Identity Care
IDCARE is an Australian not-for-profit charity, founded in 2014, that provides free identity and cyber security case management, incident response, and outreach to individuals, small businesses, and organisations across Australia, New Zealand, PNG, and Fiji, funded by government grants and enterprise subscriptions.
- Company typePrivate
- Founded2014
- HeadquartersCaloundra, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Identity Care does
Identity Care, operating as IDCARE, is an Australian-registered not-for-profit charity founded in 2014 and headquartered on the Sunshine Coast (Caloundra, Queensland). It operates a National Case Management Centre and Incident Response Team delivering specialist identity and cyber security support to individuals, sole traders, small businesses, and organisations affected by scams, identity theft, and cybercrime across Australia, New Zealand, Papua New Guinea, and Fiji. Its frontline service is delivered free of charge to community members through phone hotlines, an online Get Help form, and a remote Cyber First Aid service that uses screen sharing and data collection to assist victims whose devices may have been accessed without authorisation. Complementary offerings include Wellbeing Support Sessions, a Scam Resilience and Cyber Awareness Quiz tool, a Learning Centre of fact sheets and videos, and the CROC (Cyber Resilience Outreach Clinics) community education program delivered in partnership with libraries, councils, and Indigenous community organisations.
The technology layer is human-centered rather than platform-native: specialist Identity & Cyber Security Case Managers and Analysts apply domain expertise backed by tooling such as Cyber First Aid (screen-share and forensic data capture), a Scam Resilience Quiz, and CRM-like case workflows. IDCARE holds ISO 27001 and ISO 27701 certifications and is led by Group CEO Charlotte Davidson (former senior executive at Cyber Security NSW and Manager of Cybercrime Intelligence at the Australian Criminal Intelligence Commission) alongside Managing Director David Lacey. Per the input, no public APIs, mobile apps, or proprietary AI/ML models are referenced; the organisation does not list patents, awards, or third-party AI integrations.
The business model is a hybrid charity/subscription construct. Individual services are free at the point of delivery and IDCARE does not solicit individual donations for frontline support. Funding comes from three streams: Australian Government grants (notably for the Small Business Cyber Resilience Service), organisational subscriptions from 40+ corporate and government supporters across banking, telecommunications, utilities, retail, education, healthcare, and transport, and cost-recovered professional services (reporting, analytics, monitoring, intelligence, training, and incident-response support). Cumulative reach since 2014 exceeds 500,000 individuals, businesses, and organisations helped, with 2023 client-reported losses tracked at over A$400 million across scam typologies.
Identity Care firmographics
Firmographics- Name
- Identity Care
- Legal name
- IDCARE
- Website
- https://idcare.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- IDCARE is an Australian not-for-profit charity, founded in 2014, that provides free identity and cyber security case management, incident response, and outreach to individuals, small businesses, and organisations across Australia, New Zealand, PNG, and Fiji, funded by government grants and enterprise subscriptions.
- Ownership category
- akta.pro rank
Identity Care industry classification
Industry- Product category
- Identity Protection and Cybercrime Support Services
- NAICS
- Investigation and Personal Background Check Services (561611), Individual and Family Services (6241)
- akta.pro primary industry
- Identity & Access Security Services (IAM, PAM, Zero Trust) (BPAKAHAI)
- akta.pro secondary industry
- Consent, Privacy Management & Patient Identity (CIAM/Consent) (HLACAJAL)
Keywords
Where Identity Care is headquartered
LocationHeadquarters
- HQ city
- Caloundra
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Identity Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Grants: IDCARE receives funding from Australian Government grants for specific programs such as the Small Business Cyber Resilience Service.
- Organisational Subscriptions: Corporate and government organisations subscribe to IDCARE services to support their customers/members, displayed as supporters on the IDCARE website.
- Cost-Recovered Services: IDCARE provides reporting, analysis products, monitoring, intelligence, training, and support services to subscribing organisations on a cost-recovery basis.
