The Bavarian Bierhaus
The Bavarian Bierhaus is a German-style restaurant and on-site 15 bbl brewery in Glendale, Wisconsin, serving local diners, private event clients, and Oktoberfest visitors. It operates seven event spaces with capacity for up to 1,300 guests and runs Milwaukee's Original Oktoberfest.
- Company typePrivate
- Founded2016
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Bavarian Bierhaus does
The Bavarian Bierhaus operates a German-style restaurant and on-site brewery in Glendale, Wisconsin, in the Milwaukee metropolitan area. The location serves a consumer base of local diners, regional visitors, and private event clients, and functions as a cultural anchor through Milwaukee's Original Oktoberfest, which the business has hosted for more than 60 years. The venue was reopened in 2016 by operators building on heritage dating to the 1920s, and is structured as a private, independent business with a disclosed headcount of 1-10 employees.
The core offering combines traditional German cuisine with an on-site 15 bbl brewing program that produces beers following the Reinheitsgebot (German Beer Purity Law). Distribution is direct and on-premise only, with no wholesale or retail beer distribution disclosed. The physical footprint is unusually broad for a single address: seven distinct event spaces support combined capacity for up to 1,300 guests, positioning the business across dining, private events, weddings, and a large annual festival.
Revenue is generated through on-premise food and beverage sales, private event bookings across the seven event spaces, and festival-driven seasonal peaks, supplemented by merchandise and a Stein Club loyalty program accessed via a mobile app. Customer engagement is direct-to-consumer, with no disclosed enterprise or B2B anchors. The business has no disclosed external funding, operates a single location, and does not appear to pursue multi-unit expansion.
The Bavarian Bierhaus firmographics
Firmographics- Name
- The Bavarian Bierhaus
- Legal name
- The Bavarian Bierhaus
- Website
- https://thebavarianbierhaus.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Bavarian Bierhaus is a German-style restaurant and on-site 15 bbl brewery in Glendale, Wisconsin, serving local diners, private event clients, and Oktoberfest visitors. It operates seven event spaces with capacity for up to 1,300 guests and runs Milwaukee's Original Oktoberfest.
- Ownership category
- akta.pro rank
The Bavarian Bierhaus industry classification
Industry- Product category
- German Restaurant and Craft Brewery with Event Venue
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Special Occasion & Destination Restaurants (THAFACAK), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)
Keywords
Where The Bavarian Bierhaus is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Bavarian Bierhaus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Primary revenue from on-site food service featuring traditional Bavarian fare (bratwurst, schnitzel, pretzels, Döner kebabs, strudel) and house-brewed German-style beers served by the glass, liter, growler, and in steins
- Private Event Hosting: Revenue from hosting private events including weddings, corporate events, conferences, family reunions, and company picnics with full-service catering and multiple indoor/outdoor event spaces accommodating groups from small to 1,300+ guests
- Festival Admission and Merchandise: Revenue from Oktoberfest festival admission fees (Friday $5, Saturday $10, Sunday free), table reservations ($10-$40), and likely Biergarten menu sales during multi-day festival events
- Specials and Promotions: Revenue generation through daily specials including Happy Hour (Tuesday-Thursday 4-6pm, Saturday-Sunday 11am-2pm), Stein Club membership, and growler refills driving incremental beverage sales
- Gift Cards: Gift card sales through Toasttab platform providing prepaid cards for food and beverage purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Oktoberfest Admission - Sunday (Free) |
| Other | Pay-as-you-go | Oktoberfest Admission - Friday |
| Other | Pay-as-you-go | Oktoberfest Admission - Saturday |
| Other | Pay-as-you-go | Table Reservation - Friday |
| Other | Pay-as-you-go | Table Reservation - Saturday |
| Other | Pay-as-you-go | Happy Hour - Weekday |
| Other | Pay-as-you-go | Happy Hour - Weekend |
| Other | Pay-as-you-go | Stein Club Night |
| Other | Pay-as-you-go | Thursday Growler Refills |
| Other | Pay-as-you-go | Friday Fish Fry Early Bird |
| Other | Pay-as-you-go | Senior Sunday |
| Unit Pricing | Pay-as-you-go | Easter Brunch Buffet |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
The Bavarian Bierhaus product offering
Product offeringCore offering
The Bavarian Bierhaus operates a German-style restaurant and on-site 15 bbl craft brewery in Glendale, Wisconsin, brewing traditional German-style beers (Pilsners, Lagers, Dunkels, Hefeweizens) following the Reinheitsgebot. It serves traditional Bavarian fare and offers full-service private event hosting in seven distinct indoor and outdoor spaces (Bierhall, King Room, Tap Room, Bierstube, Rathskeller, Jager Pavilion, Fest Hall) for weddings, corporate events, and celebrations. The flagship Milwaukee's Original Oktoberfest is the longest-running celebration of its kind in the city, held at the adjacent Old Heidelberg Park.
