Giadil

What Giadil does

Giadil Consulting S.r.l. is an Italian long-term vehicle rental consultancy and brokerage headquartered in Prato, Italy, with operational offices in Pontedera (Pisa), Scandicci (Florence), and Assago (Milan). Founded in 2010 and controlled by Etrusco Holding S.r.l., the company operates as an intermediary between end customers and major Italian vehicle leasing companies, earning revenue through monthly all-inclusive rental fees for contracts typically ranging 24-60 months. Giadil serves both businesses (aziende, including SMEs and corporate fleets) and private individuals (privati), with specialized sub-brands for commercial vehicles (Giadil Truck Solutions), short-term rentals (Giadil Go), corporate fleet management (Giadil Fleet Solutions), and consumer leasing (Giadil Consumer).

The company's core offering bundles vehicle rental with insurance, ordinary and extraordinary maintenance, road tax, tire replacement, 24/7 roadside assistance, and replacement vehicle provision into a single fixed monthly fee, eliminating capital outlay and depreciation risk for customers. Pricing starts at approximately €223/month for compact vehicles and scales upward for premium and commercial vehicles. The proprietary technology base is the Fleet Manager Digital Platform, which provides corporate fleet managers with contract tracking, mileage monitoring, maintenance alerts, consumption monitoring, fine notifications, and service center search. Adjacent services include Pay Per Use usage-based pricing, Noleggio Veicoli Usati (pre-owned vehicle rental), and Servizio Permuta (trade-in).

Giadil reaches the market through a consultative, sales-led motion combining dedicated account consultants, three physical retail points (Giadil Points), a website with quote request forms supporting 30+ vehicle brands, content marketing via the Giadil Magazine blog, and sports sponsorships (U.S. Città di Pontedera, Empoli FC). The company was recognized among the Top 800 Italian Growth Champions 2024 by ITQF and La Repubblica Affari & Finanza, and expanded into Sicily via a Travel Car Point in Palermo in 2025.

Name

Giadil

Legal name

GIADIL CONSULTING S.R.L.

Website

https://giadilconsulting.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Giadil is an Italian long-term vehicle rental consultancy and brokerage that intermediates between customers and leasing companies, serving businesses and private individuals with all-inclusive monthly contracts across 30+ vehicle brands.

Ownership category

akta.pro rank

Product category

Long-term Vehicle Leasing Brokerage

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD)

Keywords

• Long-term vehicle leasing
• Vehicle rental consultancy
• Fleet management services
• Commercial vehicle leasing
• Short-term car rental

Headquarters

HQ city

Ponsacco

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Long-term Vehicle Rental (Noleggio a Lungo Termine): Giadil earns revenue by brokering long-term vehicle rental contracts between customers and leasing companies. Revenue is generated through monthly rental fees charged to customers, with contracts typically ranging from 24 to 60 months. All-inclusive monthly fees cover vehicle rental plus services including insurance, maintenance, road tax, tire replacement, roadside assistance, and replacement vehicle. The company acts as an intermediary agency rather than the direct lessor.
2. Short-term / Mid-term Rental (Giadil Go): Through its Giadil Go subsidiary, the company offers short and mid-term vehicle rentals (1 to 24 months) for temporary mobility needs including seasonal demand, business travel, temporary staff, and vehicle replacement during long-term vehicle delivery wait periods.
3. Commercial Vehicle and Specialty Fit-out Rental: Giadil Truck Solutions division generates revenue from renting commercial vehicles (vans, light trucks) and specialized fitted vehicles including insulated, refrigerated, tipper, compactor, and wheelchair-accessible vehicles up to 35 quintals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Giadil is an Italian consulting firm and agency that brokers long-term vehicle rental contracts between end customers and major automotive leasing companies. It offers all-inclusive monthly packages bundling vehicle rental, insurance, ordinary and extraordinary maintenance, road tax, tire replacement, 24/7 roadside assistance, and replacement vehicle service. The company serves both businesses and private individuals across Italy, with dedicated divisions for commercial vehicles (Giadil Truck Solutions), short/mid-term rentals (Giadil Go), and electric/hybrid vehicles.

Product overview

Giadil is an Italian car rental and long-term leasing company operating as a multi-brand agency for major automotive manufacturers. The portfolio consists of three core products: Noleggio a Lungo Termine (standard long-term leasing for individuals and businesses), Noleggio Furgoni Lungo Termine (commercial vehicle leasing under Giadil Truck Solutions), and Noleggio Lungo Termine Elettrico (eco-friendly electric/hybrid vehicle leasing). Supporting sub-brands include Giadil Go for short/mid-term rentals (1-12 months), Giadil Fleet Solutions for corporate fleet management, and specialized add-on services such as Pay Per Use (usage-based pricing), Noleggio Veicoli Usati (pre-owned vehicle leasing), and Servizio Permuta (trade-in). The Giadil Truck Solutions division further specializes in fitted commercial vehicles including insulated, refrigerated, tipper, and accessible transport configurations. All offerings follow an all-inclusive model bundling insurance, maintenance, road assistance, and tires into fixed monthly rates.

