Cruz Bay Watersports

What Cruz Bay Watersports does

Cruz Bay Watersports is a US Virgin Islands-based tour operator founded in 1994 and now operating as a subsidiary of RED Hospitality and Leisure. The company runs a fleet of 65-foot luxury sailing catamarans (Lady Lynsey II and Flying Frenchman), a VanDutch 40' luxury yacht, Boston Whaler and Axopar 37' vessels, jet skis, dive boats, and a Scout rental boat, departing from three resort docks: The Ritz-Carlton St. Thomas, The Westin Beach Resort & Spa at Frenchman's Reef, and The Westin Resort & Villas St. John. Its core offerings are guided snorkeling sails, sunset and dinner sails, BVI day trips (Virgin Gorda, Jost Van Dyke), jet ski tours, PADI scuba diving, and private charters, supported by exclusive destination partnerships with Lime Out (floating taco bar), Pizza Pi (floating pizzeria), and Lovango Resort and Beach Club.

The business operates a direct-to-consumer model with bookings processed through the FareHarbor platform and supplemental sales via resort concierge and a custom private-charter request form. Pricing ranges from $59-$239 per person for ticketed group excursions to $1,475-$1,995 for full-day private yacht charters, with fuel, gratuity, and customs fees typically incremental. Customer segments include resort guests and individual tourists (primary), corporate groups, and wedding/celebratory parties. Marketing relies on organic social media, TripAdvisor/Yelp reputation, and influencer/affiliate programs, with TripAdvisor Traveler's Choice recognition and Time Magazine 2019 World's Greatest Places association anchoring brand credibility in the USVI/BVI market.

Name

Cruz Bay Watersports

Legal name

Cruz Bay Watersports

Website

https://cruzbaywatersports.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Cruz Bay Watersports is a US Virgin Islands tour operator offering snorkeling, sunset, and BVI day-trip excursions, scuba diving, jet ski tours, and private charters from three resort docks, serving resort guests, tourists, corporate groups, and wedding parties.

Ownership category

akta.pro rank

Product category

Marine Tourism and Watersports Excursions

NAICS

Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

akta.pro secondary industries

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Cruise Yacht Charters (Private Crewed) (THAEADAG)

Keywords

• Watersports tour operator
• Private yacht charters
• Snorkeling excursions
• Scuba diving services
• Sunset sailing cruises

Headquarters

HQ city

Saint John

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Guided Tours and Excursions: Ticketed tours including snorkeling, sunset sails, BVI day trips, and jet ski experiences booked by individual tourists and resort guests. Prices range from $59 to $239 per person.
2. Private Charters: Luxury yacht and boat charters for custom experiences including VanDutch 40' ($1,775-$1,995), Boston Whaler 37' ($1,475-$1,675), and Axopar 37' ($1,475-$1,675). Fuel, gratuity, and customs fees additional.
3. Special Events and Weddings: Corporate charters, yacht weddings, bachelorette parties, birthdays, and holiday events with bespoke itineraries and catering options.
4. Scuba Diving Services: Private dive trips, PADI certifications, discover scuba diving, and 1 & 2 tank dives from dedicated dive boats with full-time instructors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cruz Bay Watersports operates guided watersports excursions and private boat charters in the U.S. Virgin Islands, departing from three luxury resort docks (The Ritz-Carlton St. Thomas, Westin Frenchman's Reef, and Westin St. John). Offerings include catamaran snorkeling sails, sunset and dinner cruises, BVI day trips, guided jet ski tours, private yacht charters (VanDutch 40', Boston Whaler 37', Axopar 37'), PADI scuba diving, sailing lessons, corporate retreats, and yacht weddings. Pricing ranges from $59 per-person tours to $1,995 full-day luxury yacht charters.

Product overview

Cruz Bay Watersports operates as a premier watersports tour operator in the US Virgin Islands, offering a comprehensive portfolio of excursion experiences centered around sailing, snorkeling, diving, and charter services. The core product portfolio includes St. John and St. Thomas excursion categories featuring snorkeling tours (Lovango Snorkel Sail, Pizza Pi Snorkel Sail, Lime Out Snorkel Sail, Buck Island Snorkel Sail), sunset and dinner sails (Day's End Sunset Sail, Lovango Dinner Sail), guided jet ski tours, and BVI day trips to Virgin Gorda Baths and Jost Van Dyke. The company operates a private charter fleet including VanDutch 40' Luxury Yacht Charter, Private 37' Boston Whaler Charter, and Private 37' Axopar Charter, plus specialty offerings such as Scout Rentals (self-drive), Private Hobie Cat Sailing Lessons, Private Dive Trips with PADI courses, Corporate Charters for 6-150+ guests, and Yacht Weddings. Special seasonal events include Legends Holiday Dinner Sail and Snorkel with Santa Buck Island. All tours depart from resort docks at Ritz-Carlton St. Thomas, Westin Frenchman's Reef, and Westin St. John, with the company operating under RED Hospitality and Leisure as a family-owned business serving over 3,000 island visitors annually.