Product overview
The Bavarian Bierhaus is a German-style restaurant and brewery offering a unified hospitality experience centered on house-brewed traditional German beers brewed on-site following the Reinheitsgebot (Purity Law). The core product portfolio consists of staple beers (Helles Original Lager, Jacob's Best Pilsner, Unkel Dunkel, Haus Hefeweizen, Serenity Now) and seasonal rotating selections, complemented by traditional Bavarian cuisine. The venue also operates as a full-service event destination with seven distinct indoor and outdoor spaces (The Bierhall seating 400+, The King Room for 225, The Tap Room for 70, The Bierstube for 265, The Rathskeller for 45, Upper/Lower Patios for 150, Jager Pavilion for 100+, and Fest Hall for 1,300), hosting weddings, corporate events, and private celebrations with on-site catering. Milwaukee's Original Oktoberfest represents their flagship annual festival event. The business integrates with Toast Tab for online ordering and reservations, TripSeat for event inquiries, and Eventbrite for ticketing.
Differentiator
Problem solved
Functional benefit
Brands
- Old Heidelberg Park: Historic outdoor venue adjacent to the Bierhaus, Milwaukee's Oldest and Largest Biergarden, hosting Oktoberfest and various festivals.
Products and services
- House-Brewed German-Style Beers Traditional German-style beers brewed on-site at the 15 bbl brewery following the Reinheitsgebot (Purity Law), including a staple lineup of Pilsners, Lagers, Dunkels, and Hefeweizens, plus rotating seasonal selections served by the glass, liter, growler, and stein to on-site diners and event guests.
- Traditional Bavarian Cuisine Traditional Bavarian fare including bratwurst, schnitzel, Döner kebabs, soft pretzels, sauerkraut, potato salad, and apple strudel, prepared for on-site dining, event catering, and outdoor biergarten service.
- Private Event Hosting Services Full-service event venue rental with on-site catering across multiple indoor and outdoor event spaces (The Bierhall, King Room, Tap Room, Bierstube, Rathskeller, Upper/Lower Patios, Jager Pavilion, Fest Hall) accommodating groups from 45 to 1,300+ guests for weddings, corporate events, conferences, family reunions, and company picnics.
- Milwaukee's Original Oktoberfest Celebration Annual multi-day German cultural festival held at Old Heidelberg Park featuring authentic German beer, food, live music (including polka bands), and family-friendly entertainment, with tiered admission (Sunday free, Friday $5, Saturday $10) and paid table reservations.
- Bavarian Bierhaus Gift Cards Prepaid digital gift cards sold through the Toasttab platform, redeemable for food and beverage purchases at the Bavarian Bierhaus restaurant and bar.
- Seasonal and Collaboration Beers Rotating seasonal German-style beer releases including Bell's & Chains Doppelbock (8.4% ABV), Rest Imperial Stout (9% ABV), Maibock (6.9% ABV), Kolsch (4.9% ABV), Oktoberfest (5.8% ABV), Nine Star (4.2% ABV), and Festbier (5.1% ABV), plus limited-release collaboration brews such as the Zwickel Festbier with Weihenstephan.
Quantifiable outcome
- One of the best Fish Fries in Milwaukee (voted)
- +3 more outcomes
Companies that use The Bavarian Bierhaus
Customer profileSegments4 records
Ideal customer profiles4 records
The Bavarian Bierhaus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
The Bavarian Bierhaus partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- WeihenstephanflagshipCollaboration with Weihenstephan, the world's oldest brewery located in Freising, Germany, to produce Zwickel Festbier - a special release collaboration beer. The beer was tapped on August 2, 2025, during Discover the Northshore's Sprecher Root Beer Bash at Old Heidelberg Park. This represents a significant strategic partnership bringing prestige to the Bavarian Bierhaus brewing program.
- ToasttabcoreOnline ordering platform for food and beverages, gift cards, and reservation system integrated into the Bavarian Bierhaus operations.
- EventbritecoreEvent ticketing platform for Oktoberfest table reservations and festival admissions.
- TripleseatcorePrivate event request form platform for managing event inquiries and bookings.
- Usinger's Famous SausageminorAnnual Fred Usinger Day celebration honoring the Usinger family legacy and their historic sausage business (Milwaukee institution since 1880). Includes free Usinger bratwurst samples and live music.
- Married in MilwaukeeminorWedding venue listing and recognition platform featuring the Bavarian Bierhaus as a reception venue for 300-500 guest weddings.
