Majer & Co

What Majer & Co does

Majer & Co is an independent M&A and corporate finance advisory boutique headquartered in Frankfurt am Main, Germany. Founded in 2013 and structured as Majer GmbH & Co. KG, the firm is led by three Partners (Robin Majer, Ulrich Müller, and Daniel Straube) and supported by two Senior Advisors with operating company exit experience. The firm offers five interconnected advisory service lines: Strategic Transactions (buy-side and sell-side M&A, including carve-outs), Entrepreneurial Succession (founder-led transitions and capital partnerships), Financial Investors / Family Offices advisory (platform investments and add-ons), Special Situations (distressed M&A and divestitures of non-core assets), and Capital Raising (debt and equity financing). The firm does not sell software or proprietary technology and earns revenue through transaction-based advisory fees, success fees, and retainer arrangements.

The firm targets German Mittelstand companies, corporate groups, founder-led businesses, and private equity investors, with a client roster spanning construction materials, packaging, writing instruments, IT training, chemicals, CNC manufacturing, automotive sensors, timber construction, and audiovisual sectors. Over 100 projects have been completed since inception, with more than 95% originating from client recommendations and referrals from lawyers, auditors, and tax advisors. The senior team brings prior experience from tier-one advisory firms and banks (Alantra, C.W. Downer, Doertenbach, PwC/Coopers & Lybrand, Deutsche Beteiligungs AG, Heliad Equity Partners), supporting both domestic German mandates and cross-border transactions across Western Europe, North America, the Middle East, and Asia Pacific.

The go-to-market model is sales-led and referral-driven, with senior professionals managing client relationships and transaction execution end-to-end. The firm relies on a professional website, LinkedIn presence, and industry events for top-of-funnel visibility, but does not employ resellers, distributors, or digital channels. Geographic execution is supported by established partnerships with international advisory firms to access local buyers in target markets. Customer concentration is diversified across industries, with no single client dominating the disclosed transaction set, though revenue is project-based and inherently lumpy. The firm maintains no proprietary technology platform, no AI capabilities, and no external institutional backing, operating as a partnership-style boutique funded entirely by advisory fees.

Name

Majer & Co

Legal name

Majer GmbH & Co. KG

Website

https://majerco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Majer & Co is an independent Frankfurt-based M&A and corporate finance advisory boutique founded in 2013, serving German Mittelstand companies, founder-led businesses, corporate groups, and private equity investors across buy-side, sell-side, succession, distressed, and capital-raising mandates.

Ownership category

akta.pro rank

Product category

Investment Banking / M&A Advisory

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

akta.pro secondary industry

M&A Advisory (Buy-side/Sell-side) (BPAHADAC)

Keywords

• Mergers and acquisitions advisory
• Corporate finance advisory
• Business succession planning
• Private equity advisory
• Capital raising services

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. M&A Advisory Fees: Majer & Co. generates revenue through advisory fees for mergers and acquisitions transactions, including company sales, acquisitions, carve-outs, and entrepreneurial succession advisory. The firm also provides corporate finance advisory services including capital raising and restructuring advice. Revenue is typically earned through transaction-based fees, success fees, or retainer arrangements for advisory engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Majer & Co. is an independent M&A and corporate finance advisory firm providing buy-side and sell-side advisory on strategic transactions, entrepreneurial succession planning, financial investor and family office advisory, distressed M&A (special situations), and capital raising. The firm delivers end-to-end advisory services from strategy, valuation, and buyer/target identification through due diligence coordination, negotiation, and transaction closing.

Product overview

Majer & Co is an independent M&A and corporate finance advisory firm offering a unified suite of consulting services. The portfolio consists of five interconnected advisory offerings: Strategic Transactions (company sales, carve-outs, and acquisitions), Entrepreneurial Succession (succession planning and implementation), Financial Investors/Family Offices Advisory, Special Situations (distressed M&A), and Capital Raising. These services are not modular software products but rather professional advisory service lines, each addressing a distinct phase or context of corporate transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Transactions (Strategische Transaktionen)

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• International Advisory FirmsminorStrategic or Co-development PartnerMajer & Co. maintains established partnerships with international advisory firms to ensure access to the best networked players in all relevant markets, particularly for cross-border transactions.
• DUBAG GroupminorOthersDUBAG Group acquired Holcim Technical Solutions and Products GmbH (HTSP) with advisory support from Majer & Co.
• Deutsche Beteiligungs AGminorOthersDeutsche Beteiligungs AG invested in vhf Group as a minority shareholder with advisory support from Majer & Co.
• Faber-Castell AktiengesellschaftminorOthersFaber-Castell acquired Robert E. Huber GmbH with advisory support from Majer & Co.
• The Rental Group (NL)minorOthersThe Rental Group (Netherlands) acquired majority stake in vision tools with advisory support from Majer & Co.
• Standard Motor Products, Inc. (US)minorOthersStandard Motor Products (US) acquired STABIL GROUP with advisory support from Majer & Co.
• Heise Medien GmbH & Co. KGminorOthersHeise Medien acquired majority stake in SIGS DATACOM GmbH with advisory support from Majer & Co.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oaklins: Global M&A advisory firm with strong German presence. Direct competitor in Mittelstand-focused M&A advisory with comparable mid-market deal focus and sector breadth.
• Goetzpartners: Independent advisory firm founded in Munich focused on M&A, restructuring, and corporate finance. Direct competitor in German mid-market M&A advisory with similar Mittelstand orientation.
• Clearwater International: Independent M&A advisory firm active in the German Mittelstand market, providing deal advisory across sectors. Comparable boutique-style M&A advisory approach serving mid-market companies and entrepreneurs.
• IMAP: Global M&A advisory partnership with strong presence in Germany. Direct competitor in mid-market M&A advisory, with similar focus on entrepreneurial succession and Mittelstand transactions.
• Lincoln International: Global M&A advisory firm with strong Frankfurt office. Direct competitor in mid-market M&A advisory, particularly for Mittelstand and PE clients across Europe.
• Alantra: Independent financial advisory firm with strong M&A and corporate finance practice in Frankfurt and across Europe. Direct competitor — Majer partner Ulrich Müller was previously Managing Director at Alantra Frankfurt.
• Drake Star Partners: Global M&A advisory firm with tech and consumer sector focus. Comparable mid-market M&A advisory firm with similar boutique-style senior-attention model and European footprint.
• C.W. Downer & Co. Global mid-market M&A advisory firm. Direct competitor — partner Ulrich Müller was previously Managing Director at C.W. Downer Frankfurt, indicating direct overlap in client segment and service offering.
• FCF Fox Corporate Finance: German M&A advisory boutique headquartered in Munich. Direct competitor focused on mid-market transactions, succession advisory, and corporate finance for German Mittelstand companies.

Regional players

• Statera Unternehmensberatung: German restructuring and special situations advisory firm. Comparable in distressed M&A and special situations advisory, complementing Majer's Sondersituationen service line in the German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/majer-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majer & Co