Grand Chambery Alps Tourism

What Grand Chambery Alps Tourism does

Grand Chambéry Alpes Tourisme is a destination management organization and tourist office (Office de Tourisme) headquartered in Chambéry, France, serving the Chambéry Montagnes territory in the Savoie Alps. It operates as the official public tourism promotion body for the Grand Chambéry agglomeration, managing a territory that spans the Chambéry valley, the Massif des Bauges (a UNESCO Geopark and Regional Nature Park), the Chartreuse foothills, and two ski resorts (Aillons-Margériaz for alpine skiing and Savoie Grand Revard for Nordic disciplines). The organization serves individual leisure travelers, families, group/MICE clients, school groups, accessibility-focused visitors, and active sports tourists through a combination of five physical information desks, a multilingual website (French, English, Italian, Dutch), an interactive digital map, and an online reservation platform.

The organization's core products include tourist information services, accommodation and activity booking, guided cultural tours (priced €7.5–€19 per person), the La Ruche Boutik' local product retail boutique, and group/event coordination services. The technology stack is a cloud-hosted web platform (woody/cloudly.space CMS) with multilingual support, interactive mapping, and online booking capabilities. Revenue is generated through transaction fees on guided tours, marketplace commissions on accommodation and activity bookings, retail sales of local products, and group services, with the majority of operating funding likely derived from public subsidies via Grand Chambéry agglomeration and the Région Auvergne-Rhône-Alpes.

The organization holds multiple French state certifications (Label Qualité Tourisme/Destination d'Excellence, Label Accueil Vélo, Label Vignobles & Découvertes, Label Tourisme & Handicap) and is executing a 2024–2030 strategic tourism development plan. It has secured a Tour de France 2026 stage start as a major event-driven demand lever and partners with regional nature parks, Atout France, Explore Savoie, and local Qualitité Tourisme-certified providers to build a destination ecosystem.

Name

Grand Chambery Alps Tourism

Legal name

Grand Chambéry Alpes Tourisme

Website

https://chamberymontagnes.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Grand Chambéry Alpes Tourisme is a public destination management organization and tourist office headquartered in Chambéry, France, serving individual leisure travelers, families, groups, and MICE clients across the Chambéry valley, Massif des Bauges UNESCO Geopark, and two ski resorts through information desks, a multilingual digital platform, and curated booking services.

Ownership category

akta.pro rank

Product category

Destination Management / Tourism Office Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

akta.pro secondary industries

Political, Social History & Civic Tours (THAJAAAK), Culinary & Wine Travel Agencies (THAKAFAH)

Keywords

• Tourism office services
• Destination management
• Guided cultural tours
• Mountain resort promotion
• Visitor information services

Headquarters

HQ city

Chambéry

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Guided Tour Revenues: Sale of guided tours and cultural visits at various price points (€7.5–€19 per person). Includes privileged visits, thematic tours, and night tours of Chambéry's historic center.
2. Tourism Information Services: Free information services funded by public/local authority contributions, supporting visitor decision-making and destination promotion.
3. Centralized Reservation Services: Booking service for accommodations and activities across the territory, providing a commission-based revenue stream for local providers and facilitating new business opportunities for local tourism actors.
4. Group and School Trip Services: Commercial activities including group travel coordination, school trip programming, and business tourism (congresses and seminars) generating new revenue channels for local providers.
5. Local Product Retail (La Ruche Boutik'): Sale of local products, crafts, souvenirs, and gifts through the La Ruche Boutik' boutique located at the Chambéry tourist office, promoting and commercializing local savoir-faire.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Grand Chambéry Alpes Tourisme operates the official visitor information and destination management services for the Chambéry Montagnes territory in Savoie, France. Through five tourist information desks and the chamberymontagnes.com digital platform (French/English/Italian/Dutch), it delivers visitor information, accommodation booking, activity reservation, and guided cultural tours. It also runs La Ruche Boutik', a local-products retail boutique, alongside dedicated commercial streams for groups, MICE, and school trips.

Product overview

Grand Chambéry Alpes Tourisme operates as a unified destination management organization offering a comprehensive tourism portfolio. The core offering includes tourist information services across multiple offices, supported by digital platforms for accommodation search, interactive mapping, and event scheduling. The product portfolio encompasses two ski resorts (Aillons-Margériaz for alpine skiing and Savoie Grand Revard for Nordic disciplines), cultural heritage sites and guided tours, La Ruche Boutik' retail boutique for local products, and sustainable tourism initiatives. The destination spans the Chambéry Valley, Massif des Bauges (UNESCO Geopark), and surrounding areas, positioning itself as a year-round destination for skiing, hiking, cycling, and cultural tourism.

