Gentos Measurement & Control Co.

What Gentos Measurement & Control Co. does

Gentos Measurement & Control Co., Ltd is a Shenzhen-headquartered industrial instrumentation company founded in 1993 that designs and manufactures ultrasonic flow measurement devices under its pFlow sub-brand. It serves B2B customers across water and wastewater management, HVAC and building services, agriculture and aquaculture, petrochemical processing, energy/renewables, car wash systems, data center cooling, and pharmaceutical and general process industries in Asia, Europe, and the Americas.

The company's core technology is transit-time ultrasonic flow measurement, delivered through fixed-mounted, portable, clip-on, clamp-on, insertion, and multipath flowmeter form factors, with a patented PICOFLOY multipath technology underpinning its high-accuracy D348D Plus insertion flowmeter. The portfolio spans 80+ patents (including 4 PCT filings), with 4-20mA, RS232/RS485, Modbus, BACnet, OCT, relay, pulse, WiFi, LoRaWAN, and NB-IoT outputs, supporting pipe diameters from DN10 to DN5000 and flow velocities from ±0.01 m/s to ±12 m/s. Hardware is complemented by IoT/cloud platforms (GENTOS icloud and Meter-tube) for remote monitoring, plus IoT ball valves and flow control valves that extend the offering into adjacent control hardware. All products carry CE marking, with quality management under ISO 9001:2015 and environmental management under ISO 14001:2015.

The company monetizes primarily through hardware sales sold direct from its Shenzhen headquarters and via authorized distributor networks internationally (e.g., Oman Seven Star in the Middle East), with pricing quoted per inquiry rather than published online. There is also an OEM/private-label and customizable-branding capability, and a growing cloud/IoT telemetry layer that has the potential to support recurring service revenue.

Name

Gentos Measurement & Control Co.

Legal name

Gentos Measurement & Control Co., Ltd

Website

https://pflowmeters.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Gentos Measurement & Control Co. is a Shenzhen-based manufacturer of ultrasonic flowmeters sold under the pFlow brand, serving B2B customers in water/wastewater, HVAC, agriculture, aquaculture, petrochemical, and data center industries across Asia, Europe, and the Americas.

Ownership category

akta.pro rank

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ultrasonic Flowmeter Hardware Sales: Sale of fixed-mounted, portable, and clip-on ultrasonic flowmeters along with thermal energy/BTU meters. Products sold directly and through authorized distributors globally.
2. Flow Control Valve Products: Sales of IoT ball valves and flow control valves for industrial automation applications.
3. Custom OEM/Branding Solutions: Customizable flowmeter branding services mentioned for market success, indicating OEM or white-label arrangements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gentos designs, manufactures, and sells ultrasonic flowmeters for liquid flow measurement under the pFlow sub-brand. The product portfolio spans fixed wall-mount, portable, clip-on, and insertion flowmeters, thermal energy/BTU meters, flow control valves, IoT ball valves, and the GENTOS icloud cloud monitoring platform. Products are sold directly and through authorized international distributors to industrial customers in water treatment, HVAC, agriculture, aquaculture, data centers, petrochemical, and other process industries.

