PetCon
PetCon organizes pet-friendly conventions where attendees can bring their pets, monetizing through ticket sales, branded merchandise sold direct-to-consumer via its e-commerce store, and sponsorships targeting pet owners and families.
- Company typePrivate
- Founded-
- HeadquartersNew City, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What PetCon does
PetCon is a consumer-facing event company that organizes pet-friendly conventions at which attendees are explicitly permitted to bring their pets. The events feature exhibitors, entertainment, and curated experiences targeted at pet owners and enthusiasts, with a family-friendly policy admitting children under 13 free with a ticketed adult (up to two children per ticketed adult). The company operates an event-driven go-to-market model, acquiring customers through ticket sales and building brand presence primarily through earned media coverage and email newsletter engagement.
PetCon monetizes through three distinct revenue streams. The primary stream is ticket sales to in-person conventions held on a regional basis. Secondary revenue is generated through branded merchandise sold direct-to-consumer via the company's own e-commerce storefront at petcon.co/store, which carries a limited catalog of three SKUs: a unisex hoodie at $45, a PetCon 2025-branded oversized t-shirt at $35, and an eco-friendly organic cotton tote bag at $25. All merchandise is produced on demand to reduce overproduction. The third revenue stream is sponsorships and brand partnerships with companies seeking access to the pet-loving community at PetCon events; press and partnership inquiries are routed through The Dog Agency.
PetCon distributes through its own branded e-commerce storefront and direct event ticketing, with marketing driven by newsletter signup acquisition (via an eepurl.com form on the homepage), earned media (notably coverage by The Verge describing the event as "one of the most persistently joyful events I've ever been to"), and direct outreach for sponsorship opportunities. The website is hosted on Squarespace. No funding rounds, headcount figures, founding date, ownership structure, named corporate customers, legal entity name, public/private status, or operating geographies are disclosed in the available source material.
PetCon firmographics
Firmographics- Name
- PetCon
- Website
- https://petcon.co
- Company type
- Private
- Operating status
- Operating
- Short description
- PetCon organizes pet-friendly conventions where attendees can bring their pets, monetizing through ticket sales, branded merchandise sold direct-to-consumer via its e-commerce store, and sponsorships targeting pet owners and families.
- Ownership category
- akta.pro rank
PetCon industry classification
Industry- Product category
- Pet Events and Conventions
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Pet & Animal Expos (MPAGAFAI)
- akta.pro secondary industry
- Gift, Novelty & Souvenir Retail (CRALAIAH)
Keywords
Where PetCon is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Markets served
PetCon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel, Others
Revenue model
- Event Tickets: Revenue generated from selling tickets to PetCon events, which are pet-friendly conventions featuring exhibitors, entertainment, and experiences for pet owners and their pets.
- Merchandise Sales: Sale of branded merchandise including apparel (hoodies, t-shirts) and accessories (tote bags) through the company's e-commerce storefront. Products are made on demand to reduce overproduction.
- Sponsorships and Brand Partnerships: Revenue from branded and sponsorship opportunities for companies looking to reach the pet-loving community at PetCon events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unisex Hoodie - basic apparel item |
| Unit Pricing | Pay-as-you-go | PetCon 2025 Unisex Oversized T-Shirt |
| Unit Pricing | Pay-as-you-go | Eco Tote Bag |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
PetCon product offering
Product offeringCore offering
PetCon organizes pet-themed live conventions where pet owners can attend with their pets, featuring exhibitors, vendors, and entertainment for the pet community. In addition to event operations, the company sells branded merchandise (apparel and accessories) through its online store and on-site, supported by sponsorships and brand partnership revenue.
Product overview
PetCon is a pet-focused event/convention company that organizes annual pet-themed events, described by The Verge as "one of the most persistently joyful events." The company offers branded merchandise including apparel (hoodies, oversized t-shirts) and accessories (eco-friendly tote bags) through its online store. The product portfolio consists of three merchandise items sold directly to consumers attending or interested in PetCon events.
Differentiator
Problem solved
Functional benefit
Products and services
- PetCon Live Convention An annual in-person pet-themed convention organized by PetCon where attendees can bring their pets (subject to vaccination requirements), engage with exhibitors and vendors, and access entertainment and experiences tailored to the pet community. Open to pet owners, families (children under 13 free with a ticketed adult), and partner brands.
