Oakwood

What Oakwood does

Oakwood is a serviced apartment and hotel brand operated by The Ascott Limited, a privately-held Singapore-headquartered hospitality company. The brand operates two tiers: Oakwood (standard serviced apartments and hotels, positioned as 'Step Into Your Comfort Zone') and Oakwood Premier (luxury tier, positioned as 'The Luxury of Comfort'). Oakwood's core product is fully furnished serviced residences with kitchens, living spaces, and flexible stay durations ranging from nightly to monthly bookings, targeted primarily at extended-stay business travelers, corporate relocation clients, and leisure travelers seeking residential amenities. The brand operates across approximately 19 countries spanning Asia-Pacific (Vietnam, Indonesia, Thailand, Cambodia, Malaysia, Philippines, China, Japan, South Korea, Australia), Europe (France, United Kingdom, Netherlands, Spain, Austria, Belgium), the Middle East (United Arab Emirates, Saudi Arabia), and North America (United States), with named properties in cities including Tokyo, Singapore, Melbourne, Paris, London, Amsterdam, Dubai, Bangkok, and New York.

Name

Oakwood

Legal name

The Ascott Limited

Website

https://www.oakwood.com/

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Oakwood is a serviced apartment and hotel brand under Singapore-based The Ascott Limited, operating standard and luxury tiers across approximately 19 countries, serving extended-stay business travelers, corporate clients, and leisure travelers with fully furnished residential accommodations.

Ownership category

akta.pro rank

Product category

Serviced Residences and Extended Stay Hotels

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Serviced Apartments & Aparthotels (THAGAEAB)

akta.pro secondary industries

Corporate serviced apartments (business-focused) (THAMACAC), Luxury serviced apartments (premium) (THAMACAE)

Keywords

• Serviced apartments
• Extended stay hotels
• Corporate housing
• Hotel accommodations
• Residence hospitality

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Serviced Apartments and Hotels: Oakwood generates revenue through nightly, weekly, and monthly rental of serviced apartments and hotel rooms across its global portfolio. The brand offers both Oakwood (standard) and Oakwood Premier (luxury) tiers to serve different market segments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Oakwood provides serviced apartment and hotel accommodations globally through two main tiers — Oakwood (standard) and Oakwood Premier (luxury). The brand offers fully furnished residences with kitchens, living spaces, and home-like amenities for nightly, weekly, and monthly stays. Properties feature signature experiences including The Oakroom lobby concept, Home on a Plate culinary programs, Oakbar beverage service, and the Oakwood GEMs service ambassador program, all built around the 'Home + Beyond' concept of combining residential comfort with professional hospitality service.

Product overview

Oakwood is a hotel and apartment brand under The Ascott Limited, offering serviced residences across the Asia-Pacific region and beyond. The brand operates through two main tiers: Oakwood Premier (luxury) and Oakwood (standard), both built on the 'Home + Beyond' concept that delivers the warmth and familiarity of home for travelers. The brand features six signature experiences: Home + Beyond (core philosophy), Feels Like Home (lobby and room design), Home on a Plate (culinary), All You Knead is Comfort (food events), Oakbar (beverages), and Oakwood GEMs (service excellence). Properties span destinations including Vietnam, Indonesia, Australia, Japan, China, Cambodia, and Thailand, with new properties under development such as Oakwood Hotel Cheongju.

Differentiator

Problem solved

Functional benefit

Brands

• Oakwood Premier: The Luxury of Comfort - premium tier of the Oakwood brand offering luxury serviced apartments and hotel accommodations
• Oakwood

Products and services

• Oakwood The primary hotel and apartment brand under The Ascott Limited offering serviced residences with comfortable, home-like accommodations for business travelers, leisure travelers, and corporate clients. Properties are positioned as 'Step Into Your Comfort Zone' with fully furnished apartments featuring kitchens, living spaces, and residential amenities available for nightly, weekly, and monthly stays.
• Oakwood Premier The luxury-tier sub-brand under Oakwood offering premium serviced apartments and hotel accommodations with upscale amenities and services, positioned as 'The Luxury of Comfort.' Oakwood Premier properties include locations such as Oakwood Premier Melbourne, Oakwood Premier Tokyo, and Oakwood Premier Phnom Penh.
• Oakwood Property Portfolio The collection of Oakwood branded properties available for booking, including Oakwood Residence Hanoi, Oakwood Suites Kuningan Jakarta, Oakwood Hotel & Apartments Grand Batam, Oakwood Suites Chongli, Oakwood Premier Melbourne, Oakwood Premier Tokyo, Oakwood Ha Long, Oakwood Premier Phnom Penh, Oakwood Hotel & Residence Sri Racha, and Oakwood Apartments PIK Jakarta, among others across 19+ countries.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Chelsea FCflagshipMarketing PartnerOakwood, as part of The Ascott Limited portfolio, is the Official Global Hotels Partner of Chelsea FC. This partnership provides brand visibility at Chelsea FC matches and events, cross-promotional opportunities with the football club's global fan base, and hospitality experiences for club partners and guests.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Ascott Limited (Ascott brand): Flagship serviced residence brand under the same parent company (The Ascott Limited). Ascott offers a similar apartment-style product with kitchen facilities and is the most direct functional peer to Oakwood within the shared parent portfolio.
• Citadines Apart'hotel: Another Ascott portfolio brand offering serviced apartments in city-center locations across Europe and APAC. Direct peer competing for the same corporate and leisure extended-stay customer with overlapping distribution and loyalty infrastructure.
• Somerset Serviced Residence: Ascott portfolio brand targeting extended-stay business travelers and families with apartment-style accommodation. Operates in similar APAC gateways as Oakwood and shares the Ascott Star Rewards loyalty and distribution platform.
• Residence Inn by Marriott: Marriott's flagship extended-stay brand offering apartment-style suites with kitchens across global urban and suburban markets. Direct competitor to Oakwood for corporate relocation, project-based, and family extended-stay demand.
• Homewood Suites by Hilton: Hilton's extended-stay brand offering suite-style accommodations with kitchens, targeting similar business and family travelers as Oakwood. Strong North American presence and Hilton Honors loyalty overlap.
• Hyatt House: Hyatt's extended-stay brand with apartment-style suites, targeting corporate travelers and relocations. Direct competitor to Oakwood's standard tier with strong presence in US gateway cities.
• Staybridge Suites (IHG): IHG's upscale extended-stay brand offering apartment-style suites with kitchens and living areas. Competes for similar corporate and project-based travelers with IHG One Rewards loyalty backing.
• Quest Apartment Hotels: Apartment-hotel operator also part of The Ascott Limited portfolio, focused on the Australian and New Zealand market. Direct functional peer offering similar serviced apartment product under shared parent infrastructure.

Emerging players

• Blueground: Tech-enabled serviced apartment operator offering furnished apartments for monthly stays across global gateway cities. Emerging competitor targeting the same corporate relocation and extended-stay segment as Oakwood, particularly in major APAC and European hubs.
• Sonder: Tech-driven apartment-hotel operator offering serviced units in urban locations with app-based booking. Targets the same modern extended-stay and business traveler customer with an asset-light operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/discoverasr
• Xx.com/oakwood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakwood