Notts County Foundation
Registered UK charity (No. 1091927) and official charitable arm of Notts County Football Club, delivering sport, health, education, and inclusion programmes to communities across Nottingham and Nottinghamshire from the Portland Centre.
- Company typePrivate
- Founded1993
- HeadquartersNottingham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Notts County Foundation does
Notts County Foundation is a registered UK charity (Charity Number: 1091927) founded in 1993, operating as the official charitable arm of Notts County Football Club. The organization serves communities across Nottingham and Nottinghamshire, delivering programmes spanning sport and fitness, health and inclusion, education, and the National Citizen Service (NCS). It runs the Premier League Primary Stars initiative in primary schools and operates from the Portland Centre, a physical facility that underpins much of its health, sport, and education delivery.
The foundation's product set combines direct programme delivery (sport/fitness, health/inclusion, education, NCS, school-based work) with engagement-oriented products such as the Eye of the Magpie podcast, mascot experiences delivered in partnership with the Free Kicks Foundation, and event-based fundraising tied to Notts County FC matchdays. These offerings extend the foundation's reach beyond facility-based delivery into digital content and matchday engagement channels, while continuing to lean on the FC brand for audience access.
As a non-profit, the foundation's business model is grant, donation, and partnership-funded rather than commercially priced. Income is derived from charitable grants, donations, corporate partnerships, and revenue-generating activities such as mascot experiences and fundraising events, all channelled through the trust of its FC affiliation and registered charity status. The model is relationship-driven and concentrated: visible revenue levers and brand reach are tied primarily to Notts County FC and a small set of named partners (Free Kicks Foundation, Portland Centre), with no disclosed diversification across multiple institutional funders.
Notts County Foundation firmographics
Firmographics- Name
- Notts County Foundation
- Legal name
- Notts County Foundation
- Website
- https://nottscountyfitc.org.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Registered UK charity (No. 1091927) and official charitable arm of Notts County Football Club, delivering sport, health, education, and inclusion programmes to communities across Nottingham and Nottinghamshire from the Portland Centre.
- Ownership category
- akta.pro rank
Notts County Foundation industry classification
Industry- Product category
- Community Sports Charity Services
- NAICS
- Civic and Social Organizations (8134), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Notts County Foundation is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Notts County Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Distribution channels3 records
Marketing channels6 records
Notts County Foundation product offering
Product offeringCore offering
Notts County Foundation is the official charity of Notts County Football Club and delivers community-facing sport, fitness, health, inclusion, National Citizen Service (NCS), and education programmes to local residents and schools across Nottingham and Nottinghamshire. It also operates the Portland Centre community facility, produces the Eye of the Magpie podcast, and partners with the Free Kicks Foundation to deliver mascot matchday experiences.
Product overview
Notts County Foundation operates as a single unified charitable offering focused on community development through sport. The foundation delivers multiple interconnected programmes including Premier League Primary Stars (competitive football for primary schools), the Eye of the Magpie Podcast (media/content), the Portland Centre (facility-based activities), National Citizen Service (NCS youth programme), and various sport, fitness, health, inclusion, and education initiatives. These programmes work together to transform lives through the power of football and sport across Nottingham and Nottinghamshire.
Differentiator
Problem solved
Functional benefit
Products and services
- Premier League Primary Stars
- Eye of the Magpie Podcast
- Portland Centre
- National Citizen Service (NCS)
- Sport and Fitness Programmes
- Health and Inclusion Programmes
- Education Programmes
- Mascot Experiences
Companies that use Notts County Foundation
Customer profileSegments2 records
Ideal customer profiles2 records
Notts County Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Notts County Foundation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Notts County Football ClubcoreOfficial charity of Notts County FC with a long-standing affiliation. The partnership leverages the club's brand and community reach to deliver sports and educational programmes, creating a sense of belonging for people of Nottingham and Nottinghamshire.
