Atlantic Strategies

What Atlantic Strategies does

Atlantic Strategies is a privately held, founder-led marketing and business strategy consultancy based in Boston, MA (with secondary affiliation to the UK per its 'both sides of the Atlantic' positioning), operating with a team of 1-10 people. The firm was established in 2018 by CEO Rick McKenna, who brings 25-30+ years of marketing and executive advisory experience drawn from prior engagements with brand-name enterprises including GE, Harvard Kennedy School, Iron Mountain, Boston Private Bank, Keurig, Monster.com, SolidWorks, Hatteras Yachts, and Clarion Corp.

The firm's core offering is a portfolio of professional services delivered through three primary lines: (1) Contract CMO and full-service marketing capabilities (branding and naming, strategic planning, direct response, digital and web, video production, research, and advertising/design); (2) Executive placement, marketed as 'AS Executive Placement,' offering fixed-fee ($30,000) senior marketing and sales executive search limited to 6 engagements per year; and (3) executive coaching plus a content/review service branded 'Reviews by Rick.' Services are priced on a value-based rather than time-based basis. Beyond services, the firm has developed a proprietary consumer mobile application, 'Manage My Things,' which enables photo-based home inventory creation for estate planning, insurance documentation, downsizing, and charitable donations.

Atlantic Strategies' business model is relationship-driven and consultative. It does not use resellers or marketplace distribution; instead it engages enterprise and entrepreneurial clients directly via website contact forms, email ([email protected]), and phone, supplemented by the founder's speaking engagements, board positions, and a partner network spanning the US, UK, Europe, and South Africa. Target segments are entrepreneurial leaders and business owners at organizations ranging from startups to multinational corporations across consumer, healthcare, financial services, IT & AI, green and blue tech, energy, and higher education verticals. The firm is bootstrapped, with no disclosed institutional capital or parent company, and operates from a boat named 'Legacy' berthed at Constitution Marina in Boston Harbor, which is used as a branding and cultural signal.

Name

Atlantic Strategies

Legal name

Atlantic Strategies

Website

https://atlanticstrategies.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlantic Strategies is a founder-led, boutique marketing and executive advisory consultancy based in Boston, serving entrepreneurial leaders and enterprises across the US, UK, and Europe with contract CMO, branding, executive placement, and coaching services.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Corporate Strategy Advisory (BPAHADAA), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Marketing consulting services
• Executive coaching services
• Fractional CMO services
• Executive search services
• Brand strategy services

Headquarters

HQ city

Winchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & Advisory Services: Professional services including Contract CMO & Advisory services, Branding & Naming, Strategic Planning, Direct Response Marketing, Digital & Web, Video Production, Research, and Advertising & Design. Fees are described as 'value-based' rather than time-based.
2. Executive Search/Placement: Fixed-fee executive placement service for senior marketing and sales executives. Fee structure: $30,000 per engagement with 50% due up front and remainder paid once position is filled. Limited to 6 searches per year.
3. Executive Coaching: One-on-one and small group coaching sessions for business leaders. Engagements are customized based on personality, vision, and challenges. Addresses operations, strategy, succession, personnel issues, crises planning, or M&A.
4. Marketing Reviews: Video content production and marketing reviews by Rick McKenna, including fun and entertaining video content, thorough product/service reviews, and 'secret shopper' style reviews across various industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Atlantic Strategies is a boutique marketing consultancy that provides contract CMO advisory, executive coaching, executive search placement, branding and naming, strategic planning, direct response marketing, digital and web, video production, research, and advertising and design services to entrepreneurial leaders and organizations. The firm also developed and offers the proprietary 'Manage My Things' mobile application that helps homeowners create photo-based inventories for estate planning, insurance documentation, downsizing, and charitable donations.

Product overview

Atlantic Strategies is a marketing and business strategy consultancy operating as a nimble special operations team rather than a traditional agency. The company offers a comprehensive suite of services including AS Executive Placement (executive search), Executive Coaching, Contract CMO & Advisory services, and full-service marketing capabilities spanning branding, digital/web, video, research, and advertising. Additionally, the company has developed a proprietary mobile application called 'Manage My Things' for photo-based home inventory management. Services are delivered primarily to entrepreneurial leaders across industries including consumer, healthcare, financial services, IT & AI, green and blue tech, energy, and higher education.

Differentiator

Problem solved

Functional benefit

Brands

• AS Executive Placement: Executive search services provided by Atlantic Strategies, offering placements at a flat fee of $30,000 per engagement with ½ due upfront and remainder upon successful placement. Limited to 6 searches per year.
• Manage My Things

Products and services

• AS Executive Placement

Quantifiable outcome

• 2 out of every 3 homes is underinsured
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• US, UK, Europe, South Africa Partner NetworksupportStrategic or Co-development PartnerAtlantic Strategies maintains a network of proven partners based in the US, UK, Europe, or South Africa. These partners are tapped based on the scope of services needed, allowing the firm to deliver comprehensive marketing solutions across geographies without maintaining large in-house teams.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chief Outsiders: The largest US fractional CMO firm, with hundreds of part-time CMOs serving mid-market and growth companies. Directly comparable because it sells the same Contract CMO model to entrepreneurial leaders that Atlantic Strategies targets.
• Bluetext: Washington DC-based branding, digital marketing, and content agency serving B2B and government clients. Comparable across Atlantic Strategies' branding, digital, and creative services portfolio.
• Ignite Visibility: Mid-sized digital marketing agency offering SEO, paid media, social, and branding. Comparable as a competing digital marketing and branding services provider for similar SMB/mid-market clients.
• Vistage Worldwide: Executive coaching and peer advisory organization serving CEOs and business owners. Comparable to Atlantic Strategies' executive coaching service offering for entrepreneurial leaders.
• Heidrick & Struggles: Global executive search firm with a dedicated Marketing, Sales, and Consumer Officer practice. Directly comparable to Atlantic Strategies' AS Executive Placement business, though operating at vastly greater scale.
• B2B Marketing Partners (Walker Sands): Integrated B2B marketing agency providing branding, digital, video, and demand generation services to mid-market and enterprise clients. Comparable across Atlantic Strategies' full-service marketing capabilities.
• Chief Marketing Officer Services: Boutique firm providing interim and fractional CMO services to growth-stage and middle-market companies. Closely aligned with Atlantic Strategies' Contract CMO offering and target persona.

Broad incumbents

• Accenture Song: Global marketing services arm of Accenture offering branding, digital, and customer experience at enterprise scale. Represents the high end of competitive alternatives for clients seeking full-service marketing strategy and execution.
• Spencer Stuart: Major global executive search firm with a consumer and marketing officer practice. Comparable as a competitor for senior marketing executive placements and as a broader incumbent in the talent advisory space.
• The Lacek Group (Ogilvy Experience): Specialty agency within Ogilvy One focused on customer experience and loyalty marketing. Comparable as a larger, incumbent alternative for clients seeking branding and direct response marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlanticstrategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Strategies