Folly Hire

What Folly Hire does

Folly Hire Ltd is a UK-based, privately held furniture hire company founded in 2016 and headquartered in Theale, Reading, Berkshire. It supplies short-term rental of event furniture — sofas, armchairs, dining tables, chairs, bars, and accessories — to wedding couples, private party hosts, festival organizers, and corporate event planners across the UK, with deeper concentration in the Home Counties and South East England. The inventory is organised into four product categories (Bars, Chillout, Dining, Accessories) and six named collections, including British-made Coco Wolf all-weather outdoor furniture, Nordic White Wash, Zinc Bistro, Rattan Dining, Wicker & Zinc, and Cool Blue. Folly Hire takes on delivery, setup, and collection as part of its full-service model, and offers an optional damage waiver fee.

Name

Folly Hire

Legal name

Folly Hire Ltd

Website

https://follyhire.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Folly Hire is a UK-based furniture hire company that supplies curated, weatherproof event furniture — sofas, dining sets, bars, and accessories — to weddings, private parties, festivals, and corporate events across the Home Counties and wider UK.

Ownership category

akta.pro rank

Product category

Event Furniture Hire

akta.pro primary industry

Dance Floor, Staging & Platform Rentals (HSACAFAD)

akta.pro secondary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Event furniture hire
• Wedding furniture rental
• Outdoor event furniture
• Furniture prop hire
• Corporate event hire

Headquarters

HQ city

Theale

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Furniture Hire: Short-term rental of event furniture including sofas, armchairs, dining tables, chairs, bars, and accessories. Pricing is typically per 48-hour period. Customers pay a deposit and balance based on an invoice.
2. Damage Waiver Fee: Optional damage waiver fee that, upon payment, removes client responsibility for loss or damage to hired equipment (except for negligence or legal liability).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Folly Hire is a furniture and prop hire company that rents high-quality, characterful event furniture on a short-term basis (typically 48-hour periods) for weddings, private parties, festivals, and corporate events across the UK. The company delivers, sets up, and collects the furniture as part of a full-service rental offering, organised into curated collections covering bars, chillout seating, dining furniture, and decorative accessories.

Product overview

Folly Hire is a furniture hire company offering a curated collection of high-quality, unusual furniture and props for events including weddings, parties, festivals, and corporate functions. The portfolio consists of four main product categories (Bars, Chillout furniture, Dining furniture, and Accessories) organized into six named collections: the Coco Wolf Collection (British-made all-weather outdoor furniture), Zinc Bistro Collection, Nordic White Wash Collection, Rattan Dining Collection, Wicker & Zinc Collection, and Cool Blue Collection. Products range from statement pieces like the Wicker Island Sofa and Coco Wolf Verdons Sofa to practical items like Cross Back Roca Chairs, dining tables, and decorative accessories including cushions, props, and table centrepieces. The company provides both individual items and themed collection packages for event styling.

