Action

Executive Management Educationxdjy100.com

Action Education (行动教育, SSE: 605098) is a Shanghai-headquartered, A-share-listed management education company offering the Condensed EMBA and President EMBA programs—built on 60 management tools and 80 operational methods—to Chinese enterprise owners and executives.

Company typePublic
Founded2001
HeadquartersShanghai, China
Headcount501–1,000
GTM typeB2B
OfferingServices

Action firmographics

Firmographics

Name: Action
Legal name: 行动教育
Website: https://xdjy100.com
Company type: Public
Founded year: 2001
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Action Education (行动教育, SSE: 605098) is a Shanghai-headquartered, A-share-listed management education company offering the Condensed EMBA and President EMBA programs—built on 60 management tools and 80 operational methods—to Chinese enterprise owners and executives.
Ownership category
akta.pro rank

Action industry classification

Industry

Product category: Executive Management Education
NAICS: Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (611310)
SIC: Services-Educational Services (8200)
akta.pro primary industry: MBA & Executive MBA Programs (EDAHAHAB)
akta.pro secondary industry: Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

Keywords

Management education
EMBA programs
Executive training
Leadership development
Corporate education

Where Action is headquartered

Location

Headquarters

HQ city: Shanghai
HQ country: China
HQ region: Asia

Offices1 record

Markets served

Action business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

Management Education Programs: Action Education generates revenue primarily through tuition and fees for its management education programs, including the Condensed EMBA (浓缩EMBA) and Principal EMBA (校长EMBA). Programs are delivered in intensive in-person sessions across global campuses.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Condensed EMBA (浓缩EMBA) program
Subscription	Annual	Principal EMBA (校长EMBA) program

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Action product offering

Product offering

Core offering

Action Education operates a paid, in-person management education business anchored by two flagship programs: the Condensed EMBA (浓缩EMBA), a 3-day intensive covering 60 management tools and 80 operational methods, and the President EMBA (校长EMBA), a comprehensive program built on 20 integrated business systems and taught by globally ranked practical management faculty. Enrollment is supported by a cross-industry Action Education Alumni Platform (行动教育校友平台) that connects program graduates for ongoing networking and business development.

Differentiator

Problem solved

Functional benefit

Products and services

Condensed EMBA (浓缩EMBA) A 3-day intensive in-person management education program that delivers 60 management tools and 80 operational methods, designed to cultivate operationally-minded managers for early-to-mid career professionals and managers.
President EMBA (校长EMBA) A comprehensive in-person EMBA program structured around 20 integrated business systems and taught by globally top-ranked practical management faculty, aimed at enterprise owners and C-suite executives seeking business replication and accelerated growth.
Action Education Alumni Platform (行动教育校友平台) A globally shared, industry-collaborative alumni platform that connects graduates of Action Education programs for ongoing peer networking, business development, referrals, and post-program engagement.

Quantifiable outcome

3 days of instruction = 3 years of equivalent learning (claimed by the company)
+2 more outcomes

Companies that use Action

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Action technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Action partnerships and signals

Strategic signal

Scale indicators3 records

Action competitors and assessment

Company assessment

Direct peers

Shengjing (盛景网联): China-based business training and entrepreneur enablement platform running executive-style programs for enterprise owners. Directly comparable in customer segment (founders/owners), practical management curriculum, and community-led growth motion.
Hejun Consulting / Hejun Business School: China-based management consulting and business school offering practical management training to enterprise leaders. Comparable operating model to Action — practitioner-led curriculum targeting enterprise owners — and competing head-to-head for the same mid-to-large enterprise customer.
Cheung Kong Graduate School of Business (CKGSB): China's most prominent private business school targeting enterprise owners, founders, and C-suite executives with EMBA and executive programs. Direct competitor with arguably stronger institutional credentials and global alumni reach, competing for the same Action buyer cohort.
China Europe International Business School (CEIBS): Top-tier China-based business school offering EMBA and executive education programs for senior executives. Direct competitor to Action in the same enterprise-owner / executive buyer segment, though anchored in a university-affiliated academic brand rather than a practitioner/practical positioning.
iHeima (创业黑马, 688365.SH): Listed Chinese entrepreneur-training platform serving founders and growth-stage company leaders with practical programs and community. Most directly comparable listed peer to Action given overlap in target buyer (enterprise owners), delivery format, and listed-equity status.

Emerging players

Yuanfudao / 粉笔 (Fenbi, 2469.HK): Listed Chinese education company with adult/professional certification training (e.g., civil service, professional exams) and digital-first delivery. Adjacent — overlaps in the Chinese adult professional learner segment and demonstrates an alternative delivery model that could encroach on Action's audience over time.

Broad incumbents

New Oriental Education (新东方, EDU / 9901.HK): Large listed Chinese education company primarily in K-12 and language training, but with adjacent adult/professional training lines. Comparable as a Chinese-listed education operator with scale, brand, and content infrastructure that could expand into management training categories where Action plays.
Harvard Business School Executive Education: Global premium executive education brand offering short programs, custom programs, and online courses to senior executives worldwide. Competes with Action for enterprise-owner wallet share but at a much higher price point, broader international scope, and stronger academic credentials.
Wharton Executive Education: University-affiliated executive education program offering leadership and management programs to global executives. Adjacent competitor that Chinese enterprise owners sometimes choose for international credibility — competes for the same discretionary executive development budget.
TAL Education Group (学而思, TAL): Large listed Chinese education company with K-12 and adult learning offerings. Comparable as a Chinese-listed education operator with content, technology, and brand assets that could be repositioned toward adult/executive learning over time.

Market position

Customer concentration

Action financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Action leadership team

Management profile

Number of profiles

Action funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Action M&A and investment

M&A and investment

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action

What does Action do?

Is Action a public or private company?

Action is a public company. It is classified as public and is currently operating.

When was Action founded?

Action was founded in 2001. It employs 501 to 1,000 people.

Where is Action based?

Action is headquartered in Shanghai, China, in the Asia region.

How does Action make money?

One revenue line is on record: management Education Programs.

Who are Action's main competitors?

Direct peers on record are Shengjing (盛景网联), Hejun Consulting / Hejun Business School, Cheung Kong Graduate School of Business (CKGSB), China Europe International Business School (CEIBS) and iHeima (创业黑马, 688365.SH). Yuanfudao / 粉笔 (Fenbi, 2469.HK) is listed as an emerging player. Broad incumbents are New Oriental Education (新东方, EDU / 9901.HK), Harvard Business School Executive Education, Wharton Executive Education and TAL Education Group (学而思, TAL).

Does Action have an API?

No public API is recorded for Action.

What industry is Action in?

Action's product category is Executive Management Education. Its primary akta.pro industry code is EDAHAHAB, MBA & Executive MBA Programs, with a secondary code of EDAHAHAN, Executive Education & Corporate Programs (Non-degree). Its NAICS code is 61143 and its SIC code is 8200.