Differentiator

Problem solved

Functional benefit

Products and services

• St. John Snorkeling Excursions Guided snorkeling tours departing from Westin St. John to Lovango Cay, Pizza Pi floating pizzeria, and Lime Out floating taco bar, including equipment, lunch, and open bar.
• Lovango Snorkel Sail Catamaran sailing and snorkeling excursion to Lovango Cay private island with lunch at Lovango Resort and Beach Club.
• Pizza Pi Snorkel Sail (St. John) Snorkeling adventure to offshore cays followed by dining at Pizza Pi, the Caribbean's only floating pizzeria, offered as an authorized Pizza Pi partner with priority service.
• Lime Out Snorkel Sail (St. John) Snorkel excursion to the floating taco bar Lime Out, featuring tacos, swim-up bar, and coral reef snorkeling.
• Discover the Baths of Virgin Gorda (St. John) Full-day 8-hour excursion from St. John to Virgin Gorda BVI featuring the Baths rock formations, Devil's Bay, and snorkeling at Norman Island caves.
• Discover Jost Van Dyke (St. John) Day trip from St. John to White Bay beach on Jost Van Dyke, including Soggy Dollar Bar, Foxy's Taboo, snorkeling, and open bar on return.
• St. John Sunset & Dinner Sails 65-foot luxury sailing catamaran sunset and dinner experiences including Day's End Champagne Sunset Sail (1.5 hours) and Dinner Sail to Lovango (4.5 hours).
• Lime Out Snorkel Sail (St. Thomas) 5-hour snorkel excursion from Ritz-Carlton St. Thomas to Lime Out floating taco bar, including snorkeling, tacos, and swim-up bar experience.
• Pizza Pi Snorkel Sail (St. Thomas) 6-hour sailing excursion aboard Flying Frenchman catamaran featuring Pizza Pi floating pizzeria, with exclusive operator access to Pizza Pi, rated #1 restaurant in the Virgin Islands.
• Maho Bay Turtle Snorkel Sail (St. Thomas) 5-hour excursion to Maho Bay in Virgin Islands National Park for turtle snorkeling, including gourmet picnic lunch and a second snorkeling stop.
• Buck Island Snorkel Sail 5-hour snorkel sail to Buck Island and Water Island from Westin Frenchman's Reef, including sea turtle encounters, shipwreck snorkeling, gourmet lunch, and open bar.
• St. Thomas Guided Jet Ski Tours Guided jet ski tours from Westin Frenchman's Reef exploring Pillsbury Sound, Hassel Island, and Water Island aboard new Yamaha jet skis.
• Guided Jet Ski Tours (St. John) 1-hour guided jet ski tour departing Westin St. John exploring Pillsbury Sound and the Caribbean with safety briefing and expert guide commentary.
• VanDutch 40' Luxury Yacht Charter Luxury yacht charter aboard VanDutch 40 featuring Frank Mulder design, up to 40 knots speed, queen-size V-cabin with AC. USVI charters from $1,775, BVI charters from $1,995.
• Private 37' Boston Whaler Charter 37-foot Boston Whaler 370 Outrage center console charter for up to 12 guests. USVI from $1,475, BVI from $1,675, full-day 7-hour experience including captain, cooler, snorkel gear, and towels.
• Private 37' Axopar Charter 37-foot Axopar charter for up to 11 guests with speed, sunbeds, and easy dockage. USVI from $1,475/day, BVI from $1,675/day.
• Scout Rental 17-foot Scout boat self-drive rental departing Westin St. John for up to 5 guests, 6-hour rental from $595 with Boat Concierge orientation.
• Private Hobie Cat Sailing Lessons Private sailing lessons aboard Hobie Cat catamarans from Ritz-Carlton St. Thomas: Ride Along $69 (30 min), Single Person $99 (1 hour), Two Person $129.
• Corporate Charters Corporate retreat charters accommodating 6 to 150+ guests with half-day team sails, full-day executive retreats, and multi-day leadership summits featuring custom itineraries.
• Private Dive Trips Private scuba diving charters with PADI certified courses, Discover Scuba for beginners, Open Water certifications, and 1 & 2 tank dives at 25+ dive sites throughout the islands.
• Yacht Weddings Bespoke yacht wedding services and charters for ceremonies aboard yachts or on secluded beaches in the USVI with full event coordination.
• Legends Holiday Dinner Sail Premium holiday dinner sail aboard Lady Lynsey II featuring three-course dinner, premium open bar, and Caribbean sunset views.
• Snorkel with Santa Buck Island Christmas Day 5-hour sailing adventure to Buck Island with Santa Claus, turtle snorkeling, shipwreck exploration, gourmet lunch, and festive cocktails.

