Sel gemme Maroc

What Sel gemme Maroc does

Sel gemme Maroc is a Moroccan producer and distributor of natural salt products headquartered in Taza in the northern region of Morocco, operating under the Interseling consumer brand and the Selgemmepur e-commerce storefront. The company extracts and processes salt from geological deposits reportedly formed 130 million years ago, using a mix of dissolution mining, solar evaporation in shallow basins, and vacuum evaporation. Its product portfolio is concentrated in three lines: hand-harvested fleur de sel (a premium finishing salt collected manually from evaporation ponds), vacuum-pressed salt tablets sold in 25kg bags for pool chlorination, water softeners, and commercial dishwashers, and coarse rock salt for industrial water treatment and chemical applications. Manually harvested fleur de sel is positioned as a low-sodium, magnesium-rich gourmet and cosmetic product, while tablet and coarse grades target water-treatment, chemical, agricultural, and pharmaceutical industry buyers at claimed 99.9% purity.

The company reaches customers through two principal motions: a direct-to-consumer e-commerce platform at selgemmepur.com with multi-currency checkout (USD, EUR, GBP, MAD) and a sample-request funnel, and a wholesale/distributor-led European channel under the Interseling brand covering at least twelve countries including France, the UK, Germany, Spain, Italy, the Netherlands, Belgium, Ireland, Switzerland, Norway, Sweden, and Finland. Pricing is on a per-unit basis with discounts available for bulk/wholesale purchases; the website lists individual product units in the $139-$459 range, suggesting early-stage or premium positioning rather than mass-market commodity pricing. Marketing is conducted through the company website, blog content organized by vertical (agriculture, chemical industry, pharmaceutical, water treatment), and email newsletter subscription. End-customer segments are explicitly diversified across food service and culinary (primary), water treatment, chemical industry, agriculture and animal welfare, and pharmaceutical industries, though no named customer logos, contract sizes, or revenue-by-segment breakdowns are publicly disclosed. The company is private, headquartered in Morocco, and operates with 501-1000 employees.

Name

Sel gemme Maroc

Legal name

Sel gemme Maroc

Website

https://selgemmepur.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sel gemme Maroc is a Moroccan salt producer and distributor based in Taza, supplying hand-harvested fleur de sel, salt tablets, and coarse rock salt to culinary, water treatment, chemical, agricultural, and pharmaceutical customers across Morocco and twelve-plus European countries.

Ownership category

akta.pro rank

Product category

Salt Production and Distribution

NAICS

Mining, Quarrying, and Oil and Gas Extraction (21)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Food And Kindred Products (2000)

akta.pro industry

PRIMARYIMAKAGAG

Industrial Salt Mining (Rock Salt, Brine)

Industrials, Manufacturing & Construction/Metals & Mining/Industrial Minerals Mining (Phosphate, Potash, Sulfur, Borates, Barite, Talc)

Keywords

• Rock salt production
• Fleur de sel
• Salt tablets
• Water treatment salt
• Industrial salt supply

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Salt Product Sales: Direct sales of various salt products including fleur de sel, salt tablets, and bulk rock salt. Products are sold directly to consumers and businesses through their e-commerce platform with pricing based on product type and quantity.
2. Bulk/Wholesale Salt: Wholesale distribution of salt tablets for water softeners, pool chlorination, and dishwashers. The company offers bulk purchase discounts for larger orders, targeting both domestic and industrial customers in regions like Casablanca.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sel gemme Maroc extracts natural rock salt from a 130-million-year-old deposit in the Taza region of Morocco and processes it into three product lines: fleur de sel hand-harvested from evaporation basins, vacuum-pressed salt tablets for water softeners, pools, and dishwashers, and coarse salt for industrial applications. The company sells these salt products directly through its Selgemmepur e-commerce platform and via European wholesale distribution.

