Furnished Homes

What Furnished Homes does

Furnished Homes (legally Underley Furnishings Ltd) is a family-owned UK B2B contract furniture supplier founded in 1997 by Ralph Joiner, a former housing professional with over 30 years of sector experience. The company supplies and installs furniture exclusively to professional housing organizations, including social housing providers, care homes, private landlords, the NHS, relocation groups, and public bodies, and explicitly does not sell to the general public or other furniture providers. Its core catalogue spans two product tiers: a contract quality range tested to British Standards BS 4875 Part 7 Level 4 and BS 4875 Part 8 with Crib 5 fire resistance, and a budget domestic quality range introduced more recently. The premium Indi-Struct sub-brand meets severe contract Test Level 5 for high-dependency environments and carries a 7-year guarantee. The portfolio extends beyond furniture into appliances, bedding and towels, household essentials, flooring, lighting, made-to-measure curtains and blinds, and baby/child furnishings, positioning the business as a single-vendor turnkey home-furnishing solution.

The business operates from three UK depots with a headquarters in Yate (Bristol) and a Scottish office in Glasgow, offering nationwide free delivery that includes room placement, free assembly, and packaging removal, with optional paid add-ons for old item removal and appliance connection. Pricing is per-unit with examples ranging from £46.99 for budget coffee tables to £969.99 for premium contract sofas, with bespoke Indi-Struct items made to order on 4-6 week lead times. The go-to-market is enterprise field sales driven by phone, email, and account-based B2B ordering via purchase orders; new customers complete an account application rather than transacting directly on the website. The company is family-run, currently operated by the founder's three sons and a family friend following the founder's retirement, with no external investors, subsidiaries, or parent company identified.

Name

Furnished Homes

Legal name

Underley Furnishings Ltd

Website

https://furnishedhomes.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Furnished Homes is a family-owned UK B2B supplier and installer of contract-grade and budget furniture, appliances, and home furnishings exclusively serving social housing providers, care homes, landlords, the NHS, relocation groups, and public bodies.

Ownership category

akta.pro rank

Product category

Contract Furniture Supply

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)

Keywords

• Contract furniture supply
• Social housing furniture
• Care home furniture
• Contract quality beds
• Household essentials supply

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Sales: One-time product sales of contract quality and budget furniture including sofas, beds, mattresses, bedroom furniture, dining furniture, appliances, household essentials, and flooring. Products sold at various price points ranging from budget (£46.99 for coffee tables) to contract quality (£509.99 for contract bunks, £969.99 for Lansdown sofa).
2. Old Item Removal Services: Charged service for removing old items when delivering new furniture. Prices include: £15+vat per item for old beds, mattresses, wardrobes, chests of drawers; £35+vat for sofas and armchairs; £20+vat for non-refrigeration appliances; £30+vat for refrigeration items.
3. Appliance Connection Services: Charged service for connecting new appliances. Cookers, hobs, ovens: £45+vat per item. Washing machines and washer dryers: £25+vat per item. Company does not connect or disconnect gas appliances.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Furnished Homes supplies and installs contract quality furniture for social housing providers, care homes, landlords, the NHS, relocation groups, and public/private bodies across the UK. Its portfolio covers sofas, beds, mattresses, bedroom, lounge and dining furniture, appliances, household essentials, bedding, lighting, curtains and blinds, flooring, and a dedicated INDI-STRUCT severe contract sub-brand, with nationwide free delivery, room placement, free assembly, and optional paid old item removal and appliance connection services.

