Children's Dentistry of Knoxville

What Children's Dentistry of Knoxville does

Children's Dentistry of Knoxville is a private pediatric dental practice operating two offices in East Tennessee — the Westland Office in Knoxville and a second location in Farragut — serving infants, children, and adolescents. The clinical team comprises four dentists (Dr. Darryl Phillips as founder, alongside Dr. Mark Britton, Dr. Jim Hollingsworth, and Dr. Mary Helen Moore), and the practice is operationally affiliated with the beBright Pediatric Dentistry & Orthodontics shared services organization.

The practice delivers the full pediatric dental service stack: infant oral examinations, preventive care (cleanings, fluoride, sealants), restorative treatment, diagnostics, and specialized procedures including sedation dentistry, special-needs care, and frenectomies. Orthodontic demand is captured through a referral partnership with Epic Orthodontics, and emergency dental services are offered. The clinical environment is differentiated by child-centric amenities — movie rooms, Xbox gaming stations, and dedicated playrooms — designed to reduce treatment friction for young patients. Patient acquisition runs through direct-to-consumer channels: a managed website (Adobe-built), paid search (Google Ads, Bing), a YouTube presence, community referrals, and a complimentary preventative visit offer for new patients aged 0–24 months.

The business model is fee-for-service with insurance accepted and patient financing offered. Revenue is generated per visit across preventive, restorative, and specialty procedures, with a complimentary first visit used as an acquisition funnel into the broader patient relationship. As a private practice within a shared services organization, the practice benefits from consolidated back-office support while retaining local clinical autonomy.

Name

Children's Dentistry of Knoxville

Legal name

Children's Dentistry of Knoxville

Website

https://childrensdentistryofknoxville.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Children's Dentistry of Knoxville is a private pediatric dental practice operating two offices (Knoxville and Farragut) in East Tennessee, serving infants through adolescents with preventive, restorative, and specialty dental care.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Special Needs Pediatric Dentistry (HLABAGAD)

Keywords

• Pediatric dental care
• Children's dentistry
• Preventative dental services
• Infant dental exams
• Special needs dentistry

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pediatric Dental Services: Direct patient care revenue from comprehensive pediatric dental services including infant exams, preventative care, restorative care, diagnostic services, specialized treatments, frenectomies, orthodontics, and emergency services. Revenue is generated through direct patient visits and procedures.
2. Complimentary Preventative Care Visits: Free preventative care visit offered for new patients aged 0-24 months as a patient acquisition strategy. Cannot be combined with insurance or other offers.
3. Insurance and Payment Processing: Revenue collected through dental insurance plans and out-of-pocket payments. The practice offers financial and insurance information on their website and accepts various insurance providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Children's Dentistry of Knoxville is a private pediatric dental practice that provides comprehensive oral healthcare services for children from infancy through adolescence. The practice offers preventative care (infant exams, cleanings, fluoride, sealants), restorative treatments (fillings, extractions, pulpotomies), diagnostic imaging (digital X-rays), specialized treatments (sedation dentistry, special needs dentistry, frenectomies for tongue/lip ties), orthodontics, and emergency dental services across two office locations in the Knoxville, Tennessee area.

Product overview

Children's Dentistry of Knoxville is a pediatric dental practice offering comprehensive oral healthcare services for children from infancy through adolescence. The practice provides a unified service portfolio organized into several interconnected categories: preventive care (infant exams, cleanings, fluoride, sealants), restorative treatments (fillings, extractions, pulpotomies), diagnostic imaging (digital X-rays), specialized treatments (sedation dentistry, special needs dentistry, frenectomies for tongue/lip ties), orthodontics, and emergency dental services. The practice operates two office locations (Westland Office in Knoxville and Farragut Office) and integrates with external providers like Epic Orthodontics for comprehensive orthodontic care. Key promotional offerings include complimentary preventative care visits for infants aged 0-24 months.