Differentiator

Problem solved

Functional benefit

Brands

• La Ruche Boutik': A local products shop and tourist information boutique operated by the tourist office in Chambéry

Products and services

• Tourist Information Services Comprehensive visitor information, guidance, and personalized trip-planning services delivered through five tourist information desks across Chambéry, Aillons-Margériaz, Le Châtelard, La Féclaz, and Le Revard with multilingual support in French, English, Italian, and Dutch. Free to visitors and publicly funded. Comprehensive visitor information, guidance, and personalized trip-planning services delivered through five tourist information desks across Chambéry, Aillons-Margériaz, Le Châtelard, La Féclaz, and Le Revard with multilingual support in French, English, Italian, and Dutch. Free to visitors and publicly funded.
• Guided Cultural Tours Program Cultural and heritage guided tours including the Château des Ducs de Savoie and Sainte-Chapelle (€7.5), Saint-Pierre de Lémenc Church (€9.5), Grand Carillon and Sainte-Chapelle privileged visit (€19), Val d'Aillon guided tour (€10), and gourmet walk at La Compôte en Bauges (€10). Paid per-person service for individual visitors and groups.
• Accommodation Search and Booking Platform Online accommodation and activity reservation platform (reservation.chamberymontagnes.com) covering hotels, holiday rentals, campsites, tourist residences, refuges, and group gîtes across the Chambéry Montagnes territory. Generates commission-based bookings for local providers and serves as the destination's centralized reservation service.
• Interactive Destination Map Web-based interactive map (explore.chamberymontagnes.com) allowing visitors to discover ski resorts, hiking trails, lakes, cultural sites, and tourist services across the entire Chambéry Montagnes territory. Freely accessible self-service tool.
• Events Calendar and Agenda Platform Comprehensive events calendar listing festivals (Estivales en Savoie, Music and Nature Festival in Bauges), sports competitions (Tour de France 2026 stage start, La Grande Odyssée Royal Canin dog sled race, Odysséa Chambéry charity race, Les Nuits de la Roulotte), and cultural events across the Chambéry Montagnes region.
• La Ruche Boutik' Retail Boutique Physical retail outlet at the Chambéry tourist office offering local artisan products, crafts, souvenirs, and gift items. Showcases regional savoir-faire and flavors for visitors to the destination, generating direct product sales revenue and promoting local producers.
• Group Travel and MICE Services Commercial services for organized groups, congresses, seminars, and school trips including customized itinerary planning, multi-activity programming, venue coordination, and on-the-ground support. Delivered through dedicated 'Groupes' and 'Congrès & Séminaires' service streams with direct sales touchpoints targeting event organizers and associations.
• Accessible Tourism Services (Handitourisme) Accessible travel information and support for visitors with disabilities (motor, visual, hearing, and mental), delivered under the Label Tourisme & Handicap certification at the Chambéry tourist office (Place du Palais de Justice). Provides reliable accessibility information and barrier-free activity discovery for accessible trip planning.