Product overview

Sel gemme Maroc (Interseling) is a producer and distributor of food-grade and industrial-grade salt products based in Taza, Morocco. The company offers a focused portfolio of three main salt product lines: Fleur de Sel (a premium hand-harvested finishing salt), Sel en Pastille (vacuum-pressed salt tablets for pool chlorination, water softeners, and dishwashers), and Gros Sel (coarse salt for industrial applications). All products are sourced from natural salt deposits in the Taza region and processed using solar evaporation and vacuum evaporation techniques. The company distributes across Europe including France, UK, Germany, Spain, Italy, Netherlands, Belgium, Ireland, Switzerland, Norway, Sweden, and Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleur de Sel Premium hand-harvested fleur de sel collected manually from the surface of evaporation ponds during summer evenings, with flakes typically 0-4 mm in granulometry, lower sodium and higher magnesium content than regular table salt. Marketed as a finishing salt for gourmet cooking and for cosmetic applications, sold to food service and consumer customers across Morocco and Europe.
• Sel en Pastille (Salt Tablets) Vacuum-pressed cylindrical salt tablets with 99.9% sodium chloride purity supplied in 25 kg bags for slow dissolution in pool chlorination systems, water softeners, and commercial dishwashers. Sold to water treatment operators, pool service companies, and commercial facilities in Morocco and Europe, with a dosing benchmark of 25 kg per 6 cubic meters of fresh water to reach 4000 ppm.
• Gros Sel (Coarse Salt) Coarse rock salt produced by solar evaporation or vacuum evaporation, screened and dried to food-grade or industrial-grade specifications. Sold to industrial buyers in the chemical, pharmaceutical, agricultural, and water treatment sectors that require high-purity sodium chloride for production processes.

Quantifiable outcome

• 99.9% purity for salt tablets
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• SaltWorks: US-based premium salt supplier offering over 200 varieties of finishing, cooking, and bath salts via e-commerce. Comparable as a multi-segment premium salt distributor operating its own D2C channel targeting gourmet and specialty buyers.
• Maldon Crystal Salt: UK-based producer of premium sea salt flakes sold in gourmet retail across Europe and internationally. Directly comparable as a premium finishing-salt brand competing in the same European gourmet channel as Interseling's fleur de sel.
• Le Guérandais (Compagnie des Salins du Midi / Salines de Guérande): French cooperative producing hand-harvested fleur de sel and coarse salt from the Guérande salt marshes. Directly comparable as a premium artisan salt producer targeting the same European gourmet and culinary customer base with similar hand-harvesting methods.

Emerging players

• Redmond Real Salt: US-based premium unrefined sea salt brand marketed on natural mineral content and geological provenance. Comparable as a marketing-led premium salt brand using natural-mineral narrative similar to Sel gemme Maroc's 130-million-year deposit story.
• Halen Môn: Welsh artisan sea salt producer focused on premium hand-harvested flakes sold across UK and European gourmet channels. Comparable as a smaller premium salt brand competing for similar gourmet and culinary customer attention.

Broad incumbents

• AkzoNobel Salt (now Nouryon): Dutch chemical company with a major industrial salt business serving chemical, pharmaceutical, and water-treatment end markets across Europe. Overlaps with Sel gemme Maroc's chemical and water-treatment segments at industrial scale.
• Compass Minerals International: US-listed global salt and plant-nutrient producer serving highway de-icing, industrial, consumer, and agricultural markets. Comparable as a large-scale salt incumbent with diversified end-market exposure overlapping Sel gemme Maroc's industrial and water-treatment segments.
• Salins du Midi: Major French salt producer with both industrial salt operations and premium Camargue fleur de sel. Direct overlap with Sel gemme Maroc across both commodity and premium product lines in the European market.
• K+S AG: German global salt and fertilizer producer (Morton Salt parent). Broad incumbent offering industrial, food, de-icing, and agricultural salt across European and global markets — significant scale advantage over Sel gemme Maroc.
• Cargill (Salt Division): Global agribusiness giant with significant salt and food-ingredient operations serving food manufacturing, water treatment, and industrial customers. Broad incumbent with the scale, supply-chain, and food-safety certifications that Sel gemme Maroc lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gemme_sel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sel gemme Maroc