What NEXNOVO Technology Co. does

NEXNOVO Technology Co. (Shenzhen NEXNOVO Technology Co., Ltd.) is a privately held Chinese manufacturer founded in 2011 in Shenzhen that invented the world's first transparent LED screen in 2009 and pioneered LED photoelectric glass (NovoGlass) in 2019. The company operates from a Shenzhen headquarters with approximately 20,000 sqm of production area, more than 200 employees, and a stated monthly production capacity exceeding 3,000 sqm of screen. Its product portfolio is organized into two technology families: Transparent LED screens (XRL, XF, NJ, NP, and the newer XMS MicroMesh series) used as see-through displays mounted on or behind glass, and Glass LED products (NSN, NE, NPG/NexPoster, NT/NexEsign, NB/NexBarrier, and the flagship NovoGlass) where LED lamps with integrated ICs are laminated between layers of tempered glass so the panel itself functions as both a display and an architectural/construction material.

The technical differentiators center on three proprietary foundations: a patented 3D SMT process developed by founder and CEO Mr. Barton Lin that raises LED lamp pull-off resistance to approximately 40N versus ~10N for competitors, a side-mounting (front-emitting) LED architecture with vertical RGB chip positioning for improved color balance at wide viewing angles, and dry-lamination of integrated-IC LED modules inside low-iron tempered or IGU glass that achieves over 90% transparency with IP65 durability. Products span pixel pitches from P2.6 to P20, brightness up to 5,000 nits, refresh rates from 1,920 Hz to 5,770 Hz, and frameless modular panels for seamless splicing across custom shapes.

The business model is project-based B2B sales of customized hardware with professional installation, priced by quotation across product series, screen size, pixel pitch, transparency requirements, and installation complexity under multi-year contracts. NEXNOVO serves enterprise customers across luxury retail (ZARA, NIKE, Givenchy, Sephora, MANGO, adidas, 7-ELEVEN, Chow Sang Sang, Nine West), luxury automotive (Lamborghini, Mercedes-Benz, Rolls Royce, Land Rover, Hyundai, Beijing Benz), fast food (McDonald's), telecom retail (Orange), banking and finance (Poalim Israel, OneBank, CZ Bank, Brazilian financial institution), commercial real estate (VANKE, ONE Central Macau, China National Building Material Group), and transportation infrastructure (CRSC for rail, airports for balustrades). Go-to-market combines direct enterprise sales with exhibition-driven lead generation at major international trade shows (ISE, EuroShop, Canton Fair, InfoComm, ISLE, C-Star) and regional channel partnerships such as Promarc/Elite LED and Arnone Group in Brazil, reaching 70+ countries with 2,000+ completed installations and a roster of 100+ international brand customers. Listed Chinese companies Absen (300389.SZ) and Kinlong (002791.SZ) are disclosed shareholders.

Name

NEXNOVO Technology Co.

Legal name

SHENZHEN NEXNOVO TECHNOLOGY CO.,LTD.

Website

https://nexnovo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

NEXNOVO Technology Co. is a Shenzhen-based manufacturer and the original inventor of transparent LED displays and NovoGlass LED photoelectric glass, serving enterprise customers in luxury retail, automotive, banking, real estate, and transportation infrastructure across 70+ countries with customized hardware-plus-installation projects.

Ownership category

akta.pro rank

Product category

Transparent LED Display Hardware

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Display & Illumination Components (MicroLED/OLED Drivers/Backlight Optics) (HDAHALAN)

akta.pro secondary industries

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF), Modding, RGB Lighting & Aesthetics Components (HDACAGAL)

Keywords

• Transparent LED displays
• LED photoelectric glass
• Glass LED screens
• Building facade displays
• Digital signage hardware

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of transparent LED display hardware including NSN, NE, NPG, NT, NB, XRL, XF, NJ, NP series products. Products are sold as complete solutions with professional installation. Revenue is generated from product sales, customization fees for special sizes and shapes, and installation services.
2. Customized Project Solutions: Customized transparent LED display solutions for specific architectural projects including building facades, curtain walls, retail windows, and special installations. Includes design consultation, product customization, and project implementation services for enterprise clients.
3. LED Photoelectric Glass (NovoGlass): Sale of NovoGlass LED photoelectric glass products that serve as both construction material and digital display. Used as direct curtain wall replacement or architectural component, combining building materials with display technology.
4. Professional Services: Pre and post-sale services including project consultation, design support, installation, and maintenance. Company provides ongoing support for projects globally with multiple completed installations worldwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

NEXNOVO designs, manufactures, and sells transparent LED display products and LED photoelectric glass (NovoGlass) for architectural facades, retail windows, transportation infrastructure, and building-integrated media applications. Offerings include transparent LED screens (NSN, NE, NPG, NT, NB, XRL, XF, NJ, NP series) sold as customized hardware solutions with professional installation and project support services. The company produces its own displays with proprietary patented technologies (3D SMT, side-mounting LED architecture, NovoGlass lamination) at a ~20,000 sqm Shenzhen facility with 3,000+ sqm monthly output capacity.

