Cepech

What Cepech does

Cepech (legally Preuniversitario Cpech S.A.) is a Chilean pre-university education provider founded in 1985 that prepares secondary and post-secondary students for the PAES university entrance exam and validates secondary education through "exámenes libres." The company operates four core programs — +PAES (entrance exam preparation), +Notas (school-grade/NEM improvement for 1º and 2º medio), +Exámenes Libres (validation of secondary education for in-school and out-of-school learners), and +Orientados (vocational guidance) — delivered across three modalities: +Sala (in-person at one of 35 campuses nationwide), +En Línea (live online), and +Libre (self-paced e-learning). Its technology stack centers on a student intranet (intranetcpech.cpech.cl) that handles class access, materials, scheduling, payments, attendance, and test-taking, supplemented by WhatsApp-based communication, a YouTube content channel, and online proctoring for essays and exams. The company reports a content library of more than 16,000 academic resources and a teaching workforce of approximately 800 educators across Arica to Punta Arenas.

Cepech's business model is a B2C subscription/tuition model: students enroll in monthly installment programs, with "matrícula gratis" (free enrollment) used as a promotional lever and specific pricing kept off the public website. GTM is sales-led, executed through website forms, a contact center, WhatsApp, and 35 physical branches. Supplementary revenue-adjacent (but not separately monetized) services include Profesor en Línea (online academic support), Asesoría Educacional (vocational counseling reaching 45,600 students), and the +Prepara2 extension program, which distributes Cpech's digital tools to 2,000 partner schools and 200,000+ students nationally as a top-of-funnel acquisition channel rather than a discrete paid product.

Name

Cepech

Legal name

Preuniversitario Cpech S.A.

Website

https://cpech.cl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Cepech is a Chilean pre-university education provider founded in 1985 that prepares secondary students for the PAES university entrance exam and validates secondary education, operating 35 physical campuses, three delivery modalities (in-person, live online, e-learning), and a content library of 16,000+ academic resources.

Ownership category

akta.pro rank

Product category

Pre-University Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams) (EDANAHAH)

Keywords

• Pre-university education
• University entrance preparation
• Test prep services
• Secondary education support
• Vocational counseling

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Pre-university Program Tuition: Cpech generates revenue primarily through tuition payments for its pre-university programs. The company offers programs including +PAES (university entrance exam preparation), +Notas (middle school academic improvement), +Exámenes Libres (free exams preparation), +Orientados (vocational guidance), and specialized workshops. Programs are offered in three modalities: +Sala (in-person classes at physical locations), +En Línea (live online classes), and +Libre (self-paced e-learning). Payment options include monthly installments, and the company provides various forms of financial support including scholarships for enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Cepech is a Chilean pre-university education provider that prepares students for the PAES (Prueba de Acceso a la Educación Superior) university entrance exam and improves secondary school grades (NEM). The company offers four core programs (+PAES, +Notas, +Exámenes Libres, +Orientados) delivered via in-person classes at 35 physical campuses, live online classes, and self-paced e-learning, supplemented by online teacher support, vocational counseling, and practice examinations.

Product overview

Cpech is a Chilean pre-university education provider founded in 1985, offering a multi-product portfolio centered on PAES (Prueba de Acceso a la Educación Superior) preparation. The core offering consists of four main programs: +PAES for university entrance exam preparation, +Notas for academic grade improvement, +Exámenes Libres for validating secondary education outside formal schooling, and +Orientados for vocational guidance. Programs are delivered across three modalities (+Sala/presencial, +En Línea/live online, +Libre/e-learning) through 35 physical campuses nationwide and an online platform. Supplementary services include Profesor en Línea for academic support, Asesoría Educacional for vocational counseling, and Mídete for practice assessments. The company also operates +Prepara2, an extension program for partner schools providing digital educational tools. An internal Intranet platform manages student communications, materials, payments, and assessments.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa +PAES Preparation program for students in 3° medio, 4° medio, and graduates focused on the Prueba de Acceso a la Educación Superior (PAES) university entrance exam, available in multiple levels and modalities (in-person, live online, e-learning).
• Programa +Notas Academic reinforcement program for students in 1° and 2° medio designed to improve school grades and NEM (Notas de Enseñanza Media) for university admissions.
• Programa +Exámenes Libres Program for individuals not enrolled in the formal school system to prepare for free exams (Exámenes Libres) to validate their secondary education, available for those under and over 18 years of age.
• Programa +Orientados Vocational guidance and study strategies program for 3° and 4° medio students and graduates to explore career options and understand university admission processes, available in in-person and online modalities.
• Talleres (Workshops) Skill-building workshops for levelation and reinforcement, including Scientific Skills, Geometry, Numbers, Social Sciences, and Question Comprehension workshops for enrolled students.
• Programa +Prepara2 (Extensión) Extension program for partner schools (colegios) providing digital tools including webinars, tests, essays, and online practice programs designed to support secondary school students and assist teaching staff.

Quantifiable outcome

• Multiple students achieve perfect 1000-point scores on PAES each year
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• EdukapiminorStrategic or Co-development Partner · 25 October 2025Cpech partnered with Edukapi for an online activity on October 25, 2025, targeting students from 8th grade through graduation. This collaboration appears to be a joint educational initiative for vocational guidance and preparation.
• +Prepara2 Partner Schools NetworkcoreGTM or Marketing PartnerCpech's extension program +Prepara2 partners with 2,000 schools across Chile, providing digital tools including talks, tests, essays, and online exercise programs designed to support secondary school students and assist teaching staff. This program extends Cpech's reach beyond enrolled students to the broader educational community.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Khan Academy (en español): Global free online education platform increasingly used by Chilean students for PAES prep. Adjacent competitor providing free PAES-aligned content that may compress Cpech's pricing power.
• Prepa Sí: Mexican digital pre-university preparation platform. Comparable end-customer (secondary students preparing for university admission) but uses a predominantly digital / online model versus Cpech's hybrid physical+online approach.

Others

• DEMRE (Universidad de Chile): Official body that administers the PAES exam and publishes official preparation materials. Not a direct competitor but its free resources and exam format decisions directly shape Cpech's product and competitive environment.

Direct peers

• Preuniversitario de los Andes: Pre-university linked to Universidad de los Andes, offering PAES prep and academic reinforcement programs. Competes with Cpech particularly among higher-income families seeking university-linked credentials.
• Preuniversitario Pedro de Valdivia: One of Chile's longest-standing pre-university chains, offering PAES preparation across multiple campuses. Closest direct competitor to Cpech in terms of multi-city physical presence and program structure.
• Preuniversitario UC: Pre-university arm of Pontificia Universidad Católica de Chile; offers PAES preparation in Santiago with strong university brand affiliation. Directly competes with Cpech for Chilean secondary students seeking university admission prep.
• Preuniversitario Esuco: Chilean pre-university chain with PAES preparation across physical campuses. Direct competitor in the same student demographic and product category.

Regional players

• CEPEFTA / Preuniversitario Popular: Smaller Chilean pre-university providers operating regionally. Comparable in category but with smaller scale and narrower geographic coverage than Cpech.
• Trilce: Peru's largest pre-university chain preparing students for university entrance exams. Comparable business model (multi-campus, multi-modal, content-aligned with national exam), but operates in a different country.
• Grupo Educativo Pitágoras: Major Brazilian test prep and K-12 chain (Anglo, Pitágoras, Positivo). Comparable multi-brand, multi-modal approach to university entrance preparation in a different Latin American market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Cpech
• Xx.com/CpechIndepe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cepech