FOR LIVING

Online Furniture Retailnabytek-forliving.cz

FORLIVING s.r.o. was a Czech e-commerce retailer of furniture and home accessories, operating the storefront www.nabytek-forliving.cz and serving general consumers in the Czech Republic before announcing its closure on August 8, 2025.

Company typePrivate
Founded2003
HeadquartersChrudim, Czechia
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What FOR LIVING does

FORLIVING s.r.o., operating commercially as FOR LIVING, was a privately held Czech limited liability company headquartered in Chrudim that ran a single direct-to-consumer online furniture store at www.nabytek-forliving.cz. Founded in 2003, the business served general consumers in the Czech Republic, offering furniture and home accessories under a "lowest price guarantee" positioning. Distribution was purely through its own e-commerce storefront; there were no disclosed mobile applications, marketplaces, B2B channels, or international operations.

The business model was straightforward transactional e-commerce: the company sourced furniture and home goods, listed them on its website, and sold them to Czech end consumers. No proprietary technology stack, AI features, APIs, or partnerships are disclosed in the available source material; the core technology is recorded as "Not disclosed." The firm maintained a small headcount of 11-50 employees and operated as a single legal entity with no subsidiaries, no disclosed investors, and no reported funding rounds.

On August 8, 2025, FORLIVING s.r.o. announced it would stop accepting orders and gradually cease operations after more than 22 years of business. The closure communication included explicit apologies for undelivered orders, unmet delivery deadlines, and inadequate customer communication, indicating material operational and likely financial distress prior to the wind-down. The company directed outstanding complaint inquiries to dedicated email addresses ([email protected] and [email protected]) and offered no successor or restructuring plan.

FOR LIVING firmographics

Firmographics

Name: FOR LIVING
Legal name: FORLIVING s.r.o.
Website: https://nabytek-forliving.cz
Company type: Private
Founded year: 2003
Operating status: Closed
Headcount range: 11–50 employees
Short description: FORLIVING s.r.o. was a Czech e-commerce retailer of furniture and home accessories, operating the storefront www.nabytek-forliving.cz and serving general consumers in the Czech Republic before announcing its closure on August 8, 2025.
Ownership category
akta.pro rank

Where FOR LIVING is headquartered

Location

Headquarters

HQ city: Chrudim
HQ country: Czechia
HQ region: Europe

Markets served

FOR LIVING business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

FOR LIVING product offering

Product offering

Core offering

FOR LIVING (FORLIVING s.r.o.) operates an online e-commerce store at www.nabytek-forliving.cz selling furniture and home accessories directly to consumers in the Czech Republic with a stated guarantee of the lowest prices. The company was founded in 2003 in Chrudim, Czech Republic, and ran the online furniture shop for more than 22 years before announcing the gradual cessation of operations and the end of new order acceptance on August 8, 2025.

Product overview

FORLIVING s.r.o. operated a single unified online furniture store (www.nabytek-forliving.cz), serving as a Czech e-commerce platform for furniture and home goods. The company announced the gradual closure of operations after more than 22 years of business, with order acceptance ending on August 8, 2025.

Differentiator

Problem solved

Functional benefit

Products and services

Furniture and Home Accessories (nabytek-forliving.cz e-shop)

Companies that use FOR LIVING

Customer profile

Segments1 record

Ideal customer profiles1 record

FOR LIVING technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

FOR LIVING partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

FOR LIVING competitors and assessment

Company assessment

Direct peers

Home24: European online furniture and home accessories retailer using a similar direct-to-consumer e-commerce model. Overlaps in product category and channel, but operates on a broader continental scale.
Bonami: Czech online retailer specializing in furniture, home decor and home accessories sold direct-to-consumer. Closest direct peer given the shared Czech market focus, online-only model, and overlapping home furnishings assortment that competes for the same domestic customers.
Westwing Group: European online home and living retailer selling furniture and home decor direct-to-consumer. Comparable online-first model and category mix, though operating across multiple European markets rather than a single country.
Wayfair: Global online home goods retailer selling furniture and home furnishings direct-to-consumer. Highly comparable online-only model and assortment, though operating at much larger scale and across multiple geographies.

Regional players

Alza.cz: Czech-headquartered general online retailer with a significant furniture and home category. Comparable as a Czech e-commerce platform competing for online furniture spend, though not a furniture specialist.
ASKO nábytek: Czech-headquartered furniture retailer operating physical stores across the Czech Republic. Overlaps in product category and Czech market, but operates primarily offline — relevant as a regional incumbent competing for the same domestic furniture customer.

Broad incumbents

JYSK: Danish home furnishings retailer with extensive store coverage across Central Europe including the Czech Republic. Overlaps in home furnishings category and Czech market presence, though primarily physical retail with growing online channels.
Möbelix: Discount furniture retailer in the XXXLutz group with stores across Central Europe including the Czech Republic. Comparable in discount/price-leadership positioning and CEE footprint, though primarily physical retail rather than online.
XXXLutz: Austrian-headquartered furniture retail group with extensive brick-and-mortar coverage across Central Europe including the Czech Republic. Overlaps in product category and Czech market exposure, but operates primarily through physical stores with omnichannel extensions.
IKEA: Global furniture and home furnishings retailer with established stores in the Czech Republic and a growing e-commerce channel. Competes in the same category and Czech market, but as a broad incumbent with a much larger assortment and physical retail network.

Market position

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights2 records

Customer concentration

FOR LIVING financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FOR LIVING leadership team

Management profile

Number of profiles

Profiles1 record

FOR LIVING funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FOR LIVING M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOR LIVING

What does FOR LIVING do?

Is FOR LIVING a public or private company?

FOR LIVING is a private company. It is classified as unknown and is currently closed.

When was FOR LIVING founded?

FOR LIVING was founded in 2003. It employs 11 to 50 people.

Where is FOR LIVING based?

FOR LIVING is headquartered in Chrudim, Czechia, in the Europe region.

Who are FOR LIVING's main competitors?

Direct peers on record are Home24, Bonami, Westwing Group and Wayfair. Regional players are Alza.cz and ASKO nábytek. Broad incumbents are JYSK, Möbelix, XXXLutz and IKEA.

Does FOR LIVING have an API?

No public API is recorded for FOR LIVING.