Taylor Rae construction

What Taylor Rae construction does

Taylor Rae Construction is a privately held, owner-operated exterior home remodeling contractor headquartered in Boonton, New Jersey, founded in 2004 by mechanical engineer Jeff Dowling. The firm specializes in residential exterior renovations including full-scale roof replacement (CertainTeed Landmark and Integrity roof system), siding installation (vinyl, insulated vinyl, James Hardie fiber cement, and CertainTeed Cedar Impressions), window replacement, entry door installation, and custom deck construction. Its technical differentiation rests on two proprietary methodologies: the FORTIFY Installation Process — a 5-seal window system using spray foam insulation, premium exterior sealants, elastic interior caulking, and flashing tape — and the Sturdy Deck System, an engineered galvanized-steel deck structure with pre-fabrication at the company's climate-controlled facility and a 50-year written warranty.

The company operates on a direct-employment model with no subcontractors and no commissioned salespeople; founder Jeff Dowling personally conducts consultations, measurements, and installations. The go-to-market is consultative and educational: free estimates, detailed written proposals, and an anti-high-pressure positioning that markets directly against large commission-driven replacement companies. Pricing is quote-based and not publicly disclosed. Marketing is content-driven through a blog, SEO-optimized town-specific pages, social channels (Facebook, X, YouTube, email), and The Exterior Remodeling Podcast hosted by Dowling.

Taylor Rae serves residential homeowners in Northern and Central New Jersey across more than 14 counties (including Morris, Sussex, Warren, Passaic, Bergen, Essex, Hudson, Union, Somerset, Hunterdon, Mercer, Middlesex, and parts of Monmouth). The firm is an LLC, fully bootstrapped with no institutional investment, parent company, or M&A history, and reports 1-10 employees with an A+ Better Business Bureau rating. No revenue figures are publicly disclosed.

Name

Taylor Rae construction

Legal name

Taylor Rae Construction, LLC

Website

https://taylorraeconstruction.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Taylor Rae Construction is an owner-operated exterior home remodeling contractor in Boonton, NJ, founded in 2004 by mechanical engineer Jeff Dowling, serving residential homeowners across Northern and Central New Jersey with windows, doors, siding, roofing, and proprietary engineered steel decks.

Ownership category

akta.pro rank

Product category

Residential Exterior Remodeling Services

NAICS

Residential Remodelers (236118), Structural Steel and Precast Concrete Contractors (23812)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Deck Construction & Replacement (HSAPALAA), Structural Steel Fabrication (IMADACAA)

Keywords

• Window replacement services
• Siding installation
• Roof replacement
• Deck construction
• Entry door installation

Headquarters

HQ city

Boonton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Window Installation Services: Full-scale window replacement including pocket replacement and full frame installation methods. Offers vinyl, wood, fiberglass, and composite windows from multiple manufacturers. Services include detailed assessments, measurements, and professional installation.
2. Siding Installation: Siding installation services including vinyl siding, insulated vinyl siding (CertainTeed Cedarboards, Cedar Impressions), and James Hardie fiber cement siding. Full tear-off and replacement services.
3. Roofing Services: Full-scale roof replacement using CertainTeed Landmark and Landmark Pro shingles with the CertainTeed Integrity roof system.
4. Entry Door Replacement: Installation of fiberglass and steel entry doors including decorative glass options.
5. Engineered Steel Deck Construction: Sturdy Deck system using pre-fabricated steel components. Pre-cut and assembled in climate-controlled facility, installed in 1-3 days for most decks. Includes 50-year written warranty and engineering-stamped construction drawings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Taylor Rae Construction is a residential exterior home remodeling company that provides full-scale window replacement, entry door installation, siding installation, roof replacement, and custom deck construction services for homeowners in Northern and Central New Jersey. The company sells and installs products from leading manufacturers (Sunrise, Marvin, Loewen, Andersen, Pella, CertainTeed, James Hardie) and has developed two proprietary offerings: the FORTIFY window installation process and the engineered Sturdy Deck steel deck system.

