Luna Park Venues

What Luna Park Venues does

Luna Park Venues operates the venue hire and event management operations of Luna Park Sydney, an iconic harbourside amusement park located at 1 Olympic Drive, Milsons Point, Sydney. The company serves corporate clients, families, school groups, and tourism groups, hosting corporate events, birthday parties, Christmas parties, and large-scale functions across five distinct venue spaces: the technology-enabled Big Top Sydney, the 10,000 sqm outdoor Park Experience, the harbourside Palais, the heritage-listed Art Deco Coney Island funhouse, and the outdoor Lavender Green. The business is anchored by a 1935-founded amusement park heritage and a non-replicable Sydney Harbour location.

The company's core product portfolio integrates physical entertainment infrastructure (thrill rides, family rides, carnival games) with managed event services. The Big Top Sydney venue functions as a customizable "magic box" featuring 360° projections, spatially mapped audio, specialty lighting, and hologram technology for seated dinners, cocktail parties, fashion shows, and product launches. In 2024, Luna Park Venues launched Dream Circus, a tech-driven immersive experience available for group bookings and private hire. Catering is delivered through a curated panel of three Sydney caterers (Laissez Faire Catering, Flavours Catering + Events, The Fresh Collective) rather than in-house operations.

Revenue is generated through three streams: amusement park admissions (per-person ticket sales), venue hire and event packages (corporate events, birthday parties, Christmas parties, group bookings of 20+ guests), and catering commissions via the third-party catering panel. Pricing is quote-based and not publicly disclosed. The go-to-market combines a B2C e-commerce channel (tickets.lunaparksydney.com) for individual and small-group admissions with a B2B sales motion for corporate events, including dedicated event coordinators, account managers, and group enquiry channels for bookings of 200+. Marketing channels include the company website, email newsletter, TikTok, live chat, and seasonal event campaigns. The company employs 51–100 people and operates with no disclosed parent company, funding rounds, or M&A activity.

Name

Luna Park Venues

Legal name

Luna Park Sydney

Website

https://lunaparkvenues.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Luna Park Venues operates the venue hire and event management arm of Luna Park Sydney, an iconic harbourside amusement park in Milsons Point, Australia. The company hosts corporate events, birthday parties, school groups, and large-scale functions across five distinct venues including the technology-enabled Big Top Sydney.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Amusement and Theme Parks (71311), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival Grounds & Fairgrounds Operations (MPAGALAH)

akta.pro secondary industries

Fairgrounds & Expo Parks (THAHAAAH), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Event venue hire
• Corporate event management
• Amusement park venues
• Private function spaces
• Harbour event venues

Headquarters

HQ city

Kirribilli

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Amusement Park Admissions: Ticket sales for park entry and unlimited ride passes for individual visitors and families. Revenue generated from per-person admission fees.
2. Venue Hire and Event Packages: Corporate events, birthday parties, Christmas parties, and group bookings at dedicated venues including Big Top Sydney, Palais, Coney Island, and Lavender Green. Revenue from venue rental, catering packages, and beverage service.
3. Catering Services: Partnership with third-party catering panel (Laissez Faire Catering, Flavours Catering + Events, The Fresh Collective) providing food and beverage services for events, with revenue shared or commission-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Luna Park Venues operates an iconic harbourside amusement park and event venue business at Milsons Point, Sydney, offering venue hire across multiple distinct spaces (Big Top Sydney, The Park Experience, Palais, Coney Island, Lavender Green) for corporate events, birthday parties, group bookings, and Christmas parties. The company sells event packages that combine venue access, unlimited ride passes, catering through a curated panel, and event coordination services.