- Old Heidelberg ParkcoreHistoric park adjacent to Bavarian Bierhaus serving as home to Milwaukee's Original Oktoberfest, Bavarian Soccer Club, and outdoor event spaces including biergarden, pavilions, and picnic areas. Park has been operational since 1967.
- Bavarian Soccer ClubminorWorld-renowned soccer club that calls Old Heidelberg Park home, with cultural and community ties to the Bavarian Bierhaus venue.
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
The Bavarian Bierhaus competitors and assessment
Company assessmentDirect peers
- The Old German Beer Hall: Milwaukee beer hall operating in a German-theme with imported beers, live music, and Bavarian food. Comparable by format (German beer hall), local market, and event/live-entertainment positioning.
- Lakefront Brewery: Milwaukee-based craft brewery with on-site taproom, restaurant, and famous Friday fish fry — directly comparable as a Milwaukee craft brewery with on-premise food and event programming.
- Frankenmuth Brewery: Michigan-based German-themed brewery and restaurant producing Bavarian-style lagers with on-site dining and event hosting. Closely comparable by German-style brewing, full-service restaurant, and event focus.
- Mader's Restaurant: Long-established German restaurant in downtown Milwaukee serving traditional Bavarian cuisine. Most directly comparable to Bavarian Bierhaus by cuisine, German-cultural positioning, and Milwaukee market footprint.
- Hofbräuhaus: Authentic German beer hall chain with U.S. locations serving Bavarian food, German beer, and Oktoberfest-style events. Closest concept-comparable globally for the brewpub + festival + event model.
Regional players
- Milwaukee Brewing Company: Milwaukee craft brewery with taproom and event spaces offering on-site consumption and food. Comparable as a Milwaukee craft brewer competing for the same on-premise and event customers.
- Sprecher Brewery: Glendale, Wisconsin craft brewery (same sub-market as Bavarian Bierhaus) producing German-influenced beers with taproom and gift shop. Comparable by proximity, German-influenced brewing, and Milwaukee regional identity.
Broad incumbents
- BJ's Restaurant & Brewhouse: National brewpub chain with on-site brewing, large event/Brewhouse menus, and a private-event program. Comparable as a multi-location brewpub operator with structured event hosting.
- Gordon Biersch Brewery Restaurant: Multi-location brewpub chain brewing German-style lagers on-site with full food service. Comparable by German-style brewing discipline (Reinheitsgebot-adjacent) and brewpub + event format.
- Yard House: National upscale-casual restaurant chain with a large draft-beer program and private event/banquet capabilities. Comparable by scale of bar business, event hosting, and craft-beer-forward positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bavarian Bierhaus social profiles
Digital presenceThe Bavarian Bierhaus financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bavarian Bierhaus leadership team
Management profileNumber of profiles
Profiles3 records
The Bavarian Bierhaus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bavarian Bierhaus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bavarian Bierhaus
What does The Bavarian Bierhaus do?
The Bavarian Bierhaus operates a German-style restaurant and on-site 15 bbl craft brewery in Glendale, Wisconsin, brewing traditional German-style beers (Pilsners, Lagers, Dunkels, Hefeweizens) following the Reinheitsgebot. It serves traditional Bavarian fare and offers full-service private event hosting in seven distinct indoor and outdoor spaces (Bierhall, King Room, Tap Room, Bierstube, Rathskeller, Jager Pavilion, Fest Hall) for weddings, corporate events, and celebrations. The flagship Milwaukee's Original Oktoberfest is the longest-running celebration of its kind in the city, held at the adjacent Old Heidelberg Park.
Is The Bavarian Bierhaus a public or private company?
The Bavarian Bierhaus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bavarian Bierhaus founded?
The Bavarian Bierhaus was founded in 2016. It employs 1 to 10 people.
Where is The Bavarian Bierhaus based?
The Bavarian Bierhaus is headquartered in Milwaukee, United States, in the North America region.
How does The Bavarian Bierhaus make money?
Five revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Event Hosting, festival Admission and Merchandise, specials and Promotions and gift Cards.
Who are The Bavarian Bierhaus's main competitors?
Direct peers on record are The Old German Beer Hall, Lakefront Brewery, Frankenmuth Brewery, Mader's Restaurant and Hofbräuhaus. Regional players are Milwaukee Brewing Company and Sprecher Brewery. Broad incumbents are BJ's Restaurant & Brewhouse, Gordon Biersch Brewery Restaurant and Yard House.
Does The Bavarian Bierhaus have an API?
No public API is recorded for The Bavarian Bierhaus.
What industry is The Bavarian Bierhaus in?
The Bavarian Bierhaus's product category is German Restaurant and Craft Brewery with Event Venue. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 31212 and its SIC code is 2080.