The Freelance Photographer

Name

The Freelance Photographer

Legal name

Visual Supply Company

Website

https://www.thefreelancephotographer.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Photography Business Education Platform

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

akta.pro secondary industries

Digital Learning & Course Subscriptions (CRAFAIAD), Live Audio Q&A, Coaching & Mentorship Platforms (MPACAEAI)

Keywords

• Photography business coaching
• Commercial photography training
• Freelance accelerator program
• Creator education platform
• Photography business tools

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Accelerator Membership - Annual: Annual subscription at $2,499/year providing full access to the curriculum, toolkit, community, and live virtual events. Includes exclusive 30-minute 1-on-1 kickoff call with Paul Weaver.
2. Accelerator Membership - Monthly: Monthly subscription billing option with full access to curriculum, toolkit, community, and live virtual events. Price not publicly disclosed; annual plan saves $489 compared to monthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Freelance Photographer operates the TFP Accelerator, a subscription-based coaching and education membership for commercial photographers and videographers. Members receive a structured 6-Pillar curriculum, a downloadable toolkit of 50+ professional templates, access to ongoing live virtual events and group coaching, and entry to a private community portal available on desktop and iOS. The program is sold via annual ($2,499) and monthly subscription plans with an exclusive annual-member 1-on-1 kickoff call with founder Paul Weaver, and is supplemented by the TFP Directory that connects vetted freelancers with brands.

Product overview

The Freelance Photographer (TFP) is a coaching accelerator program built around a single core product: the TFP Accelerator membership. This membership provides commercial photographers and videographers with a comprehensive suite of resources including the 6-Pillar Curriculum (Positioning, Portfolio, Pitching, Pricing, Production, Partner), the TFP Toolkit with 50+ professional templates and tools, access to Live Virtual Events (workshops, coaching calls, guest panels), and a Private Community Portal available on desktop and iOS. The product also includes the TFP Directory for vetted freelancer-brand matching. Annual members receive an exclusive 30-minute 1-1 kickoff call with founder Paul Weaver. Pricing is available as monthly or annual subscription ($2,499/year annual plan).

Differentiator

Problem solved

Functional benefit

Products and services

• TFP Accelerator Subscription-based coaching and education membership for aspiring and working commercial photographers and videographers. Provides the 6-Pillar curriculum, the 50+ tool TFP Toolkit, access to live virtual events, and a private desktop/iOS community portal, sold via annual ($2,499/year) or monthly billing.
• TFP Directory A vetted directory of photographers and videographers that enables brands to discover and connect with qualified freelance professionals for their creative projects.

Quantifiable outcome

• Members report going from 2 to 10 clients and increasing average invoice from $3,000 to $5,000+
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Visual Supply Company (VSCO)coreOthersVisual Supply Company (VSCO) is the parent company and owner/operator of The Freelance Photographer website and program. VSCO provides the infrastructure, terms of service, and privacy policy framework for the platform. Members receive marketing emails from The Freelance Photographer by VSCO upon application.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Skillshare: Large subscription-based online learning platform with a significant photography category — competes for the same learning budget but at a much lower price point and broader scope.
• MasterClass: Premium online learning platform featuring celebrity instructors including photographers — comparable premium positioning and creator-led course format, but broader subject coverage.

Others

• HoneyBook: Business management platform for creative freelancers including contract templates, proposals, and invoicing — competes with TFP's toolkit on business-operations tooling for the same customer.
• Visual Supply Company (VSCO): Parent company of The Freelance Photographer and a leading mobile photo-editing platform serving creators — directly comparable audience of photographers/creatives and adjacent product category.
• B&H Photo Video (Education): Major photo/video equipment retailer that runs an education portal (B&H Event Space, Optic webinars) reaching the same working-photographer audience as TFP.

Direct peers

• CreativeLive: Online learning platform offering courses across creative categories including photography, with subscription access to expert-led video classes — directly comparable to TFP's curated, video-based education model.
• Fstoppers: Photography education community producing tutorials, workshops, and reviews for working photographers — overlaps with TFP's audience of commercial photographers seeking business and craft development.
• SLR Lounge: Photography education platform with premium courses, workshops, and a community focused on wedding, portrait, and commercial photographers — directly comparable audience and education product.
• Cole's Classroom: Photography education community focused on wedding and commercial photographers with courses, templates, and coaching — comparable audience and education-plus-tools offering.

Emerging players

• Photobomb University / Photo Mentoring platforms: Smaller-scale photography coaching and mentoring services for commercial photographers — directly comparable niche coaching format but with limited brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thefreelancephotog
• Facebookfacebook.com/TheFreelancePhotographer
• LinkedInlinkedin.com/company/thefreelancephotographer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Freelance Photographer