Product overview

Taylor Rae Construction is a home exterior remodeling company offering a comprehensive suite of products and services for residential properties. The company specializes in windows (offering vinyl, wood, fiberglass, and composite options from brands including Sunrise, Marvin, Loewen, Andersen, and Pella), entry doors, siding (vinyl, insulated, James Hardie, and CertainTeed Cedar Impressions), full-scale roofing (CertainTeed Landmark and Integrity roof systems), and custom deck building through their proprietary Sturdy Deck steel system. Their flagship service methodology is the FORTIFY Installation Process, a 5-seal system for windows that combines spray foam insulation, premium sealants, and flashing tape. The company operates from Boonton Township, NJ and serves Northern and Central New Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• Sturdy Deck System: Proprietary engineered steel deck system using galvanized steel beams and joists, pre-assembled at their facility with a 50-year written warranty
• FORTIFY Installation Process

Products and services

• Window Replacement Full-scale replacement window installation for residential homeowners, including pocket replacement and full-frame methods. Offers vinyl, wood, fiberglass, and composite windows from manufacturers such as Sunrise, Marvin, Loewen, Andersen, and Pella. Installed using the proprietary FORTIFY 5-Seal installation process.
• Entry Door Replacement Installation of fiberglass and steel entry doors for residential homeowners, including decorative glass options and energy-efficient designs.
• Siding Installation Full tear-off and replacement siding installation including vinyl siding, insulated vinyl siding (CertainTeed Cedarboards, Cedar Impressions), and James Hardie fiber cement siding for residential homeowners.
• Roof Replacement Full-scale roof replacement using CertainTeed Landmark and Landmark Pro shingles with the CertainTeed Integrity roof system, including complete tear-off, new ventilation, and a 30-year manufacturer's warranty.
• Sturdy Deck System Proprietary engineered steel deck system using heavily galvanized steel beams and joists, pre-assembled at the company's climate-controlled facility and typically installed in 1-3 days. Includes a 50-year written warranty, engineering-stamped construction drawings, hidden fasteners, and a proprietary gap-spacing system for deck boards.

Quantifiable outcome

• 69.5% return on investment for window replacement projects according to Remodeling Magazine study
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Window World: Largest window replacement franchise in the US with significant NJ footprint. Competes in the same vinyl replacement window category Taylor Rae services, with stronger brand awareness and franchise-driven local presence.
• Renewal by Andersen: National full-service window and door replacement franchise specifically called out by Taylor Rae as the archetypal high-pressure competitor. Directly competes for the same NJ homeowner window replacement projects, but with a much larger sales/marketing infrastructure.
• Window Nation: Regional window and door replacement company with Northeast US presence. Directly competes for NJ replacement window projects with a comparable consultative selling approach and similar premium-brand positioning.
• Power Home Remodeling: Large multi-product exterior remodeling company (windows, siding, roofing, doors) operating across the Northeast US, including New Jersey. Same multi-product exterior remodeling bundle and same direct-to-homeowner sales motion.
• Champion Window: National home exterior remodeling company offering windows, siding, roofing, and entry doors. Same multi-product exterior remodel offering and direct-to-homeowner sales model, with Northeast regional offices.

Others

• CertainTeed (Saint-Gobain): Manufacturer of the Landmark roofing shingles, Cedar Impressions siding, and Integrity roof system that Taylor Rae installs. As a primary materials partner and brand signal for Taylor Rae's exterior offerings, CertainTeed shapes the competitive context for premium remodeling in NJ.
• Alside: Major vinyl siding and window manufacturer supplying many regional NJ remodelers. As a key materials supplier to the same category of exterior remodeling contractors, it is an adjacent ecosystem participant relevant to Taylor Rae's supply chain and competitive context.

Broad incumbents

• Marvin Windows and Doors: Premium national window and door manufacturer whose Integrity and other lines Taylor Rae already installs. Marvin's certified installer network in NJ competes for the higher-end window projects Taylor Rae targets.
• Home Depot Home Services: Big-box retailer with a national installed-services program for windows, doors, roofing, and siding. Competes for the same NJ homeowners but at a different price/quality tier and through a different sales motion.
• Pella Windows & Doors: Major national window and door manufacturer with certified dealer/installer network. Taylor Rae already installs Pella products but Pella's certified dealer network functions as a broad competitive set for the NJ replacement window market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TaylorRaeConst
• YouTubeyoutube.com/taylorraeconstruction
• Facebookfacebook.com/TaylorRaeConstruction
• LinkedInlinkedin.com/company/taylor-rae-construction-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Rae construction