Differentiator

Problem solved

Functional benefit

Products and services

• Coco Wolf Collection (All-Weather Outdoor Furniture) British-made all-weather outdoor furniture hire range including Coco Wolf sofas, Atlas armchairs, and mirrored Birch Bark side tables, designed for British weather while maintaining a luxury indoor-quality appearance. Available for weddings, corporate events, and outdoor parties.
• Nordic White Wash Collection Versatile rustic whitewashed furniture hire collection including modular bars (5ft and 6ft), dining tables, coffee tables, poseur tables, stools, and cube seating sets, adaptable from festive winter settings with candles and foliage to summery coastal beach aesthetics.
• Zinc Bistro Collection Rustic-elegant dining furniture hire collection combining zinc-topped dining tables with Cross Back Roca chairs, designed for weddings, bistro-style events, and rustic outdoor setups.
• Rattan Dining Collection Timeless, elegant dining furniture hire collection featuring Edwardian-styled rattan dining chairs paired with dining tables for weddings, corporate dinners, and refined events.
• Wicker & Zinc Collection Relaxed-sophistication furniture hire collection combining zinc-topped tables with wicker seating, suitable for both indoor and outdoor events.
• Cool Blue Collection Signature all-weather Coco Wolf furniture hire collection in Duck Egg Blue, combinable with mirrored or white wash pieces for a coordinated blue-toned event aesthetic.
• Event Bars Hire (Nordic White Washed and Wicker Circular Bars) Event bar hire offering modular Nordic White Washed Bars (5ft and 6ft sections) and configurable Wicker Circular Bars that can be assembled as corner, semi-circular, or complete circular bars for events.
• Chillout Furniture Hire Chillout and lounge furniture hire including Coco Wolf Verdons Sofas, Atlas Armchairs, configurable Wicker Island Sofas, Birch Bark cube side tables, Nordic White Wash and zinc coffee tables, poseur tables, and stools for lounge and chillout areas at events.
• Dining Furniture Hire Event dining furniture hire including Cross Back Roca Chairs, Edwardian-style Rattan Dining Chairs, Nordic Whitewashed and Zinc Topped Dining Tables, plus Fabric Topped Tables for weddings, corporate dinners, and parties.
• Event Accessories Hire Event accessories hire including Arden olive wood bowls, vintage Italian tiles (set of 8), Suzhou Birdcages, authentic reindeer skins, and Babbler Blue and Eucalyptus cushion packs for table settings and styling.
• Damage Waiver Fee (Optional) Optional damage waiver fee that, once paid, removes client responsibility for loss or damage to hired furniture (excluding negligence or legal liability), providing risk protection during the hire period.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LillingstoncoreStrategic or Co-development PartnerEvent management company that creates premium event experiences. Lillingston has worked with Folly Hire on multiple high-profile events including Qatar Bloodstock at Newmarket Racecourse and Goffs at Kensington Palace Gardens. Testimonial states: We were delighted with the Folly team who were fantastic, ensuring all the furniture was perfectly placed and looked amazing.
• Red Herring EventscoreStrategic or Co-development PartnerEvent planning company in Brockenhurst, New Forest. Testimonial: We are so thrilled with how it all went, the atmosphere was just perfect! A big thank you to you and your team too, nothing was too much trouble and the delivery and set up teams were extremely pleasant, patient and accommodating!
• Urban CapricecoreStrategic or Co-development PartnerLondon-based event management company. Testimonial: The Folly team are always so lovely to work with. The furniture is to a very high standard, and the same could be said for the team's professionalism, and customer service. I would always recommend Folly Hire to any client as they're so accommodating, flexible and incredibly friendly.
• Sail Tent CompanyminorStrategic or Co-development PartnerPartnered for Lucy and Christopher's wedding, providing traditional sail cloth tents as the venue setting for the Folly Hire furniture.
• What Peggy Did NextminorStrategic or Co-development PartnerOrganizer of Bridal Bazaar events. Folly Hire was chosen as furniture sponsor for the event at The Grange, Hampshire.
• The Stunning Tents CompanycoreOthersRelated company with shared branding and website infrastructure. Multiple pages show The Stunning Tents Company branding alongside Folly Hire.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Options Hire (Options Events Hire): UK event hire company offering furniture, marquees, and accessories for weddings and corporate events. Comparable to Folly Hire in serving British event planners with bundled furniture and styling services for marquee and outdoor venues.
• Great Hire: UK event furniture hire specialist providing chairs, tables, sofas, and props for weddings, parties, and corporate events. Directly comparable in catalogue, target customer, and rental-led business model to Folly Hire.
• Lodge Hire: UK-based furniture and event hire company supplying chairs, tables, bars, and lounge furniture for weddings, corporate events, and private functions. Closest direct competitor to Folly Hire in the British event furniture hire niche with comparable product breadth and UK delivery model.
• Whitehouse Event Hire: UK-based event furniture hire company catering to weddings, private parties, and corporate clients with lounge, dining, and bar furniture. Closely comparable in product mix, geographic focus on the UK, and event planner customer base.
• Chariot Hire: UK event hire supplier specialising in furniture, marquees, and tableware for weddings, parties, and corporate events. Direct comparable in furniture hire-led model and British event market.

Broad incumbents

• Event Hire UK: Larger UK event hire platform offering furniture, catering equipment, tableware, and marquees with national delivery. Overlaps with Folly Hire in furniture hire but operates at broader scale and wider product breadth as an incumbent generalist.

Others

• The Stunning Tents Company: UK marquee and sailcloth tent hire company sharing branding, website infrastructure, and likely ownership with Folly Hire. Provides the venue-side half of bundled event packages (tents + furniture) and is a natural complement/partner rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/folly-hire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folly Hire