- Free Kicks FoundationcoreSpecial partnership providing mascot experiences for young people on matchdays. The collaboration creates unforgettable matchday memories for young people connected to the foundation through the power of football.
- Portland CentreminorThe Portland Centre is referenced as a facility partner, with a dedicated page linking to theportlandcentre.co.uk for programme delivery.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Notts County Foundation competitors and assessment
Company assessmentBroad incumbents
- Tottenham Hotspur Foundation: The charitable arm of Tottenham Hotspur, focused on tackling inequality through sport, education, and employability programmes in North London. Directly analogous sport-for-development foundation model.
- Manchester United Foundation: The official charity of Manchester United, delivering sport, education, and health programmes across Greater Manchester and beyond. Larger scale but directly analogous operating model as a Premier League club-affiliated community foundation.
- Liverpool FC Foundation: The official charity of Liverpool FC, delivering community sports, education, and health programmes. National-scale analogue demonstrating the trajectory a club foundation can take with sustained investment.
- Arsenal in the Community: Arsenal FC's community arm delivering sport, education, and inclusion programmes across North London and beyond. Comparable as a Premier League club foundation with a similar programme mix to Notts County Foundation.
Others
- Premier League Charitable Fund: The Premier League's umbrella charitable vehicle that funds programmes such as Primary Stars, in which Notts County Foundation is a delivery partner. Key funding counterparty.
- EFL Trust: The umbrella organisation supporting club community trusts across the English Football League. Directly relevant as the network/funding ecosystem in which Notts County Foundation operates.
Direct peers
- City Football Foundation: The charitable foundation of Manchester City and the City Football Group, delivering sport-for-development programmes in Manchester and globally. Closest scale-and-model analogue as a single-club foundation spanning sport, education, and health.
Regional players
- Derby County Community Trust: The official charity of Derby County FC, delivering community sports and education programmes in the East Midlands. Closest geographically adjacent EFL club foundation with comparable scale and programme mix.
- Chesterfield FC Community Trust: The official charity of Chesterfield FC, hosting the EFL Utilita Kids Cup tournament referenced in Notts County Foundation's recent activity. Comparable lower-league club community trust with similar programme structure.
- Nottingham Forest Community Trust: The official charity of Nottingham Forest FC, operating in the same city and overlapping beneficiary population. Directly comparable as another EFL/PL club foundation delivering sport-for-development programmes in Nottingham and Nottinghamshire.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Notts County Foundation social profiles
Digital presenceNotts County Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Notts County Foundation leadership team
Management profileNumber of profiles
Notts County Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Notts County Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Notts County Foundation
What does Notts County Foundation do?
Notts County Foundation is the official charity of Notts County Football Club and delivers community-facing sport, fitness, health, inclusion, National Citizen Service (NCS), and education programmes to local residents and schools across Nottingham and Nottinghamshire. It also operates the Portland Centre community facility, produces the Eye of the Magpie podcast, and partners with the Free Kicks Foundation to deliver mascot matchday experiences.
Is Notts County Foundation a public or private company?
Notts County Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Notts County Foundation founded?
Notts County Foundation was founded in 1993. It employs 11 to 50 people.
Where is Notts County Foundation based?
Notts County Foundation is headquartered in Nottingham, United Kingdom, in the Europe region.
Who are Notts County Foundation's main competitors?
Broad incumbents on record are Tottenham Hotspur Foundation, Manchester United Foundation, Liverpool FC Foundation and Arsenal in the Community. Others are Premier League Charitable Fund and EFL Trust. City Football Foundation is listed as a direct peer. Regional players are Derby County Community Trust, Chesterfield FC Community Trust and Nottingham Forest Community Trust.
Does Notts County Foundation have an API?
No public API is recorded for Notts County Foundation.
What industry is Notts County Foundation in?
Notts County Foundation's product category is Community Sports Charity Services. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 8134 and its SIC code is 8300.