16 points

What 16 points does

16 Points is a privately-held financial services firm headquartered in New York, founded in 2016. According to the available firmographic data, the company offers financial planning, investment management, and personalized advice to its clients. The firm operates with a small team of 11-50 employees, consistent with a boutique advisory practice rather than a large-scale wealth management platform.

The business is founder-led, with Mark Overley serving as Founder and CEO and Kurt Overley as Founder and Minority Owner. The service offering centers on individualized financial guidance — a model that typically relies on fee-based revenue from assets under management (AUM) or flat advisory fees, though the specific pricing mechanics are not disclosed in the source data. The firm has no publicly disclosed product suite, technology stack, or distribution channels in the available information, and its website returned only a generic loading/verification page, limiting visibility into operational details.

Given the data gaps, the company's competitive positioning appears to rest on founder reputation, personalized client relationships, and the continuity of long-standing advisory engagements rather than on technology differentiation, scale advantages, or a distinctive go-to-market motion. The small headcount and absence of any disclosed funding rounds, acquisitions, or partnerships suggest an organic, lifestyle-practice trajectory rather than a venture-backed growth model.

Name

16 points

Website

https://16-points.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

16 Points is a privately-held, New York-based boutique financial services firm founded in 2016 that offers financial planning, investment management, and personalized advisory services to its clients through a small founder-led team.

Ownership category

akta.pro rank

Product category

Wealth Management and Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Personal Financial Management & Budgeting (PFM) (FSAGAAAH)

Keywords

• Financial planning services
• Investment management
• Personalized financial advice
• Wealth advisory
• Financial consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

16 Points is a private financial services firm that provides financial planning, investment management, and personalized financial advice. The firm works with clients to develop tailored financial strategies and manage investment portfolios based on individual goals and circumstances.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning
• Investment Management
• Personalized Financial Advice

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Personal Capital (Empower Personal Dashboard): Hybrid digital wealth-management platform combining planning tools, personalized advice, and investment management. Comparable to 16 Points across all three service lines, with a tech-enabled delivery layer.
• Facet Wealth: Tech-enabled financial-planning and investment-advice firm serving affluent clients with a remote, fee-based advisor model. Closely comparable to 16 Points in targeting personalized planning and advice, but with a digital-first delivery model.

Emerging players

• Wealthfront: Automated investment-management and financial-planning platform serving affluent millennials and mass-affluent clients. Comparable in offering personalized advice and investment management, but with a fully digital model competing on price.
• Betterment: Digital wealth-management platform offering automated investment management alongside access to human advisors for personalized advice and planning. Overlaps with 16 Points' core service set but competes via lower-cost, technology-led delivery.

Broad incumbents

• Carson Group: Wealth-management firm and RIA platform providing financial planning, investment management, and advisor support services. Comparable to 16 Points in core offering, with a partnership-supported growth model.
• Mercer Advisors: National RIA focused on financial planning, investment management, and personalized advice for HNW households. Directly comparable service set to 16 Points with significantly broader geographic reach.
• Fisher Investments: Large investment-management firm providing personalized portfolio management and advice to high-net-worth and institutional clients. Comparable to 16 Points in the investment-management and personalized-advice components, at substantially larger scale.
• Edelman Financial Engines: Large U.S. wealth-management and financial-planning firm combining personalized advice with investment management. Overlaps directly with 16 Points' planning-plus-advice offering, but at national scale.
• Mariner Wealth Advisors: National RIA delivering financial planning, investment management, and personalized advice to high-net-worth clients. Comparable service mix to 16 Points with similar founder-driven origins but at substantially greater scale.
• Creative Planning: Large U.S. RIA offering comprehensive financial planning, investment management, and personalized advice across the full wealth spectrum. Comparable to 16 Points in service scope (planning + investment management), but vastly larger in scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 16 points