Highland Meadows Health and Rehab

What Highland Meadows Health and Rehab does

Highland Meadows Health and Rehab is a 120-bed, privately owned and operated skilled nursing facility located in Rockwall, TX (1870 S. John King Blvd.). The company delivers three integrated lines of service: skilled nursing care, short-term rehabilitation, and long-term residential care for elderly and post-acute patients. Clinical capabilities include in-house physical, occupational, and speech-language therapy delivered by dedicated employee-therapists (not contracted labor), seven-day-a-week onsite physician coverage spanning physiatry, pain management, infectious disease, pulmonology, and wound care, plus an in-house lab, in-house pharmacy, onsite imaging, and a Simulated Home Environment Therapy Room for functional rehabilitation training. Specialized programs include Fast Track Ortho for joint replacement recovery, Stroke Recovery, Cardiac Rehabilitation, Fall Prevention, and Post-Surgical Rehabilitation, with a reported average short-term rehab length of stay of 15-17 days.

Revenue is generated through per-diem skilled nursing billing across Medicare, Medicaid, and private pay, with in-network status across United Healthcare (including UHC Commercial, AARP, Secure Horizons, Wellmed, Silverback, and UHC Medicare Advantage), Humana PPO, BCBS, Aetna, WellMed, Baylor Scott & White, and additional regional plans. GTM motion is direct-to-consumer via hospital discharge planning, physician referral networks, and direct family inquiry, supplemented by organic social, bi-monthly email newsletters, local PR (Blue Ribbon News, Lakeside Living Magazine), and community sponsorships.

Regulatory standing is a primary quality signal: the facility carries a CMS.gov Five-Star Quality Rating (the highest possible) and achieved zero deficiencies on the Texas Health Department annual state survey. The company operates as part of a small multi-site ownership group alongside a sister property, Midtowne Meadows Health & Rehab in Midlothian, TX. The leadership team is led by Owner/Administrator Gracen Hawley (LNFA, M.A., CCC-SLP), with a Director of Nursing, Director of Rehab, Business Manager, Activity Director, clinical liaisons, and multiple consulting medical directors. No external capital, parent holding company, or institutional investors are disclosed.

Name

Highland Meadows Health and Rehab

Legal name

Highland Meadows Health and Rehab

Website

https://highlandmeadowshealth.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Meadows Health and Rehab is a privately owned, 120-bed skilled nursing facility in Rockwall, TX delivering short-term rehabilitation, long-term residential care, and onsite physician services to elderly and post-acute patients in the greater Rockwall region.

Ownership category

akta.pro rank

Product category

Skilled Nursing Facility / Nursing Home Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA)

akta.pro secondary industries

Cardiac & Pulmonary Rehabilitation SNFs (HLADADAH), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Skilled nursing care
• Short-term rehabilitation
• Long-term nursing care
• Physical therapy services
• Residential nursing facility

Headquarters

HQ city

Rockwall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Skilled Nursing Care: Long-term residential care services for elderly and aging patients requiring ongoing nursing care and support.
2. Short-Term Rehabilitation: Comprehensive rehabilitation programs for patients recovering from surgery, stroke, orthopedics, and other conditions. Average length of stay is 15-17 days.
3. Insurance and Government Programs: Revenue from Medicare, Medicaid, and private insurance plans including United Healthcare, Humana, BCBS, Aetna, WellMed, Baylor Scott & White, and others.
4. Private Pay: Private pay options for families and individuals paying out-of-pocket for care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Highland Meadows Health and Rehab is a 120-bed, privately owned skilled nursing facility that delivers 24/7 skilled nursing care, short-term inpatient rehabilitation (average length of stay 15-17 days), and long-term residential care. Therapy, lab, pharmacy, physician care, and imaging are provided onsite as vertically integrated services. The facility is CMS Five-Star rated and serves short-term rehab patients and long-term residents in Rockwall, TX and surrounding areas.

