GMM Grammy
GMM Grammy is a Thailand-based public entertainment conglomerate founded in 1983, originally established to operate Music and Television businesses. It employs 5,001-10,000 people, trades on the Thai stock exchange (BKK: GRAMMY), and serves the Thai consumer market.
- Company typePublic
- Founded1983
- HeadquartersWatthana Nakhon, Thailand
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What GMM Grammy does
GMM Grammy is a Thailand-based entertainment conglomerate founded in 1983 by Paiboon Damrongchaitham. Originally established to operate Music and Television businesses, the company has grown into one of Thailand's most established entertainment groups, currently employing 5,001-10,000 people and headquartered in Watthana Nakhon, Thailand. The company operates as a Public Limited Company (PCL) and trades on the Thai stock exchange under the ticker BKK: GRAMMY, with a market capitalization of approximately 2,575 million THB as of May 2026.
The company's business spans the music and television sectors within the Thai entertainment industry, serving the domestic Thai market as part of its Southeast Asia footprint. As a vertically integrated media company, GMM Grammy likely operates across content production, talent management, distribution, and broadcasting, though detailed product, pricing, and customer segment data is not available in the provided source material. The company has no publicly documented AI/ML capabilities, digital integrations, or technology partnerships.
GMM Grammy's financial profile shows moderate revenue growth over the past five years, but with significant volatility in profitability — net income has alternated between positive and negative years (negative in 2021, 2023, and 2025). Enterprise value has declined materially, and the company faces uncertainty around its growth trajectory. Detailed revenue model mechanics, pricing structures, and customer composition are not disclosed in the available data, limiting deeper financial analysis. Multiple data quality issues affect the reliability of the financial figures provided.
GMM Grammy firmographics
Firmographics- Name
- GMM Grammy
- Legal name
- GMM Grammy PCL
- Website
- https://gmmgrammy.com
- Company type
- Public
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- GMM Grammy is a Thailand-based public entertainment conglomerate founded in 1983, originally established to operate Music and Television businesses. It employs 5,001-10,000 people, trades on the Thai stock exchange (BKK: GRAMMY), and serves the Thai consumer market.
- Ownership category
- akta.pro rank
GMM Grammy industry classification
Industry- Product category
- Music and Entertainment Media
- NAICS
- Music Publishers (51223), Music Publishers (512230)
- akta.pro primary industry
- Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD)
- akta.pro secondary industries
- Songwriting & Composition (Topliners, Co-writers, Camps) (MPAIABAA), Rights Data, Metadata, Identifier & Repertoire Management (ISWC/ISRC/IPI, Matching) (MPAIAKAF)
Keywords
Where GMM Grammy is headquartered
LocationHeadquarters
- HQ city
- Watthana Nakhon
- HQ country
- Thailand
- HQ region
- Asia
Markets served
GMM Grammy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
GMM Grammy product offering
Product offeringCore offering
GMM Grammy operates an integrated music and entertainment business, encompassing music production, record label operations, artist management, and television content production and broadcasting. It generates revenue by signing, developing, and promoting Thai artists, releasing their recorded music, and producing TV programming distributed through its own broadcasting channels and digital platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Music production and record label operations Signed Thai artists produce and release recorded music through GMM Grammy's labels, generating sales via physical and digital distribution channels for consumer audiences in Thailand.
- Television content production and broadcasting Produces and broadcasts Thai-language television programming distributed through owned and partner channels to consumer audiences in Thailand.
Companies that use GMM Grammy
Customer profileIdeal customer profiles1 record
GMM Grammy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GMM Grammy partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
GMM Grammy competitors and assessment
Company assessmentBroad incumbents
- Warner Music Group: Global major music company with recorded music and publishing arms. Comparable in music rights administration and royalty processing, with a broader international footprint and similar multi-segment business model.
- Sony Music Entertainment: One of the three global major record labels and music publishers, operating across recorded music, publishing, and merch. Comparable in core music rights administration and catalog monetization, though at vastly larger scale.
- Universal Music Group: Largest global recorded music and music publishing company. Operates the same core functions as GMM Grammy (rights administration, royalty collection, label services) but at a global scale across multiple geographies.
Regional players
- HYBE Co., Ltd. South Korean entertainment conglomerate with music labels, publishing, and artist management. Relevant regional comparable for Southeast/East Asian music industry economics, though content creation model differs.
- Tencent Music Entertainment Group: China's largest music streaming platform with publishing and label functions. Comparable in monetizing recorded music rights and licensing, though primarily a streaming distribution business rather than a label.
- SM Entertainment Co., Ltd. Major South Korean music label and entertainment company with global K-pop reach. Comparable as an Asian music/entertainment conglomerate focused on artist IP and content licensing.
- JYP Entertainment Corporation: South Korean music label and entertainment company with strong artist IP and catalog monetization. Comparable in Asian music rights administration and royalty operations, though smaller and more artist-centric.
- YG Entertainment Inc. South Korean music label and entertainment company with global artist IP. Comparable as an Asian music rights business with catalog and licensing operations, though focused on artist management rather than broader rights administration.
- Avex Group Holdings Inc. Japan's largest independent music and entertainment conglomerate, operating labels, publishing, and live entertainment. Closest structural peer in the Asian music industry outside Korea and Thailand.
Direct peers
- RS Public Company Limited: Thailand's second-largest entertainment conglomerate and the most direct competitor to GMM Grammy, operating music labels, TV broadcasting, and concert/event promotion in the same domestic market. Highly comparable business model and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
GMM Grammy social profiles
Digital presenceGMM Grammy financial estimates
Financial estimateRevenue estimate
Valuation estimate
GMM Grammy leadership team
Management profileNumber of profiles
Profiles1 record
GMM Grammy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GMM Grammy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GMM Grammy
What does GMM Grammy do?
GMM Grammy operates an integrated music and entertainment business, encompassing music production, record label operations, artist management, and television content production and broadcasting. It generates revenue by signing, developing, and promoting Thai artists, releasing their recorded music, and producing TV programming distributed through its own broadcasting channels and digital platforms.
Is GMM Grammy a public or private company?
GMM Grammy is a public company. It is classified as public and is currently operating.
When was GMM Grammy founded?
GMM Grammy was founded in 1983. It employs 5,001 to 10,000 people.
Where is GMM Grammy based?
GMM Grammy is headquartered in Watthana Nakhon, Thailand, in the Asia region.
Who are GMM Grammy's main competitors?
Broad incumbents on record are Warner Music Group, Sony Music Entertainment and Universal Music Group. Regional players are HYBE Co., Ltd., Tencent Music Entertainment Group, SM Entertainment Co., Ltd., JYP Entertainment Corporation, YG Entertainment Inc. and Avex Group Holdings Inc.. RS Public Company Limited is listed as a direct peer.
Does GMM Grammy have an API?
No public API is recorded for GMM Grammy.
What industry is GMM Grammy in?
GMM Grammy's product category is Music and Entertainment Media. Its primary akta.pro industry code is MPAIAKAD, Music Rights Administration & Royalty Processing (Admin, Accounting, Statements), with a secondary code of MPAIABAA, Songwriting & Composition (Topliners, Co-writers, Camps). Its NAICS code is 51223.