Optus Sport
Optus Sport was an Australian direct-to-consumer sports streaming service that delivered exclusive English Premier League and Emirates FA Cup coverage to Australian fans via subscription and Optus telecom bundles. The service operated for nine years before closing in 2024.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Optus Sport does
Optus Sport was an Australian subscription-based sports streaming service that operated as a consumer brand within Optus, itself a wholly-owned subsidiary of Singapore Telecommunications (Singtel). The service's core product was a direct-to-consumer streaming platform accessible via web, mobile apps, and connected devices, with its commercial proposition anchored on exclusive Australian rights to the English Premier League and the Emirates FA Cup, plus additional football content.
The platform generated revenue through recurring subscription fees, with customer acquisition materially supported by bundling Optus Sport subscriptions into Optus telecommunications packages. Distribution was entirely digital and domestic, restricted to the Australian market, and the service targeted Australian sports fans seeking premium international football content that had previously been difficult to access locally.
After nine years of operation, Optus Sport was officially switched off in 2024, and its customer base and core content rights were transitioned to Stan Sport as the successor platform. No revenue figures, headcount data, pricing details, or further technical architecture information are disclosed in the available source material.
Optus Sport firmographics
Firmographics- Name
- Optus Sport
- Website
- https://sport.optus.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Short description
- Optus Sport was an Australian direct-to-consumer sports streaming service that delivered exclusive English Premier League and Emirates FA Cup coverage to Australian fans via subscription and Optus telecom bundles. The service operated for nine years before closing in 2024.
- Ownership category
- akta.pro rank
Optus Sport business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription Streaming: Optus Sport generated revenue through subscription fees for sports streaming content, primarily broadcasting the English Premier League and Emirates FA Cup to Australian viewers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Optus Sport product offering
Product offeringCore offering
Optus Sport was a direct-to-consumer sports streaming service that provided Australian subscribers with live and on-demand coverage of the English Premier League, Emirates FA Cup, and additional football content. The service was accessible via web, mobile applications, and connected devices and operated for approximately nine years before being switched off in 2024, with customers transitioned to Stan Sport.
Product overview
Optus Sport was a single, unified sports streaming service that provided live broadcast of the Premier League, Emirates FA Cup, and additional sports content. The platform operated as a standalone streaming product before officially closing after nine years. Users are now being directed to Stan Sport as the successor platform for continued access to Premier League and Emirates FA Cup coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Optus Sport streaming service Subscription sports streaming platform providing Australian subscribers with live and on-demand coverage of the English Premier League, Emirates FA Cup, and additional football content via web, mobile apps, and connected TV devices. Service was available standalone or through Optus mobile/broadband bundles and operated for approximately nine years before being shut down in 2024, with customers transitioned to Stan Sport.
Companies that use Optus Sport
Customer profileSegments1 record
Ideal customer profiles1 record
Optus Sport technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Optus Sport partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stan SportcoreUpon Optus Sport's closure, customers were redirected to Stan Sport as the successor platform for Premier League and Emirates FA Cup content. Stan Sport became the exclusive Australian broadcaster for this content following the transition.
Scale indicators1 record
Recent moves3 records
Expansion highlights1 record
Optus Sport competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Optus Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optus Sport leadership team
Management profileNumber of profiles
Optus Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optus Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optus Sport
What does Optus Sport do?
Optus Sport was a direct-to-consumer sports streaming service that provided Australian subscribers with live and on-demand coverage of the English Premier League, Emirates FA Cup, and additional football content. The service was accessible via web, mobile applications, and connected devices and operated for approximately nine years before being switched off in 2024, with customers transitioned to Stan Sport.
When was Optus Sport founded?
Optus Sport was founded in 2016.
How does Optus Sport make money?
One revenue line is on record: subscription Streaming.
Does Optus Sport have an API?
No public API is recorded for Optus Sport.