Quantifiable outcome

• Over 3,000 island visitors served and satisfied based on customer reviews

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• RED Hospitality and LeisurecoreOthersParent company of Cruz Bay Watersports. A hospitality and leisure company providing operational support and brand affiliation for watersports operations in the USVI.
• The Ritz-Carlton, St. ThomascoreStrategic or Co-development PartnerLuxury resort partnership where Lady Lynsey II catamaran operates from the resort dock, offering exclusive snorkeling, sunset sails, and BVI tours for hotel guests.
• The Westin Beach Resort & Spa at Frenchman's ReefcoreStrategic or Co-development PartnerResort partnership where Flying Frenchman catamaran operates from Westin Frenchman's Reef dock for St. Thomas-based excursions including snorkeling, sunset sails, and jet ski tours.
• The Westin Resort & Villas, St. JohncoreStrategic or Co-development PartnerPrimary operational hub for St. John excursions including snorkeling, sunset sails, BVI tours, and private charters departing from Westin dock.
• Lime OutminorStrategic or Co-development PartnerTime Magazine recognized floating taco bar - only floating taco bar in the Virgin Islands, anchored in Coral Bay St. John. Exclusive tour destination accessible only by boat.
• Pizza PiminorStrategic or Co-development PartnerExclusive partnership with the Caribbean floating pizzeria rated #1 restaurant in the Virgin Islands on TripAdvisor for over three years.
• Lovango Resort and Beach ClubminorStrategic or Co-development PartnerPrivate island resort accessible only by boat. Cruz Bay offers exclusive dinner sails and snorkeling trips to Lovango Cay's beach club and dining venues.
• Red Car USVIminorGTM or Marketing PartnerTransportation partner providing ground transportation services for resort guests traveling to excursion departure points.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Beard's Adventure Tours: St. John-based watersports and excursion operator offering snorkeling, sailing, and BVI day trips from the USVI. Directly competes with Cruz Bay in the same geography with overlapping resort guest customer base.
• Barefoot Bill's Watersports: USVI jet ski and watersports rental operator based in St. Thomas. Direct competitor in jet ski guided tours and small craft rentals targeting resort guests.
• Ocean Surfari: St. Thomas-based scuba diving and snorkeling charter operator offering dive trips, PADI certifications, and reef excursions. Competes directly with Cruz Bay's private dive trips and snorkel sail offerings.
• New Horizons Charters: USVI charter operator running powerboat and sailing charters, sunset sails, and snorkeling excursions from St. Thomas and St. John. Competes head-to-head in the private charter and day-trip categories.
• Pirate's Paradise Watersports: St. Thomas watersports operator offering jet ski rentals, parasailing, snorkeling, and charter services. Overlaps with Cruz Bay in jet ski tours and snorkel excursions from the same resort geography.

Broad incumbents

• Sunsail: International sailing and yacht charter operator with a strong Caribbean (BVI) base. Competes with Cruz Bay's BVI day-trip and private charter offerings as part of a much wider global sailing charter portfolio.
• The Moorings: Global yacht charter company headquartered in the BVI offering bareboat and crewed sailing charters across the Caribbean. Operates at much greater scale than Cruz Bay and overlaps in private charter itineraries to BVI destinations.
• Dream Yacht Charter: World's largest yacht charter company with significant Caribbean (including BVI/USVI) presence offering bareboat, crewed, and cabin charter sailing vacations. Broader portfolio but comparable end-customer and itinerary overlap.

Emerging players

• Sailo: Online yacht and boat charter marketplace connecting consumers to private charter operators including in the USVI/BVI. Indirect competitor and potential channel partner for Cruz Bay's private charter fleet.

Regional players

• Horizon Yacht Charters: BVI-based bareboat and crewed yacht charter operator serving the same Virgin Islands itinerary geography as Cruz Bay's BVI day trips. Regional competitor with comparable destination focus and customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwsD6qU4NCnuYQFXMZZ4R-w/videos
• Facebookfacebook.com/cruzbaywatersportsusvi
• Instagraminstagram.com/cruzbaywatersports
• Xx.com/cbws_vi
• LinkedInlinkedin.com/company/cruz-bay-watersports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruz Bay Watersports