Product overview

Highland Meadows Health and Rehab is a 120-bed, privately owned and operated skilled nursing facility offering a unified suite of healthcare services centered on skilled nursing care, short-term rehabilitation, and long-term residential care. The core offerings include in-house physical, occupational, and speech therapy (provided by dedicated employees, not contractors), with specialized programs such as Fast Track Ortho for joint replacement recovery, Stroke Recovery, Cardiac Rehab, Fall Prevention, and Post-Surgical Rehabilitation. The facility integrates comprehensive medical services including onsite physician care (Medical Director, pain management, infectious disease, pulmonology, wound care), an in-house pharmacy and lab, dietary services, transportation, and imaging. Additional support services include beauty salon, daily activities, chaplain services, mental health support, palliative care, and hospice services. Patients receive care in private or semi-private rooms equipped with TV and internet, with an average rehab stay of 17 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing Care
• Short-Term Rehabilitation
• Long-Term Care
• Physical Therapy
• Occupational Therapy
• Speech Therapy
• Fast Track Ortho Program
• Stroke Recovery Program
• Cardiac Rehabilitation
• Fall Prevention Program
• Post-Surgical Rehabilitation
• Onsite Physician Care
• Onsite Pharmacy
• Onsite Lab
• Onsite Imaging
• Wound Care Management
• Pain Management
• Pulmonary Care
• Diabetes Management
• Palliative Program
• General Inpatient Hospice Services
• Dietary Services
• Transportation Services
• Podiatry Services
• Dental Services
• Vision Services
• Chaplain & Weekly Worship Services
• Emotional and Mental Health Services
• Daily Activities Program
• In-House Beauty Salon and Barber
• Simulated Home Environment Therapy Room

Quantifiable outcome

• Average rehab stay of 15-17 days, far below the national average
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Rainbow Room of RockwallminorGTM or Marketing Partner · 1 March 2025Nonprofit providing emergency resources for children in crisis. Highland Meadows residents donated handmade pillowcases, pillows, and blankets. The Rainbow Room provides immediate assistance to children in the care of Child Protective Services.
• Rockwall Rotary ClubminorGTM or Marketing Partner · 31 May 2024Highland Meadows is a Station Sponsor for the annual Rockwall Rotary Clay Shoot event. The event raises funds to provide scholarships for Rockwall ISD students and supports the Rotary's community-oriented mission. The partnership aligns with Highland Meadows' mission to care for others and strengthen the community.
• Trinity HospiceminorStrategic or Co-development Partner · 1 November 2021Joint sponsorship of a Community Food Drive benefiting Helping Hands. Trinity Hospice and Highland Meadows co-sponsored the initiative to fill Thanksgiving food baskets for local families in need.
• Helping Hands (Rockwall)minorGTM or Marketing Partner · 1 November 2021Community benefit organization receiving food donations collected through the Highland Meadows-sponsored food drive for Thanksgiving baskets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PACS Group: Rapidly growing post-IPO SNF operator (NYSE: PACS) with a large footprint across multiple states. Comparable as an integrated SNF operator focused on operational efficiency and clinical outcomes at scale.
• The Ensign Group: Large publicly traded SNF operator (NASDAQ: ENSG) with a portfolio of skilled nursing and rehabilitation facilities across the U.S., including Texas. Comparable as a multi-facility SNF operator with strong clinical quality focus, though at significantly greater scale.
• The Pennant Group: Public holding company (NASDAQ: PNTG) spun off from Ensign Group operating SNFs and home health/hospice. Directly comparable as an operator of skilled nursing and post-acute rehab facilities with similar clinical operating philosophy.
• Sava Senior Care: Privately held SNF operator with a sizable multi-state portfolio of skilled nursing and rehabilitation centers. Comparable as a multi-facility SNF operator with focus on post-acute and long-term care.
• Genesis HealthCare: One of the largest U.S. skilled nursing and rehabilitation providers with a national footprint. Directly comparable as a SNF operator serving post-acute and long-term care populations across multiple states.
• Brookdale Senior Living: Largest U.S. senior living operator (NYSE: BKD) offering independent living, assisted living, memory care, and skilled nursing. Comparable as a senior care provider, though its portfolio is much broader and less focused on skilled nursing rehab than Highland Meadows.
• National HealthCare Corporation: Public SNF and senior care operator (NYSE: NHC) with a long-established network of skilled nursing and assisted living facilities, primarily in the Southeast. Comparable as a multi-state SNF operator with similar care philosophy.

Direct peers

• Creative Solutions in Healthcare: Texas-based SNF and assisted living operator with multiple facilities across the state. Comparable as a regional Texas SNF operator of similar size and operating philosophy, serving overlapping post-acute and long-term care populations.
• Midtowne Meadows Health & Rehab: Sister property under shared ownership with Highland Meadows, also operating a SNF with skilled nursing and rehabilitation services in Midlothian, TX. Most directly comparable given identical operating model, brand, and family ownership.
• Founders Healthcare Group: Privately held SNF operator in Texas with a portfolio of skilled nursing and rehabilitation facilities. Comparable as a Texas-focused SNF operator of similar scale and care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/highlandmeadowshealth
• Instagraminstagram.com/highlandmeadowshealth

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Meadows Health and Rehab