- Unisex Hoodie A heavy-blend hooded sweatshirt available in Black and Forest Green, featuring a double-lined hood with matching drawcord and a front pouch pocket. Made with 50% pre-shrunk cotton and 50% polyester, priced at $45.00 per unit. Sold direct-to-consumer to PetCon event attendees and fans.
- PetCon 2025 - Unisex Oversized T-Shirt An oversized, vintage-look t-shirt made from 100% ring-spun cotton, available in sizes S through 2XL. Part of the PetCon 2025 merchandise collection, priced at $35.00 per unit and sold direct-to-consumer.
- Eco Tote Bag A 100% certified organic cotton 3/1 twill tote bag with dimensions 16" x 14.5" x 5", a 30 lbs weight limit, and 1" wide dual straps. Priced at $25.00 per unit and made on demand to reduce overproduction. Sold direct-to-consumer.
Companies that use PetCon
Customer profileSegments1 record
Ideal customer profiles1 record
PetCon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PetCon partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
PetCon competitors and assessment
Company assessmentBroad incumbents
- SuperZoo: SuperZoo is one of the largest annual pet industry trade shows in North America, serving retailers and brand exhibitors with a broad pet-category footprint. It overlaps with PetCon in the live pet-event space and competes for sponsor and exhibitor attention, though it is B2B-skewed rather than consumer-facing.
- Global Pet Expo: Global Pet Expo is the American Pet Products Association's flagship industry trade show, covering the full pet products and services category. It competes with PetCon for pet-brand sponsorship and exhibitor budgets while operating at significantly larger scale and broader scope.
- Westminster Kennel Club Dog Show: The Westminster Dog Show is a long-established, high-profile canine event with strong media coverage and pet-brand sponsorship appeal. It overlaps with PetCon in attracting pet-passionate audiences and competing for sponsor dollars, though it is competition/breed-focused rather than consumer-experience-focused.
Direct peers
- CatCon: CatCon is a consumer-facing pet convention explicitly built around bringing cats and their owners together in a festival-style live event. It is the closest direct analog to PetCon, differing primarily by species focus, and competes for the same pet-loving attendee and sponsor pool.
Emerging players
- BarkFest / Bark Social: Bark Social operates pet-friendly social venues and dog-centric events targeting urban pet owners, combining community gathering with on-site F&B. It is comparable to PetCon as an emerging experiential pet brand building community around live, pet-allowed gatherings.
Regional players
- Pet Expo (regional shows): Regional Pet Expo-branded consumer pet shows operate in multiple U.S. markets, offering pet owners a chance to shop exhibitors and attend demonstrations. They compete with PetCon in specific metros for consumer pet-entertainment attendance and local pet-brand sponsorship.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights5 records
Customer concentration
PetCon social profiles
Digital presencePetCon financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetCon leadership team
Management profileNumber of profiles
PetCon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetCon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetCon
What does PetCon do?
PetCon organizes pet-themed live conventions where pet owners can attend with their pets, featuring exhibitors, vendors, and entertainment for the pet community. In addition to event operations, the company sells branded merchandise (apparel and accessories) through its online store and on-site, supported by sponsorships and brand partnership revenue.
When was PetCon founded?
PetCon was founded in -1.
Where is PetCon based?
PetCon is headquartered in New City, United States, in the North America region.
How does PetCon make money?
Three revenue lines are on record. Event Tickets are the primary driver. The others are merchandise Sales and sponsorships and Brand Partnerships.
Who are PetCon's main competitors?
Broad incumbents on record are SuperZoo, Global Pet Expo and Westminster Kennel Club Dog Show. CatCon is listed as a direct peer. BarkFest / Bark Social is listed as an emerging player. Pet Expo (regional shows) is listed as a regional player.
Does PetCon have an API?
No public API is recorded for PetCon.
What industry is PetCon in?
PetCon's product category is Pet Events and Conventions. Its primary akta.pro industry code is MPAGAFAI, Pet & Animal Expos, with a secondary code of CRALAIAH, Gift, Novelty & Souvenir Retail. Its NAICS code is 711320 and its SIC code is 7900.