Product overview

Furnished Homes is a family-owned furniture company serving social housing providers, care homes, landlords, NHS, relocation groups, and public bodies. The company offers two main product tiers: Contract Quality Furniture (designed for heavy commercial use, tested to British Standards BS 4875 Part 7 Level 4 and BS 4875 Part 8) and Budget Selection (domestic quality alternatives). Their product portfolio spans complete home furnishing categories including sofas and armchairs, beds and mattresses, bedroom furniture (Classic Oak, Linea Oak, Kane Oak, Liberte Mountain Oak, INDI-STRUCT heavy duty ranges), lounge furniture, dining furniture, appliances, household essentials, bedding and towels, lighting and home decor, curtains and blinds, and flooring. The INDI-STRUCT sub-brand offers severe contract solutions tested to Test Level 5 for high-dependency environments. Services include free nationwide delivery, room placement, free assembly, and optional old item removal and appliance connection.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Quality Sofas and Armchairs Contract quality sofas and armchairs including the Strand Chair, Amy Range, Lansdown Sofa, Kara Range, Duran Range, Archie Sofa Bed, Bean Bag, and Classic Tub Chair. These meet Crib 5 fire resistance standards and are designed for heavy use in commercial environments, serving social housing providers, care homes, landlords, NHS, and relocation groups.
• Contract Quality Beds and Mattresses Extensive range of mattresses including Nero, Sleep Easy, Pocket Dream, Poppy, Tulip, and Nautilus ranges, plus bed bases (Mimi, Azalea), bed frames (Victoria, Vivienne, Bobby, Bertie, Pickwick, Apex, Ethan), bunks (Contract Bunks, Barcelona Bunks, No Bolt Bunks), and cot and mattress sets. Many products feature waterproof and Crib 5 fire resistant properties. Sold to social housing providers, care homes, and landlords.
• Contract Quality Bedroom Furniture Bedroom furniture ranges including Classic Oak, Linea Oak, Kane Oak, Liberte Mountain Oak, Moda Oak, and Indi-Struct heavy duty solutions. Products include wardrobes (single, double, combi, split), chests of drawers (3, 4, 6 drawer), bedside tables (1, 3 drawer, open shelf), and dressing tables/desks. Sold to social housing providers, care homes, landlords, NHS, and public bodies.
• Contract Quality Lounge Furniture Lounge furniture including the Hudson range (nest of tables, coffee table, low and tall bookcases) and Indi-Struct heavy duty lounge solutions with TV cabinets and display units, designed for heavy commercial use in social housing and care home common areas.
• Contract Quality Dining Furniture Dining furniture including Hudson Dining Range, Casa Dining Range, Rubiq Dining Range, Rockport Dining Range, Daisy Dining Chair Range, Darten Table Range, Lucerne Oak Table Range, Cirrus Chair, and Folding Chair. Sold to social housing providers, care homes, and landlords.
• Appliances Full range of kitchen appliances including cookers (electric and gas, single/twin cavity/double oven), hobs (solid plate, ceramic, gas), built-in ovens, fridge freezers, tall fridge/freezer, under counter models, table top models, washing machines (basic and standard), washer dryers, condenser and vented tumble dryers, microwaves, toasters, kettles, vacuum cleaners, and irons. Sold to social housing providers, care homes, and landlords.
• Household Essentials Complete range of household essentials including cookware (3-piece pan set, frying pan, roasting pan, baking tray, casserole pot, oven dish), utensils, kitchenware, dining (cutlery sets, dinner sets, mugs, glasses), cleaning, laundry, bathroom, and bins, packaged for property move-ins by housing providers and landlords.
• Bedding and Towels Bedding and towel range including linen sets (patterned reversible and plain colours) in standard and Crib 5 fire resistant options, duvets and pillows (standard, Crib 5, waterproof), mattress protectors (quilted and waterproof), and towels (face cloth, hand towel, bath towel, bath sheet) in various colours. Sold to housing providers and care homes.
• Lighting and Home Decor Lighting and home decor including lamps (Angus Lamp in black and copper, Francis Touch Lamp, Stick Lamp, Flexi Lamp), lampshades, bulbs, rugs (Polar Rug in grey and cream available in multiple sizes), cushion inners, and cushion covers (Savoy in grey and cream). Sold as finishing items for furnished properties.
• Curtains and Blinds Window treatments including made-to-measure curtain service, made-to-measure blinds (roller and vertical), blackout blinds, and ready-made eyelet curtains (Vogue range in grey and cream). Sold to housing providers and landlords for property fit-outs.
• Flooring Contract quality flooring including carpet ranges (Universal Heathers, Drayton Heathers, Revolution) and vinyl flooring (Platinum Plus Vinyl, PolySafe Standard, PolySafe Hydro, PolySafe Wood FX, Endurance Vinyl) in various specifications including action back, impervious back, and PUR finishes. Sold to housing providers, care homes, and landlords.
• Budget Selection

Quantifiable outcome

• Drawer boxes hold up to 25kg
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Office Depot UK: International office supplies retailer with a broad UK furniture catalog serving corporate and institutional buyers. Comparable on B2B furniture supply scale and account-based ordering, but targets general office rather than social-housing-specific compliance.
• Staples UK: Large office and workplace supplies retailer with a contract furniture offering for UK businesses and public-sector accounts. Competes for institutional furniture spend but lacks Furnished Homes' depth in housing-provider-specific compliance and installation.
• IKEA for Business (Inter IKEA): Global furniture giant with a B2B arm serving corporate and institutional clients. Overlaps with Furnished Homes on volume furniture supply, but does not specialise in BS 4875 / Crib 5 social-housing specifications or offer installation as part of the core product.

Direct peers

• Crown Workspace: UK-based contract furniture and workspace solutions provider delivering to commercial and institutional buyers. Directly comparable on B2B account-based sales, project furnishing, and contract-grade specification, with overlapping customer base among public bodies and corporate relocations.
• Furniture at Work: UK contract furniture supplier offering desks, seating, and storage to corporate and institutional buyers. Comparable B2B catalog, account-based ordering, and focus on durable contract-grade products, though with a narrower social-housing specialism than Furnished Homes.
• Office Furniture Online: UK online-focused contract and office furniture retailer serving businesses and institutions with project-level supply. Comparable on B2B channel, catalog breadth, and nationwide delivery model, though focused on office rather than housing-provider customers.
• Connection Office Furniture: UK contract furniture supplier specialising in workplace and institutional fit-outs. Overlaps with Furnished Homes on B2B supply, project-based delivery, and contract-quality specification, serving similar NHS and public-body accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/furnished-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furnished Homes