Quantifiable outcome

• Continuous quality improvement process with client satisfaction monitoring for individual and group customers
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Grand ChamberycoreStrategic or Co-development PartnerGrand Chambery is the inter-municipal aggregation (agglomération) that is the parent authority of Grand Chambéry Alpes Tourisme. Grand Chambéry has set an ambitious tourism development strategy for 2024–2030 and Grand Chambéry Alpes Tourisme is a key guarantor for implementing this strategy.
• Parc naturel régional du Massif des Bauges (Geoparc UNESCO)coreStrategic or Co-development PartnerThe Regional Nature Park of the Bauges Massif is both a protected natural area and UNESCO Geopark. It is a key partner in promoting the nature, outdoor activities, and sustainable tourism in the Bauges territory.
• Parc naturel régional de ChartreuseminorStrategic or Co-development PartnerPNR Chartreuse is a regional nature park partner, contributing to cross-promotional tourism marketing for the Chartreuse foothills area within the Chambéry Montagnes territory.
• Région Auvergne-Rhône-AlpescoreGTM or Marketing PartnerThe Auvergne-Rhône-Alpes Region is a key institutional partner providing funding, regional tourism promotion, and strategic alignment for tourism development initiatives across the region.
• Explore SavoieminorGTM or Marketing PartnerExplore Savoie is a regional tourism promotion organization that works with local destination marketing organizations to amplify visibility of Savoie destinations.
• Atout France (Label Tourisme & Handicap)coreStrategic or Co-development PartnerAtout France is France's official tourism development agency that awards and manages the Label Tourisme & Handicap certification, verifying accessibility standards at tourist offices.
• École MikiaminorStrategic or Co-development PartnerÉcole Mikia is a specialist mushing (dog sled) school operating at Savoie Grand Revard. It partners with the tourist office to offer sled dog experiences to visitors, making the adventure accessible to children from age 2 and offering both passenger rides and beginner 'baptême musher' driving experiences.
• AULP (Sponsor)minorGTM or Marketing PartnerAULP appears as a sponsor partner supporting the Chambéry Montagnes destination marketing efforts.
• Label Qualité Tourisme network (network of certified providers)coreChannel Partner/ Reseller/ DistributorA network of locally certified service providers (accommodations, restaurants, activities) holding the Marque Qualité Tourisme certification, ensuring consistently high service quality across the destination. Includes Leocleme Prestige, La Ruche Boutik', Savoie Grand Revard offices, Office de Tourisme de Chambéry, Alpes Business Class, Brit'Hôtel Chambéry, and others.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GetYourGuide: Global online marketplace for tours, activities, and experiences. Competes for traveler attention and booking conversion in the same activity categories (guided cultural tours, outdoor experiences) that Grand Chambéry Alpes Tourisme distributes via its own reservation platform.
• Atout France: France's national tourism development agency. Awards the Label Tourisme & Handicap certification held by Grand Chambéry Alpes Tourisme and broadly shapes national tourism strategy, quality standards, and international promotion that the destination benefits from.
• Office de Tourisme et des Congrès de Paris: Large French urban DMO combining visitor information, accommodation booking, congress and event services, and a multilingual digital platform. Useful comparison for the MICE and online reservation components of the Chambéry Montagnes model.

Others

• Fédération des Parcs naturels régionaux de France: Federation representing France's regional nature parks, including the Massif des Bauges (UNESCO Geopark) that partners with Grand Chambéry Alpes Tourisme. Provides comparable frameworks for sustainable tourism, geotourism content, and nature-based experience curation.

Direct peers

• Office de Tourisme du Lac d'Annecy: DMO serving the Lake Annecy territory, which directly borders the Chambéry Montagnes destination. Operates a similar mix of tourist information desks, accommodation booking, guided tours, and a year-round activity portfolio (lake sports, hiking, cycling, cultural visits).
• Savoie Mont Blanc: Regional tourism board covering the Savoie and Haute-Savoie departments. Comparable as a French Alpine destination management organization promoting multi-season activities (ski, hiking, lakes, gastronomy) to leisure travelers, with similar marketing, certification, and reservation functions.
• Office de Tourisme de Grenoble-Alpes-Métropole: Neighboring metropolitan DMO serving the Grenoble-Alpes area. Comparable in scope and operating model: physical offices, multilingual website, interactive map, booking platform, guided tours, and a similar mountain/urban cultural mix.
• Office de Tourisme du Pays du Mont-Blanc: Alpine DMO serving the Mont-Blanc massif. Comparable in operating physical tourist offices, ski-resort promotion, mountain activities (hiking, mountaineering, skiing), and accommodation reservation services for an international leisure traveler base.

Regional players

• Explore Savoie: Regional tourism promotion body operating across Savoie. Listed as a GTM/marketing partner of Grand Chambéry Alpes Tourisme, with similar roles in amplifying Savoie destinations through cross-promotional campaigns and trade engagement.
• Auvergne-Rhône-Alpes Tourisme: Regional tourism committee for the Auvergne-Rhône-Alpes region, the parent administrative region of Savoie. Coordinates regional marketing, funding, and strategy that flows down to local DMOs such as Grand Chambéry Alpes Tourisme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chamberymontagnes
• LinkedInlinkedin.com/company/chambery-montagnes
• Instagraminstagram.com/chamberymontagnes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Chambery Alps Tourism