- Individual Services (Free): Base support services for individuals are provided free of charge as IDCARE is a registered charity that does not ask individuals to donate or pay for frontline services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free support for individuals affected by scams, cybercrime, or identity theft |
| Subscription | Annual | Organisational subscription services (reporting, analytics, training, support) |
| Freemium | Pay-as-you-go | Small Business Cyber Resilience Service (Australian Government funded) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Identity Care product offering
Product offeringCore offering
Identity Care (IDCARE) is a not-for-profit national identity and cyber support service that delivers human-centered case management to individuals, sole traders, small businesses, and organisations impacted by scams, identity theft, and cybercrime. Through specialist Identity & Cyber Security Case Managers, the organisation provides tailored response plans, Cyber First Aid for compromised devices, wellbeing sessions, organisational intelligence and analytics subscriptions, and the CROC community outreach program covering Australia, New Zealand, PNG, and Fiji.
Product overview
IDCARE operates as a not-for-profit national identity and cyber support service offering a unified platform of case management and educational resources. The core offerings include: Services for Individuals providing direct support for scam and cybercrime victims; the Small Business Cyber Resilience Service for Australian small businesses; and Services for Organisations offering analytics and incident response support. These are complemented by the Learning Centre containing Fact Sheets, Videos, and Newsletters (including the Cyber Sushi newsletter), the Scam Resilience and Cyber Awareness Quiz tool, Cyber First Aid service for compromised devices, Wellbeing Sessions, and the CROC community outreach program. Since 2014, IDCARE has helped over half a million individuals, businesses, and organisations respond to cybercrime and identity theft events.
Differentiator
Problem solved
Functional benefit
Brands
- Cyber Resilience Outreach Clinics (CROC): Free community events delivering scam prevention and cyber safety presentations across Australia.
- Cyber First Aid
- Small Business Cyber Resilience Service
- Cyber Sushi
Products and services
- Services for Individuals Expert support and case management for individuals experiencing scams, identity theft, and cybercrime, providing tailored response plans and ongoing assistance from specialist Identity & Cyber Security Case Managers.
- Small Business Cyber Resilience Service Free expert support funded by the Australian Government for Australian small businesses and sole traders with 19 or fewer employees (excluding the owner), an active ABN, and currently trading, providing one-on-one Cyber Advisor assistance to recover from cyber incidents and strengthen digital defences.
- Services for Organisations Suite of products, services, data and analytics reporting, and real-time expert assistance for organisations preparing for and navigating cybersecurity incidents.
- Cyber First Aid Free service using remote screen sharing and data collection tools to help clients whose devices have been accessed by scammers, including browser history analysis, logs, and image review, with guidance on securing compromised devices.
- Wellbeing Session Confidential support session discussing health and wellbeing for clients affected by cybercrime and identity theft, with appropriate referrals to specialist services.
- CROC (Cyber Resilience Outreach Clinics) Free community outreach program delivering scam prevention and cyber safety presentations across Australia and New Zealand, conducted at libraries, councils, and community centres.
- Scam Resilience and Cyber Awareness Quiz Interactive online assessment tool that evaluates an individual's resilience to scams, cybercrime, and identity theft, providing a scam resilience score.
Quantifiable outcome
- Over 500,000 individuals helped since 2014
- +3 more outcomes
Companies that use Identity Care
Customer profileNamed customers39 records
Segments3 records
Ideal customer profiles3 records
Identity Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Identity Care partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Western Australian GovernmentcorePartner in the CROC (Cyber Resilience Outreach Clinics) program, supporting IDCARE's community outreach initiatives across Western Australia including visits to Kalgoorlie, Leonora, Esperance, and regional areas.
- Consumer Protection Western AustraliacorePartner in the CROC program, collaborating with IDCARE to deliver free scam prevention and cyber safety presentations across Western Australia.
- Neighbourhood Watch NTcorePartner in delivering free scam prevention and cyber safety presentations across the Northern Territory, including visits to Yulara, Alice Springs, Santa Teresa, Tennant Creek, Katherine, Darwin, and other communities.
- Gold Coast City CouncilcoreKey partner in hosting CROC events across five Gold Coast libraries, demonstrating strong collaboration for community cyber resilience initiatives.
- Gold Coast LibrariescoreHost venues for CROC community presentations, working with Gold Coast City Council to integrate cyber safety events into their yearly schedule.
- WestpacmajorHosted community presentation in Launceston as part of the CROC program, demonstrating commitment to customer and community cyber safety. Key sponsor for community outreach events.
- Tasmanian LibrariescoreNetwork of libraries across Tasmania hosting CROC events including St Helens, St Mary's, Huonville, and Burnie, with additional presentations requested across the statewide library network.