Product overview

Gentos Measurement & Control Co. offers a comprehensive portfolio of ultrasonic flow measurement products under the pFlow sub-brand, including three main product types: fixed-mounted flowmeters (wall-mount and clamp-on), portable flowmeters, and clip-on flowmeters. The product lineup spans from basic flow meters to advanced multipath ultrasonic devices with patented PICOFLOY technology. The company provides both hardware products and cloud/IoT services, including GENTOS icloud platform for remote monitoring. Key product families include the D116, D118, and D348D Plus series, along with thermal energy/BTU meters for HVAC applications, flow control valves, and IoT ball valves. The company serves diverse industries including water/wastewater, agriculture, HVAC, petrochemical, aquaculture, and data centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Multipath Ultrasonic Flow Meter Advanced multipath ultrasonic flow meter applying patented PICOFLOY technology, providing ultra-high accuracy, linearity, and repeatability for demanding liquid flow measurement in industrial applications.
• Fixed Clamp-on Flowmeter Fixed-mounted clamp-on ultrasonic flowmeter for non-intrusive liquid flow measurement; installs externally on pipes without modification, suitable for various pipe materials and sizes.
• Handheld Ultrasonic Flow Meter For Liquid (P117) Portable handheld ultrasonic flow meter (model P117) with external clip-on transducers for flexible flow measurement at multiple points in field applications such as vineyards and agriculture.
• Ultrasonic Flow Meters of Higher Accuracy High-accuracy ultrasonic flow meters designed for precision measurement applications in water transport and industrial processes.
• Clamp WiFi Mounted Type Ultrasonic Flow Meter WiFi-enabled clamp-on ultrasonic flow meter for automatic control applications with wireless connectivity for remote monitoring.
• Wall-Mount Ultrasonic Flowmeter Fixed wall-mount ultrasonic flowmeter product family for continuous flow monitoring in industrial and commercial applications.
• Clip-on Ultrasonic Flowmeter Non-intrusive clip-on ultrasonic flowmeters that attach externally to pipes for flow measurement without process interruption.
• Portable Ultrasonic Flowmeter Portable ultrasonic flowmeters for temporary or field measurement applications, easily transported between measurement points.
• Clamp-On Ultrasonic Flowmeter Clamp-on ultrasonic flowmeters for external pipe mounting, suitable for various pipe materials and sizes.
• Insertion Ultrasonic Flowmeter Insertion-type ultrasonic flowmeters installed directly into pipelines for in-situ flow measurement.
• Thermal Energy/BTU Meter Ultrasonic thermal energy and BTU meters for measuring heat flow in HVAC, building management, and energy metering applications.
• Flow Control Valve VF600 flow control valves for water-saving applications and flow regulation in industrial systems.
• IoT Ball Valve Smart IoT-enabled ball valves for automated flow control with remote monitoring and control capabilities.
• GENTOS Cloud and IoT Platform Cloud-based IoT platform including GENTOS icloud for energy efficiency monitoring, remote data access, and smart meter management via WiFi, LoRaWAN, and other wireless protocols.
• C6H Ultrasonic Flow Sensor Ultrasonic flow sensor component for integration into larger measurement systems and OEM applications.
• D116 Series Ultrasonic Flowmeter D116 ultrasonic flowmeter with high accuracy, simple installation, and attractive price-performance ratio for liquid flow measurement including sewage treatment applications.
• F3R LoRaWAN Flow Meter F3R model LoRaWAN-enabled ultrasonic flow meter for wireless remote monitoring in RO water and beverage applications.
• D348D Plus Multipath Ultrasonic Flow Meter Advanced multipath insertion invasive ultrasonic flow meter applying patented PICOFLOY technology with ultra-high accuracy for DN3000 and large pipe applications.
• F5 Ultrasonic Flow Meter Ultrasonic flow meter with GENTOS icloud energy efficiency monitoring function for remote website-based monitoring and various output options.
• P118i Portable Ultrasonic Flow Meter Portable ultrasonic flow meter for non-contact measurement allowing flow measurement checks at multiple points without permanent installation.
• D118 Ultrasonic Flow Meter High-accuracy ultrasonic flow meter with flow range of ±0.01m/s to ±12m/s, ±0.5% accuracy, pipe size 25mm to 5,000mm, multiple outputs including 4-20mA, RS232/RS485, OCT, relay, and 8GB SD card data logging.
• PFlow C011 High-Precision Ultrasonic Flow Meter High-precision ultrasonic flow meter positioned for the European market, marketed as a reliable companion device for industrial liquid flow measurement.

Quantifiable outcome

• Accuracy levels from ±0.5% to ±2% of measured value depending on product model and installation conditions
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Oman Seven StarminorChannel Partner/ Reseller/ Distributor · 11 February 2026Oman Seven Star Trading LLC is an authorized distributor for pFlow products in Oman and the Middle East region. The partnership extends Gentos's market presence in the Gulf Cooperation Council countries, providing local sales, support, and service for ultrasonic flow measurement products.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Endress+Hauser: Global leader in industrial process instrumentation with a deep flow measurement portfolio (Promass, Prosonic). Directly competes with Gentos in ultrasonic flowmeters for water, HVAC, chemical, and process industries worldwide.
• KROHNE: Specialist in process instrumentation and flow measurement with extensive ultrasonic flowmeter offerings. Comparable to Gentos in targeting water/wastewater, chemical, and HVAC customers with similar non-contact measurement technology.
• Badger Meter: Specialist in flow measurement and connected water solutions. Closely comparable to Gentos in serving water/wastewater utilities with ultrasonic and electromagnetic metering products, including IoT connectivity.
• Yokogawa Electric: Process automation and measurement leader offering ultrasonic and Coriolis flowmeters. Targets the same industrial process, water, and energy customers as Gentos with comparable accuracy-tiered products.

Broad incumbents

• Siemens (SITRANS): Broad industrial automation incumbent with the SITRANS flow portfolio including ultrasonic meters. Competes with Gentos across water, HVAC, and process industries but as part of a much larger automation portfolio.
• Honeywell: Diversified industrial conglomerate with process measurement products including ultrasonic flowmeters. Targets similar enterprise customers but from a broad-portfolio, controls-and-software positioning.
• ABB: Diversified industrial automation and process instrumentation player offering ultrasonic flowmeters. Overlaps with Gentos in water, HVAC, and process verticals but competes as part of a much broader automation suite.
• Emerson Electric (Rosemount): Major process instrumentation provider via Rosemount with ultrasonic and Coriolis flowmeters. Targets the same industrial verticals as Gentos but bundles into a wider automation and valve portfolio.

Emerging players

• Bronkhorst: Specialist in low-flow measurement and dosing for laboratory, pharmaceutical, and process applications. Comparable to Gentos in fluid measurement expertise but focused on smaller-scale, higher-precision flow niches.
• Katronic (KATflow): European ultrasonic flowmeter specialist with clamp-on and portable offerings comparable to Gentos's pFlow line. Direct overlap in non-contact flow measurement for water and process industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pflow

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentos Measurement & Control Co.