio organized across four categories: Perçage (drill bits for concrete, masonry, metal and wood), Carottage (coring systems and motors), Vissage (screwdriver bits, sockets and bit holders, including the Blue-Shock impact-resistant and Torsion lines plus stainless steel Inox bits), and Sciage (HSS bi-metal hole saws, jigsaw blades, and reciprocating saw blades). Technical differentiation is concentrated in material-specific geometry, including 8% cobalt bi-metal construction, carbide tooth grinding for stainless steel, and torsion-zone impact bits. The company self-identifies as the European leader in concrete drill bit manufacturing and holds the Origine France Garantie certification, anchoring its Made-in-France positioning.

The business sells exclusively physical hardware through a B2B and B2C distribution model built on professional tool distributors and retail hardware stores across more than 70 countries, with multi-language commercial presence in French, English, Spanish, and German. Pricing is not publicly disclosed and is set through distributor and retailer channels rather than direct enterprise contracts. End customers are segmented horizontally into professional tradespeople, industrial and manufacturing operations, and the construction industry, with no single anchor account or named logo exposure disclosed. Revenue is not publicly reported and the company has no external funding history, no parent company, and no M&A track record, consistent with a founder- or family-controlled independent industrial business.

The operating footprint is concentrated at the Poligny facility, which was expanded in 2019-2020 through an 8.5 million euro investment that added 1,600 square meters of production space and ten new machines to address growing demand and shorten delivery lead times. Marketing is executed through corporate social channels (LinkedIn, Facebook, YouTube, Instagram), product catalogs organized by material and application, and seasonal trade promotions. Headcount is reported in the 101-250 range, with an active 2026 apprenticeship recruitment campaign signaling continued workforce investment. The company shows no disclosed AI/ML, software, or digital platform capabilities, and its value proposition rests on physical product engineering, brand heritage, and category specialization rather than software or data assets.

Name

Diager

Legal name

Diager

Website

https://diager.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Diager is a privately held French manufacturer, founded in the 1950s and based in Poligny, Jura, producing professional drill bits, coring systems, screwdriver bits, and saw blades for construction, industrial, and tradesperson customers across more than 70 countries.

Ownership category

akta.pro rank

Product category

Professional Power Tool Accessories

NAICS

Saw Blade and Handtool Manufacturing (332216)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Industrial Saws & Cutting Systems (Band/Circular Saws, Abrasive Cutting) (IMAHADAL)

Keywords

• Drill bits manufacturing
• Professional cutting tools
• Concrete drilling tools
• Industrial tooling
• Hole saws

Headquarters

HQ city

Poligny

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Tool Sales: B2B and B2C sales of professional cutting and drilling tools including drill bits, hole saws, screwdriver bits, and saw blades through distributor and retailer networks

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Diager manufactures and sells professional drilling, coring, screwdriving, and sawing tools from its Poligny, Jura facility in France. Its portfolio spans concrete/masonry/metal/wood drill bits, large-diameter coring systems, screwdriver bits (Blue-Shock, Torsion, Stainless Steel lines), and saw blades (HSS bi-metal hole saws, jigsaw blades, reciprocating saw blades), with the specialized RockFaster line for reinforced concrete. Products are sold to professional tradespeople and industrial customers in more than 70 countries via distributor and retailer networks.

Product overview

Diager is a French manufacturer of professional tooling, producing a comprehensive portfolio of drilling, coring, screwdriving, and sawing products. The company operates as a single-product-line manufacturer with products organized across four main categories: Perçage (Drilling) for concrete, masonry, metal, and wood applications; Carottage (Coring) for large-diameter drilling; Vissage (Screwdriving) including screwdriver bits, sockets, and bit holders; and Sciage (Sawing) including hole saws, jigsaw blades, and reciprocating saw blades. Key product lines include RockFaster (reinforced concrete drill bits), HSS Bi-metal hole saws, Blue-Shock impact-resistant screwdriver bits, Torsion geometry screwdriver bits, and stainless steel bits. Products are designed for professional tradespeople and serve customers in over 70 countries.

Differentiator

Problem solved

Functional benefit

Brands

• RockFaster: Special drill bit line designed specifically for reinforced concrete (béton armé).

Products and services

• Perçage (Drilling)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wolfcraft: German-based manufacturer of drilling, cutting, and screwdriving accessories for DIY and professional users, with overlapping product categories (drill bits, hole saws, saw blades) and similar European mid-market positioning.
• Milwaukee Tool (Techtronic Industries): Premium professional power tool and accessory brand with broad drill bit, hole saw, and screwdriver bit ranges targeting tradespeople—directly competing for the same professional end-users with strong accessory bundling strategies.
• Alpen (August Rüggeberg GmbH): German specialist manufacturer of drill bits, hole saws, and cutting tools with comparable European mid-market professional positioning and product portfolio overlap with Diager's drilling and sawing categories.
• Irwin Tools (Stanley Black & Decker): Specialist brand in drill bits, hole saws, saw blades, and hand tools for tradespeople. Closely comparable product portfolio focused on cutting/drilling consumables with overlapping distribution channels.
• Würth: Global professional trades supplier with an extensive own-brand portfolio covering drill bits, screwdriver bits, saw blades, and accessories sold through direct-sales and distributor channels across construction and metalworking trades.
• Makita: Global manufacturer of professional power tools and accessories including drill bits, saw blades, and impact driver bits. Comparable target customer (professional tradespeople) with strong European distribution overlap.
• DeWalt (Stanley Black & Decker): Major power tool brand with a comprehensive line of drill bits, impact bits, hole saws, and saw blades sold through overlapping pro-grade retail and distributor channels. Closely comparable product mix and professional customer overlap.
• Hilti: Direct competitor in professional drilling, coring, and cutting tools for the construction trades, with strong presence in concrete drill bits and diamond tooling. Targets overlapping professional contractor and infrastructure end-markets.
• Festool: Premium German professional power tool and accessory manufacturer with strong jigsaw blades, hole saws, and specialty drilling consumables. Comparable premium positioning and European professional trades customer base.
• Bosch (Robert Bosch Power Tools): Global market leader in power tools and accessories, including drill bits, hole saws, jigsaw blades, and screwdriver bits. Most direct and scaled competitor to Diager across essentially the same product categories and professional end-customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5OVwleYlQixI738lcl6RDw
• Facebookfacebook.com/diagersas
• LinkedInlinkedin.com/company/6980616
• Instagraminstagram.com/diager_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diager