- Barada Barna Aboriginal CorporationcorePartner in engaging with First Nations communities in Queensland's Bowen Basin region, supporting IDCARE's outreach to diverse and remote communities.
- Santa Teresa CommunityminorRemote community in Northern Territory that welcomed CROC team for cyber safety education and advice sessions for community members and local organisations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Identity Care competitors and assessment
Company assessmentRegional players
- Get Safe Online: UK-based non-profit providing cyber safety advice, scam prevention, and victim guidance. Comparable as a non-profit delivering cyber safety education across a single national market, though with less case-management depth than IDCARE.
- Scamwatch (ACCC): Australian Competition and Consumer Commission's scam reporting and education portal. Operates in the same Australian geography as IDCARE, overlapping on scam awareness and education but lacking IDCARE's case-management depth.
Direct peers
- Cybercrime Support Network: US non-profit connecting cybercrime victims with resources, case management, and recovery support. Directly comparable as a peer non-profit offering human-led support to individuals and small businesses impacted by cybercrime.
- Netsafe: New Zealand's independent non-profit providing online safety and scam support services. Highly comparable as a small-Oceania non-profit delivering case management, education, and incident response for individuals affected by cybercrime and online harm.
- Identity Theft Resource Center: US non-profit providing free victim assistance and education for identity theft and cybercrime. Closest direct peer globally in mission, non-profit status, and human-centered case management for affected individuals.
Broad incumbents
- Better Business Bureau Scam Tracker: North American scam-reporting and consumer protection platform that aggregates fraud reports and alerts the public. Comparable in tracking and exposing scam trends, though broader in scope than IDCARE's victim-support focus.
- Action Fraud: The UK's national reporting centre for fraud and cybercrime, operated as a government-funded service. Comparable as a national-scale victim support and reporting channel for scams and identity crime, though run by government rather than as an independent charity.
- Canadian Anti-Fraud Centre: Canada's central agency for reporting fraud and cybercrime, operated by the RCMP. Comparable as a national victim reporting and support channel, though government-run and without IDCARE's community outreach and subscriber funding model.
- FTC IdentityTheft.gov: US Federal Trade Commission's identity theft reporting and recovery planning portal. Comparable as a free national identity-theft support service, though a government resource rather than a charity-supported offering.
- AARP Fraud Watch Network: US-based fraud awareness and victim support initiative targeting older adults. Comparable in delivering scam education and helpline services, though operated as a membership organisation rather than an independent charity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Identity Care social profiles
Digital presenceIdentity Care compliance and trust
Trust signalCompliance2 records
Identity Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identity Care leadership team
Management profileNumber of profiles
Profiles2 records
Identity Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identity Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identity Care
What does Identity Care do?
Identity Care (IDCARE) is a not-for-profit national identity and cyber support service that delivers human-centered case management to individuals, sole traders, small businesses, and organisations impacted by scams, identity theft, and cybercrime. Through specialist Identity & Cyber Security Case Managers, the organisation provides tailored response plans, Cyber First Aid for compromised devices, wellbeing sessions, organisational intelligence and analytics subscriptions, and the CROC community outreach program covering Australia, New Zealand, PNG, and Fiji.
Is Identity Care a public or private company?
Identity Care is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Identity Care founded?
Identity Care was founded in 2014. It employs 101 to 250 people.
Where is Identity Care based?
Identity Care is headquartered in Caloundra, Australia, in the Oceania region.
How does Identity Care make money?
Four revenue lines are on record. Government Grants are the primary driver. The others are organisational Subscriptions, cost-Recovered Services and individual Services (Free).
Who are Identity Care's main competitors?
Regional players on record are Get Safe Online and Scamwatch (ACCC). Direct peers are Cybercrime Support Network, Netsafe and Identity Theft Resource Center. Broad incumbents are Better Business Bureau Scam Tracker, Action Fraud, Canadian Anti-Fraud Centre, FTC IdentityTheft.gov and AARP Fraud Watch Network.
Does Identity Care have an API?
No public API is recorded for Identity Care.
What industry is Identity Care in?
Identity Care's product category is Identity Protection and Cybercrime Support Services. Its primary akta.pro industry code is BPAKAHAI, Identity & Access Security Services (IAM, PAM, Zero Trust), with a secondary code of HLACAJAL, Consent, Privacy Management & Patient Identity (CIAM/Consent). Its NAICS code is 561611.