Product overview

NEXNOVO Technology Co. is the inventor and world's leading manufacturer of transparent LED displays, established in 2011 in Shenzhen, China. The company offers a comprehensive portfolio of transparent LED display products organized into two main categories: Transparent LED screens (including XRL, XF, NJ, NP series) and Glass LED products (NovoGlass technology including NSN, NE, NPG, NT, NB series). The product line spans from indoor digital posters (NexPoster/NP, NexEsign/NT) to high-end glass wall displays (NSN, NE), architectural facades (XRL), and specialty applications like balustrade barriers (NB/NexBarrier) and film screens (NW). The company pioneered transparent LED technology in 2009 and revolutionized the market with NovoGlass LED photoelectric glass in 2019, which embeds LEDs within laminated glass for use as both display and construction material.

Differentiator

Problem solved

Functional benefit

Products and services

• NSN Series Glass LED Premium glass LED display for high-end window advertising, featuring up to 95% transparency and 4,500 nits brightness. Modular glass panels with frameless design for seamless splicing, IP65-rated for indoor and outdoor use.
• NE Series Glass LED / Facade Screen LED photoelectric glass for building facades and store fronts. Uses high-density industrial tempered glass combined with patented integrated-IC technology and nano film circuits. Can be installed behind windows or used as construction components.
• NexPoster Glass (NPG) Groundbreaking glass LED poster for retail and commercial displays. Features 85% transparency and P3.4 resolution inside glass, with IP-50 low-iron tempered glass and LEDs sealed between layers.
• NexEsign Series Glass LED (NT) Glass LED display applicable for lobby, traffic information, banks, hospitals, restaurants, cafes, bars, and public wayfinding. Features 800x500mm dimensions with 3-sided frameless design and 4,500 nits brightness.
• NexBarrier Series Glass LED (NB) Smart glass LED barrier for balustrades, overpasses, and safety barriers. IP65-rated with over 90% transparency, pixel pitch ranges from P4.6 to P20, peak brightness up to 5,000 nits.
• FantaSign Transparent glass LED display signage for retail and commercial applications.
• XRL Series Transparent LED display for glass curtain walls of commercial buildings, landmark buildings, office buildings, and venues. Features over 75-80% transparency, easy installation, and quick maintenance.
• XF Series Transparent LED display suitable for indoor fixed installation, widely used in glass windows, atriums, and sightseeing elevators.
• NJ Series Transparent LED display specially designed for window advertising of retail stores. Easy and fast installation with extremely high transparency and brightness up to 5,000 nits.
• NP Series (NexPoster) Transparent digital poster / electronic poster with integrated all-in-one driver LED chip and IC technology.
• NovoGlass Smart Glass LED Screen technology invented in 2019. LED lamps with integrated ICs are laminated between double layers of tempered glass. Features over 90% transparency, IP65 rating, and functions as both display and architectural material.
• XMS Series (MicroMesh) New MicroMesh transparent LED screen with ultra-fine circuitry achieving exceptional transparency. Available in P3.9 and P4.6 pixel pitch with high transparency from all viewing angles. Standard width 1000mm, heights 2000-3000mm.

Quantifiable outcome

• 70% of installations continue running well after over 6 years
• +5 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered major and core.

• Promarc/Elite LEDmajorChannel Partner/ Reseller/ Distributor · 20 June 2024Brazilian system integrator with 22+ years of experience operating in Brazil, USA, and China. Implemented the first LED glass facade (NovoGlass) in Brazil at a financial institution in São Paulo. Partnership with Arnone Group for expanded operations in Brazil.
• Arnone GroupmajorChannel Partner/ Reseller/ Distributor · 1 January 2024Brazilian conglomerate focused on sustainability with 25+ years of market experience. Strategic partnership with Promarc/Elite LED for distribution of NEXNOVO products in Brazil. Operations in São Paulo, Brasília, and Rio de Janeiro.
• Mr. Barton LincoreOthers · 1 January 2017Founder of NEXNOVO who developed the patented 3D SMT technology and established the company as the inventor of transparent LED displays.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/NEXNOVO
• Facebookfacebook.com/NEXNOVO
• LinkedInlinkedin.com/company/nexnovo
• Xx.com/nexnovo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEXNOVO Technology Co.