Green City

What Green City does

Green City is a real estate brand operated by Sakarlal Balabhai & Company Limited (SBL), a private limited company incorporated in India and founded in 1946 originally as a cotton yarn manufacturing and trading business in Ahmedabad. SBL is ISO 9001:2008 certified and listed on the Ahmedabad Stock Exchange; it transitioned into real estate and launched the Green City brand in 2016 with the mission of providing affordable housing under a 'HOME FOR ALL' positioning. The company's sales and marketing headquarters is located at Grant Road, Mumbai.

Green City develops and sells Non-Agricultural (NA) plots and bungalows across four projects in three Indian states: Green City Raigad (Maharashtra, near Mumbai), Green City Vadodara (Gujarat), Green City Madurai, and Green City Kanchipuram (both in Tamil Nadu). The portfolio totals roughly 10,000 plots, with approximately 2,500 plots in each of the Vadodara and Madurai projects. Projects follow the company's 'LANDS' approach (Location, Assurance, National presence, Documentation, Services) and 'E3 Experience' design philosophy, with amenities including club houses, swimming pools, gyms, sports courts, and Vastu-friendly layouts. Pricing is unit-based, with the Raigad project offering plots starting at Rs. 3.49 Lacs (~USD 4,200) all-inclusive and 0% interest EMI available.

The business operates a hybrid go-to-market model combining direct sales from the Mumbai headquarters, a 'Become Associate' channel partner program for independent agents, and bank-financed purchases through five lending partners (Bank of India, HDFC, Bank of Baroda, DHFL, and ICBC). The primary customer segments are individual middle-class homebuyers and investors seeking affordable second-home plots or land investments with appreciation potential. No revenue, funding rounds, or external institutional investors are disclosed.

Name

Green City

Legal name

Sakarlal Balabhai & Company Limited

Website

https://mygreencity.in

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Green City, a brand of Sakarlal Balabhai & Company Limited, develops and sells affordable Non-Agricultural (NA) plots and bungalows across four projects in Maharashtra, Gujarat, and Tamil Nadu, serving individual middle-class homebuyers and investors seeking second-home or land investment opportunities.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Land Subdivision (23721), New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• NA plot sales
• Residential land development
• Bungalow projects
• Affordable second homes
• Real estate investment plots

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. NA Plot Sales: Sale of Non-Agricultural (NA) developed plots and bungalows across multiple project locations (Raigad, Vadodara, Madurai, Kanchipuram). Revenue is generated through one-time plot sales with financing options including bank loans and EMI facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Green City develops and sells Non-Agricultural (NA) residential land plots and bungalows across four project locations in India — Raigad (Maharashtra), Vadodara (Gujarat), Madurai, and Kanchipuram (Tamil Nadu). Projects range from affordable second-home plots starting at Rs. 3.49 Lacs (e.g., Green City Raigad) to premium developments with club houses, swimming pools, sports facilities, and gardens, sold directly and through channel partners with bank-financed EMI options.

Product overview

Green City is a brand of Sakarlal Balabhai & Company Limited (SBL) providing affordable housing solutions through NA (Non-Agricultural) developed plots and bungalows across four cities in India. The product portfolio comprises four regional projects: Green City Raigad (affordable second home near Mumbai), Green City Vadodara (premium second home with resort amenities), Green City Madurai, and Green City Kanchipuram. All projects follow the 'LANDS' approach (Location, Assurance, National Presence, Documentation, Services) and offer amenities such as club houses, gardens, swimming pools, gyms, and Vastu-friendly layouts. The projects target investors and homebuyers seeking NA plots and bungalows with financing options including bank loans and EMI facilities.

Differentiator

Problem solved

Functional benefit

Brands

• The Green Orchard: First phase of Green City Raigad project consisting of affordable NA plots designed for E3 experience (Efficiency, Excitement, Ease).

Products and services

• Green City Raigad Affordable second-home NA (Non-Agricultural) plot and bungalow project located next to Raigad Fort in Mahad, Raigad district, Maharashtra. Phase 1 offers plots in multiples of 1200 sq.ft., 10,000 sq.ft., 20,000 sq.ft., and 40,000 sq.ft. starting at Rs. 3.49 Lacs (All Inclusive) with 0% Interest EMI and partner-bank financing available.
• Green City Vadodara Premium second-home NA plot and bungalow project at Ajwa Road, Vadodara, Gujarat, featuring approximately 2500 plots with resort-style amenities including a 3.5 Lac sq.ft. mini golf course, senior citizen park, children's play area, tennis court, volleyball court, basketball court, club house with swimming pool, and 0% Interest EMI options.
• Green City Madurai Residential NA plot and bungalow project in Madurai, Tamil Nadu, comprising approximately 2500 plots and bungalows with amenities including wide roads, gymnasium, lawns, club house, temple, basketball courts, and jogging tracks. Located near Aruppukottal bus stand and railway station with connectivity to Madurai Airport (43 km), Aruppukottal Railway Station (6 km), and Aruppukottal Bus Stand (5 km).
• Green City Kanchipuram NA plot and bungalow project in Kanchipuram, Tamil Nadu, situated in a lush green natural environment with amenities including Vastu-friendly layouts, garden, open space, club house, swimming pool, gymnasium, and convenient transportation connectivity via Arcot and Cheyyar highways.

Quantifiable outcome

• Projects within 120 km of Pune, near major infrastructure including Mumbai-Pune Expressway, proposed Navi Mumbai Airport, Dighi Port, and Mumbai-Goa Highway
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• MCHI (Mumbai Chamber of Housing and Industry)minorStrategic or Co-development PartnerIndustry association member providing networking and industry credibility.
• KelvinatorminorOthersAppliance brand partner with logo displayed on company website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Prestige Group: South India-based listed developer with plotted and villa developments, including in Tamil Nadu markets overlapping Green City's Madurai and Kanchipuram catchments.
• Godrej Properties: Listed national developer active in Mumbai, Pune, and other metros with residential plotted and apartment offerings; overlaps in target customer and geographic markets, particularly for affordable residential land.
• DLF Limited: India's largest listed residential developer with plotted and built-form projects across the country; competes for the same Indian middle-class buyer but at significantly larger scale and capital base.
• Tata Housing Development Company: Listed national developer with plotted and affordable housing projects across metros and tier-2 cities; comparable buyer demographic and RERA-compliant brand positioning.
• Lodha Group (Macrotech Developers): Mumbai-focused listed developer with large plotted and township projects; competes directly for the same MMR/affordable-segment buyer as Green City Raigad.
• Mahindra Lifespace Developers: Listed developer of plotted communities and townships; overlaps with Green City's plotted-land, second-home positioning, especially around MMR and Western India corridors.
• Hiranandani Group: Mumbai-based developer of large integrated townships and plotted developments; competes for the same aspirational middle-class buyer segment in MMR.
• Sobha Limited: Listed developer with plotted and villa projects across India including the South; comparable in residential plotted-development positioning though typically in higher price brackets.

Regional players

• Brigade Group: South India-focused developer with plotted and residential projects in Tamil Nadu and Karnataka; directly comparable for Green City's Madurai and Kanchipuram offerings.

Direct peers

• Lavasa Corporation: Hill-city plotted and second-home developer cited by Green City customers as a comparison point; serves a similar affordable plotted-holiday-home use case for Mumbai/Pune buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sblgreencity
• Facebookfacebook.com/SBLGreenCity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green City