Differentiator

Problem solved

Functional benefit

Products and services

• Infant Dental Exam

Quantifiable outcome

• Early dental assessments for children 2 years or younger help detect early signs of dental issues and establish preventive care practices
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

One partnership is on record.

• Epic OrthodonticsminorChannel Partner/ Reseller/ DistributorEpic Orthodontics is a referral partner for orthodontic services. New patients in need of orthodontic care receive a complimentary consultation at Epic Orthodontics, located in Knoxville and Lenoir City. This is a patient referral partnership where Children's Dentistry of Knoxville directs patients requiring braces or orthodontic treatment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pacific Dental Services: Pacific Dental Services is one of the largest U.S. dental support organizations, providing operational support to hundreds of dental practices including pediatric and specialty providers. It shares the DSO-style support model that beBright extends to Children's Dentistry of Knoxville, though it spans a far broader practice mix.
• Smile Doctors: Smile Doctors is one of the largest orthodontic support organizations in the U.S. with affiliated orthodontic and pediatric dental practices. It overlaps with Children's Dentistry of Knoxville on the pediatric orthodontic referral channel and pediatric dental service delivery but at a much broader national platform scale.
• Aspen Dental: Aspen Dental Management operates one of the largest branded networks of dental practices in the U.S. under the Aspen Dental and ClearChoice brands. While it is primarily focused on general dentistry and dental implants, it shares the multi-location, brand-supported practice model that pediatric-focused Children's Dentistry of Knoxville operates within.
• Benevis (Kool Smiles): Benevis operates the Kool Smiles and SmileKids branded pediatric dental office network across multiple U.S. states, focused on Medicaid-insured children. It is a broad incumbent in pediatric dental services delivery with overlapping service lines (preventive, restorative, sedation) but operates at much larger national scale than a single-metro practice like Children's Dentistry of Knoxville.
• Great Expressions Dental Centers: Great Expressions Dental Centers is a multi-state dental support organization providing general, specialty, and pediatric dental services. It is broadly comparable as a DSO-affiliated multi-specialty dental provider, though it does not specialize exclusively in pediatrics like Children's Dentistry of Knoxville.
• Mortenson Dental Partners: Mortenson Dental Partners is a U.S. dental support organization supporting family dental, pediatric, and specialty practices. It is comparable as a DSO-affiliated pediatric dental operator, though it spans multiple regions and a broader service mix than Children's Dentistry of Knoxville.
• Heartland Dental: Heartland Dental is the largest U.S. dental support organization (DSO), supporting thousands of general and specialty dental practices. It is a broad incumbent sharing the DSO support structure that beBright provides to Children's Dentistry of Knoxville, though Heartland's portfolio skews heavily toward general dentistry rather than pediatric-only practices.

Direct peers

• Children's Dental Health: Children's Dental Health is a multi-location pediatric dental group practice operating offices across the Mid-Atlantic and beyond. It is directly comparable to Children's Dentistry of Knoxville as a pediatric-only group practice delivering infant through adolescent dental care, including orthodontics, sedation, and special needs services, under a similar group-practice operating model.

Others

• beBright Pediatric Dentistry & Orthodontics: beBright is the parent shared-services organization under which Children's Dentistry of Knoxville operates, supporting multiple pediatric dental and orthodontic locations. It is included as an adjacent ecosystem participant since the subject practice's operations, marketing technology, and back-office functions flow through beBright.
• Epic Orthodontics: Epic Orthodontics is a regional orthodontic practice operating offices in Knoxville and Lenoir City, Tennessee. It is an adjacent referral partner rather than a direct competitor — Children's Dentistry of Knoxville refers orthodontic patients to Epic — making it an ecosystem participant in the subject practice's service delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbVKzD1nmGiVqV5kTTFhweg
• Facebookfacebook.com/childrensdentistryofknoxville
• Instagraminstagram.com/childrensdentistryofknoxville

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Dentistry of Knoxville