Product overview

Luna Park Venues is an entertainment destination offering venue hire and event planning services for corporate events, celebrations, and group bookings. The portfolio includes five distinct venue spaces (Big Top Sydney with immersive 360° projection technology, The Park Experience for large-scale events, Palais with harbour views, heritage-listed Coney Island, and Lavender Green for informal outdoor gatherings) and event packages (Birthday Parties, Corporate Family Days, Group Bookings, and Christmas Parties). The newly launched Dream Circus represents a technology-driven immersive experience available for group bookings and private hire. The company provides access to thrill rides, family rides, and carnival games alongside its venue offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Top Sydney A 'magic box' event venue featuring 360° projections, spatially mapped audio, specialty lighting, and hologram technology. Suitable for seated dinners, cocktail parties, fashion shows, and product launches. Aimed at corporate event organisers.
• The Park Experience An exclusive park experience offering 10,000 sqm for hundreds or thousands of guests with multiple venues, marquees, rides, games, and corporate branding opportunities through digital signage, flags, banners and screens. Aimed at corporate family days and large-scale events.
• Palais A unique space featuring floor-to-ceiling bi-fold doors opening onto an expansive outdoor balcony with 180-degree views of Sydney's iconic harbour. Ideal for small corporate events. Virtual tour available.
• Coney Island A heritage-listed Art Deco building featuring beautifully-restored original artworks set in a 1930s funhouse. Offers classic rides including the Joy Wheel, Mirror Maze, Giant Slides, and Barrels of Fun for celebrations.
• Lavender Green A gorgeous and lush picnic space located on the edge of Lavender Bay at the northern end of Luna Park. Features an immaculate lawn area and sweeping views of Sydney Harbour, ideal for corporate family days or team building.
• Birthday Parties Customisable birthday packages offering a range of inclusions for guests, ensuring an unforgettable park experience for children and families.
• Corporate Family Days Professional outdoor event packages for corporate teams and their families with tailored corporate event solutions.
• Group Bookings Group packages welcoming 20+ guests with discounts offered for community groups, corporates, tourism groups or charities. Groups of 200+ can contact via email for custom pricing.
• Christmas Parties Corporate Christmas package in a harbour-view room including canapes and drinks package plus unlimited rides for all guests. 2-hour canapé service, 2-hour unlimited beverage package, and unlimited ride pass per person.
• Dream Circus A cutting-edge technology-driven immersive experience offering thrills from the comfort of one's seat. Astonishing for all ages. Available for group bookings and private hire.

Quantifiable outcome

• Venues available for corporate branding and sponsorship through digital signage, flags, banners, and screens

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Laissez Faire CateringcoreOthersSydney's leading corporate catering supplier with more than 30 years experience delivering high-end catering to in-house and off-site functions. Part of Luna Park Sydney's curated catering panel offering diverse cuisine options for event clients.
• Flavours Catering + EventscoreOthersCatering company serving delicious food and excellent service in Sydney since 2004, providing 5-star service for events at Luna Park Sydney venues.
• The Fresh CollectivecoreOthersTrusted catering partner delivering exceptional event dining experiences with superior service. The experienced team brings care, creativity, and meticulous attention to detail to every event at Luna Park venues.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Doltone House: Sydney-based premium event venue operator with multiple waterfront and heritage spaces. Directly competes with Luna Park Venues for corporate events, weddings, and large-scale private functions in the Sydney market.
• Luna Park Melbourne: Historic Australian amusement park and event venue operating under the same Luna Park heritage brand. Highly comparable business model combining amusement rides, heritage assets, and venue hire for events.
• Tivoli Gardens: Historic Copenhagen amusement park operating since 1843 with significant venue hire and corporate event business. Closest international analog combining heritage, amusement rides, and event hosting in a dense urban location.

Broad incumbents

• ICC Sydney: Large-scale Sydney convention and exhibition venue. Competes with Luna Park Venues for major corporate events and trade shows, though operates at a larger, more convention-focused scale.
• Sea World Australia: Major Australian theme park operator on the Gold Coast, part of the Village Roadshow portfolio. Comparable as a regional amusement park operator offering ticketed attractions and group/corporate event packages.
• Village Roadshow: Australian theme park operator (Warner Bros. Movie World, Sea World, Wet'n'Wild). Closest publicly listed Australian theme park peer and useful benchmark for venue economics and seasonal demand patterns.
• Merlin Entertainments: Global operator of theme parks, attractions, and LEGOLAND resorts. Comparable as a multi-venue entertainment operator with corporate event capabilities, though vastly larger and geographically diversified.
• Event Hospitality & Entertainment: Listed Australian hospitality and entertainment group operating cinemas, hotels, and event venues. Provides a comparable benchmark for Australian venue operations and event-driven revenue models.
• Warner Bros. Movie World: Australian theme park competitor under the Village Roadshow umbrella. Comparable as a ticketed amusement park with corporate group bookings, though operating from Gold Coast rather than Sydney.

Regional players

• The Events Centre (Sydney): Sydney-based event venue operator hosting corporate functions, weddings, and private events. Comparable mid-market event venue peer competing in the same geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@lunaparksydney
• Facebookfacebook.com/LunaParkVenues
• LinkedInlinkedin.com/company/luna-park-venues

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Park Venues