Differentiator

Problem solved

Functional benefit

Brands

• Giadil Truck Solutions: Specialized division for commercial vehicle leasing, including fitted vehicles, insulated and refrigerated vans for businesses requiring cold chain logistics.
• Giadil Go
• Giadil Fleet Solutions
• Giadil Consumer

Products and services

• Noleggio a Lungo Termine (Long-term Vehicle Rental) Long-term vehicle rental/leasing service for individuals, professionals, and small-to-medium enterprises, offering fixed monthly rates with all-inclusive services (insurance, maintenance, road assistance, road tax, tires). Contracts typically range from 24 to 60 months across 30+ automotive brands.
• Giadil Truck Solutions - Noleggio Furgoni Lungo Termine (Commercial Vehicle Leasing) Long-term leasing of commercial vehicles including vans, light trucks, and fitted vehicles (insulated, refrigerated, tipper, compactor, wheelchair-accessible configurations up to 35 quintals). Serves logistics, cold chain, construction, municipal services, and specialized transport businesses.
• Noleggio Lungo Termine Elettrico (Electric/Hybrid Vehicle Leasing) Long-term leasing of electric and hybrid vehicles with environmental benefits including access to ZTL zones, reduced emissions, and lower fuel costs. Includes models such as Volkswagen ID4 from €615/month and Audi Q4 Sportback e-tron from €699/month.
• Giadil Go (Short and Mid-term Rental) Short and medium-term vehicle rental service (1-12 months) for temporary mobility needs, work peaks, business trips, and vehicle replacement during long-term delivery wait periods. Unlimited kilometers and all services (maintenance, insurance, roadside assistance, replacement vehicle, 4-season tires) included in fixed monthly fee.
• Giadil Fleet Solutions (Corporate Fleet Management Service) Dedicated fleet management service for corporate clients with a dedicated fleet manager to optimize and monitor company vehicle fleets, leveraging the Fleet Manager Digital Platform for 360-degree fleet monitoring.

Quantifiable outcome

• No upfront capital required - vehicles available with zero down payment (subject to financial approval)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• U.S. Città di PontederacoreGTM or Marketing Partner · 30 August 2024Giadil serves as the main sponsor (main sponsor) of U.S. Città di Pontedera football club for the second consecutive year. This partnership represents the company's presence in football and sports marketing, an area where Giadil has been active for years with enthusiasm and commitment.
• Empoli Football ClubcoreGTM or Marketing Partner · 1 July 2020Giadil has served as Official Supplier for Empoli FC during the 2020/2021 season and has continued the partnership in subsequent years. The collaboration was announced as a multi-year arrangement representing Giadil's commitment to supporting local sports organizations.
• BYD (Build Your Dreams)minorStrategic or Co-development PartnerGiadil partnered with Chinese electric vehicle manufacturer BYD, participating in events such as the 11Lune initiative in Peccioli. This partnership expands Giadil's electric vehicle offerings and promotional activities around sustainable mobility.
• PolestarminorStrategic or Co-development PartnerGiadil participated in the 11Lune event in Peccioli alongside Polestar, showcasing the Swedish electric vehicle brand at the sustainability-focused initiative. This collaboration supports Giadil's electric mobility offerings.
• Vehicle Manufacturer Dealership NetworkcoreChannel Partner/ Reseller/ DistributorGiadil works with a network of vehicle dealerships and service centers throughout Italy for vehicle delivery and maintenance. Vehicles are purchased directly from manufacturers with customer-specified configurations and delivered at the nearest dealer to the customer's residence or business address. Maintenance is performed at authorized service centers across Italy.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Leasys: Italian long-term rental company and Stellantis captive lessor offering NLT for individuals, professionals, and businesses across passenger and commercial vehicles. Directly comparable product set (long-term rental, EV focus, fleet management) and the most immediate Italian market competitor to Giadil.
• Drivalia: Italian NLT and mobility brand (part of CA Auto Bank / Credit Agricole group) offering long-term rental, short-term rental, and used car sales. Direct competitor to Giadil across passenger and commercial vehicles with similar multi-channel go-to-market.
• Sifà (Sifà S.p.A.): Italian long-term vehicle rental company offering NLT for individuals and businesses, including fleet management. Closely comparable business model and customer base to Giadil, focused on the Italian domestic market.
• Hurry Mobility: Italian digital-first long-term rental broker offering NLT for individuals and businesses across Italy. Direct competitor with similar agency/intermediary model, online quote flow, and Italian SME focus.
• Wheels (Eni): Italian long-term rental company owned by Eni providing NLT and fleet management services across Italy. Comparable product offering and target segments to Giadil, with stronger backing from a major Italian corporate parent.

Broad incumbents

• LeasePlan Italia: Italian operations of LeasePlan, one of the world's largest fleet management and vehicle leasing companies (now part of ALM). Overlaps with Giadil on long-term rental, EV fleet solutions, and commercial vehicles, but at much larger multinational scale.
• Alphabet Italia (BMW Group): BMW Group's corporate fleet management and long-term rental brand operating in Italy. Competes with Giadil on corporate fleet management, EV fleet solutions, and premium vehicle NLT for businesses and professionals.
• ALD Automotive Italia: Italian subsidiary of ALD Automotive (Société Générale group), a global mobility player offering long-term leasing, fleet management, and used vehicle sales. Comparable to Giadil across B2B and B2C NLT but with international scale and direct OEM relationships.
• Arval Italia: Italian arm of BNP Paribas-owned Arval, one of Europe's largest full-service vehicle leasing and fleet management providers. Operates a captive fleet model across passenger and commercial vehicles in Italy, overlapping with Giadil's core NLT and fleet management offerings at significantly larger scale.

Emerging players

• Miio: Italian digital long-term car subscription platform offering flexible all-inclusive monthly subscriptions for individuals. Overlaps with Giadil on the consumer long-term rental segment but with a more digitally native, shorter-commitment subscription model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/giadilnoleggio
• LinkedInlinkedin.com/company/giadil-consulting

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giadil