AIM - European Brands Association
- Company typePrivate
- Founded1967
- HeadquartersBrussels, Belgium
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
AIM - European Brands Association firmographics
Firmographics- Name
- AIM - European Brands Association
- Legal name
- AIM - European Brands Association
- Website
- https://aim.be
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
AIM - European Brands Association industry classification
Industry- Product category
- Industry Trade Association
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)
- akta.pro secondary industries
- International Standards Development & Standardization Bodies (BPADANAA), Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)
Keywords
Where AIM - European Brands Association is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Markets served
AIM - European Brands Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Marketing channels1 record
AIM - European Brands Association product offering
Product offeringCore offering
AIM (European Brands Association) is a Brussels-based trade association that represents brand manufacturers operating in Europe. The association advocates on behalf of its members in regulatory and policy discussions, with a particular focus on packaging and sustainability legislation such as the EU Packaging and Packaging Waste Regulation (PPWR). It also organizes industry events such as the Sustainable Packaging Summit to facilitate networking and policy dialogue among brand owners, regulators, and sustainability stakeholders.
Product overview
AIM - European Brands Association is a European industry association representing brand manufacturers. Based on the available source data, no specific product portfolio, platform architecture, or named service offerings are documented. The organization is shown organizing and participating in industry events such as the Sustainable Packaging Summit.
Differentiator
Problem solved
Functional benefit
Products and services
- Regulatory Advocacy and Policy Representation Represents European brand manufacturers in regulatory and policy discussions at the EU level, particularly on packaging and sustainability legislation including the PPWR, by engaging with European Commission representatives and shaping policy outcomes on behalf of member companies.
- Sustainable Packaging Summit Annual industry conference organized for brand owners, regulators, and sustainability stakeholders to discuss packaging regulations (including PPWR), sustainability innovation, and AI applications relevant to the consumer goods and packaging sectors.
- Industry Networking and Collaboration Platform Provides a membership-based platform enabling brand owners and consumer goods companies to collaborate on sustainability initiatives and engage in collective industry dialogue across Europe.
Companies that use AIM - European Brands Association
Customer profileSegments1 record
Ideal customer profiles1 record
AIM - European Brands Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AIM - European Brands Association partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
AIM - European Brands Association competitors and assessment
Company assessmentDirect peers
- EUROPEN (European Organization for Packaging and the Environment): EUROPEN is the Brussels-based trade association specifically focused on packaging and the environment in Europe. It directly competes with AIM's PPWR and sustainable packaging advocacy remit, serving overlapping packaging-value-chain members including brand owners and converters.
- CEFIC (European Chemical Industry Council): CEFIC is a Brussels-based industry association representing the European chemical industry, including materials used in packaging. It competes with AIM for member engagement and Brussels regulatory influence on sustainability and chemicals regulation that affects brand manufacturers.
- Cosmetics Europe: Cosmetics Europe is the Brussels-based trade association for the European cosmetics and personal-care industry, a category of brand manufacturer heavily affected by PPWR. It competes with AIM for engagement of cosmetics brand owners on packaging and sustainability files.
- FoodDrinkEurope: FoodDrinkEurope represents Europe's food and drink industry in Brussels, including major FMCG brand owners. It is a direct peer to AIM as both serve brand manufacturers on EU regulatory files including packaging, sustainability, and consumer policy.
- PlasticsEurope: PlasticsEurope is the Brussels-based association of plastics producers, central to PPWR and packaging-recycling policy debates. It is a direct peer to AIM as both advocate on the same EU regulatory file from different parts of the value chain.
- EuroCommerce: EuroCommerce is the Brussels association representing the European retail and wholesale sector, which frequently overlaps with AIM's brand-owner membership on packaging, supply-chain, and sustainability policy engagement.
Emerging players
- European Outdoor Group: The European Outdoor Group is a smaller Brussels-adjacent industry association representing outdoor brands on sustainability, including packaging and product end-of-life. It is an emerging-player peer to AIM, with partial overlap on sustainability advocacy for brand manufacturers.
Broad incumbents
- AmCham EU (American Chamber of Commerce to the European Union): AmCham EU represents US companies operating in Europe in Brussels policy debates, including sustainability and packaging regulation. It is a broad-incumbent peer to AIM, with overlapping engagement with global brand owners active in EU markets.
- BusinessEurope: BusinessEurope is the leading confederation of European employers and industry federations. It is a broad-incumbent peer to AIM in Brussels regulatory advocacy, operating at a higher aggregation level across all industries while AIM focuses on brand manufacturers.
- Orgalim (Europe's Technology Industries): Orgalim represents European technology industries including electronics and appliance manufacturers in Brussels. It is a broad-incumbent peer to AIM, with overlapping member brands and shared engagement on sustainability, circular economy, and packaging regulation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
AIM - European Brands Association social profiles
Digital presenceAIM - European Brands Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIM - European Brands Association leadership team
Management profileNumber of profiles
Profiles1 record
AIM - European Brands Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIM - European Brands Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIM - European Brands Association
What does AIM - European Brands Association do?
AIM (European Brands Association) is a Brussels-based trade association that represents brand manufacturers operating in Europe. The association advocates on behalf of its members in regulatory and policy discussions, with a particular focus on packaging and sustainability legislation such as the EU Packaging and Packaging Waste Regulation (PPWR). It also organizes industry events such as the Sustainable Packaging Summit to facilitate networking and policy dialogue among brand owners, regulators, and sustainability stakeholders.
When was AIM - European Brands Association founded?
AIM - European Brands Association was founded in 1967. It employs 1,001 to 5,000 people.
Where is AIM - European Brands Association based?
AIM - European Brands Association is headquartered in Brussels, Belgium, in the Europe region.
Who are AIM - European Brands Association's main competitors?
Direct peers on record are EUROPEN (European Organization for Packaging and the Environment), CEFIC (European Chemical Industry Council), Cosmetics Europe, FoodDrinkEurope, PlasticsEurope and EuroCommerce. European Outdoor Group is listed as an emerging player. Broad incumbents are AmCham EU (American Chamber of Commerce to the European Union), BusinessEurope and Orgalim (Europe's Technology Industries).
Does AIM - European Brands Association have an API?
No public API is recorded for AIM - European Brands Association.
What industry is AIM - European Brands Association in?
AIM - European Brands Association's product category is Industry Trade Association. Its primary akta.pro industry code is BPADANAI, Environmental, Climate & Sustainability Standards & Reporting Cooperation, with a secondary code of BPADANAA, International Standards Development & Standardization Bodies. Its NAICS code is 8133 and its SIC code is 8600.